Sure

What Sure does

Sure Services (sure-services.com) is a web-based search aggregation platform operated as a doing-business-as of Intango Ltd, a private limited company registered in Israel with its headquarters at 38 Habarzel St., Tel Aviv. The service aggregates and displays search results, links, and snippets from third-party search providers including Google, Bing, and DuckDuckGo, with a particular focus on surfacing business service providers across verticals such as business insurance, commercial liability, small business consulting, corporate security solutions, and financial planning. The platform implements supporting features including fraud and bot detection, user preference storage via cookies, Safe Search and language settings, and a 3-day data retention policy. Its underlying value proposition is providing a centralized search experience for SMBs and individuals seeking business service providers, rather than operating its own search index.

The business model is product-led and advertising-supported. The service is offered free of charge with no registration requirement, accessible globally via direct website access. Revenue is generated through search syndication and traffic referral arrangements with third-party search providers, with no disclosed pricing tiers, subscriptions, or enterprise contracts. Customer segments span SMBs (primary) and enterprise companies (secondary), though no named customer logos or contracts are disclosed. The go-to-market relies entirely on organic SEO presence and related-search suggestions; there is no sales motion or paid acquisition channel identified. Partnerships with Google, Bing, and DuckDuckGo as core technology integrations underpin the service's functionality. The Terms of Service were last updated February 22, 2026, and total liability is capped at USD $100.

The operating entity is Intango Ltd, governed under Israeli law with disputes handled in Tel Aviv. No venture capital, private equity, or public-market backing is evidenced in the source materials, and no funding rounds, M&A activity, subsidiaries, or leadership team disclosures are provided beyond the contact channel ([email protected]). The service is operating and active but lacks disclosed revenue, headcount, or growth metrics, making quantitative assessment difficult.

Name

Sure

Legal name

Intango Ltd

Website

https://sure-services.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Sure Services is a free web-based search aggregator, operated by Intango Ltd in Israel, that surfaces business-service results from Google, Bing, and DuckDuckGo for SMBs and individuals seeking insurance, consulting, security, and financial planning providers.

Ownership category

akta.pro rank

Product category

Search Aggregation Platform

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Search Engines (BPAMAAAB)

akta.pro secondary industries

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD), Recommendation & Discovery Engines (content/product) (BPAMAAAG)

Keywords

• Web search aggregation
• Business services search
• Search syndication platform
• Third-party search results
• Vertical search directory

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Operations

Revenue model

1. Search Result Syndication: The service displays search results from third-party providers (Google, Bing, DuckDuckGo) and may earn revenue through search syndication and traffic referral arrangements with these providers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Sure operates a free, web-based search aggregation service (sure-services.com) that displays results, links, and snippets sourced from third-party search providers including Google, Bing, and DuckDuckGo. The platform is presented as a discovery tool for business services, surfacing related searches for business insurance quotes, commercial liability coverage, small business consulting, corporate security solutions, and financial planning services. Users access the service directly via the website without registration.

Product overview

Sure operates a single unified search service (sure-services.com) that delivers web search results aggregated from third-party search providers. The service functions as a search aggregator and discovery platform, displaying results, links, and snippets sourced from providers such as Google, Bing, and DuckDuckGo. The related search terms visible on the platform focus on business services verticals including insurance, financial planning, consulting, and security solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Sure Search Service

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle is used as a search/result provider to fetch and enhance search results. User queries and necessary technical data may be processed under Google's policies when displaying results.
• BingcoreTechnology or IntegrationBing is used as a search/result provider to fetch and enhance search results. User queries and necessary technical data may be processed under Microsoft's policies when displaying results.
• DuckDuckGocoreTechnology or IntegrationDuckDuckGo is used as a search/result provider to fetch and enhance search results. User queries and necessary technical data may be processed under DuckDuckGo's policies when displaying results.
• Intango LtdcoreOthersIntango Ltd is the parent company that operates sure-services.com. The company is registered in Israel and provides the search service infrastructure.

Recent moves5 records

Expansion highlights4 records

Regional players

• Yandex: Yandex is a major general-purpose search engine dominant in Russia and CIS markets, offering its own index plus a range of vertical and aggregated services. It is a regional-scale peer in the broader search and discovery category, comparable in offering breadth though not in geography.

Direct peers

• Startpage: Startpage is a privacy-focused meta-search engine that fetches results from Google (and other providers) and displays them through its own interface. It is a direct comparable to Sure's model of aggregating third-party search results behind a branded front-end with a free, ad-supported experience.
• InfoSpace: InfoSpace is a long-running search syndication and meta-search provider that powers white-label search experiences for partners and runs its own aggregator destinations. It is a direct comparable to Sure's search-aggregation / syndication business model.
• DogPile: DogPile is a classic meta-search engine that combines results from Google, Bing, Yahoo, and other providers into a single results page. It is a direct comparable to Sure's approach of federating results across multiple third-party search providers.

Emerging players

• Ecosia: Ecosia is a privacy-friendly search engine that uses Bing results combined with its own features and a tree-planting mission. It is an emerging player in the alternative / privacy search space where Sure also competes for user mindshare.
• Mojeek: Mojeek is an independent crawler-based search engine that also offers meta-search-style alternative results. It is an emerging player in the alternative / non-Google search category that overlaps thematically with Sure's aggregator positioning.
• Komo.ai: Komo is an AI-enhanced search and discovery engine that aggregates and reranks results from multiple providers with a privacy stance. It is an emerging competitor in the same privacy / multi-source / discovery space Sure operates in.
• Yep.com: Yep is Ahrefs' independent search engine that crawls its own index and offers an alternative, creator-revenue-sharing model. It is an emerging player in the alternative search category with overlap to Sure's positioning as a non-Google search experience.

Broad incumbents

• Brave Search: Brave Search is a privacy-oriented search engine that combines its own index with results from other providers. It is a broader incumbent that competes with Sure's privacy-leaning, multi-source aggregation positioning, with much stronger brand and capital backing.
• DuckDuckGo: DuckDuckGo is a well-established privacy search engine that combines its own crawler with upstream results (notably Bing). It is a broader incumbent in the same meta/aggregator search category that Sure operates in, with significantly larger brand awareness and traffic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/SureServicesUK

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sure