iTSCOM

What iTSCOM does

iTSCOM (イッツ・コミュニケーションズ株式会社 / Its Communications Inc.) is a regional cable television and telecommunications operator headquartered in Setagaya, Tokyo, owned by Tokyu Corporation, and serving the Tokyu rail corridor in Tokyo (Setagaya, Ota, Meguro wards) and Kanagawa (notably Yokohama Aoba-ku and the Tama area). Founded in 1983, the company operates a hybrid fiber-coaxial and FTTH network delivering cable TV (including 4K), fiber internet at speeds up to 10 Gbps, IP phone, mobile/SIM services, and bundled electricity and gas as a sales agent for Tokyu Power Supply.

Beyond core connectivity, iTSCOM sells consumer hardware and subscription services including iTSCOM HOME (security cameras, smart locks, home control), home disaster preparedness products, and an online learning platform (iTSCOM Learning Dekitasu). It operates proprietary local media assets - the iTSCOM Channel cable TV programming (e.g., SukiSukiFrontale, a Kawasaki Frontale soccer program) and FM Salus community radio at 84.1MHz - and offers MachiLink, a digital transformation platform for neighborhood associations.

The company runs a sales-led, direct-to-consumer model with multi-channel acquisition (iTSCOM Spot physical retail, online self-serve portal, toll-free telesales, real estate agent referrals, and an au-branded shop at Tama Plaza), plus a dedicated business division for SMEs, condominium developers, and local government customers. Revenue is generated primarily through recurring monthly subscriptions across bundled service tiers, with cross-service discounts (up to 935 yen/month for energy bundling, au Smart Value) supporting ARPU expansion and churn reduction. No revenue, headcount, or ownership-change data is publicly disclosed.

Name

iTSCOM

Legal name

イッツ・コミュニケーションズ株式会社

Website

https://itscom.co.jp

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

iTSCOM is a Tokyu Corporation-owned regional cable TV and fiber internet operator serving the Tokyu rail corridor in Tokyo and Kanagawa, offering bundled TV, internet, mobile, IP phone, and energy services to households, condominium developers, and local SMEs.

Ownership category

akta.pro rank

Product category

Cable Telecommunications and Internet Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Radio and Television Broadcasting Stations (5161)

SIC

Cable & Other Pay Television Services (4841), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Cable MSOs (Hybrid Fiber-Coax) (MPABAGAA)

akta.pro secondary industries

Cable Internet ISPs (HFC Retail Providers) (HDAIADAF), Municipal & Community Broadband Networks (HDAIACAE)

Keywords

• Cable television services
• Fiber optic internet
• Mobile telecommunications
• Bundled utility services
• Smart home security

Headquarters

HQ city

Setagaya

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Cable Television Services: Monthly subscription fees for cable TV programming across multiple tiers (basic channels, optional premium channels, 4K channels), sold as standalone or bundled with internet and phone services. Customers choose from various course/plan options.
2. Internet (Broadband) Services: Monthly subscription fees for internet connectivity across multiple speed tiers (30Mbps to 10Gbps for fiber), including both FTTH (イッツコムひかり) and cable internet options for residential and business customers. Provider fee is bundled in the subscription price.
3. Mobile / SIM Services: Monthly subscription fees for SIM cards and mobile data plans (イッツコムスマホ), sold with promotional incentives such as free SIM card issuance fees. SIM-only and bundled with other services.
4. IP Telephone Services: Monthly fees for IP phone service (電話), including auまとめトーク and auスマートバリュー discount programs in partnership with KDDI/au.
5. Electricity and Gas ( энергия / Energy): Resale of electricity and gas services (東急でんき＆ガス) as an agent of Tokyu Power Supply (東急パワーサプライ), offering bundled discounts when combined with internet/TV services (イッツコム 電気ぐっと割, up to 935 yen/month discount).
6. Home Security and Monitoring Services: iTSCOM HOME services including security camera packs, home control services, smart locks, and sensors for residential monitoring and safety, sold as hardware plus monitoring/subscription.
7. Disaster Prevention Products: Sale of home disaster preparedness kits (Home Disaster Prevention Start Set, Home Evacuation Goods), positioning products for individual disaster readiness during awareness campaigns.
8. Premium Support Services: イッツコムとことんサポート — a paid monthly support service (500 yen/household/month) offering dedicated toll-free hotline, remote support, and on-site visit support for internet, TV, mobile, and smart home services.
9. Appliance Sales (くらし): Sale of home appliances and consumer electronics through the lifestyle (くらし) service category, including high-definition displays for sports viewing and other home electronics.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

iTSCOM operates as a regional cable television and telecommunications service provider in the Tokyu rail corridor of Tokyo and Kanagawa Prefecture, Japan. The company sells bundled subscription services — cable TV, FTTH fiber internet (up to 10 Gbps), IP telephone, mobile SIM, electricity and gas (resold via Tokyu Power Supply), home security/smart-home, disaster preparedness products, and neighborhood-association digital tools — primarily to residential households, condominium developers, and small-to-medium businesses in its licensed service area.

Product overview

iTSCOM (イッツ・コミュニケーションズ株式会社) operates as a regional cable television and telecommunications provider primarily serving the Tokyu Line areas in Tokyo and Kanagawa Prefecture. The company offers a bundled services platform encompassing cable television (テレビ), fiber optic internet (イッツコムひかり), mobile SIM services (イッツコムスマホ), IP phone (電話), and bundled electricity/gas (東急でんき＆ガス). Beyond core connectivity services, the portfolio extends into smart home solutions (iTSCOM HOME) including security cameras and home control systems, home disaster prevention products (防災), and educational technology services (イッツコムラーニング デキタスを提供商). The company positions itself as a local information and communication infrastructure provider with integrated community safety services.

Differentiator

Problem solved

Functional benefit

Brands

• イッツコールーミング デキタス (iTSCOM Learning Dekitas): 小中学生向けオンライン学習教材 (online learning service for elementary and junior high school students) offering gamified education content.
• イッツカムホーム (iTSCOM HOME)
• 東急でんき＆ガス
• イッツカムひかり (iTSCOM Hikari)
• イッツカムスポット (iTSCOM Spot)
• まちリンク (MachiLink)
• イッツカムチャンネル (iTSCOM Channel)
• FMサルース (FM Salus)

Products and services

• iTSCOM Hikari (Fiber Internet / イッツコムひかり)

Quantifiable outcome

• Up to 935 yen/month service discount when bundling electricity/gas with other iTSCOM services
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Tokyu Power Supply (東急パワーサプライ)coreStrategic or Co-development PartneriTSCOM acts as a sales agent for Tokyu Power Supply's electricity and gas services (東急でんき＆ガス), offering bundled discounts (up to 935 yen/month) when combined with iTSCOM internet/TV services. The partnership enables iTSCOM to provide one-stop 'energy + communications' bundled services to residential customers in the Tokyu Electric Power and Tokyo Gas service areas. This cross-service bundling is a core component of iTSCOM's integrated household services strategy.
• KDDI / au (KDDI株式会社 / au)coreChannel Partner/ Reseller/ DistributoriTSCOM offers au mobile services including SIM cards (イッツコムスマホ) and participates in au Smart Value (auスマートバリュー) discount program, which provides monthly discounts on au phone charges when bundling with iTSCOM internet service. iTSCOM also operates an au branded retail shop (auショップ たまプラーザ). The relationship includes auまとめトーク (au phone aggregation service) for IP phone users. This is a key channel partnership driving mobile subscriber acquisition.
• Kawasaki Frontale (川崎フロンターレ)minorStrategic or Co-development PartneriTSCOM sponsors and produces the local TV program 'SukiSukiFrontale' (スキフロ) covering the Kawasaki Frontale professional soccer team, broadcast on iTSCOM Channel. The program includes stadium one-man live events, player features, and supporter activities. This sponsorship and programming partnership positions iTSCOM as a community-oriented local media brand deeply connected to the Tokyu line area.
• Internet Connection Service Safety and Security Mark Certification (インターネット接続サービス安全・安心マーク)minorOthersiTSCOM has been certified with the 'Safety and Security Mark' (使用許諾番号:J0020) by the Internet Connection Service Safety and Security Mark Promotion Council, an initiative jointly established by the Japan Internet Provider Association (JAIPA), Telecom Services Association, and Telecommunications Carriers Association. The certification confirms compliance with seven criteria: security policy, system security level, trouble response, contract terms disclosure, user support, user education, and personal information protection.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Regional players

• eo (K-Opti.com): Fiber optic internet and mobile service provider serving the Kansai region (K-Opti.com). Comparable in offering FTTH, mobile, and bundled telecom services, but focused on a different geographic region than iTSCOM.
• QTNet (BBIQ): Regional fiber internet provider (BBIQ) serving Kyushu, owned by Kyushu Electric Power. Comparable as a utility-affiliated regional broadband provider with bundled services, though geographically distinct from iTSCOM.

Direct peers

• JCOM (J:COM): Japan's largest cable MSO, offering bundled cable TV, internet, mobile, phone, and energy across multiple regional franchises. Directly comparable business model and service mix to iTSCOM, but operating at national scale across multiple regions.
• Bay Communications: Regional cable TV and internet service provider serving the Yokohama/Kanagawa area with bundled services. Closest geographic and business-model peer to iTSCOM, competing in overlapping Kanagawa service territory.
• Commufa (Chubu Telecommunications): Cable/internet/telephony provider serving the Nagoya/Aichi region with similar bundled-service positioning. Comparable regional cable operator with telephone, internet, and TV offerings.
• ZTV: Regional cable operator providing cable TV, internet, and telephony across several prefectures in the Kinki/Chubu region. Same regional MSO business model and bundled services as iTSCOM.
• NURO (Sony Network Communications): High-speed fiber internet (up to 10Gbps) and mobile service provider active in major Japanese metro areas including Tokyo and Kanagawa. Directly competes with iTSCOM Hikari on speed tier and consumer broadband customers.

Broad incumbents

• NTT FLET'S (NTT East/West): Nationwide FTTH (FLET'S Hikari) service from NTT, the dominant fiber ISP in Japan. Competes with iTSCOM Hikari across the entire Tokyu corridor and sets the competitive benchmark on speed, price, and reach.
• So-net (Sony): Nationwide ISP offering fiber (NURO and So-net Hikari), mobile, and connectivity services. Competitor to iTSCOM on residential broadband and bundled connectivity in the same Tokyo/Kanagawa footprint.
• KDDI (au): Japan's second-largest telecom carrier offering au mobile, au Hikari fiber, and au Smart Value bundle program. Both a critical partner (au Smart Value reseller, au Shop operator) and a competitor to iTSCOM across mobile and home internet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/itscom_official
• YouTubeyoutube.com/user/itscomch
• Facebookfacebook.com/itscom1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iTSCOM