Dental Trey

What Dental Trey does

Dental Trey s.r.l. is an Italian B2B distributor of dental consumables, equipment, and laboratory supplies, operating primarily through a professional-gated e-commerce webstore (dentaltrey.it) that restricts access to verified healthcare operators. The company was founded in 1981 and operates from a headquarters in Fiumana-Predappio (Forlì-Cesena) and a registered office in Rozzano (Milan), Italy, with a headcount in the 51-100 range. Its catalog spans 14+ clinical categories including anesthesia, restorative (conservativa), endodontics, aesthetics, hygiene/prophylaxis, implantology, orthodontics, periodontology/surgery, prosthetics, radiology, and sterilization, alongside large and small equipment, replacement parts, and laboratory supplies.

The business combines a core distribution model (one-time unit sales of consumables and equipment) with adjacent services: a Henry Schein Direct reseller partnership, an in-house E-Learning platform, a Dental Trey Congress Center, DT Care post-sale service, project and sterilization consulting, captive financial solutions (Soluzioni Finanziarie) for equipment purchases, and a used-equipment marketplace (Cerco&Offro / d2dplace.com). The company also resells Software UNO, a practice management software solution, and partners with ICX-Medentis for implantology products. Go-to-market is sales-led, B2B e-commerce targeting dental practices, dental studios, and dental laboratories in Italy, with no disclosed geographic expansion beyond the domestic market.

Name

Dental Trey

Legal name

Dental Trey s.r.l.

Website

https://dentaltrey.it

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Dental Trey is an Italian B2B distributor of dental consumables, equipment, and laboratory supplies, operating a professional-gated e-commerce webstore (dentaltrey.it) that serves dental practices, studios, and laboratories across 14+ clinical categories, complemented by Henry Schein Direct, education, financing, and post-sale services.

Ownership category

akta.pro rank

Headquarters

HQ city

Fiumana

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dental Consumables Sales: Sale of dental consumable products including anesthesia, conservativa, endodontics, hygiene supplies, implants, and surgical instruments through e-commerce platform
2. Dental Equipment Sales: Sale of dental equipment including large equipment, replacement parts, and accessories through dedicated equipment section
3. Laboratory Supplies: Sale of dental laboratory products including CAD/CAM, prosthetics, articolators, and laboratory apparatus
4. Educational Services: Professional development courses, E-Learning programs, and congress center services for dental professionals

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Dental Trey distributes dental consumables, instruments, and equipment to dental professionals across Italy through a B2B e-commerce platform restricted to verified healthcare operators. The product range spans 14+ clinical categories including endodontics, implantology, orthodontics, prosthetics, radiology, sterilization, and hygiene. Complementary offerings include dental practice consulting, E-Learning courses, a congress center, financing solutions, and post-sale equipment service (DT Care).

Product overview

Dental Trey is an Italian dental supplies e-commerce company operating a B2B online platform (dentaltrey.it) alongside a physical distribution network. The core offering is the Webstore, a comprehensive online catalog serving dental professionals (dentists, dental labs, oral surgeons) with products organized across 14 main categories including Endodontics, Conservativa/Restorative, Implantology, Orthodontics, Prosthetics, Radiology, Sterilization, Hygiene, Periodontology, Anesthesia, Aesthetics, and General supplies. The platform also distributes through sub-brands and partnerships including Henry Schein Direct (reseller partnership), Henry Schein Aesthetics, Software UNO (practice management software), and ICX-Medentis implantology solutions. Additional services include DT Care (post-sale support), project consulting, sterilization consulting, an E-Learning platform, congress center facilities, financial solutions for equipment purchases, and a used equipment marketplace (Cerco&Offro). The company maintains offices in Rozzano (MI) and Fiumana-Predappio (FC), Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Trey Webstore
• Dental Consumables Catalog
• Dental Equipment (Large and Small)
• Software UNO
• ICX-Medentis Implantology
• Henry Schein Direct
• Henry Schein Aesthetics
• DT Care (Post-Sale Service)
• Project Consulting Service
• Sterilization Consulting Service
• Centro Congressi Dental Trey (Congress Center)
• E-Learning Platform
• Financial Solutions
• Cerco&Offro (Used Equipment Marketplace)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Henry ScheincoreChannel Partner/ Reseller/ DistributorDental Trey operates as Henry Schein Direct partner and distributes Henry Schein products. Also offers Henry Schein Aesthetics product line and participates in co-marketing initiatives.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Envista Holdings: Dental products company owning premium brands KaVo, Kerr, Nobel Biocare, and Ormco — many of which overlap Dental Trey's catalog across endodontics, restorative, implants, and orthodontics. Competes as both manufacturer and channel partner.
• Young Innovations: US-listed dental products manufacturer with portfolio across preventive care, diagnostics, and procedure-specific consumables — categories overlapping with Dental Trey's hygiene, endodontics, and restorative lines.
• Coltene: Swiss dental manufacturer specializing in endodontic, restorative, and prosthodontic products. Current brand partner of Dental Trey (featured brand), so it both supplies and competes with the distributor's catalog.
• Dentsply Sirona: World's largest dental equipment and supplies manufacturer with integrated distribution. Competes across many of Dental Trey's categories (endodontics, implants, restorative) and could disintermediate distributors via direct-to-dentist channels.

Broad incumbents

• Burkhart Dental: Major US dental distributor (~140 years old) with multi-category catalog and value-added practice consulting services. Comparable long-established independent distributor business model serving dental practices.
• Henry Schein: The world's largest dental products and services distributor (~$12B revenue), with direct operations in Italy. Henry Schein is also Dental Trey's most important supply partner via the Henry Schein Direct program, making it both a competitor and a critical vendor.
• Benco Dental: Largest privately held US dental distributor with similar B2B catalog model, multi-category coverage, and value-added services (practice coaching, equipment service). Family-owned comparable to Dental Trey's independent ownership profile.
• Patterson Companies: Second-largest US dental distributor (~$6B revenue) operating a similar B2B model supplying dental practices and laboratories with consumables, equipment, and technology. Directly comparable business model though primarily North America-focused.
• Solventum (formerly 3M Health Care): Spun off from 3M in 2024, Solventum is a major diversified healthcare products company with a dental division covering hygiene, infection prevention, and oral care. Current Dental Trey brand partner with potential for direct channel conflict.

Regional players

• Cefla: Italian industrial group headquartered near Bologna with a dental equipment division (Anthos) serving Italian and European markets. Geographic and product overlap with Dental Trey's large equipment and implantology categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dentaltrey
• LinkedInlinkedin.com/company/dental-trey-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dental Trey