Mary Grace Cafe
Mary Grace Foods Inc. is a privately held Filipino bakery and cafe chain operating 100+ full-service cafes and kiosks in Philippine shopping malls, serving individuals, families, and event hosters with signature Ensaymada, Cheese Rolls, hot chocolate, full meals, and bespoke celebration cakes.
- Company typePrivate
- Founded1994
- HeadquartersManila, Philippines
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Mary Grace Cafe does
Mary Grace Cafe, legally Mary Grace Foods Inc., is a privately held Filipino bakery and cafe chain founded in 1994 by entrepreneur Mary Dimacali from a home kitchen in Parañaque City. It operates 100+ full-service cafes and kiosks across the Philippines, concentrated in major shopping malls in Metro Manila and 30+ provinces including Cavite, Laguna, Pampanga, Cebu/Bohol (Bohol listed), Baguio, Batangas, Bulacan, Rizal, Tarlac, and Zambales. The company is led by Mary Dimacali, who remains president and founder.
Its core products are signature baked goods made daily from scratch using 100% real butter and premium Edam cheese from Holland: the flagship Ensaymada (available in Original, Laguna Cheese, Three Cheese, Cinnamon Apple, Banana Chocolate, and Caramel and Toasted Almonds variants), Cheese Rolls, and Hot Chocolate made with Belgian cocoa in multiple variants (Traditional Tsokolate, Spicy Mexicana, White, Mint, Valencia, and Tsoknut). A broader cafe menu covers 11 pasta varieties, 7 salads, hearty sandwiches, all-day breakfast, and a newer Mains category that includes Angus Rib-eye Steak and Salmon with Creamy Dill Sauce. Celebration cakes are bespoke (custom designs, hand-piped dedications, garden or lace options) and are sold exclusively via the online ordering site. Distribution runs through dine-in cafes (seating 20-218 pax), smaller take-away kiosks, a website-based ordering and delivery platform (order.marygracecafe.com), native iOS and Android apps, and private event function rooms at 33 locations (capacities 16-116 pax) for birthdays, corporate meetings, and family gatherings.
Revenue is generated per-transaction at retail prices VAT-inclusive in PHP, with separate revenue streams from cafe dine-in, kiosk pastry sales, online ordering and delivery, bespoke celebration cakes, and event space rentals. No external venture or PE investment is disclosed; the company is family-controlled and has scaled entirely organically from a 1994 home kitchen to its current 100+ location footprint, with 501-1,000 employees per the firmographic record. In 2025 alone it has opened or relocated full-service cafes at SM Bicutan, Ayala Fairview Terraces, and Ayala Malls Vermosa, and launched the Matcha Latte, Sandwich Sets, and Mains categories.
Mary Grace Cafe firmographics
Firmographics- Name
- Mary Grace Cafe
- Legal name
- Mary Grace Foods Inc.
- Website
- https://marygracecafe.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Mary Grace Foods Inc. is a privately held Filipino bakery and cafe chain operating 100+ full-service cafes and kiosks in Philippine shopping malls, serving individuals, families, and event hosters with signature Ensaymada, Cheese Rolls, hot chocolate, full meals, and bespoke celebration cakes.
- Ownership category
- akta.pro rank
Mary Grace Cafe industry classification
Industry- Product category
- Cafe and Bakery Chain
- NAICS
- Restaurants and Other Eating Places (72251), Retail Bakeries (311811), Baked Goods Retailers (445291), Caterers (722320)
- SIC
- Retail-Eating Places (5812), Bakery Products (2050), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
- akta.pro secondary industries
- Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI), Patisseries & Dessert Boutiques (CRAHAGAB)
Keywords
Where Mary Grace Cafe is headquartered
LocationHeadquarters
- HQ city
- Manila
- HQ country
- Philippines
- HQ region
- Asia
Offices10 records
Markets served
Mary Grace Cafe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Cafe Dine-in Sales: Full-service cafe operations offering all-day breakfast, hearty meals, pastas, sandwiches, and beverages for dine-in customers
- Kiosk Retail Sales: Baked goods and pastries sold through kiosk formats in shopping malls including Ensaymadas, Cheese Rolls, Mamon, and other bakery items
- Online Ordering and Delivery: Website-based ordering system (order.marygracecafe.com) for delivery and pickup orders across Metro Manila and select areas
- Celebration Cakes: Custom celebration cakes with bespoke designs including hand-piped dedications, special garden or lace designs, available for order through website
- Event Space Rental: Private event spaces available for booking at 33 locations for gatherings, meetings, and celebrations with complimentary treats
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Mary Grace Cafe product offering
Product offeringCore offering
Mary Grace Cafe operates a Philippine-based chain of full-service cafes and smaller kiosks selling freshly baked signature pastries (Ensaymadas, Cheese Rolls), premium hot chocolates, savory meals (pastas, sandwiches, all-day breakfast, mains), and bespoke custom celebration cakes, complemented by event space rentals at select locations and an online ordering platform with delivery across Metro Manila.
Product overview
Mary Grace Cafe is a Filipino bakery and cafe chain offering a diverse portfolio of products across multiple service formats (full-service cafes, kiosks) and channels (dine-in, take-away, delivery). The core products center on signature baked goods—particularly Ensaymadas (available in Original, Laguna Cheese, Three Cheese, Cinnamon Apple, Banana Chocolate, and Caramel and Toasted Almonds variants) and Cheese Rolls—alongside signature hot chocolates made with premium Belgian cocoa in Traditional, Spicy Mexicana, White, Mint, Valencia, and Tsoknut variants. The cafe offers complete dining experiences including Flavorful Pastas (11 varieties), Fresh Salads (7 varieties), Hearty Sandwiches, All-Day Breakfast items, and Mains (Angus Rib-eye Steak, Salmon, Grilled Chicken). Celebration Cakes feature bespoke custom designs with hand-piped dedications and garden/lace options, available exclusively through website orders. Family Platters serve 4 people for intimate gatherings. Recent additions include Matcha Latte (ceremonial-grade Japanese matcha) and new Sandwich Sets. The company operates multiple cafe and kiosk locations across the Philippines with event spaces available at select branches.
Differentiator
Problem solved
Functional benefit
Products and services
- Mary Grace Ensaymada
- Mary Grace Cheese Rolls
- Mary Grace Hot Chocolate Signature hot chocolate made with premium Belgian cocoa. Available in Traditional Tsokolate (100% local cacao), Spicy Mexicana (with cinnamon and chili), White Hot Chocolate, Mary Grace Cold Hot Chocolate, Mint Hot Chocolate, Valencia Hot Chocolate (orange cream), and Tsoknut Hot Chocolate variants.
- Matcha Latte
- Angus Rib-eye Steak
- Chocolate Rum Tiramisu 100% Arabica cold brew-soaked sponge cake with rich mascarpone and dark chocolate ganache, flavoured with premium aged Rum. Contains wheat, milk, eggs, soya and alcohol.
- Mango Bene Best-selling summer cake with frozen layers of meringue, custard cream, and fresh Philippine mangoes. Served semi-frozen. Contains cashews.
- Mary Grace Cheesecake Silky smooth cream cheese goodness atop a classic graham cracker crust. Chilled storage, 10 days shelf life.
- Chocolate Truffle Cake Velvety smooth Callebaut Truffle between layers of chocolate cake. Chilled storage, 10 days shelf life.
- Toasted Almond Sans Rival Classic Sans Rival adorned with toasted almonds. Contains dairy, eggs, wheat, nuts, and alcohol. Frozen storage, 16 days shelf life.
- Carrot Cake Moist carrot cake sprinkled with walnuts, coated in cream cheese frosting. Chilled storage, 12 days shelf life.
- Celebration Cakes (Custom) Bespoke custom cakes for celebrations with options for classic designs with hand-piped dedications, or special garden or lace designs. Full customization services are exclusive to website orders.
- Family Platters Prepared fresh upon order for intimate gatherings, ready to heat for 4 people to share. Includes soups, sandwiches, pastas, and Filipino breakfast items.
- Event Spaces Private event spaces available at 33 cafe locations for gatherings, meetings, and celebrations, with complimentary treats. Capacities range from 16 to 116 pax depending on location; customers inquire via the website and receive callbacks within 48 hours.
- Online Ordering and Delivery Free delivery and exclusive offers available through online ordering at order.marygracecafe.com, with delivery within Metro Manila and pickup from select cafes. Celebration cake customization is exclusive to website orders.
Companies that use Mary Grace Cafe
Customer profileSegments4 records
Ideal customer profiles4 records
Mary Grace Cafe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mary Grace Cafe partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Mary Grace Cafe competitors and assessment
Company assessmentDirect peers
- Red Ribbon: Major Philippine bakery chain owned by Jollibee Foods, offering cakes, pastries and now cafe-style locations; competes head-to-head with Mary Grace on cakes, pastries, and mall-based retail presence.
- Bo's Coffee: Philippine homegrown coffee and bakery chain operating kiosks and cafes in malls nationwide; directly comparable as a Filipino brand combining coffee service with baked goods and meals in similar mall-based formats.
- Goldilocks: Iconic Filipino bakery and restaurant chain selling cakes, pastries, and Filipino meals; overlaps directly with Mary Grace's celebration cake, pastry, and dine-in cafe business across the Philippines.
Broad incumbents
- Tim Hortons Philippines: International cafe brand expanding across PH malls with coffee and baked goods offerings; addresses the same middle-class mall-cafe customer as Mary Grace.
- Starbucks Philippines: Global coffee giant with extensive mall-based presence across the Philippines; competes for cafe foot traffic and beverage occasions, with broader scale and capital base.
- The Coffee Bean & Tea Leaf Philippines: Established premium cafe chain operating cafe-bakery hybrids in major PH malls; overlaps with Mary Grace on full-service cafe dining, beverages, and baked goods.
Others
- Jollibee Foods Corporation: Parent of Red Ribbon and Mongin Bowl and operator of large PH foodservice platforms; relevant as a competitor and potential acquirer for premium bakery-cafe chains like Mary Grace.
Emerging players
- Bizu Patisserie: Premium Filipino patisserie and cafe operator with pastries, cakes, and dine-in service; directly comparable product mix and premium positioning targeting similar occasion-based customers.
- Common Man Coffee Roasters: Specialty Philippine coffee roaster and cafe brand with dine-in food offerings; competes for premium cafe-bakery occasions and similar mall/standalone traffic.
- Wildflour Cafe + Bakery: Manila-based cafe-bakery specializing in artisan bread, pastries, and full meals; comparable on cafe-bakery format, premium positioning, and dine-in customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mary Grace Cafe social profiles
Digital presenceMary Grace Cafe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mary Grace Cafe leadership team
Management profileNumber of profiles
Profiles1 record
Mary Grace Cafe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mary Grace Cafe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mary Grace Cafe
What does Mary Grace Cafe do?
Mary Grace Cafe operates a Philippine-based chain of full-service cafes and smaller kiosks selling freshly baked signature pastries (Ensaymadas, Cheese Rolls), premium hot chocolates, savory meals (pastas, sandwiches, all-day breakfast, mains), and bespoke custom celebration cakes, complemented by event space rentals at select locations and an online ordering platform with delivery across Metro Manila.
Is Mary Grace Cafe a public or private company?
Mary Grace Cafe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mary Grace Cafe founded?
Mary Grace Cafe was founded in 1994. It employs 501 to 1,000 people.
Where is Mary Grace Cafe based?
Mary Grace Cafe is headquartered in Manila, Philippines, in the Asia region.
How does Mary Grace Cafe make money?
Five revenue lines are on record. Cafe Dine-in Sales are the primary driver. The others are kiosk Retail Sales, online Ordering and Delivery, celebration Cakes and event Space Rental.
Who are Mary Grace Cafe's main competitors?
Direct peers on record are Red Ribbon, Bo's Coffee and Goldilocks. Broad incumbents are Tim Hortons Philippines, Starbucks Philippines and The Coffee Bean & Tea Leaf Philippines. Jollibee Foods Corporation is listed as an others. Emerging players are Bizu Patisserie, Common Man Coffee Roasters and Wildflour Cafe + Bakery.
Does Mary Grace Cafe have an API?
No public API is recorded for Mary Grace Cafe.
What industry is Mary Grace Cafe in?
Mary Grace Cafe's product category is Cafe and Bakery Chain. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice), with a secondary code of HSACAGAI, Dessert & Bakery Catering (Cakes, Pastries, Candy). Its NAICS code is 72251 and its SIC code is 5812.