RhinoBIM
VisualARQ (Asuni Soft brand) is a BIM software plugin for Rhino 7 and 8 that adds parametric object management, Grasshopper-based design automation, and IFC interoperability to Rhino's freeform NURBS modeling, sold via perpetual licenses to architects and designers.
- Company typePrivate
- Founded1989
- HeadquartersPark City, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What RhinoBIM does
RhinoBIM is associated with VisualARQ, an architectural BIM software plugin developed and distributed under the Asuni Soft brand (Asuni, Spain). VisualARQ is a plugin for Rhino 7 and 8 that combines Rhino's freeform NURBS modeling engine with parametric BIM object management, real-time vector documentation, Grasshopper-based design automation, and built-in IFC 2x3 and IFC4 import/export for interoperability with the broader AEC software ecosystem. The product targets architects and architectural firms working on residential, commercial, cultural, retail, interior, landscape, renovation, and BIM-to-fabrication projects, as well as Grasshopper parametric designers, naval architects, and architecture students and educators.
The company operates a product-led growth motion with a free evaluation trial, tiered perpetual licensing ($795 commercial, $475 upgrade, $95 educational), floating-license support for studios, and direct website sales. Distribution is augmented by a flagship integration with McNeel Europe (publisher of Rhino), co-marketing webinars with Novedge, regional channel partners (DIMENSIO sro, Coding ARCH), and event participation (Envisioning Design Day 2026 at IED Milano, Rhino User Meeting Prague 2026). The website is localized into seven languages (English, French, German, Italian, Spanish, Simplified Chinese, Korean). VisualARQ 3, released in 2024, is the current major version. Leadership disclosed in the input data identifies Francesc Pedrerol as CEO. Note: the firmographic data lists the company as RhinoBIM in Park City, United States, founded 1989, which is inconsistent with the Asuni Soft / VisualARQ / Spain origin described in the product and corporate data; this discrepancy in the source material is reported as-is and not reconciled.
RhinoBIM firmographics
Firmographics- Name
- RhinoBIM
- Legal name
- Asuni Soft
- Website
- https://rhinobim.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Short description
- VisualARQ (Asuni Soft brand) is a BIM software plugin for Rhino 7 and 8 that adds parametric object management, Grasshopper-based design automation, and IFC interoperability to Rhino's freeform NURBS modeling, sold via perpetual licenses to architects and designers.
- Ownership category
- akta.pro rank
RhinoBIM industry classification
Industry- Product category
- Architectural BIM Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415), Other Specialized Design Services (54149)
- SIC
- Services-Computer Programming Services (7371), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)
- akta.pro secondary industries
- Developer Portals, SDKs & Documentation Platforms (BPAMADAG), GraphQL, gRPC & Modern API Protocols (BPAMAOAK)
Keywords
Where RhinoBIM is headquartered
LocationHeadquarters
- HQ city
- Park City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RhinoBIM business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Commercial Software Licenses: VisualARQ sells commercial licenses for professional architects and businesses. The license includes free technical support, free 90-minute course on demand, free updates to service releases for the current version, and usage as a floating license. The commercial license is priced at $795.
- Educational Licenses: Discounted educational licenses for students and teachers. Requires proof of academic status. Priced at $95 for students and teachers.
- Upgrade Licenses: Existing VisualARQ users can purchase upgrades to the latest version. Priced at $475 for upgrades from previous versions. Requires a previous VisualARQ license.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Evaluation license - Free trial for new users to test VisualARQ |
| One time/ perpetual license | Pay-as-you-go | Commercial license - Full license for professional and business use |
| One time/ perpetual license | Pay-as-you-go | Educational license - Discounted license for students and teachers |
| One time/ perpetual license | Pay-as-you-go | Upgrade license - For existing users upgrading to new version |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
RhinoBIM product offering
Product offeringCore offering
VisualARQ is an architectural BIM software plugin for Rhino 7 and 8 that converts freeform NURBS geometry into informed BIM objects, enabling architects to design, document, and exchange architectural projects. It bundles Grasshopper integration for design automation and built-in IFC import/export for interoperability with other AEC software, with commercial ($795), educational ($95), and upgrade ($475) one-time perpetual licenses.
Product overview
VisualARQ is a single unified BIM software product delivered as a plugin for Rhino 7 and 8. The offering includes one core product (VisualARQ 3) with multiple licensing tiers: Commercial License, Educational License (for students and teachers), and Upgrade License (for existing users). The software provides flexible BIM capabilities that convert Rhino's freeform modeling into intelligent architectural BIM objects, with integrated Grasshopper automation and built-in IFC import/export for AEC interoperability.
Differentiator
Problem solved
Functional benefit
Products and services
- VisualARQ 3 Architectural BIM software plugin for Rhino 7 and 8 that converts freeform NURBS geometry into informed BIM objects, supports Grasshopper-based design automation, and produces real-time vector documentation and IFC-compatible data for AEC collaboration.
Quantifiable outcome
- Hundreds of thousands of euros in additional turnover enabled for some firms
Companies that use RhinoBIM
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
RhinoBIM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
RhinoBIM partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship and minor.
- McNeel EuropecoreMcNeel Europe is a key distribution and integration partner for VisualARQ. They cooperate on events such as the Rhino User Meeting Prague 2026, where VisualARQ is featured alongside KeyShot and other partners.
- Asuni SoftflagshipVisualARQ is an Asuni brand. Asuni Soft develops and distributes VisualARQ, making it their core product. The relationship is one of product development and distribution.
- AsuniflagshipVisualARQ is an Asuni brand, developed and distributed by Asuni (Asuni Soft). The company also develops RhinoLands, another Rhino-based product.
- NovedgecoreNovedge organizes webinars to discover and demonstrate VisualARQ to potential customers. An upcoming webinar is scheduled for July 8, 2026.
- DIMENSIO srominorLocal partner in Czech Republic cooperating on the Rhino User Meeting Prague 2026 event.
- Coding ARCHminorLocal partner in Czech Republic cooperating on the Rhino User Meeting Prague 2026 event.
- CorsiRhinominorOrganizer of Envisioning Design Day 2026 at IED Milano, where VisualARQ is a featured participant.
Scale indicators1 record
Recent moves4 records
Expansion highlights5 records
RhinoBIM competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
RhinoBIM social profiles
Digital presenceRhinoBIM financial estimates
Financial estimateRevenue estimate
Valuation estimate
RhinoBIM leadership team
Management profileNumber of profiles
Profiles1 record
RhinoBIM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RhinoBIM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RhinoBIM
What does RhinoBIM do?
VisualARQ is an architectural BIM software plugin for Rhino 7 and 8 that converts freeform NURBS geometry into informed BIM objects, enabling architects to design, document, and exchange architectural projects. It bundles Grasshopper integration for design automation and built-in IFC import/export for interoperability with other AEC software, with commercial ($795), educational ($95), and upgrade ($475) one-time perpetual licenses.
Is RhinoBIM a public or private company?
RhinoBIM is a private company. It is classified as corporate owned and is currently operating.
When was RhinoBIM founded?
RhinoBIM was founded in 1989.
Where is RhinoBIM based?
RhinoBIM is headquartered in Park City, United States, in the North America region.
How does RhinoBIM make money?
Three revenue lines are on record. Commercial Software Licenses are the primary driver. The others are educational Licenses and upgrade Licenses.
Does RhinoBIM have an API?
Yes. VisualARQ API enables automation of design modeling tasks and data management. Developers can create custom parametric objects with Grasshopper Styles.
What industry is RhinoBIM in?
RhinoBIM's product category is Architectural BIM Software. Its primary akta.pro industry code is BPAHAKAK, Building Information Modeling (BIM) & Digital Design Services, with a secondary code of BPAMADAG, Developer Portals, SDKs & Documentation Platforms. Its NAICS code is 541511 and its SIC code is 7371.