Narciso Rotta

What Narciso Rotta does

Narciso Rotta Madeiras LTDA is a family-owned, vertically integrated Pinus timber producer headquartered in Caçador, Santa Catarina, Brazil. The company operates 47 forest properties totaling 4,937.28 hectares across seven municipalities, applying multi-use forest management on its own reforestation base of Pinus taeda and Pinus elliottii, and was a pioneer of Pinus reforestation in the Caçador region in 1980. From that raw material base, it produces four core product lines: Pinus wood veneers (Clear and specialty grades, 0.6mm to 1.5mm thick), kiln-dried sawn wood (boards and strips with controlled moisture between 8% and 14%), logs in multiple diameter and length classes, and forest biomass derived from processing residues used for energy generation and kiln drying. All products carry FSC certification, and the company sells directly to industrial buyers across Brazil and international export markets, with export operations running continuously since 1985.

The business model is sales-led and direct: industrial customers (furniture manufacturers, laminated panel producers, pallet and packaging firms, pulp and paper companies, and other sawmills) purchase through a field sales team with quote-based, multi-year contracts. Pricing is not publicly disclosed and is negotiated per order. Distribution is handled in-house, with the company's own reforestation base providing full vertical integration from seedling to finished wood product, and industrial waste recycled into biomass that powers part of its drying operations. The company is part of Grupo Rotta, a multi-entity family group tracing its origins to Italian immigrant João Rotta's arrival in the Caçador region in 1937, with ownership and management passed through the Rotta family across generations. Revenue is not publicly disclosed, and the firm operates as a private limited liability company (LTDA) with no external funding rounds, acquisitions, or recent leadership changes evidenced.

Name

Narciso Rotta

Legal name

Narciso Rotta Madeiras LTDA

Website

https://www.narcisorotta.com.br

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

101–250 employees

Short description

Narciso Rotta Madeiras LTDA is a family-owned, vertically integrated Brazilian Pinus timber producer with 4,937 hectares of reforestation in Santa Catarina, manufacturing veneers, kiln-dried sawn wood, logs, and forest biomass for industrial buyers domestically and internationally.

Ownership category

akta.pro rank

Product category

Timber Manufacturing

NAICS

Softwood Veneer and Plywood Manufacturing (321212), Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Sawmills and Wood Preservation (3211)

SIC

Lumber & Wood Products (No Furniture) (2400), Millwood, Veneer, Plywood, & Structural Wood Members (2430), Forestry (800)

akta.pro primary industry

Wood Flooring & Wood Veneer Products (IMADADAI)

akta.pro secondary industry

Veneer & Specialty Wood Products Trading (IMAMAIAL)

Keywords

• Wood veneer manufacturing
• Sawn timber products
• Forest biomass supply
• Industrial lumber products
• Timber processing services

Headquarters

HQ city

Caçador

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Pinus Wood Products Manufacturing and Sales: The company generates revenue through the manufacturing and sale of wood products derived from its own Pinus reforestation operations. Products include sawn wood (boards and strips), pine veneers (faqueadas), logs (toras), and forest biomass. Revenue comes from both the national Brazilian market and export markets. The company has exported since 1985.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Narciso Rotta is an industrial pine-wood manufacturer based in Caçador, Santa Catarina, Brazil, that produces and sells wood veneers (lâminas de madeira), sawn boards and strips (tábuas e ripas), raw logs (toras), and forest biomass (biomassa florestal). The company supplies these wood inputs to industrial customers in the furniture, laminated panel, pallet/packaging, and pulp and paper sectors, drawing raw material from its own pine plantations in southern Brazil.

Product overview

Narciso Rotta is a timber products company specializing in Pinus wood from its own reforestation operations. The company operates a unified product portfolio centered on four main offerings: Lâminas de Madeira (wood veneers) for decorative and industrial applications; Tábuas e Ripas (boards and strips) as kiln-dried sawn lumber; Toras (logs) in various diameter and length classes for secondary processors; and Biomassa Florestal (forest biomass) from processing residues. All products originate from the company's 47 reforestation properties spanning 4,937.28 hectares across seven municipalities in Santa Catarina, Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Lâminas de Madeira (Wood Veneers)

Quantifiable outcome

• Moisture content of kiln-dried wood controlled between 8% and 14% ensuring product quality
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Grupo RottacoreOthersNarciso Rotta is part of the Rotta Group (Grupo Rotta), which includes multiple companies in the wood industry chain: the reforestation company, the furniture factory (Industria de Móveis Rotta), and the trading/exports operation. The group has a history dating back to 1937 with João Rotta and has been a pioneer in Pinus reforestation in the Caçador region since 1980. The furniture factory began exporting in 1985.

Scale indicators5 records

Recent moves8 records

Expansion highlights3 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Narciso Rotta