Dental Trey
Dental Trey is an Italian B2B distributor of dental consumables, equipment, and laboratory supplies, operating a professional-gated e-commerce webstore (dentaltrey.it) that serves dental practices, studios, and laboratories across 14+ clinical categories, complemented by Henry Schein Direct, education, financing, and post-sale services.
- Company typePrivate
- Founded1981
- HeadquartersFiumana, Italy
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Dental Trey does
Dental Trey s.r.l. is an Italian B2B distributor of dental consumables, equipment, and laboratory supplies, operating primarily through a professional-gated e-commerce webstore (dentaltrey.it) that restricts access to verified healthcare operators. The company was founded in 1981 and operates from a headquarters in Fiumana-Predappio (Forlì-Cesena) and a registered office in Rozzano (Milan), Italy, with a headcount in the 51-100 range. Its catalog spans 14+ clinical categories including anesthesia, restorative (conservativa), endodontics, aesthetics, hygiene/prophylaxis, implantology, orthodontics, periodontology/surgery, prosthetics, radiology, and sterilization, alongside large and small equipment, replacement parts, and laboratory supplies.
The business combines a core distribution model (one-time unit sales of consumables and equipment) with adjacent services: a Henry Schein Direct reseller partnership, an in-house E-Learning platform, a Dental Trey Congress Center, DT Care post-sale service, project and sterilization consulting, captive financial solutions (Soluzioni Finanziarie) for equipment purchases, and a used-equipment marketplace (Cerco&Offro / d2dplace.com). The company also resells Software UNO, a practice management software solution, and partners with ICX-Medentis for implantology products. Go-to-market is sales-led, B2B e-commerce targeting dental practices, dental studios, and dental laboratories in Italy, with no disclosed geographic expansion beyond the domestic market.
Dental Trey firmographics
Firmographics- Name
- Dental Trey
- Legal name
- Dental Trey s.r.l.
- Website
- https://dentaltrey.it
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dental Trey is an Italian B2B distributor of dental consumables, equipment, and laboratory supplies, operating a professional-gated e-commerce webstore (dentaltrey.it) that serves dental practices, studios, and laboratories across 14+ clinical categories, complemented by Henry Schein Direct, education, financing, and post-sale services.
- Ownership category
- akta.pro rank
Where Dental Trey is headquartered
LocationHeadquarters
- HQ city
- Fiumana
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Dental Trey business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Dental Consumables Sales: Sale of dental consumable products including anesthesia, conservativa, endodontics, hygiene supplies, implants, and surgical instruments through e-commerce platform
- Dental Equipment Sales: Sale of dental equipment including large equipment, replacement parts, and accessories through dedicated equipment section
- Laboratory Supplies: Sale of dental laboratory products including CAD/CAM, prosthetics, articolators, and laboratory apparatus
- Educational Services: Professional development courses, E-Learning programs, and congress center services for dental professionals
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumable supplies - various price points |
| Unit Pricing | Pay-as-you-go | Equipment and large items |
| Unit Pricing | Pay-as-you-go | Used and refurbished equipment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Dental Trey product offering
Product offeringCore offering
Dental Trey distributes dental consumables, instruments, and equipment to dental professionals across Italy through a B2B e-commerce platform restricted to verified healthcare operators. The product range spans 14+ clinical categories including endodontics, implantology, orthodontics, prosthetics, radiology, sterilization, and hygiene. Complementary offerings include dental practice consulting, E-Learning courses, a congress center, financing solutions, and post-sale equipment service (DT Care).
Product overview
Dental Trey is an Italian dental supplies e-commerce company operating a B2B online platform (dentaltrey.it) alongside a physical distribution network. The core offering is the Webstore, a comprehensive online catalog serving dental professionals (dentists, dental labs, oral surgeons) with products organized across 14 main categories including Endodontics, Conservativa/Restorative, Implantology, Orthodontics, Prosthetics, Radiology, Sterilization, Hygiene, Periodontology, Anesthesia, Aesthetics, and General supplies. The platform also distributes through sub-brands and partnerships including Henry Schein Direct (reseller partnership), Henry Schein Aesthetics, Software UNO (practice management software), and ICX-Medentis implantology solutions. Additional services include DT Care (post-sale support), project consulting, sterilization consulting, an E-Learning platform, congress center facilities, financial solutions for equipment purchases, and a used equipment marketplace (Cerco&Offro). The company maintains offices in Rozzano (MI) and Fiumana-Predappio (FC), Italy.
Differentiator
Problem solved
Functional benefit
Products and services
- Dental Trey Webstore
- Dental Consumables Catalog
- Dental Equipment (Large and Small)
- Software UNO
- ICX-Medentis Implantology
- Henry Schein Direct
- Henry Schein Aesthetics
- DT Care (Post-Sale Service)
- Project Consulting Service
- Sterilization Consulting Service
- Centro Congressi Dental Trey (Congress Center)
- E-Learning Platform
- Financial Solutions
- Cerco&Offro (Used Equipment Marketplace)
Companies that use Dental Trey
Customer profileSegments3 records
Ideal customer profiles3 records
Dental Trey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dental Trey partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Henry ScheincoreDental Trey operates as Henry Schein Direct partner and distributes Henry Schein products. Also offers Henry Schein Aesthetics product line and participates in co-marketing initiatives.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Dental Trey competitors and assessment
Company assessmentDirect peers
- Envista Holdings: Dental products company owning premium brands KaVo, Kerr, Nobel Biocare, and Ormco — many of which overlap Dental Trey's catalog across endodontics, restorative, implants, and orthodontics. Competes as both manufacturer and channel partner.
- Young Innovations: US-listed dental products manufacturer with portfolio across preventive care, diagnostics, and procedure-specific consumables — categories overlapping with Dental Trey's hygiene, endodontics, and restorative lines.
- Coltene: Swiss dental manufacturer specializing in endodontic, restorative, and prosthodontic products. Current brand partner of Dental Trey (featured brand), so it both supplies and competes with the distributor's catalog.
- Dentsply Sirona: World's largest dental equipment and supplies manufacturer with integrated distribution. Competes across many of Dental Trey's categories (endodontics, implants, restorative) and could disintermediate distributors via direct-to-dentist channels.
Broad incumbents
- Burkhart Dental: Major US dental distributor (~140 years old) with multi-category catalog and value-added practice consulting services. Comparable long-established independent distributor business model serving dental practices.
- Henry Schein: The world's largest dental products and services distributor (~$12B revenue), with direct operations in Italy. Henry Schein is also Dental Trey's most important supply partner via the Henry Schein Direct program, making it both a competitor and a critical vendor.
- Benco Dental: Largest privately held US dental distributor with similar B2B catalog model, multi-category coverage, and value-added services (practice coaching, equipment service). Family-owned comparable to Dental Trey's independent ownership profile.
- Patterson Companies: Second-largest US dental distributor (~$6B revenue) operating a similar B2B model supplying dental practices and laboratories with consumables, equipment, and technology. Directly comparable business model though primarily North America-focused.
- Solventum (formerly 3M Health Care): Spun off from 3M in 2024, Solventum is a major diversified healthcare products company with a dental division covering hygiene, infection prevention, and oral care. Current Dental Trey brand partner with potential for direct channel conflict.
Regional players
- Cefla: Italian industrial group headquartered near Bologna with a dental equipment division (Anthos) serving Italian and European markets. Geographic and product overlap with Dental Trey's large equipment and implantology categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dental Trey social profiles
Digital presenceDental Trey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dental Trey leadership team
Management profileNumber of profiles
Dental Trey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dental Trey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dental Trey
What does Dental Trey do?
Dental Trey distributes dental consumables, instruments, and equipment to dental professionals across Italy through a B2B e-commerce platform restricted to verified healthcare operators. The product range spans 14+ clinical categories including endodontics, implantology, orthodontics, prosthetics, radiology, sterilization, and hygiene. Complementary offerings include dental practice consulting, E-Learning courses, a congress center, financing solutions, and post-sale equipment service (DT Care).
Is Dental Trey a public or private company?
Dental Trey is a private company. It is classified as unknown and is currently operating.
When was Dental Trey founded?
Dental Trey was founded in 1981. It employs 101 to 250 people.
Where is Dental Trey based?
Dental Trey is headquartered in Fiumana, Italy, in the Europe region.
How does Dental Trey make money?
Four revenue lines are on record. Dental Consumables Sales are the primary driver. The others are dental Equipment Sales, laboratory Supplies and educational Services.
Who are Dental Trey's main competitors?
Direct peers on record are Envista Holdings, Young Innovations, Coltene and Dentsply Sirona. Broad incumbents are Burkhart Dental, Henry Schein, Benco Dental, Patterson Companies and Solventum (formerly 3M Health Care). Cefla is listed as a regional player.
Does Dental Trey have an API?
No public API is recorded for Dental Trey.