Dental City

What Dental City does

Dental City is a dental radiology laboratory headquartered in Constanța, Romania, founded in 2013 and operating four clinic locations across Constanța County: DentalCity Poporului, DentalCity Griviței, and DentalCity Mangaliei in Constanța city, plus a satellite in Năvodari with a slightly reduced pricing schedule. The company serves referring dentists (stomatologi) and their patients, providing 2D panoramic radiographs (OPG), intraoral radiographs (retroalveolar, bitewing, ocluzală), cephalometric/teleradiography, and Cone Beam Computed Tomography (CBCT) across maxillary, mandibular, ATM, sinus, partial, and full viscerocranium volumes. Its Griviței flagship, opened May 31, 2021, is the only site offering the exclusive 16×14.5 cm 3D Viscerocraniu CBCT scan, intraoral scanning with STL/OBJ export, guided-surgery packages for implantology, and intraoral/extraoral photography. Bundled orthodontic packages (Dosar orto 1–4) and ENT/ORL imaging services extend the menu beyond general dentistry.

The business operates a fee-for-service, B2B2C model. Patients arrive with a referral slip from a dentist, pay per investigation, and receive results digitally via secure email — CBCT scans are viewed in OnDemand3D and 2D radiographs in CliniView, with optional physical film or USB media at additional cost. Pricing is broadly standardized across the three Constanța locations (e.g., OPG at 110 RON, single-jaw CBCT at 275–300 RON, orthodontic package 1 at 390 RON), while the Năvodari satellite runs at slightly lower price points. Walk-in service is available for most standard investigations, with appointment-only access for CBCT, scanning, and photography at the Griviței hub. The company claims ALARA radiation-safety compliance and full GDPR compliance with a five-year data-retention floor, and integrates with Meditlink for cloud-based sharing of intraoral scans. Distribution is purely domestic within the greater Constanța metropolitan area, with marketing through the dentalcity.ro website, Facebook, Instagram, WhatsApp, and dentist-referral networks.

Note: the input data also references a separate "Dental City" entity operating a 40,000 sq-ft B2B dental supplies distribution center in Green Bay, Wisconsin, USA, partnered with Infios since 2008 and awarded "Best Use of Robotics" at the 2025 Supply Chain Excellence Awards USA. Firmographic data (city: Constanța, country: Romania, founded: 2013) and the dentalcity.ro website identify the Romanian radiology laboratory as the company of record; the Wisconsin operation appears to be a distinct, similarly named entity.

Name

Dental City

Legal name

Dental City

Website

https://dentalcity.ro

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Dental City is a Constanța, Romania dental radiology laboratory operating four clinic locations that provide CBCT, OPG, intraoral radiographs, intraoral scanning, and orthodontic/guided-surgery imaging packages to referring dentists and patients on a fee-for-service basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Constanta

HQ country

Romania

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Dental Supplies Distribution: B2B distribution of dental supplies and products to dental practices and clinics from a large distribution center.
2. Dental Radiology Services: Fee-for-service diagnostic imaging services for dental professionals. Patients/referring dentists pay per investigation type. Results delivered digitally or on physical media.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Dental City operates a dental radiology laboratory with four centers in Constanța County, Romania, providing diagnostic imaging services to dentists and patients on a referral basis. Its core services include 2D digital and film radiographs (panoramic OPG, intraoral retroalveolar/bitewing/occlusal, cephalometric teleradiography), 3D Cone Beam CT (CBCT) imaging across maxillary, mandibular, ATM, sinus, partial, and full viscerocranium volumes, digital intraoral scanning with STL/OBJ export, and bundled orthodontic and guided-surgery diagnostic packages.

Product overview

Dental City is a dental radiology laboratory offering a unified suite of diagnostic imaging services across four physical centers in Constanța County, Romania. The core offering consists of 2D radiographs (digital panoramic/OPG, intraoral retroalveolar, bitewing, ocluzală, and cephalometric/teleradiography), 3D CBCT imaging (covering maxillary, mandibular, ATM, sinus, partial, and full viscerocranium volumes), intraoral digital scanning, and bundled diagnostic packages for orthodontics and guided implant surgery. Patients receive results digitally via secure email with links to view scans in proprietary viewers (OnDemand3D for CBCT, CliniView for 2D images) and can optionally export STL files for 3D printing and planning. The Griviței flagship center offers the most comprehensive service menu, while Năvodari operates with a distinct pricing schedule.

Differentiator

Problem solved

Functional benefit

Products and services

• Panoramic Radiographs (OPG)
• Intraoral Dental Radiographs
• 3D Cone Beam CT (CBCT) Imaging
• Intraoral Scanning
• Orthodontic Imaging Packages (Dosar Ortodontic)
• Guided Surgery Packages
• ENT Imaging Services
• Cephalometric / Teleradiography
• STL Extraction from 3D CBCT
• Intraoral and Extraoral Photography
• Complete 3D Dossier Package

Quantifiable outcome

• 3x pick rates increase within 3 months
• +4 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• InfioscoreTechnology or Integration · 1 January 2008Long-standing partnership since 2008 between Dental City Wisconsin and Infios for intelligent supply chain execution. Infios deployed an Autonomous Mobile Robotics solution integrated with its Warehouse Management system at Dental City's 40,000 sq-ft distribution center. The AMR solution tripled pick rates, doubled operational capacity, and achieved 99.85% order accuracy within three months, enabling same-day fulfillment and reducing ROI timeline from projected 3 years to just over 1 year.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/dentalcity.02
• LinkedInlinkedin.com/company/dental-city-constanta

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dental City