Brasas English Course

What Brasas English Course does

BRASAS is a Brazilian English-language school founded in 1966 and headquartered in Rio de Janeiro, with a 60-year operating history. It serves English learners across all life stages — Pre-K (Kids 1–3), Teens (1–7), and Adults (1–10) — plus a Portuguese for Foreigners (PFF) program launched in 2024 for immigrants, expatriates, and inbound travelers. The company distributes its offering through a franchise network of 40+ units across Brazil, supplemented by a digital channel (BRASAS Online) and corporate/B2B contracts.

The curriculum is delivered through the proprietary BRASAS methodology, supported by integrated digital tooling: Google Classroom for content distribution, audio tracks for listening practice, and digital books for reading and vocabulary. Progression is mapped to TOEIC benchmarks via a partnership with Mastertest, which issues internationally recognized proficiency certifications. Teacher capability is built through a formalized 110–120-hour training program, creating a replicable instructor pipeline across franchise units.

Revenue is generated through three streams: (1) per-learner monthly tuition fees at the 40+ franchise locations, distributed across the family, teen, adult, and PFF segments; (2) BRASAS Online digital subscriptions that decouple revenue from physical-unit capacity; and (3) corporate English-training contracts via B2B partnerships. Reported student scale is 15,000+ across the network, with corporate headcount of 251–500 covering the franchisor organization, in-house teachers, and operational roles. Customer concentration is dispersed by design across thousands of individual learners, dozens of franchise territories, and a growing corporate pipeline.

Name

Brasas English Course

Legal name

MÉTODOS DE ENSINO BRASAS LTDA

Website

https://brasas.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

251–500 employees

Short description

BRASAS is a 60-year-old Brazilian English language school headquartered in Rio de Janeiro, operating 40+ franchise units across Brazil. It serves Pre-K through adult learners plus corporate clients, with proprietary methodology, TOEIC alignment, and a Portuguese-for-Foreigners program.

Ownership category

akta.pro rank

Product category

Language Education Services

NAICS

Language Schools (611630)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online-to-Offline Hybrid Language Immersion Programs (EDAIAEAK)

Keywords

• English language training
• Language school services
• Corporate English programs
• Online English courses
• Portuguese for foreigners

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices44 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Franchise Tuition Fees: BRASAS generates revenue primarily through monthly tuition fees paid by students at franchise locations. Pricing varies by region according to their rate table. The franchise model allows controlled expansion while maintaining consistent revenue streams.
2. BRASAS Online Subscription: Online English courses with live classes, available in monthly, semester, and annual payment options. Classes are 60 minutes with 10-12 students per class.
3. Corporate Training Contracts: B2B English training programs for companies, with billing directly to the company with special conditions. Includes group or individual classes, closed cohorts, and monthly investment reports.
4. Educational Institution Partnerships: Partnership programs with schools and universities where BRASAS provides English courses on-site, with revenue sharing arrangements with institutional partners.
5. Portuguese for Foreigners Course: Portuguese language courses for foreigners offered in-person and online, using the same BRASAS method adapted for teaching Portuguese.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Brasas English Course provides English-language instruction to Brazilian learners across all ages through age-segmented programs (Pre-K, Kids, Juniors & Teens, Adults) delivered at company-owned and franchised physical schools nationwide, supplemented by the BRASAS Online platform and add-on modules such as Imersão and Conversation. The company also offers Portuguese for Foreigners and dedicated corporate, school, and university partnership solutions with closed cohorts, account management, and company billing.

Product overview

Brasas English Course is an educational platform with a portfolio of age-targeted English language products spanning Pre-K (ages 5-6), Kids (3rd grade), Juniors & Teens (6th grade+), and Adults (14+), plus a dedicated Portuguese for Foreigners course. The offering is delivered through three channels: in-person at 40+ physical units, live online via BRASAS Online, and corporate solutions through the Parcerias program. Specialized add-ons include the Immersion (Imersão) super-intensive course and Conversation fluency modules. The platform integrates with Google Classroom for online learning and offers a leveling test for student placement. Founded in 1966, the company operates a franchise model with headquarters in Rio de Janeiro.

Differentiator

Problem solved

Functional benefit

Brands

• BRASAS Online: Online English language course with live classes, offering Kids, Juniors, Adults, and Private modalities with 60-minute lessons conducted online.
• Português para Estrangeiros (PFF)
• BRASAS Imersão

Products and services

• BRASAS Pre-K (Pré-K) Early-childhood English program for preschool-age learners (approximately 3-5 years), delivered at physical Brasas units as part of the age-segmented curriculum. Targets parents seeking structured early English exposure for their children through convenient neighborhood classroom access.
• BRASAS Kids English program for school-age children (approximately 6-11 years) delivered at physical Brasas units, with a parallel BRASAS KIDS Online track. Targets parents seeking supplementary English instruction alongside primary schooling, with an online self-paced option for families without convenient physical access.
• BRASAS Juniors & Teens English program for adolescents aged 12-17 delivered at physical Brasas units, with content geared toward Cambridge exam preparation and real-world communication. Targets parents and teens preparing for academic milestones, university admission, and travel.
• BRASAS Adults General English program for adult learners aged 18-55, delivered at physical Brasas units across Brazil. Targets working-age adults seeking conversational and professional English proficiency, with add-on modules including BRASAS Imersão (super-intensive immersion) and Conversation (oral fluency maintenance).
• BRASAS Online Online English learning platform delivered via Google Classroom with digital books and audio tracks. Offered as a stand-alone direct-to-consumer subscription at R$65/month with no enrollment fee and no long-term contract, extending Brasas reach to learners outside physical unit catchments.
• BRASAS Imersão Super-intensive English immersion module offered by Brasas English Course for learners who need to acquire English as quickly as possible. Targeted at working-age adult learners with urgent fluency timelines such as travel, relocation, or career transitions.
• BRASAS Conversation Stand-alone Conversation module developed for adult students to maintain and practice oral fluency in English. Offered as a discrete offering alongside the standard Adults curriculum for learners seeking ongoing speaking practice.
• Português para Estrangeiros (PFF) Portuguese language instruction program for foreigners living in or relocating to Brazil, delivered using Brasas's proprietary teaching methodology adapted for non-native learners. Targeted at expatriates, diplomats, missionaries, immigrants, and tourists needing Portuguese language skills.
• BRASAS Parcerias (Corporate and Institutional Solutions) B2B English training line offering closed-cohort solutions for Brazilian companies, K-12 schools, and universities. Includes dedicated account management, monthly ROI reporting, and company billing, enabling institutional clients to standardize English curriculum at scale across employee or student populations.

Quantifiable outcome

• 100% of Book 10 students scored above 800 points on TOEIC
• +3 more outcomes

Named customers4 records

Segments9 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• MastertestminorStrategic or Co-development PartnerBRASAS has a partnership with Mastertest for TOEIC testing application. BRASAS students receive a 10% discount on TOEIC certification exams. This partnership supports student preparation for international English proficiency certifications.
• Corporate Partner CompaniescoreChannel Partner/ Reseller/ DistributorBRASAS offers corporate English training solutions for companies with features including monthly investment reports, proficiency-based grouping, closed cohorts, and direct billing to companies with special conditions. Discounts available for employees and dependents in regular classes.
• School PartnerscoreChannel Partner/ Reseller/ DistributorBRASAS partners with schools to deliver English courses on-site using BRASAS methodology and BRASAS-provided teachers. Schools benefit from cultural activities, music, and themed events without needing to hire or manage English teachers themselves.
• University PartnerscoreChannel Partner/ Reseller/ DistributorBRASAS partners with universities to offer English courses on campus. Universities receive a percentage of revenue based on enrolled students, with special pricing for students and staff. Classes can be conducted in group or individual formats.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cultura Inglesa: One of the most established English-language school chains in Brazil, founded in 1934, with a similar physical-franchise/owned-unit model. Direct competitor to BRASAS for traditional classroom English learning among Brazilian professionals and students.
• International House Brazil: Brazilian arm of the global International House network, offering English courses with teacher-training pedigree. Competes for premium English-learning positioning in major Brazilian cities, comparable to BRASAS's premium franchise positioning.
• Fisk: Long-established Brazilian language school franchise network offering English and Spanish, with a similar regional franchise model. Targets the same Brazilian consumer base for traditional classroom English learning.
• Wizard: Brazil's largest English-language school franchise network, operating hundreds of units across Brazil. Directly competes with BRASAS for the same adult and family English-learning market, with a more aggressive franchise scaling strategy.
• CCAA: Brazilian English-language school franchise with decades of presence and similar age-segmented curriculum (children through adults). Competes with BRASAS in physical classroom-based English instruction across Brazilian cities.
• Yázigi: Brazilian English-language school chain with a national footprint and traditional franchise model. Comparable in product offering (English courses for various age groups) and Brazilian consumer market focus.
• CNA: Major Brazilian English-language franchise school chain with a similar age-segmented product portfolio (kids through adults) and franchise-based distribution. Comparable in target customer (Brazilian families seeking English instruction) and methodology emphasis.

Emerging players

• Duolingo: Global gamified language-learning app with massive Brazilian user base. Represents the disruptive alternative model to traditional classroom-based learning, putting pricing pressure on BRASAS's consumer subscription tiers.
• Open English: Latin America-focused online English-learning subscription platform with live classes. Competes with BRASAS Online for the same Brazilian online English-learner segment, with a digital-native model rather than physical-franchise roots.

Broad incumbents

• British Council Brazil: International cultural institution offering English courses in Brazil with global brand authority. Competes for premium English-learning positioning and certification (e.g., IELTS) but with a much narrower physical footprint than BRASAS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCsmygXC8HjbbfcR2ehazymg
• Facebookfacebook.com/BRASASEnglishCourse
• LinkedInlinkedin.com/company/brasas-english-course
• Instagraminstagram.com/brasasenglishcourse
• TikToktiktok.com/@brasasenglishcourse
• Xx.com/brasasoficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brasas English Course