NeonTechnik

What NeonTechnik does

Neon Technik AG (operating as Neon Technik AG Werbeanlagen) is a Swiss specialist in signage, lettering, and advertising elements, headquartered in Kemptthal, Switzerland. Founded in 1959 as Neo-Technic and rebranded in 2000, the company relocated in March 2012 to a purpose-built facility with over 650 m² of storage and integrated production space after more than 40 years in Zürich-Seebach. In August 2025, Chris Hess assumed ownership and the role of managing director, succeeding third-generation owners Tanja Christen Kramis and Guido Kramis and forming the new Neon Technik AG Werbeanlagen entity to continue operations with the existing workforce. The firm employs more than 20 staff across in-house departments covering graphic design, sign painting, metalworking, plumbing, painting, plastics processing, electrical, pre-assembly, assembly, customer service, and maintenance.

The product portfolio spans six categories: illuminated signage using energy-efficient LED and certified traditional neon technology; flat and 3D lettering in metal and plastic substrates; wayfinding and building signage systems; architectural art installations incorporating 3D printing; vinyl films and wraps; and digital printing on multiple substrates. Core technical capabilities include certified neon installation, 3D CAD engineering for prototyping, energy-saving LED illumination compatible with building management platforms, and full in-house fabrication spanning plastics, metals, painting, and electrical work. Assembly teams operate throughout Switzerland with safety certifications covering PSAgA, VSAA, and ATEX environments, supporting both installation and ongoing maintenance.

Revenue is generated through custom B2B project engagements plus recurring maintenance contracts covering site inspections, functional testing, cleaning, light retrofits, and material replacement. The go-to-market is consultative direct sales — clients initiate contact, the company conducts site surveys, and projects are priced individually per customer requirements. Customers span retail (Manor, Interdiscount, Dosenbach, Ochsner Shoes, Ochsner Sport, Sprüngli, Snipes), technology (Google, Siemens, Oracle), transportation (SBB), telecommunications (Mobilezone), real estate (Swiss Prime Site, Seedamm Center), hospitality (Hotel Josef), healthcare (Pallas Kliniken), education (ZHAW), and automotive sectors. All sales are direct, with no reseller or distributor channels, and pricing is not publicly disclosed.

Name

NeonTechnik

Legal name

Neon Technik AG

Website

https://neontechnik.ch

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Neon Technik AG is a Swiss signage and advertising manufacturer founded in 1959 and based in Kemptthal. The company designs, produces, and installs illuminated signage, lettering, wayfinding systems, architectural art, vinyl films, and digital prints for B2B clients across Switzerland's retail, transport, and commercial sectors.

Ownership category

akta.pro rank

Product category

Signage Manufacturing and Advertising Elements

NAICS

Sign Manufacturing (339950), Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

Keywords

• Illuminated signage manufacturing
• Custom lettering signs
• Wayfinding systems
• Advertising elements production
• Digital printing signage

Headquarters

HQ city

Kemptthal

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom Signage and Advertising Element Projects: The company generates revenue through bespoke project engagements covering concept development, production, and installation of illuminated letters, signs, building signage, facades, pylons, and other advertising elements. Projects are scoped individually per customer requirements and are typically one-time installations with potential for follow-up maintenance contracts.
2. Maintenance and Service Contracts: Ongoing revenue from maintenance services including site inspections, functional testing, cleaning, light retrofits, material replacement, and light intensity adjustments for installed advertising installations across Switzerland.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Neon Technik AG is a Swiss B2B signage manufacturer that designs, produces, and installs illuminated signage (LED and certified neon), flat and 3D lettering, wayfinding systems, architectural art installations, vinyl films, and digital printing solutions. All production is handled in-house at its Kemptthal facility across metalworking, plastics processing, sign painting, painting, electrical, and assembly departments. The company delivers turnkey signage projects from concept and engineering through production, installation, and ongoing maintenance to enterprise customers across Switzerland.

Product overview

Neon Technik AG is a specialist signage and advertising company based in Kemptthal, Switzerland, offering illuminated signage, lettering, wayfinding systems, architectural art installations, vinyl films, and digital printing solutions. The product portfolio consists of six core product categories: Leuchtwerbung (illuminated signage with LED and neon technology), Beschriftungen (flat/3D lettering and signs), Signaletik (building and wayfinding signage), Kunst am Bau (architectural art installations), Folien (vinyl/film applications), and Drucklösungen (digital printing solutions). These products are supported by in-house services including consultation, graphic design, engineering, production, installation, maintenance, and storage. The company serves diverse sectors including automotive, railways, oil/mineral companies, and retail businesses across Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• Leuchtwerbung (Illuminated Signage)

Quantifiable outcome

• The company's assembly teams cover all of Switzerland, with dedicated service vehicles and safety certifications for all installation environments including ATEX-certified work.

Named customers19 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• Spandex AG: Swiss-headquartered distributor of signage materials, digital printing media, and signmaking equipment. Acts as a key supplier ecosystem participant for European sign manufacturers like NeonTechnik rather than a direct competitor.

Broad incumbents

• Allgeier SE: German IT and digital services group with signage and digital media operations across DACH. Larger incumbent offering both traditional and digital signage capabilities to enterprise customers.
• Zumtobel Group AG: Austrian-listed global lighting and illumination specialist producing architectural and commercial lighting solutions including illuminated signage-adjacent products. Larger incumbent operating broadly in commercial lighting rather than specializing in custom signage fabrication.
• Avery Dennison Corporation: Global manufacturer of pressure-sensitive labels, vinyl films, and graphic materials widely used in commercial signage production. Major incumbent in the signage materials supply chain serving comparable end-customers.
• 3M Commercial Solutions Division: Global diversified manufacturer of signage materials, reflective films, and graphic substrates sold through a vast distributor network. Adjacent incumbent whose products are commonly used by specialty signage producers including NeonTechnik.

Direct peers

• Dula-Werbe GmbH: German manufacturer and installer of advertising elements, illuminated signs, and store fixtures serving retail and enterprise customers across the DACH region. Comparable mid-sized specialty signage manufacturer with similar in-house production model.
• WEMO Werbetechnik GmbH: German signage and advertising elements producer covering illuminated letters, pylons, facade signage, and wayfinding for commercial customers. Comparable in-house manufacturing model and B2B project focus.
• Hunziker Lichtwerbung AG: Swiss specialist in illuminated signage and advertising elements, based in Switzerland with similar focus on LED and traditional illuminated signs for enterprise retail, automotive, and commercial customers. Closest direct peer by geography and product mix.
• FAIST Group: German manufacturer of advertising technology, illuminated signage, and acoustic products serving European enterprise customers. Comparable mid-sized DACH signage producer with similar custom project orientation.

Regional players

• Signbox Ltd: UK-based specialist in architectural signage, wayfinding systems, and illuminated signs for commercial and public-sector clients. Comparable product offering but focused on the UK market rather than competing directly in Switzerland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NeonTechnik