Cycle-Tec
Cycle-Tec is an independent Mid-Wales bike shop offering retail, workshop servicing, professional bike fitting, e-bike hire, and UK-wide mobile workshop support for cycling events and charities.
- Company typePrivate
- Founded2015
- HeadquartersBuilth Wells, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Cycle-Tec does
Cycle-Tec is a privately held, independent cycling retail and service business headquartered at Bank Square, Builth Wells, Mid-Wales, UK. Founded circa 2015, the company operates a single physical showroom combined with two fully loaded mobile workshops that deploy across the UK for event technical support. Its offering spans new bicycle retail (mountain, road, and e-bikes), tailored workshop servicing and repairs, professional bike fitting using Bikefitting.com and Selle Italia ID Match systems, e-bike hire and demonstration, and event support services covering races, sportives, enduros, 24-hour and multi-day events, and charity or fundraising challenges ranging from handfuls to 1,000+ riders.
The company's core technology is centred on the integrated bike-fitting stack rather than proprietary software, supplemented by purpose-built mobile workshop units that enable on-site mechanical support anywhere in the UK. Skilled mechanics with combined 25+ years of experience are positioned as the central capability, with documented ability to resolve complex mechanical issues that other shops cannot. Commercial offers include 0% interest-free finance for purchases over £500, a price match guarantee, and acceptance of Cycle 2 Work salary sacrifice scheme vouchers through Cyclescheme, Cycleplus, and in-house employer schemes.
Cycle-Tec's business model is a hybrid consumer-and-B2B services operation. Consumer revenue comes from one-time bicycle sales, pay-as-you-go workshop servicing at competitive hourly rates, and unit-priced e-bike hire (£10/hour, £30/day, £100/week) with hire fees reimbursable against purchase. B2B revenue comes from event support contracts with charities and event organisers on a project basis. Customer acquisition is dominated by word-of-mouth, Facebook reviews, and direct phone/email inquiries rather than paid marketing, reflecting a regional brand reputation that supports customer willingness to travel 60+ miles for service.
Cycle-Tec firmographics
Firmographics- Name
- Cycle-Tec
- Legal name
- Cycle-Tec
- Website
- https://cycle-tec.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cycle-Tec is an independent Mid-Wales bike shop offering retail, workshop servicing, professional bike fitting, e-bike hire, and UK-wide mobile workshop support for cycling events and charities.
- Ownership category
- akta.pro rank
Cycle-Tec industry classification
Industry- Product category
- Bicycle Retail and Services
- NAICS
- Personal and Household Goods Repair and Maintenance (8114)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bicycle Retail (New Bikes) (CRAMAHAA), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)
Keywords
Where Cycle-Tec is headquartered
LocationHeadquarters
- HQ city
- Builth Wells
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cycle-Tec business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Bicycle Sales: Retail sale of new bicycles including mountain bikes, road bikes, and e-bikes. Products are brand new and genuine with free fitting included.
- Workshop Services: Individual tailored bike servicing and repair. Skilled mechanics charge competitive hourly rates for assessment and work on all types of bikes.
- E-Bike Hire and Demo: E-bike hire at £10/hour, £30/day, or £100/week with reimbursement towards purchase within 30 days.
- Event Support Services: Mobile workshop technical support for cycling events including races, sportives, enduros, 24hr and multi-day events. Services provided to event organisers and charities.
- 0% Finance: Interest-free financing for purchases over £500 with 10% deposit, payable over 6-12 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | E-bike hire rates |
| Subscription | Monthly | 0% Finance for purchases over £500 |
| Other | Pay-as-you-go | Workshop service rate |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Cycle-Tec product offering
Product offeringCore offering
Cycle-Tec sells new bicycles (mountain bikes, road bikes, and e-bikes), provides tailored bike servicing and repairs through its in-house workshop, delivers professional bike fitting services using Bikefitting.com and Selle Italia ID Match technology, and offers mobile workshop event support for cycling events across the UK via two fully loaded mobile workshops. Supporting offerings include e-bike hire/demos, 0% finance on purchases over £500, Cycle 2 Work scheme voucher acceptance, and a price match policy.
Product overview
Cycle-Tec is a single-location bicycle retail and service shop offering a unified portfolio of products and services centered on cycling. The core offerings include E-Bike sales and hire, a full-service Bike Workshop with tailored servicing, professional Bike Fitting, and Event Support with mobile workshops. Additional services include 0% Finance for purchases over £500, Cycle 2 Work scheme voucher acceptance, and a Price Match guarantee. All services are provided at their Builth Wells, Mid-Wales location.
Differentiator
Problem solved
Functional benefit
Products and services
- E-Bikes (Sales and Hire) Electric bicycles (hybrid commuter and electric mountain bikes) sold to individual consumers, with hire and demonstration options available at hourly, daily, or weekly rates, where the hire fee is credited toward purchase within 30 days.
- Bike Workshop (Servicing and Repairs) Tailored bicycle servicing and repair service for all bike types, performed by skilled mechanics with 25+ years combined experience, using an individual assessment approach rather than a fixed menu, charged at competitive hourly rates.
- Professional Bike Fitting Professional made-to-measure bike fitting service using Bikefitting.com and Selle Italia ID Match technology, offered to every new bike buyer (free with purchase) and as a standalone service for existing bike owners seeking optimal comfort and performance.
- Cycling Event Support Mobile workshop technical support service for cycling events including mountain bike races, road bike races, sportives, enduros, 24-hour events, multi-day events, and charity/fundraising challenges with rider numbers from a handful to 1000+. Delivered via two fully loaded mobile workshops deployed anywhere in the UK for event organisers and charities.
- 0% Finance Interest-free financing option for purchases over £500, allowing customers to spread payment over 6-12 months with a 10% deposit.
- Cycle 2 Work Scheme Acceptance Government-backed Cycle 2 Work salary sacrifice scheme enabling savings of up to 42% on bikes and safety equipment, with voucher acceptance from Cyclescheme, Cycleplus, and in-house employer schemes.
- Price Match Price match guarantee on identical in-stock products from competitor websites with matching delivery timeframes, excluding third-party marketplace sites such as Amazon and eBay.
Quantifiable outcome
- Resolved complex road bike gearing issue that three other bike shops could not fix within 5 minutes
- +1 more outcomes
Companies that use Cycle-Tec
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Cycle-Tec technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Cycle-Tec partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Bikefitting.comcorePartnership with Bikefitting.com to provide professional bike fitting services. Enables Cycle-Tec to offer made-to-measure bike fitting experience for every bike sold.
- Selle Italia ID MatchcorePartnership with Selle Italia ID Match system integrated with Bikefitting.com for comprehensive bike fitting technology and equipment.
- CycleschememinorAccepts Cyclescheme vouchers as payment for bikes and safety equipment under the Cycle 2 Work government backed salary sacrifice scheme.
- CycleplusminorAccepts Cycleplus vouchers as payment for bikes and safety equipment under the Cycle 2 Work government backed salary sacrifice scheme.
- In-house Employer Cycle SchemesminorAccepts vouchers from in-house schemes run by independent companies in addition to national schemes for Cycle 2 Work purchases.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Cycle-Tec competitors and assessment
Company assessmentBroad incumbents
- Chain Reaction Cycles: Large UK and Ireland-based online bike retailer with global reach, applying pricing and assortment pressure on independent retailers across the UK.
- Cycle Republic: Halfords-owned premium multi-brand bike retailer with workshop services, positioned in the same enthusiast segment Cycle-Tec serves but with national store coverage.
- Halfords: UK's largest cycle and motoring retailer, offering bikes, servicing, and cycle-to-work schemes at massive scale; competes with Cycle-Tec on price, scheme participation, and service accessibility.
- Decathlon UK: Global sporting goods retailer with extensive UK bike assortment and in-store workshop services, representing scale-based competition for independent bike shops like Cycle-Tec.
- Evans Cycles: Established UK high-street bike chain with Click & Collect, workshops, and cycle-to-work acceptance, competing directly for Cycle-Tec's retail and servicing customers.
Direct peers
- Rutland Cycling: Multi-store independent UK bike retailer with integrated workshops, bike fitting, e-bike hire, and event involvement, directly comparable to Cycle-Tec's combined retail/service/event model.
- Wheelbase: Independent UK bike retailer and workshop based in the Lake District with a strong mountain bike and e-bike offering, similar in combining retail, service, and fitting under one store brand in a UK outdoor recreation hub.
- Merlin Cycles: UK-based bike retailer with multi-channel sales and workshop services, comparable to Cycle-Tec as a competing independent UK bike specialist.
- Sigma Sports: UK bike retailer with strong workshop, bike fitting, and cycle-to-work scheme integration, competing for the same enthusiast customer base as Cycle-Tec.
Emerging players
- Shorthands Cycling (formerly Bicycle Doctor / BikeTrak): Smaller UK mobile bike repair and event support operators offering similar on-site mechanic services for events and riders; comparable to Cycle-Tec's mobile workshop model at a smaller scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cycle-Tec social profiles
Digital presenceCycle-Tec financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cycle-Tec leadership team
Management profileNumber of profiles
Cycle-Tec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cycle-Tec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cycle-Tec
What does Cycle-Tec do?
Cycle-Tec sells new bicycles (mountain bikes, road bikes, and e-bikes), provides tailored bike servicing and repairs through its in-house workshop, delivers professional bike fitting services using Bikefitting.com and Selle Italia ID Match technology, and offers mobile workshop event support for cycling events across the UK via two fully loaded mobile workshops. Supporting offerings include e-bike hire/demos, 0% finance on purchases over £500, Cycle 2 Work scheme voucher acceptance, and a price match policy.
Is Cycle-Tec a public or private company?
Cycle-Tec is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cycle-Tec founded?
Cycle-Tec was founded in 2015. It employs 1 to 10 people.
Where is Cycle-Tec based?
Cycle-Tec is headquartered in Builth Wells, United Kingdom, in the Europe region.
How does Cycle-Tec make money?
Five revenue lines are on record. Bicycle Sales are the primary driver. The others are workshop Services, E-Bike Hire and Demo, event Support Services and 0% Finance.
Who are Cycle-Tec's main competitors?
Broad incumbents on record are Chain Reaction Cycles, Cycle Republic, Halfords, Decathlon UK and Evans Cycles. Direct peers are Rutland Cycling, Wheelbase, Merlin Cycles and Sigma Sports. Shorthands Cycling (formerly Bicycle Doctor / BikeTrak) is listed as an emerging player.
Does Cycle-Tec have an API?
No public API is recorded for Cycle-Tec.
What industry is Cycle-Tec in?
Cycle-Tec's product category is Bicycle Retail and Services. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAH, Bike Service, Repair & Maintenance Shops. Its NAICS code is 8114.