Foodloose
Foodloose is a Hamburg-based organic snack manufacturer producing vegan, gluten-free nut bars, chocolate snacks, fruit gummies, and oat treats, selling via its own e-commerce and B2B portal plus national retailers including dm, Rossmann, and Alnatura across Germany and Austria.
- Company typePrivate
- Founded2011
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Foodloose does
Foodloose is a Hamburg-based organic snack manufacturer founded in 2011 by co-founders Katharina Staudacher and Verena Ballhaus-Riegler. The company produces vegan, gluten-free, Bio-certified (DE-ÖKO-039) snacks including nut bars (Nussriegel), nut butter bites, oat-based treats, fruit gummies, fruit chips, chocolate- and white-chocolate-covered snacks, and a COOL KIDS sub-brand that includes a SpongeBob-licensed line for children aged 3+. Products are sweetened without refined sugar and contain no artificial additives or palm oil.
The business runs a hybrid D2C and retail model. The consumer-facing shop at foodloose.net is built on Shopware 6 with Shopware Analytics, integrated into checkout through PayPal, Klarna, Mollie, Ratepay (invoice with credit check up to €2,500), Sofort, Amazon Pay, and SEPA direct debit; order processing runs through WeClapp SE. A dedicated B2B portal serves retailers, offices, and corporate gifting with net pricing and a €150 free-ship threshold. Distribution is anchored in national drugstore chains (dm-drogeriemarkt, Rossmann) and organic specialty retailers (Alnatura, Bio Company, Budnikowsky, Tjadens, Erdkorn, Denn's Bio-Läden) plus selected Edeka stores and Austrian online retail.
The company is fully bootstrapped with no external investors, no funding rounds, and no parent company. It operates with 11-50 employees, markets through Instagram, TikTok, Facebook, Pinterest, and LinkedIn, and runs a 1% for Happiness social-impact initiative donating 1% of revenue. Strategic activity in 2024-2025 has been concentrated on new SKU launches (Oat Treats, Nut Butter Bites variants, Choc Delights Peanut Caramel) and the formal rollout of both the B2B channel and the SpongeBob-licensed COOL KIDS line.
Foodloose firmographics
Firmographics- Name
- Foodloose
- Legal name
- foodloose GmbH
- Website
- https://foodloose.net
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Foodloose is a Hamburg-based organic snack manufacturer producing vegan, gluten-free nut bars, chocolate snacks, fruit gummies, and oat treats, selling via its own e-commerce and B2B portal plus national retailers including dm, Rossmann, and Alnatura across Germany and Austria.
- Ownership category
- akta.pro rank
Foodloose industry classification
Industry- Product category
- Natural and Organic Snack Foods
- NAICS
- Other Snack Food Manufacturing (311919), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
- akta.pro secondary industry
- Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK)
Keywords
Where Foodloose is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Foodloose business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Online retail sales through foodloose.net consumer shop. Customers purchase individual products and bulk/vorteilspacks (value packs) with pricing ranging from €18-50 per item. Free shipping threshold of €39 in Germany.
- B2B Wholesale: Business-to-business sales through dedicated B2B portal targeting retailers, offices, and corporate customers. Products sold in bulk quantities (e.g., 24x35g nut bars, 12x40g white delights). Net pricing with minimum order value of €150 for free shipping in Germany.
- Retail Distribution: Wholesale supply to retail chains including dm, Rossmann, Alnatura, and bio-specialty stores. Products distributed through natural/specialty retail channel across Germany.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard B2C pricing for individual products |
| Unit Pricing | Pay-as-you-go | B2B wholesale pricing |
| Unit Pricing | Pay-as-you-go | Value packs (Vorteilspacks) for consumers |
Go-to-market motion3 records
Distribution channels10 records
Marketing channels10 records
Foodloose product offering
Product offeringCore offering
Foodloose manufactures and sells a portfolio of vegan, organic (Bio), gluten-free snacks — including nut bars, nut butter bites, oat-based treats, chocolate-covered snacks, fruit chips, fruit gummies, and fruit-and-nut-cream bars — through its own B2C e-commerce shop, a dedicated B2B wholesale portal, and German/Austrian retail chains (dm, Rossmann, Alnatura and bio specialty stores).
Product overview
Foodloose is a German organic snack company founded in 2011 by Katharina Staudacher and Verena Ballhaus-Riegler, offering a diverse portfolio of vegan, organic, gluten-free snacks. The core product line includes nut bars (Nussriegel), nut butter bites, oat-based snacks (Oat Treats), fruit chips, fruit gummies, and chocolate-covered delights. A key sub-brand is the COOL KIDS line featuring SpongeBob-licensed products designed for children ages 3+. The company operates both a B2C e-commerce platform (powered by Shopware) and a dedicated B2B wholesale shop for retailers and corporate customers. Products are characterized by using only natural organic ingredients, no refined sugar, no artificial additives, and no palm oil. The company follows a '1% for Happiness' social mission, donating 1% of revenue to charitable projects.
Differentiator
Problem solved
Functional benefit
Brands
- COOL KIDS: A sub-brand product line specifically designed for children, featuring vegan, bio, gluten-free snacks in child-friendly portions with SpongeBob collaborations.
Products and services
- Nussriegel (Nut Bars) Organic nut bars made with nuts, dried fruits, seeds, and spices — no refined sugar, no artificial additives, vegan and gluten-free; for consumers seeking natural, on-the-go snack bars.
- Nut Butter Bites Snack bites with nut-butter filling including Peanut Butter, Salted Caramel, and Crunchy Peanut varieties; vegan, organic, gluten-free; for consumers wanting portion-controlled, natural snack bites.
- Oat Treats Soft organic oat snacks in two varieties; 100% bio, vegan, and gluten-free; for consumers seeking gentle, natural oat-based snacks.
- Choc & White Delights Chocolate and white-chocolate-covered snacks including Choc Delights Peanut Caramel (dark chocolate with creamy caramel and crunchy peanuts) and White Delights in Pistachio and Raspberry varieties, featuring Fairtrade cocoa and vegan white chocolate; for consumers wanting indulgent, organic chocolate snacks.
- Nut & Choc Nut bars with chocolate coating, including the Peanut Crush variety combining peanuts, chocolate, and sea salt; aimed at consumers wanting chocolate-coated organic nut bars.
- Frucht- & Nusscreme-Riegel (Fruit & Nut Cream Bars) Date bars with nut or fruit cream filling in varieties including Hazelnut-Cocoa, Peanut, and Apple-Strawberry; 100% natural bio ingredients, vegan, gluten-free, lactose-free, no added sugar; for parents and consumers seeking natural fruit-and-nut bars.
- Fruchtchips (Fruit Chips) Crispy dried-fruit chips made from organic fruits with no added sugar; for consumers wanting crunchy, naturally sweet fruit snacks.
- Fruchtgummi (Fruit Gummies) Organic fruit-gummy snacks that are vegan; for consumers seeking natural gummy-candy alternatives without animal gelatin.
- SpongeBob x foodloose COOL KIDS Licensed children's snack line featuring SpongeBob & Friends characters across fruit chips, snack raisins, oat-nut burgers, and fruit-and-nut-cream bars; designed for children aged 3+, with natural sweeteners, 100% organic and vegan, child-appropriate portions, and coloring activities on packaging; aimed at parents seeking trustworthy organic kids' snacks.
- Snack-Rosinen (Snack Raisins, COOL KIDS) Sour dried-fruit raisin snacks part of the COOL KIDS line; for parents seeking organic, naturally sweetened children's snacks.
- Hafer-Nuss Burger (Oat-Nut Burger, COOL KIDS) Crispy oat-and-nut based mini-burgers in the COOL KIDS line; organic, vegan, fruit-adventure snacking for young children.
- Probierpakete (Sample Packages) Assorted snack bundles letting customers try multiple product varieties, including Riegel Probierpaket, SpongeBob Probierpaket, and Frucht- & Nusscreme-Riegel Probierpaket; for consumers wanting to sample the range before committing to multipacks.
- Vorteilspacks (Value Packs) Multi-pack and bundle options offering discounted pricing versus single-unit purchases, including Mixpakete Bundle; for value-seeking consumers wanting to stock up on assorted snacks.
- B2B Wholesale Shop Dedicated B2B e-commerce portal for retailers, offices, and corporate customers offering vegan organic snacks in wholesale quantities with net pricing, business verification, and DPD delivery; free shipping on orders above €150 net in Germany; aimed at bio retailers, office buyers, and corporate-gifting purchasers.
Companies that use Foodloose
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Foodloose technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature1 record
Foodloose partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- dm-drogeriemarktcoreMajor German drugstore chain that stocks foodloose bio snack products including nut bars and fruit gummies in stores nationwide.
- RossmanncoreGerman drugstore chain distributing foodloose vegan bio snacks in their retail locations across Germany.
- AlnaturacoreOrganic/specialty food retail chain that carries foodloose products including bio nut bars and fruit gummies.
- GfRS mbHcoreCertification partner for organic/bio compliance. Foodloose certified under DE-ÖKO-039 by GfRS mbH.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Foodloose competitors and assessment
Company assessmentEmerging players
- true fruits: German organic smoothie and plant-based snack brand sold in premium retail and foodservice. Comparable on vegan/clean-label positioning and DACH retail presence, though primarily beverage rather than snack-bar.
- Naturya: Organic superfood and snack brand (chia, cacao, protein balls) with European D2C and retail distribution. Comparable on organic/vegan positioning and snack-bar product format.
- Govinda: German organic snack producer specializing in energy balls, bars, and fruit snacks with vegan/clean-label positioning. Comparable niche overlap with Foodloose's Nut Butter Bites and bar categories in bio retail.
Direct peers
- Seeberger: German family-owned nut, dried-fruit, and snack-bar manufacturer with national DACH retail presence. Directly comparable product mix (nut bars, fruit chips) and overlapping retailer relationships.
- Verival: Austrian organic breakfast and snack brand (muesli, granola, bars) distributed in DACH bio retailers and drugstores. Comparable to Foodloose on organic certification, DACH focus, and retail-channel go-to-market.
- Barnhouse: German organic crunchy-snack and muesli manufacturer with deep DACH retail penetration (dm, Rossmann, Edeka). Competes with Foodloose on the same organic-snack shelves with comparable price points and target consumer.
- KoRo: Berlin-based organic D2C food brand selling snacks, nut butters, dried fruits, and baking ingredients direct to consumers across Europe. Closely comparable to Foodloose on vegan/clean-label positioning, D2C-first model, and German organic sourcing.
Broad incumbents
- Rabenhorst: Established German organic juice and food brand with broad retail presence including dm and Rossmann. Comparable on certified-organic positioning and overlapping DACH retail customers.
- Hipp: Major German organic baby and children's food company with deep DACH retail presence. Comparable on organic credentials, kids' segment focus, and retailer relationships overlapping with Foodloose's COOL KIDS line.
- Whitakers Chocolates: UK-based confectionery manufacturer with European distribution including German retail. Overlaps with Foodloose's Choc & White Delights chocolate-covered snack category at a broader product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Foodloose social profiles
Digital presenceFoodloose compliance and trust
Trust signalCompliance2 records
Foodloose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foodloose leadership team
Management profileNumber of profiles
Profiles2 records
Foodloose funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foodloose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foodloose
What does Foodloose do?
Foodloose manufactures and sells a portfolio of vegan, organic (Bio), gluten-free snacks — including nut bars, nut butter bites, oat-based treats, chocolate-covered snacks, fruit chips, fruit gummies, and fruit-and-nut-cream bars — through its own B2C e-commerce shop, a dedicated B2B wholesale portal, and German/Austrian retail chains (dm, Rossmann, Alnatura and bio specialty stores).
Is Foodloose a public or private company?
Foodloose is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Foodloose founded?
Foodloose was founded in 2011. It employs 11 to 50 people.
Where is Foodloose based?
Foodloose is headquartered in Hamburg, Germany, in the Europe region.
How does Foodloose make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are B2B Wholesale and retail Distribution.
Who are Foodloose's main competitors?
Emerging players on record are true fruits, Naturya and Govinda. Direct peers are Seeberger, Verival, Barnhouse and KoRo. Broad incumbents are Rabenhorst, Hipp and Whitakers Chocolates.
Does Foodloose have an API?
No public API is recorded for Foodloose.
What industry is Foodloose in?
Foodloose's product category is Natural and Organic Snack Foods. Its primary akta.pro industry code is AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused), with a secondary code of AFAKABAK, Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains). Its NAICS code is 311919 and its SIC code is 2050.