Unfinished

What Unfinished does

株式会社未完 (Mi-can Co., Ltd.) is a Tokyo-based PR strategy and entertainment production firm operating since November 2006 and formally incorporated on March 13, 2020. The company provides an integrated service stack for corporate clients spanning strategic PR consulting, TV commercial production, owned TV program production (BS12/BS11 programs including "MB no Ore no Dora 1," "why not?," and "Real ~真実を追う180日~"), event management, and talent casting/management for brands across beauty, apparel, entertainment, sports, and consumer goods. Its go-to-market combines direct enterprise sales with owned-media distribution — most notably a YouTube channel (380K+ subscribers) anchored by fashion advisor MB and a paid newsletter (Magu Magu) with 18,000 paid members — which serves both as marketing infrastructure for client campaigns and as a sales channel for the company's proprietary apparel brands.

Mi-can's revenue model blends professional services (advertising agency fees, PR consulting retainers, CM production fees, event production contracts) with direct-to-consumer product sales. Named clients include avex (a-nation production), LDH JAPAN (Dream 20th anniversary project), G.M Corporation (ELECTRON scalp care CM), Avex Beauty Method (49.9... toothpaste co-development), Fukuoka SoftBank Hawks, Konnie Co. (Luxea), and DESK (M&A advisory referral pipeline). Apparel revenue flows through supply the right (proprietary brand at supply-the-right.com, including the fxxkin' CORONA series and "Strongest Series" leather goods) and Petit & Grande (fashion brand co-developed with day&time). The company has also launched subscription and SaaS-adjacent products: Media Club (¥50,000/month PR membership), Analog Management (free talent management, 0% commission), For Do Analysis (YouTube analytics tool), and OVER0 (zero-cost CM production for Kyushu companies).

The company is privately held with ¥51,430,000 registered capital, headquartered in Shibuya-ku, Tokyo, led by Representative Director Yuya Kono. It has no disclosed institutional investors, no funding rounds, no headcount disclosure, and no public revenue figures. Mi-can closed its Osaka office in December 2022 as part of restructuring and relocated its Tokyo HQ to the current Ebisu address in February 2023. Recent activity through 2025 (a-nation 2025 participation, vintage goods event production, Uzbekistan PR events) indicates continued operating momentum.

Name

Unfinished

Legal name

株式会社未完

Website

https://mi-can.co.jp

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Mi-can is a Tokyo-based PR and entertainment production firm providing integrated PR strategy, TV CM production, owned BS12 programming, talent management, and apparel brand sales for corporate clients and consumers across Japan.

Ownership category

akta.pro rank

Product category

Public Relations & Advertising Services

NAICS

Public Relations Agencies (541820), Media Representatives (541840), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Apparel Accessories and Other Apparel Manufacturing (31599), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Miscellaneous Manufacturing Industries (3990)

akta.pro primary industry

Apparel OEM/ODM & Private Label Manufacturing (CRAAAAAK)

Keywords

• Public relations services
• Advertising agency
• Talent management
• Television production
• Fashion apparel brand

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Agency (広告代理事業): The company acts as an advertising agency, producing TV commercials and managing PR campaigns for client brands. Revenue comes from fees for CM production, PR strategy execution, and promotional event organization.
2. Planning PR (企画PR事業): Core PR business providing strategic PR consulting, media relations, and promotional campaign planning for corporate clients.
3. Owned Apparel Brand Sales: Revenue from direct sales of proprietary apparel brands including 'supply the right' (sold via supply-the-right.com) and 'Petit & Grande' (fashion brand addressing complexes).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Mi-can (株式会社未完) is a Tokyo-based integrated PR and advertising agency that produces TV commercials, develops and runs proprietary TV programs (BS12/BS11), manages talent, and operates owned apparel brands including 'supply the right' and 'Petit & Grande'. The company sells strategic PR consulting, CM production, event management, and apparel under its 'failed-proof PR strategy' concept to corporate clients and direct consumers in Japan.

Product overview

株式会社未完 operates a multi-brand portfolio spanning fashion, media, and professional services. The core apparel brand supply the right (サプライザライト) drives fashion sales through EC and TV programming, complemented by the fashion sub-brand Petit & Grande ( Petit & Grande / プチアンドグランデ), which transforms personal insecurities into fashion products. The company runs multiple digital service sub-brands: For Do Analysis (YouTube analytics SaaS), Media Club (PR subscription), OAM (apparel PR from manufacturing), OVER0 (CM production for Kyushu), classROOMS (educational YouTube), Mr. Babe (media for larger-sized men), and Analog Management (talent management). The portfolio is promoted through proprietary TV programs including the fashion variety show 'MBの俺のドラ１' and the documentary 'リアル〜真実を追う180日〜.'

Differentiator

Problem solved

Functional benefit

Brands

• supply the right (サプライザライト): Original apparel brand launched by Mi-can, specializing in men's fashion items and collaborating with various creators and talents.

Quantifiable outcome

• Owned apparel brand 'supply the right' fxxkin' CORONA series: 1,000+ units reserved within 24 hours (April 2020)
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• avex (エイベックス)coreStrategic or Co-development Partner · 2 September 2024Mi-can has maintained a long-standing relationship with Avex and served as production partner for a-nation 2024 and 2025, handling guest relations and sponsor coordination for Japan's major music festival.
• ジオン・インベストメント・トラスト株式会社 (Zion Investment Trust)minorGTM or Marketing Partner · 19 January 2023Co-organized Uzbekistan PR event 'ウズベキスタンを知ろう' as the hosting organizer. Mi-can planned and executed the PR event promoting Uzbekistan investment opportunities.
• 株式会社DESKcoreStrategic or Co-development Partner · 2 August 2022Business partnership where DESK (M&A advisory firm led by former major M&A broker Ohno Shunsuke) handles M&A consultation and Mi-can provides PR services to referred clients. DESK has completed 150+ M&A deals.
• 合同会社ズームminorStrategic or Co-development Partner · 28 June 2022Production cooperation partner for TV documentary program 'Real〜真実を追う180日〜'. Zoom handles production cooperation while Mi-can is the main production company.
• 株式会社LDH JAPANcoreStrategic or Co-development Partner · 24 June 2022Co-produced Dream Shizuka 20th anniversary training wear (tops + leggings) with LDH JAPAN for the Dream Shizuka Anniversary Project ~dream a Dream~.
• 株式会社day＆timecoreStrategic or Co-development Partner · 22 February 2022Joint development and release of 'Petit & Grande' fashion brand with day＆time. Co-produced Dream Shizuka training wear as well. Mi-can handles PR/creative while day＆time manages product operations.
• 株式会社インティ (Inti)minorStrategic or Co-development PartnerPartnership with apparel manufacturer Inti for ladies fashion brand development. Combined Mi-can's PR/talent strength with Inti's manufacturing expertise to launch a fashion brand targeting T(10s) to F1(20s) women.

Scale indicators7 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Hakuhodo: Japan's second-largest advertising agency with significant PR division. Comparable to Mi-can in serving enterprise clients with integrated marketing, but operates at much larger scale and traditional agency model.
• Dentsu: Japan's largest advertising agency and global ad network. Comparable to Mi-can as a full-service marketing/PR provider, but operates at massive scale with traditional agency economics and global reach.
• ADK Holdings: Japanese advertising agency holding company with PR and content production divisions. Comparable to Mi-can in providing integrated brand communications, but operates at traditional agency scale with broader portfolio.
• Avex Entertainment: Japanese entertainment conglomerate with music, talent management, and event production. Strategic partner with Mi-can on a-nation 2024/2025. Comparable in producing large-scale music events and managing talent, but operates at much larger scale.
• CyberAgent: Japanese internet media conglomerate with AbemaTV, Ameba, and digital advertising divisions. Comparable to Mi-can in digital content production and integrated marketing capabilities, but operates at significantly larger scale with technology platform advantages.
• Yoshimoto Kogyo: Japan's largest talent management and entertainment conglomerate. Comparable to Mi-can in talent representation and event production (a-nation scale), but operates at significantly larger scale with broader portfolio.

Direct peers

• UUUM: Japanese YouTube-focused multi-channel network and talent management firm. Comparable to Mi-can in monetizing a single mega-influencer (HIKAKIN) through owned media, merchandise, and brand partnerships. Both companies use a content-to-commerce model.
• Platinum Inc. Japanese PR agency with focus on entertainment, fashion, and consumer brands. Directly comparable to Mi-can in service offering (PR campaigns, influencer marketing, event production) and target client base.
• LDH JAPAN: Japanese talent management agency for music artists like EXILE, working with Mi-can on Dream Shizuka 20th anniversary project. Directly comparable in talent representation and producing branded merchandise (training wear).
• SUNNY SIDE UP: Japanese boutique PR agency with fashion and lifestyle brand focus. Comparable to Mi-can as a mid-sized PR firm serving consumer brands with integrated marketing campaigns. Both compete for the same PR services market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/mi_can_pr
• YouTubeyoutube.com/channel/UCagAVZFPcLh9UMDidIUfXKQ
• Facebookfacebook.com/mican.co.jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unfinished