Brands & Roses
Brands & Roses is a Madrid-based digital media company founded in 2009 that produces media and online content for businesses. Aggregated data associates the firm with WA77, an Indonesian online gaming platform, and a Mothercare Indonesia e-commerce storefront for baby and children's products.
- Company typePrivate
- Founded2009
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Brands & Roses does
Brands & Roses is a private digital media company headquartered in Madrid, Spain, founded in 2009 with 11-50 employees. The firm's stated purpose is the production of media and online and offline content for businesses. The aggregated data describes the company's operational footprint as centered on the Indonesian digital market, most notably through WA77, an Indonesian online entertainment platform offering slot games, live casino, sports betting, lottery, and arcade games, and through a Mothercare Indonesia e-commerce platform selling baby and children's products across apparel, footwear, travel gear, feeding, bedding, toys, maternity, and other categories.
The WA77 platform is built as a web-based, mobile-optimized service with anti-lag server infrastructure, multi-provider game content integration, and support for local Indonesian payment methods including bank transfer, e-wallet, QRIS, and virtual account. Distribution is via direct web access on desktop and mobile browsers, with optional dedicated apps on Apple App Store and Google Play. The Mothercare Indonesia e-commerce site operates as a multi-category retail storefront with home delivery and store pickup, complemented by social media presence on Facebook, Instagram, and YouTube.
The business model is transaction-based, with revenue generated through player deposits and wagers on WA77 (house edge/commission structure) and promotional programs (new member bonuses, daily deposits, weekly cashback) used to drive acquisition and retention. Customer segments are individual Indonesian consumers (online entertainment seekers on WA77; parents and caregivers on the Mothercare storefront). No financial disclosures, revenue figures, funding rounds, or headcount progression are available in the input data. The input data also contains a notable mismatch between the firmographic description of Brands & Roses as a Madrid-based digital media company and the operational data describing WA77 and Mothercare Indonesia, which should be resolved before relying on this analysis for diligence.
Brands & Roses firmographics
Firmographics- Name
- Brands & Roses
- Legal name
- WA77
- Website
- https://www.brandsandroses.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brands & Roses is a Madrid-based digital media company founded in 2009 that produces media and online content for businesses. Aggregated data associates the firm with WA77, an Indonesian online gaming platform, and a Mothercare Indonesia e-commerce storefront for baby and children's products.
- Ownership category
- akta.pro rank
Brands & Roses industry classification
Industry- Product category
- Digital Media Production Services
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
Keywords
Where Brands & Roses is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Markets served
Brands & Roses business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Gaming Transaction Fees: WA77 generates revenue through player deposits and wagers on various games including slot games, live casino, sportsbook, and arcade options. The platform takes a commission or house edge on gaming transactions.
- Promotional Programs: Revenue is supplemented through promotional spending where players use deposit bonuses, cashback offers, and free spin promotions that drive increased gameplay and retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free Registration with Deposit-Based Wagering |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Brands & Roses product offering
Product offeringCore offering
Brands & Roses is a digital media company that produces media as well as online and offline content for businesses. Its work includes building full e-commerce platforms with multi-category product catalogs, brand directories, mobile applications, and integrated customer service touchpoints for brand clients such as Mothercare Indonesia.
Product overview
Mothercare Indonesia operates an e-commerce retail platform offering a comprehensive portfolio of baby and children's products. The product range spans multiple categories including clothing (baby wear 0-24 months, boys' and girls' clothing 18 months-8 years, maternity wear, sleepwear, swimwear), footwear, kids accessories, travel gear (strollers, car seats, carriers, travel cots, diaper bags), bedding and furniture, feeding and safety products (bottles, breast pumps, tableware, high chairs), baby care products (skincare, hygiene, health), and toys and activity products. The platform supports home delivery and store pickup options, serving as a one-stop shop for parents and caregivers.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Media and Content Production Core service offering producing media assets, online content, and offline content for business clients, evidenced by delivery of a full branded e-commerce platform for Mothercare Indonesia with multi-category catalogs, mobile apps, and integrated customer service.
- E-Commerce Platform Development and Operation Design, build, and operation of branded e-commerce platforms with multi-category product catalogs, brand directories, home delivery and store pickup fulfillment options, and multi-language localization, delivered to business clients.
- Mobile Application Development and Distribution Development and distribution of native mobile applications for business clients through the Apple App Store and Google Play Store, providing mobile commerce and content access alongside web storefronts.
Quantifiable outcome
- Fast withdrawal processing reported by verified users
- +1 more outcomes
Companies that use Brands & Roses
Customer profileSegments1 record
Ideal customer profiles1 record
Brands & Roses technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Brands & Roses partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Various Game ProviderscoreWA77 partners with multiple game providers to offer diverse gaming content including slot games, live casino, sportsbook, and arcade options. The platform features games from various providers offering unique themes and features.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Brands & Roses competitors and assessment
Company assessmentDirect peers
- Shackleton Group: Madrid-based independent creative and content agency serving Spanish and international brands across advertising, branded content, and digital production. Highly comparable as a Spanish boutique producing media and content for business clients.
- DOMO Group: Spanish independent communications and content agency with offices in Madrid and Barcelona, producing advertising, branded content, and digital media for brands. Directly comparable on geography, scale, and B2B content production model.
- Oriol Vilaró / La Mujer del Presidente: Madrid-based independent creative agency producing campaigns and content for brands. Comparable as a small Spanish boutique offering online/offline content services to business clients.
- El Cuervo (Agencia): Madrid-headquartered independent creative agency producing digital, social, and editorial content for brands. Comparable in size, geography, and B2B content production focus.
Broad incumbents
- Oliver (Inside Ideas Group / Oliver Agency): Global in-house agency network within IPG that produces brand and content services for enterprise clients. Comparable offering to a boutique content producer, but at much larger scale and with broader geographic reach.
- Dentsu Creative: Global creative and content network within Dentsu, producing digital media, editorial, and campaign content for brands. Comparable capability set at much broader scale.
- Havas Creative Network: Global creative and media network producing content, campaigns, and editorial output for brands. Comparable offering to a boutique content producer, but operating globally with network-level scale.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Brands & Roses social profiles
Digital presenceBrands & Roses financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brands & Roses leadership team
Management profileNumber of profiles
Brands & Roses funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brands & Roses M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brands & Roses
What does Brands & Roses do?
Brands & Roses is a digital media company that produces media as well as online and offline content for businesses. Its work includes building full e-commerce platforms with multi-category product catalogs, brand directories, mobile applications, and integrated customer service touchpoints for brand clients such as Mothercare Indonesia.
Is Brands & Roses a public or private company?
Brands & Roses is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brands & Roses founded?
Brands & Roses was founded in 2009. It employs 11 to 50 people.
Where is Brands & Roses based?
Brands & Roses is headquartered in Madrid, Spain, in the Europe region.
How does Brands & Roses make money?
Two revenue lines are on record. Gaming Transaction Fees are the primary driver. The others are promotional Programs.
Who are Brands & Roses's main competitors?
Direct peers on record are Shackleton Group, DOMO Group, Oriol Vilaró / La Mujer del Presidente and El Cuervo (Agencia). Broad incumbents are Oliver (Inside Ideas Group / Oliver Agency), Dentsu Creative and Havas Creative Network.
Does Brands & Roses have an API?
No public API is recorded for Brands & Roses.
What industry is Brands & Roses in?
Brands & Roses's product category is Digital Media Production Services. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines. Its SIC code is 7330.