Pro Agro

Name

Pro Agro

Website

https://proagroseguros.com.mx

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Agricultural Insurance

SIC

Agricultural Services (700)

akta.pro primary industry

Regulatory Compliance, Permitting & Audit Readiness (Food Safety, Environmental, Labor) (AFACAJAE)

akta.pro secondary industry

Crop Rotation & Whole-Farm Cropping Systems Design (AFACABAJ)

Keywords

• Agricultural insurance
• Crop insurance
• Livestock insurance
• Aquaculture insurance
• Parametric insurance

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Insurance Premiums: Pro Agro generates revenue through insurance premiums charged to agricultural, livestock, aquaculture, and other rural producers for crop insurance, livestock insurance, aquaculture insurance, and parametric insurance products. The company operates as a property and casualty insurer in the Mexican agricultural sector.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Pro Agro underwrites and sells agricultural, livestock, aquaculture, and parametric insurance products to farmers, ranchers, and rural producers across Mexico and Latin America. All policies are powered by the Pro Agro Insurtech platform, which integrates satellite imagery, crop analytics, and machine learning to perform in-field risk assessments, monitor agricultural conditions, and process claims. The company conducts 100% of inspections in the field using its own qualified technical personnel and 52 regional offices across 32 Mexican states.

Differentiator

Problem solved

Functional benefit

Products and services

• Seguro Agrícola Agricultural insurance product providing coverage for crops and farmland against specified risks, with technology-enabled field evaluation and claims assessment. Targeted at commercial crop producers cultivating grains, vegetables, fruits, and other crops.
• Seguro Pecuario Livestock insurance coverage for animals, utilizing the company's technical field inspection team and technology platform for risk assessment and loss evaluation. Targeted at ranchers and livestock operators with cattle, poultry, swine, and other farm animals.
• Seguro Acuíola Aquaculture insurance protecting fish farms and aquatic animal operations, supported by the company's satellite and analytical technology infrastructure. Targeted at commercial fish and shellfish farming operations.
• Seguro Paramétrico Parametric insurance product that triggers payouts based on predefined weather or agricultural indices, leveraging the company's data analytics and machine learning capabilities. Targeted at agricultural producers seeking fast, transparent, trigger-based payouts.
• Pro Agro Insurtech Platform The company's proprietary insurtech platform providing the technology infrastructure — satellite imagery, crop analytics, and machine learning — that powers all insurance products and enables 100% field inspections with own technical personnel.

Quantifiable outcome

• 100% field inspections conducted with own personnel and proprietary technology

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Scale indicators4 records

Broad incumbents

• AXA: Global insurer with agricultural and climate-risk products in Latin America. Comparable as a broad incumbent increasingly using satellite and parametric approaches in ag insurance.
• Allianz: Global insurance giant offering agricultural and weather-indexed insurance products across emerging markets. Comparable as a large diversified insurer expanding parametric and crop coverage in Latin America.
• QBE Insurance Group: Australia-headquartered global insurer with a focused crop and agribusiness book in the Americas. Comparable as an established multi-country ag insurer pursuing technology-enabled underwriting.
• Zurich Insurance Group: Global insurer with established agricultural insurance products and weather-indexed/parametric offerings in Latin America. Comparable as a large incumbent moving into satellite- and data-enabled ag insurance in the same geography.
• Mapfre: Global Spanish-headquartered insurer with significant agricultural insurance operations across Latin America including Mexico. Directly comparable as a multi-line P&C insurer serving crop, livestock, and rural producers in overlapping geographies.

Direct peers

• AGROASEMEX: Mexican state-owned agricultural reinsurer and insurer central to the country's subsidized ag-insurance scheme. Comparable as a Mexican market participant providing crop and livestock coverage with public-sector linkages.
• Grupo Nacional Provincial (GNP): Major Mexican P&C insurer offering rural and agricultural products domestically. Most directly comparable domestic competitor serving the same Mexican crop, livestock, and aquaculture producers.

Emerging players

• Indigo Ag: US-based ag-tech company that has expanded into agricultural risk management and parametric insurance for farmers. Comparable as a technology-led entrant combining agronomic data with insurance products.
• Global Parametrics: Specialist parametric reinsurance and insurance provider focused on weather and climate risk in emerging markets. Comparable as a satellite- and index-driven ag risk-transfer competitor targeting Latin American producers.

Others

• Descartes Labs: Satellite imagery and ML analytics platform serving agriculture and insurance use cases including crop monitoring and claims support. Comparable as an enabling technology provider in the same satellite-agriculture stack.

Market position

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Agro