CreativeEurope MEDIA

What CreativeEurope MEDIA does

CreativeEurope MEDIA is the audiovisual sub-programme of the European Union's Creative Europe programme (2021-2027), which supports the competitiveness and diversity of the European film, television, video games, and immersive content sectors, with a total EU budget of €2.44 billion across the Culture, MEDIA, and Cross-sectoral strands. The Lithuanian national affiliate, Kūrybiška Europa (Creative Europe Desk Lithuania), operates from Vilnius at Z. Sierakausko g. 15 and is structured into a KULTŪRA division (administered by the Lithuanian Culture Institute) and a MEDIA division (administered by the Lithuanian Film Centre under the Ministry of Culture). It is staffed by 1-10 employees and serves as the national coordinator and applicant-facing intermediary for the Lithuanian cultural and creative industries.

The programme distributes grants through portfolios of recurring funding calls covering the full audiovisual value chain: development funding (Slate Development, European Co-Development, Small Slate Development), production funding (TV and Online Content, Video Games and Immersive Content Development), distribution and circulation funding (European Film Distribution, European VOD Networks and Operators, European Festivals, Festival Networks, Markets and Networking), audience and skills funding (Audience Development and Film Education, Skills and Training, Innovative Tools and Business Models), and umbrella programmes (MEDIA 360°). Applications are submitted through the EU's centralised Funding and Tenders Opportunities Portal (FTOP), with administration, evaluation, and grant management handled by the European Education and Culture Executive Agency (EACEA). The programme reaches 40 participating countries and is co-funded by the European Union.

There is no commercial revenue model. CreativeEurope MEDIA is a public funding mechanism that provides grants (not investments) to eligible cultural and creative sector organisations, with cross-border European collaboration built into most call requirements. Its go-to-market is applicant outreach through national desks, email newsletters, social media, virtual information sessions, and direct consultation, rather than sales. The desk coordinates closely with European-level partners including the Perform Europe Consortium, Goethe Institut (for the Culture Moves Europe mobility scheme), and EACEA, and catalyses initiatives such as the Series' Women female producer leadership programme and the Words Across Europe VR writing programme.

Name

CreativeEurope MEDIA

Legal name

Kūrybiška Europa

Website

https://kurybiskaeuropa.eu

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

CreativeEurope MEDIA is the EU's audiovisual funding sub-programme, distributing grants to European film, TV, video game, and immersive content organisations across 40 countries. The Lithuanian national desk (Kūrybiška Europa) in Vilnius administers the programme locally under the Lithuanian Film Centre.

Ownership category

akta.pro rank

Product category

Public Sector Arts and Cultural Grants Administration

NAICS

Grantmaking Foundations (813211)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Grant Funding & Public/Nonprofit Financing (MPADAAAO)

akta.pro secondary industries

Public Broadcasting Grants & Government Funding Administration (MPABADAM), Public Art, Arts Councils & Grantmaking Programs (BPAGAHAH)

Keywords

• EU audiovisual funding
• Creative industries grants
• Film development support
• Cross-border cultural cooperation
• Video game funding

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels5 records

Core offering

CreativeEurope MEDIA is the European Union's grant-funding programme supporting the audiovisual sector, distributing EU-budgeted grants to film, television, video game, immersive content, distribution, festival, VOD, audience development, and skills/training organisations across 40 participating countries. The programme operates through distinct funding schemes that finance development, production, distribution, networking, innovation, and skills across Europe's film and audiovisual industries, administered by EACEA and accessed via the EU's Funding and Tenders Opportunities Portal.

Product overview

Creative Europe MEDIA is an EU funding programme that provides grants and support to the European audiovisual and creative industries. The programme offers multiple distinct funding schemes organized as a portfolio of complementary initiatives: Slate Development and Co-Development programmes for project development; TV and Online Content for production; Video Games and Immersive Content for interactive media; Markets and Networking for industry events; Film Distribution, Festival, and VOD Network programmes for content circulation; Audience Development for viewer engagement; Skills and Training for professional development; and MEDIA 360° for comprehensive industry support. The programme operates through the Funding and Tenders Opportunities Portal and is managed by EACEA (European Education and Culture Executive Agency).

Differentiator

Problem solved

Functional benefit

Brands

• MEDIA Sub-programme: The audiovisual strand of Creative Europe supporting film, TV, video games, and digital content development and distribution
• KULTŪRA Sub-programme
• Cross-sectoral Sub-programme

Products and services

• MEDIA 360° A funding programme that supports audiovisual centres offering strategic activity packages covering skills development, market events, international co-productions, innovation, and private investment support across the audiovisual value chain. Intended for European audiovisual centres with industry-wide reach.
• European Slate Development Funding programme supporting the development of 3–5 audiovisual projects (animation, documentary, fiction) with high artistic value and international distribution potential, with optional short-film development for emerging talent. For independent European production companies.
• Small Slate Development Funding programme for European independent audiovisual production companies from low-production-capacity countries, supporting development of 2–3 projects with international distribution potential.
• European Co-Development Funding supporting collaboration between European production companies on projects with high international circulation potential, with cross-border co-development as a core requirement.
• TV and Online Content Funding for TV and online content production, including fiction, animation, and documentaries, supporting cross-border collaboration and distribution across Europe. Intended for European production companies active in these genres.
• Video Games and Immersive Content Development Funding programme supporting European game developers and XR studios developing narrative-driven video games and immersive experiences with global audience potential.
• Markets and Networking Funding for industry events, trade shows, and networking activities that support European audiovisual content distribution in international markets. Intended for market operators and event organisers.
• European Film Distribution Funding programme for European distributors supporting international circulation of non-national European films in cinemas and online platforms.
• Film Distribution Support Scheme (Keliaujantys filmai) Funding initiative supporting sales agents and distributors collaborating on European film promotion and distribution across multiple territories.
• European VOD Networks and Operators Funding programme supporting European VOD platforms and operators featuring non-national European content to improve competitiveness and audience reach.
• European Festivals Funding for European festivals that programme significant portions of non-national European works and conduct audience development activities.
• European Festival Networks Funding programme for networks of European audiovisual festivals to strengthen collaboration and expand audience interest in non-national European content.
• Audience Development and Film Education Funding programme supporting initiatives that promote European audiovisual works, audience engagement, and film education, particularly for young audiences.
• Innovative Tools and Business Models Funding for developing innovative tools and business models that improve European content visibility, accessibility, and competitiveness in the digital age, including AI applications.
• Skills and Training Funding programme for training and mentorship activities that increase audiovisual professionals' capacity to adapt to new creative processes, market changes, and digital technologies.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Words Across Europe VR Writing ProgramminorStrategic or Co-development Partner · 5 May 2026VR writing program using immersive virtual reality writers' rooms to develop original series concepts. MEDIA-funded initiative selecting writers from across Europe for a program running February through July 2026, culminating in pitches to European TV producers
• Second StageminorStrategic or Co-development Partner · 20 February 2026Marketing attribution platform for PC and console game developers. Received innovation funding from Creative Europe Media to develop TRACKS platform integrating 65+ media, social, and brand health data sources
• Erich Pommer Institut (EPI)minorStrategic or Co-development Partner · 4 November 2025Selected 15 female producers from 10 countries for Series' Women European female leadership program. Funded by Creative Europe MEDIA to advance gender visibility and competitiveness in European drama series industry
• Lietuvos kultūros institutas (Lithuanian Culture Institute)coreOthersCoordinates the KULTŪRA strand of Creative Europe in Lithuania. Located at Z. Sierakausko g. 15, III a., 03105 Vilnius. Contact: Kamilė Čelutkaitė, [email protected], +370 640 24 272
• Lietuvos kino centras (Lithuanian Film Centre)coreOthersCoordinates the MEDIA strand of Creative Europe in Lithuania. Located at Z. Sierakausko g. 15, II a., 03105 Vilnius. Contact: Austėja Milvydaitė, [email protected], +370 694 231 25
• Perform Europe ConsortiumcoreStrategic or Co-development PartnerSix-organization consortium implementing Perform Europe program: IETM, European Festivals Association (EFA), European Dance Development Network (EDN), Circostrada, Pearle* – Live Performance Europe, IDEA Consult. Funded by Creative Europe for touring performing arts
• Goethe InstitutcoreChannel Partner/ Reseller/ DistributorAdministers the Culture Moves Europe application portal (portal.gap.goethe.de) for individual mobility and residency funding applications
• European Education and Culture Executive Agency (EACEA)coreOthersEU executive agency that administers Creative Europe funding programs, manages the evaluation of applications, and oversees grant management
• Culture Moves EuropecoreStrategic or Co-development PartnerEU mobility scheme for artists and cultural professionals, part of Creative Europe. Supports individual mobility and artist residencies across 40 participating countries

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eurimages: Council of Europe cultural cooperation fund supporting European cinema through co-production, distribution, and exhibition support. Closely complementary funding stream to Creative Europe MEDIA for the audiovisual sector.
• German Federal Film Board (FFA): Germany's national film funding body supporting production, distribution, exhibition, and video. Comparable grantmaking function for the audiovisual sector, though nationally rather than EU-scoped.
• Horizon Europe (European Commission): Larger EU research and innovation funding programme that intersects with Creative Europe on innovative tools, AI applications, and immersive content research. Sibling EU funding mechanism with overlap on cross-sectoral innovation.
• British Film Institute (BFI): UK's national body for film funding, talent development, and audience engagement. Comparable in mission scope (film development, distribution support, skills, audience development) despite operating outside the EU programme.
• Centre national du cinéma et de l'image animée (CNC): France's national film and audiovisual fund that provides direct grants, tax credits, and support across the value chain. Overlaps significantly with Creative Europe MEDIA's mandate but operates at national level with its own budget.

Regional players

• Nordic Film Fund: Fund supporting Nordic film and TV productions with a comparable cross-border co-production mandate. Operates at Nordic regional level with funding pools analogous to Creative Europe MEDIA's slate and co-development calls.
• Polish Film Institute (PISF): Poland's national film fund operating in the same Central European region. Comparable grantmaking role for audiovisual production, co-production support, and industry development in a neighbouring EU member state.

Others

• European Audiovisual Observatory: Council of Europe information body providing market intelligence, data, and analysis on the European audiovisual sector. Functions as an enabling infrastructure provider to Creative Europe MEDIA and complements the programme's strategic mission.

Direct peers

• Creative Europe Desk Germany: National Creative Europe desk in Germany performing the same role as the Lithuanian desk: distributing EU Creative Europe MEDIA and Culture strand information, application support, and partnership facilitation to local cultural and audiovisual sectors.
• Creative Europe Desk France: French national Creative Europe desk administering the same EU programme calls and serving French audiovisual and cultural applicants - the closest functional counterpart in a larger member state.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/kurybiskoseuroposbiuras
• LinkedInlinkedin.com/company/creative-europe-desk-lithuania
• Instagraminstagram.com/kurybiskoseuropa
• Xx.com/mediaprogeu

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CreativeEurope MEDIA