Inertia Films

What Inertia Films does

Inertia Films is a privately held, Atlanta-based full-service video production company founded in 1993 by A. Troy Thomas and relocated to Atlanta in 1996. The firm operates five integrated service lines: field production (broadcast, corporate, commercial, documentary, ENG, EPK, BTS shoots), post-production (4K editing, color grading, sound mixing, motion graphics via Adobe Creative Suite), equipment rentals (cameras, lenses, lighting, grip, audio, production vehicles), studio space (900 sq ft with cyc/green screen), and 24/7 broadcast live shot services (in-studio plus mobile LiveU van with The Switch and LTN Networks transmission). Equipment inventory is broadcast-grade, anchored by ARRI AMIRA, Sony FS7 II/FX9/FX3, professional lighting (ARRI SkyPanel, Gemini, Astra), and DJI drone platforms. The company also operates 'Inertia Originals,' a content division producing award-winning documentaries and narrative shorts.

The business model is professional services plus equipment rental, priced via quote-based day rates (10-hour full day, 5-hour half day, with 1.5x overtime beyond 10 hours and double time beyond 12 hours). Go-to-market is sales-led, direct-to-client via the website and phone; clients include FOX Sports, GQ | Condé Nast, Mercedes-Benz Academy, Washington National Opera, Chastain Horse Park, and Boehringer Ingelheim, spanning broadcasting, media, automotive, nonprofit, and pharmaceutical verticals. Marketing relies on the website, social channels (YouTube, Vimeo, Instagram, LinkedIn, Facebook), earned media (industry publications, hometown press), and award recognition. The firm is founder-owned, has no disclosed external funding, and operates with a 7-person core team, indicating a small, mature, owner-operated services business rather than a venture-backed scaling entity.

Name

Inertia Films

Legal name

Inertia Films Inc.

Website

https://www.inertiafilms.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Inertia Films is an Atlanta-based, full-service video production company founded in 1993, offering field production, post-production, equipment rentals, studio space, and 24/7 live shot services to broadcast networks, corporations, and documentary clients across the Southeast.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Unscripted/Reality TV Production (Live-Action) (MPADABAC)

akta.pro secondary industries

Scripted Feature Film Production (Live-Action) (MPADABAA), Motion Graphics & Titling (2D/3D, Broadcast Graphics) (MPADAGAD)

Keywords

• Video production services
• Broadcast field production
• Post-production editing
• Production equipment rentals
• Live broadcast studios

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Field Production Services: Crew and equipment rental for video production including broadcast, corporate, commercial, narrative, documentary, ENG, EPK, and BTS shoots.
2. Equipment Rentals: Rental of cameras, lenses, lighting, grip, electric, audio, production vehicles including production vans and grip trucks.
3. Studio Space Rental: Rental of 900 sq ft studio with white cyclorama wall and green screen options, available 24/7.
4. Live Shot Services: Broadcast live shots from studio or mobile van, satellite media tours, LiveU field transmission services.
5. Post-Production Services: 4K editing, color-correction, color-grading, sound mixing, and motion graphics services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Inertia Films is a full-service Atlanta-based video production company providing field production crews, post-production editing, equipment rentals, in-house studio space, and broadcast live shot services for corporate, broadcast, sports, documentary, and entertainment clients. The company delivers end-to-end video production from script to screen, supporting shoots such as broadcast, corporate, commercial, narrative, documentary, ENG, EPK, and BTS. Inertia also produces an original content slate of award-winning documentaries and narrative shorts distributed via PBS and streaming platforms under the "Inertia Originals" banner.

Product overview

Inertia Films is a full-service Atlanta-based video production company founded in 1993, offering a comprehensive suite of production and post-production services. The company operates as a unified production platform with five core service lines: Field Production (on-location shooting with professional crews for broadcast, corporate, commercial, documentary, ENG, and EPK), Post Production (4K editing, color-grading, sound mixing, and motion graphics), Equipment Rentals (cameras, lenses, lighting, grip, audio, and production vehicles), Studio Space (900 sq. ft. in-house studio with green screen/cyc wall), and Live Shots (broadcast live streaming from studio or mobile van). The company also maintains an original content division producing award-winning documentaries and narrative films including Liberty & Slavery, Dark Horse, Armistice, and James Bell Kitchen Table. Equipment rental operates as an integrated add-on service, with crews able to use rental gear on production projects. Post-production services utilize state-of-the-art iMacs with Adobe creative suite and color-accurate monitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Field Production On-location video production services staffed by professional camera crews for broadcast, corporate, commercial, narrative, documentary, ENG (electronic newsgathering), EPK (electronic press kit), and BTS (behind-the-scenes) shoots in the Atlanta area and nationwide for broadcast network clients.
• Post Production State-of-the-art post-production services delivered through dedicated editing suites running Adobe Creative Suite on iMacs with color-accurate video monitors, including 4K editing, color-correction and color-grading, sound mixing and sound design, and motion graphics.
• Equipment Rentals Comprehensive rental inventory of cameras, lenses, lighting, grip, electric, audio, production vehicles, and camera accessories, available with crew support or as self-rig rentals for independent productions and other clients in the Atlanta market.
• Studio Space Rental of a 900 square-foot in-house production studio with built-in white cyclorama wall and green screen options, Kino Flo Celeb 201 LED lights, DMX light board, furnished green room, and kitchen access, available 24/7.
• Live Shots Broadcast live shot services transmitting HD and SD live feeds from two dedicated studio live rooms or via a mobile live studio van in the field, including satellite media tours and LiveU field transmission for breaking news, sports remotes, and entertainment press junkets.
• Inertia Originals Original content division of Inertia Films producing documentaries and narrative films distributed via PBS (Liberty & Slavery broadcast 1,500+ times), Amazon Prime, Vudu, iTunes, and Google Play, with award-winning titles spanning historical documentary, sports documentary, narrative short, web series, and company history formats.

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Team People: Atlanta-based production services and crew provider serving broadcast, corporate, and live event clients. Direct overlap with Inertia's field production and live shot offerings in the same Southeast market.
• Luma Pictures: Full-service production and post-production company providing field crews, editing, VFX, and finishing. Comparable in scope of integrated services and high-end broadcast/feature client base.
• Variable: Atlanta-based full-service production company specializing in commercial, broadcast, and corporate content. Directly competes in Inertia's core Atlanta market with similar integrated service model.
• Trew Audio: Professional audio equipment rental and production sound company serving film, television, and live broadcast. Comparable to Inertia's audio equipment and audio post-production offerings.
• Rule Boston Camera: Professional camera, lens, and lighting rental company serving narrative, documentary, and commercial productions. Comparable equipment rental footprint and broadcast/commercial client mix.

Broad incumbents

• Panavision: Industry-leading cinema camera and lens rental company with massive equipment inventory and global footprint. Comparable as a high-end production equipment supplier; significantly larger scale than Inertia.
• Keslow Camera: High-end camera, lens, and grip rental house serving film, television, and commercial productions. Directly overlaps with Inertia's equipment rental division though broader in inventory and reach.
• AbelCine: Camera, lens, and lighting rental plus production services company serving narrative, documentary, and broadcast. Overlaps on equipment rental and technical service offerings.
• PRG (Production Resource Group): Global entertainment technology and production services company providing lighting, grip, audio, and crew. Comparable service stack to Inertia but at vastly greater scale with international reach.
• Bexel: Broadcast and production equipment rental company specializing in cameras, lenses, audio, and live broadcast infrastructure. Direct overlap on equipment rental for broadcast clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzpqoXvGNrN75J1_4yh_WMQ
• Facebookfacebook.com/InertiaFilms
• LinkedInlinkedin.com/company/inertia-films-inc
• Instagraminstagram.com/inertiafilmsinc
• Xx.com/InertiaFilms

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inertia Films