Occupational Marketing

What Occupational Marketing does

Occupational Marketing Inc. (OMI) is a Houston-based, privately held occupational health provider founded in the late 1990s and operating with 1-10 employees. The company serves industrial employers, occupational health clinics, and individual safety professionals who need to comply with OSHA respiratory protection, hearing conservation, and pulmonary function testing requirements. Its core offerings span four interconnected categories: NIOSH-approved pulmonary function training and CAOHC-approved hearing conservation training (delivered in-person across 30+ US cities, via webinar, or on-site globally), distribution of occupational testing hardware (the OMI/ndd ultrasound spirometry system, Micro Audiometrics Earscan 3 audiometers, and Tremetrics sound booths under partnership agreements), proprietary software (OMI Audiometric Software for hearing conservation data management with OSHA 2003 compliance), and recurring transactional services (online respirator medical evaluations via omievaluations.com) plus disposable consumables (Spirettes, microbial filters, nose clips).

The technology stack combines third-party ultrasound-based spirometry hardware from ndd Medical Technologies with OMI's Windows-based audiometric management software, which automates Standard Threshold Shift calculations, workers' compensation formulas (AAOO 1959/1979, Illinois, Wisconsin, user-defined), and age correction. The OMI/ndd spirometry system includes automated interpretation, lung age calculation, Auto QC, and file transfer integration with OHM and Medgate occupational health platforms. The OMI Evaluations platform handles OSHA 1910.134-compliant online respirator medical questionnaires with physician review in English and Spanish.

Revenue is generated through a mix of per-participant training fees ($550-$795), undisclosed equipment pricing sold via direct sales contact, low-MSRP consumables sold online with quantity discounts ($110-$2,258 per order), and per-evaluation fees on the OMI Evaluations platform. Go-to-market is sales-led, relying on direct phone outreach, the occupational.com website for online course registration and consumable ordering, and NIOSH/CAOHC certification authority as credibility signal. The company has been operating for over 25 years without disclosed external funding, suggesting an owner-operated, bootstrapped model with stable but modest scale.

Name

Occupational Marketing

Legal name

Occupational Marketing Inc.

Website

https://occupational.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Occupational Marketing Inc. (OMI) is a Houston-based occupational health provider offering NIOSH and CAOHC training, spirometry and audiometric equipment and software, online respirator medical clearance, and consumable supplies to industrial employers and occupational health clinics needing OSHA compliance.

Ownership category

akta.pro rank

Product category

Occupational Health Services

NAICS

Testing Laboratories and Services (54138), Technical and Trade Schools (6115)

SIC

Services-Testing Laboratories (8734), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Occupational Health & Industrial Hygiene (BPAHAJAD)

akta.pro secondary industries

Occupational Safety, OSHA & Workplace Compliance Training (EDAOAMAK), Skilled Trades, Safety & Compliance Certification Prep (OSHA, HAZMAT, welding, electrical, HVAC) (EDANAIAM), Industrial Hygiene & Exposure Control (Noise, Dust, Respiratory) (EDABAEAC), Occupational Health & Employer Testing Laboratories (HLAFAMAK)

Keywords

• Occupational health services
• Respiratory protection compliance
• Hearing conservation training
• Spirometry testing equipment
• Audiometric testing solutions

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Professional Training Services: NIOSH and CAOHC approved training courses for pulmonary function testing and hearing conservation. Courses are offered in-person at various US cities and virtually via webinar. Pricing ranges from $550-$795 per participant depending on course type.
2. Spirometry Equipment Sales: Sale of the OMI/ndd Spirometry System, calibration syringes, and related spirometry equipment. Pricing not publicly disclosed; requires contact with OMI.
3. Audiometric Equipment Sales: Sale of audiometers (Micro Audiometric Earscan 3), sound booths (Tremetrics), calibration equipment, and related supplies. Distributed through Micro Audiometrics and Tremetrics product lines.
4. Spirometry and Audiometric Supplies: Disposable supplies including Spirette mouthpieces (NextGen/ndd systems), bacterial viral filters, microbial filtered mouthpieces (1022/922 systems), nose clips, and calibration equipment. Unit pricing available for quantities of 50-1000 pieces.
5. Respirator Medical Evaluations: Online respirator medical clearance service where companies pay per evaluation transmitted. Quantity discounts available with no sign-on fees, contracts, minimums, or hidden charges for physician phone consultations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels3 records

Core offering

Occupational Marketing Inc. (OMI) supplies occupational health products, professional services, and continuing education to help employers meet OSHA requirements for respiratory protection, hearing conservation, and pulmonary function testing. Its portfolio combines distributed hardware (spirometry systems, audiometers, sound booths, calibration equipment), proprietary software (audiometric data management), disposable supplies, NIOSH/CAOHC-approved training courses delivered in-person, on-site, and virtually, and an online respirator medical clearance platform (omievaluations.com).

Product overview

OMI (Occupational Marketing, Inc.) is a comprehensive occupational health platform offering three integrated product/service categories: pulmonary function testing products (OMI/ndd Spirometry System with ultrasound technology and disposable supplies), audiometric testing solutions (OMI Audiometric Software, Micro Audiometrics Earscan 3 audiometers, Tremetrics sound booths, and calibration equipment), and professional services (CAOHC/NOSH-approved training courses and online respirator medical clearance via omievaluations.com). The company provides an integrated portfolio combining hardware, software, consumable supplies, and compliance services for occupational health testing and OSHA regulatory compliance.

Differentiator

Problem solved

Functional benefit

Brands

• OMI Evaluations: Online respirator medical evaluation and clearance service portal at www.omievaluations.com that provides employee medical clearance in compliance with OSHA Respiratory Protection Standard 1910.134.

Products and services

• OMI/ndd Spirometry System PC-based spirometry system using ultrasound technology for occupational health pulmonary function testing, with real-time volume-time and flow-volume graphs, daily calibration verification, automated interpretation, lung age interpretation, Auto QC, ethnic correction, and file transfer to OHM and Medgate occupational health management systems. Intended for employers and clinics performing OSHA-compliant spirometry on workers exposed to respiratory hazards such as silica dust.
• Micro Audiometrics Earscan 3 (ES3) Automated audiometer for occupational health employee hearing testing, featuring automatic threshold testing and OSHA compliance for manual and automatic audiometric testing. Distributed by OMI for use with its hearing conservation software package.
• Tremetrics Sound Booths Audiometric sound booths designed to ensure suitable test environments for occupational hearing conservation programs, offered as part of OMI's complete audiometric equipment line.
• OMI Audiometric Software Windows-based hearing conservation management software providing automated Standard Threshold Shift calculations, automatic baseline revision with manual override, workers compensation calculations (AAOO 1959, AAOO 1979, Illinois, Wisconsin, or user-defined), automated age correction, evaluation letters with graphical and numerical representation, and OSHA 2003-compliant reporting for occupational hearing testing programs.
• Bio-acoustic Calibrators Calibration instruments for daily audiometer calibration checks, compatible with most manual and microprocessor audiometers used in occupational hearing testing programs.
• 3-Liter Calibration Syringe Precision calibration syringe used for daily spirometer calibration verification in accordance with American Thoracic Society recommendations, supporting OSHA-compliant pulmonary function testing programs.
• Spirometry Disposable Supplies Disposable consumable supplies for occupational spirometry, including Spirette Mouthpieces for NextGen/ndd systems, Bacterial Viral Filters, Microbial Filtered Mouthpieces for 1022/922 systems, and nose clips. Available in tiered unit pricing with quantity discounts from 50 to 1,000 pieces.
• NIOSH Pulmonary Function Training NIOSH-approved 2-day initial training or 1-day refresher course teaching spirometry techniques, OSHA standards, pulmonary anatomy, and FVC/FEV1 calculations for occupational pulmonary function testing. Delivered in-person at US cities and on-site at client locations; full course $750 per participant, refresher $575.
• NIOSH-Approved Web-Based Spirometry Refresher Course Web-based, self-paced NIOSH refresher course covering pulmonary anatomy, quality assurance, and spirometric techniques with interactive chapters and a post-course exam (70% pass requirement). Priced at $550, accessible from any internet-connected computer.
• CAOHC Hearing Conservation Training CAOHC-certified 2.5-day initial training course or 1-day recertification course covering noise measurement, audiometric testing, hearing protection, and OSHA standards for occupational hearing conservation. Delivered in-person and virtually; full course $795 per participant, recertification $595, with all CAOHC application fees included.
• OMI Online Respirator Medical Evaluation Internet-based service for employee respirator medical evaluation and clearance compliant with OSHA Respiratory Protection Standard 1910.134. Features an online questionnaire, physician review, instant medical clearance letter generation, English and Spanish language support, and secure server delivery 24/7, with quantity discounts and no sign-on fees, contracts, minimums, or hidden charges for physician phone consultations.
• OMI Audiometric Services Comprehensive audiometric services including hearing conservation program evaluation by audiologists, annual employee education, audiologist counseling, and data management with individual and management summary reports for employers' occupational hearing testing programs.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Micro AudiometricscoreTechnology or IntegrationOMI represents Micro Audiometric audiometers (including the Earscan 3 ES3) for occupational health employee testing. The Earscan 3 is designed for occupational health testing with automatic threshold testing and OSHA compliance. Products are compatible with OMI's hearing conservation software package.
• TremetricscoreTechnology or IntegrationOMI offers Tremetrics sound booths as part of its complete audiometric equipment line to ensure suitable test environments for occupational hearing testing.
• ndd Medical TechnologiescoreTechnology or IntegrationOMI distributes the OMI/ndd Spirometry System using ndd's ultrasound technology. The integrated system exceeds ATS and NIOSH guidelines and was developed specifically for the occupational health sector. OMI also distributes disposable Spirette mouthpieces designed for NextGen/ndd spirometry systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ndd Medical Technologies: Swiss manufacturer of ultrasonic spirometry systems used in occupational pulmonary testing. ndd is both OMI's core technology partner and a direct competitor when selling spirometry hardware to occupational health buyers.
• Micro Audiometrics: Manufacturer of the Earscan 3 audiometer that OMI resells; competes directly with OMI when supplying occupational hearing-testing equipment and is bundled into OMI's hearing-conservation software stack.
• Tremetrics: Manufacturer of audiometric sound booths OMI distributes as part of its complete hearing-conservation equipment line. Tremetrics overlaps with OMI in supplying occupational hearing-test environments to clinics and corporate programs.

Broad incumbents

• Concentra: Largest US operator of occupational health clinics, providing audiometry, spirometry, respirator clearance, and OSHA compliance services directly to employers. Competes with OMI for the same industrial buyer but at greater scale via owned clinics.
• Quest Diagnostics Occupational Health: National occupational health testing and screening provider offering respirator clearance, hearing conservation, and drug testing. Competes with OMI's medical evaluation and supplies business as part of a broader diagnostics portfolio.
• 3M Personal Safety Division: Major occupational health and safety incumbent offering hearing-protection devices, fit-testing, and worker monitoring. Overlaps with OMI's hearing-conservation and respiratory-protection compliance product set within a much broader PPE portfolio.
• Honeywell Safety Products: Diversified safety equipment manufacturer (respiratory, hearing, fall protection) competing with OMI for occupational health program budgets. Bundles hardware with broader workforce-safety platforms that OMI does not address.
• Draeger: International safety and medical technology company offering spirometry, alcohol/drug screening, and occupational health compliance services. Competes with OMI in occupational pulmonary testing for industrial customers, especially outside North America.
• MSA Safety: Safety equipment manufacturer whose occupational health portfolio includes respiratory protection and gas detection. Adjacent competitor for occupational compliance programs that pair PPE with medical surveillance.

Others

• American Industrial Hygiene Association (AIHA): Professional association that publishes occupational exposure standards, provides continuing education, and credentials industrial hygienists. Competes indirectly with OMI for the same continuing-education budget spent by occupational health professionals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/occupational-marketing-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Occupational Marketing