Elixir Design
Elixir Design is an independent French branding and packaging design agency in Boulogne-Billancourt, employing ~10 designers. It serves enterprise clients across food, retail, and financial services using its proprietary co-création360 collaborative methodology.
- Company typePrivate
- Founded2001
- HeadquartersBoulogne-billancourt, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Elixir Design does
Elixir Design is an independent French branding and packaging design agency founded in 2001 and headquartered in Boulogne-Billancourt. The firm is co-directed by founder Isabelle Marchand (strategy) and Creative Director Hortense Sicardon, who joined in 2019 to form the agency's strategy/creation leadership duo. It operates with a team of approximately 10 designers and serves enterprise clients in food and beverage, retail, financial services, and consumer goods — including BNP Paribas, Carrefour Market, Dulux Valentine, Poliakov, Cerebos, Lustucru, Matines, and Fauchon.
The agency's core offering is built around its proprietary co-création360 collaborative methodology, which positions clients as co-creators throughout the design process. Supporting service lines include branding and brand strategy, packaging design (new launches, redesigns, line extensions), brand territory and graphic charter development, retail concept and atmosphere design (HEROPACK® for e-commerce packshots), and event/digital packaging incorporating AR experiences such as the Poliakov Vodka limited edition. The firm has earned international recognition through a Pentawards Silver (2019) and a Pentawards Bronze (2023), and holds branded common-law trademarks for co-création360, HEROPACK®, and BLINKTEST®.
Commercially, Elixir Design operates a sales-led B2B professional services model on a project basis, with multi-year engagements and pricing negotiated per scope. Revenue is undisclosed; the entity is a SARL with €50,000 in share capital, 100% independent, and has no parent company, subsidiaries, or external funding. Its stated base of approximately 20 loyal enterprise clients, combined with multiple active product launches between 2023 and 2025 across plant-based foods, cleaning, dairy, seafood, and retail concepts, indicates a steady project pipeline concentrated in the French market with selective European reach.
Elixir Design firmographics
Firmographics- Name
- Elixir Design
- Legal name
- Elixir Design
- Website
- http://elixirdesign.fr/
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Elixir Design is an independent French branding and packaging design agency in Boulogne-Billancourt, employing ~10 designers. It serves enterprise clients across food, retail, and financial services using its proprietary co-création360 collaborative methodology.
- Ownership category
- akta.pro rank
Elixir Design industry classification
Industry- Product category
- Branding and Packaging Design Services
- NAICS
- Industrial Design Services (541420), Industrial Design Services (54142)
- akta.pro primary industry
- Packaging Design & Labeling (MPAAAEAD)
- akta.pro secondary industries
- Packaging & Product Brand Design (BPAFAEAG), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
Keywords
Where Elixir Design is headquartered
LocationHeadquarters
- HQ city
- Boulogne-billancourt
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Elixir Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Design & Branding Services: Professional services revenue from branding, naming, packaging design, and brand identity projects for B2B clients across multiple industries including food, retail, and financial services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based professional services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Elixir Design product offering
Product offeringCore offering
Elixir Design is an independent French branding and packaging design agency that provides brand strategy, naming, visual identity, and packaging design services for B2B clients across food & beverage, retail, financial services, and consumer goods sectors. The agency delivers its work through a proprietary co-création360 collaborative methodology, with sub-branded specialized methods including HEROPACK® for e-commerce packaging optimization and BLINKTEST® for rapid consumer concept testing.
Product overview
Elixir Design is an independent French branding and packaging design agency founded in 2001, co-directed by Isabelle Marchand and Hortense Sicardon. The agency operates as a unified offering centered on its proprietary co-création360 methodology, which integrates strategy and creation through collaborative client engagement. Core services span branding and brand strategy (naming, logotype, visual identity, corporate branding), packaging design (new product design, redesigns, line extensions), and brand territory development (visual standards, graphic charters, multi-channel deployment). Specialized offerings include HEROPACK® for e-commerce optimization, event and digital packaging (AR/QR experiences), retail concept and atmosphere design, and combined branding-web solutions. The agency serves diverse sectors including food and beverage, pet food, home improvement, banking, and retail, with a portfolio of over 20 loyal clients including major French brands.
Differentiator
Problem solved
Functional benefit
Brands
- HEROPACK®: Method developed by Elixir Design for optimizing packshots for e-commerce performance
- co-création360
- BLINKTEST®
Products and services
- co-création360 Exclusive collaborative method based on collective intelligence that involves clients as active participants in the creative process, from concept exploration through to design execution. Positions clients at the center as actors of their own projects.
- Branding & Stratégie Brand strategy and visual identity services for B2B clients, including positioning, naming, logotype creation, visual identity lifting, corporate branding, and tagline association.
- Packaging Design Volume packaging design for new product launches, packaging redesigns, line extensions, and hero pack concepts, with specialized e-commerce optimization via HEROPACK.
- Territoire de Marque Brand territory development including visual key definition, graphic charter norms, deployment across print, POS, signage materials, and digital adaptation.
- HEROPACK® Optimized packshot methodology specifically designed for e-commerce, simplifying messages and enhancing product visibility for online shoppers to improve digital retail conversion.
- Packaging Événementiel & Digital Event-driven packaging combined with digital experiences including AR, QR codes, and immersive consumer engagement, as demonstrated with Poliakov vodka editions.
- Concept Enseigne & Ambiance Retail store concept and atmosphere design combining visual territory with commercial architecture, as shown in the Carrefour Market project.
- Branding & Web Combined visual identity and web presence offering, as demonstrated with Gift & Craft artisanal Portuguese products brand.
Quantifiable outcome
- Dulux Pure design won Silver Pentawards 2019 in home improvement category
- +3 more outcomes
Companies that use Elixir Design
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
Elixir Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Elixir Design partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- MKDcoreMKD collaborated with Elixir Design on the Carrefour Market retail concept project. MKD handled the commercial architecture while Elixir Design developed the visual territory and brand identity for the innovative store concept.
- Brewster Creative StudiocoreBrewster Creative Studio signed the digital experience for Poliakov Vodka limited edition, creating augmented reality and 3D content that continued the cocktail experience from the physical packaging.
- Happy MatchcoreHappy Match collaborated with Elixir Design on the Ocean Kiss brand creation for the first 100% plant-based French smoked salmon alternative, developing the innovative concept together.
- Azura GourmetcoreAzura Gourmet, subsidiary of Azura (European leader in cherry tomatoes), collaborated with Elixir Design on the Oh Chérie brand creation for cherry tomato-based sauces.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Elixir Design competitors and assessment
Company assessmentDirect peers
- Dragon Rouge: French-headquartered global brand and packaging design agency with similar F&B, retail, and consumer-goods client base. Directly competes for the same enterprise branding and packaging RFPs as Elixir Design.
- Saguez & Partners: French independent brand identity and packaging design agency operating in the same Paris-region market. Comparable boutique positioning, similar client verticals (luxury, FMCG, retail).
- Superunion: Global brand and design consultancy (formed from Brand Union and other agencies) with strong packaging practice. Competes for the same multinational brand identity and packaging engagements, though at larger scale.
- Design Bridge and Partners: International brand and packaging design agency with comparable methodology-led approach. Direct competitor for premium packaging pitches across CPG, beverage, and retail categories.
- Lewis Moberly: London-based packaging design agency specializing in premium and heritage brand packaging. Comparable niche positioning and similar client verticals (premium food, beverage, gifting).
- Royalties: Paris-based packaging design agency focused on FMCG and retail packaging. Operates in the same French design market with similar project-based B2B model.
Broad incumbents
- Interbrand: Global brand consultancy with packaging design capability as part of a broader brand strategy offering. Larger incumbent competing for the same enterprise accounts but with broader service portfolio.
- Landor & Fitch: Global brand consulting and design firm with packaging design as one capability within a wider offering. Larger-scale competitor for major CPG and retail brand programs.
- FutureBrand: Global brand consultancy (part of Interbrand Group) with packaging and brand identity capabilities. Competes with Elixir on enterprise packaging pitches while offering broader strategic services.
Regional players
- Carré Noir: French design agency (part of Publicis Groupe) with packaging design practice. Regional competitor in the French market with holding-group scale advantages on integrated pitches.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Elixir Design social profiles
Digital presenceElixir Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elixir Design leadership team
Management profileNumber of profiles
Profiles2 records
Elixir Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elixir Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elixir Design
What does Elixir Design do?
Elixir Design is an independent French branding and packaging design agency that provides brand strategy, naming, visual identity, and packaging design services for B2B clients across food & beverage, retail, financial services, and consumer goods sectors. The agency delivers its work through a proprietary co-création360 collaborative methodology, with sub-branded specialized methods including HEROPACK® for e-commerce packaging optimization and BLINKTEST® for rapid consumer concept testing.
Is Elixir Design a public or private company?
Elixir Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elixir Design founded?
Elixir Design was founded in 2001. It employs 1 to 10 people.
Where is Elixir Design based?
Elixir Design is headquartered in Boulogne-billancourt, France, in the Europe region.
How does Elixir Design make money?
One revenue line is on record: design & Branding Services.
Who are Elixir Design's main competitors?
Direct peers on record are Dragon Rouge, Saguez & Partners, Superunion, Design Bridge and Partners, Lewis Moberly and Royalties. Broad incumbents are Interbrand, Landor & Fitch and FutureBrand. Carré Noir is listed as a regional player.
Does Elixir Design have an API?
No public API is recorded for Elixir Design.
What industry is Elixir Design in?
Elixir Design's product category is Branding and Packaging Design Services. Its primary akta.pro industry code is MPAAAEAD, Packaging Design & Labeling, with a secondary code of BPAFAEAG, Packaging & Product Brand Design. Its NAICS code is 541420.