The Steel Store
The Steel Store is a Canadian-headquartered, privately held company described as an online B2B marketplace for steel, founded in 2019, though its public web property currently shows no active marketplace content.
- Company typePrivate
- Founded2019
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
The Steel Store firmographics
Firmographics- Name
- The Steel Store
- Website
- https://thesteel.store
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Steel Store is a Canadian-headquartered, privately held company described as an online B2B marketplace for steel, founded in 2019, though its public web property currently shows no active marketplace content.
- Ownership category
- akta.pro rank
The Steel Store industry classification
Industry- Product category
- Online Steel Marketplace
- NAICS
- Building Material and Supplies Dealers (4441), Other Building Material Dealers (44418)
- SIC
- Wholesale-Metals Service Centers & Offices (5051)
- akta.pro primary industry
- Metals, Plastics & Fabrication Materials Marketplaces (CRAFAHAN)
- akta.pro secondary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where The Steel Store is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
The Steel Store business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
The Steel Store product offering
Product offeringCore offering
The Steel Store operates as an online B2B marketplace where buyers and sellers transact in steel products. The platform is intended to facilitate steel procurement and trading for industrial participants in the metals supply chain. The website is currently presented as a domain parking page rather than a live marketplace.
Differentiator
Problem solved
Functional benefit
Companies that use The Steel Store
Customer profileIdeal customer profiles1 record
The Steel Store technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Steel Store competitors and assessment
Company assessmentDirect peers
- Industrial Metal Supply: Industrial Metal Supply is a multi-location metals service center with online ordering and same-day will-call, serving fabricators, manufacturers, and contractors in the U.S. It overlaps with The Steel Store's focus on the small/medium B2B metals buyer with digital-first purchasing behavior.
- Speedy Metals: Speedy Metals operates as an online metals superstore offering cut-to-order steel, aluminum, and other metals to business customers. It shares the same online B2B marketplace model and same buyer profile as The Steel Store, serving machine shops, fabricators, and small manufacturers.
- MetalsDepot: MetalsDepot is an online steel and aluminum superstore selling cut-to-size steel products to businesses and consumers. It directly competes with The Steel Store by offering online B2B ordering of steel products with similar value proposition and target customer.
- OnlineMetals: OnlineMetals.com operates as an online store and quick-cut service center for small-quantity metals orders, directly mirroring the e-commerce B2B steel marketplace model The Steel Store is pursuing. Both target buyers needing smaller quantities with digital procurement experience.
- Metal Supermarkets: Metal Supermarkets is the world's largest franchise network of small-quantity metal suppliers, providing instant access to cut-to-size metals for businesses. It competes with The Steel Store by serving the same fragmented, on-demand B2B buyer with high service speed.
Broad incumbents
- Kloeckner Metals: Kloeckner Metals is a major global metals distributor with online ordering (Kloeckner Direct) and processing services across carbon steel, stainless, and aluminum. As a broad incumbent in the digital-first metals distribution market, it competes for the same downstream B2B buyers The Steel Store targets, but across a wider product and geography mix.
- Reliance Steel & Aluminum: Reliance Steel & Aluminum is the largest metals service center operator in North America, with extensive processing and just-in-time delivery capabilities. It is a broad incumbent serving the same B2B industrial base and is increasingly investing in digital ordering tooling that competes with marketplaces like The Steel Store.
- Ryerson: Ryerson is a North American metals service center company operating across carbon steel, stainless, aluminum, and specialty metals with growing e-commerce capabilities. It serves large B2B industrial customers in many of the same end-markets and competes with The Steel Store as a broad incumbent investing in digital procurement.
- Trevlen Steel Services / KNS Metals Marketplace-style suppliers: Alro Steel is a diversified metals distributor with multiple U.S. service center locations and e-commerce capabilities serving industrial buyers. As an established broad incumbent, it competes with The Steel Store in the broader B2B metals distribution market that the marketplace is attempting to digitize.
Emerging players
- BuilderHive-style construction materials marketplaces: Online B2B marketplaces for construction and industrial materials (e.g., modern take on BuildingLink-style platform commerce) are emerging adjacencies to the steel-specific niche The Steel Store occupies. These platforms compete for the same digital-first contractor and industrial buyer, though typically across a broader materials mix.
Market position
Customer concentration
The Steel Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Steel Store leadership team
Management profileNumber of profiles
The Steel Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Steel Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Steel Store
What does The Steel Store do?
The Steel Store operates as an online B2B marketplace where buyers and sellers transact in steel products. The platform is intended to facilitate steel procurement and trading for industrial participants in the metals supply chain. The website is currently presented as a domain parking page rather than a live marketplace.
When was The Steel Store founded?
The Steel Store was founded in 2019. It employs 11 to 50 people.
Where is The Steel Store based?
The Steel Store is headquartered in Toronto, Canada, in the North America region.
Who are The Steel Store's main competitors?
Direct peers on record are Industrial Metal Supply, Speedy Metals, MetalsDepot, OnlineMetals and Metal Supermarkets. Broad incumbents are Kloeckner Metals, Reliance Steel & Aluminum, Ryerson and Trevlen Steel Services / KNS Metals Marketplace-style suppliers. BuilderHive-style construction materials marketplaces is listed as an emerging player.
Does The Steel Store have an API?
No public API is recorded for The Steel Store.
What industry is The Steel Store in?
The Steel Store's product category is Online Steel Marketplace. Its primary akta.pro industry code is CRAFAHAN, Metals, Plastics & Fabrication Materials Marketplaces, with a secondary code of BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 4441 and its SIC code is 5051.