kok

What kok does

KOK art&grafica snc is a Milan-based creative communication studio (studio di comunicazione) founded in 1998 that operates at the intersection of art, design, technology, and sustainability. The firm serves clients across five vertical sectors — Art & Culture, Business & Commerce, Education, Healthcare & Pharma, and Sustainability & Social Impact — with a roster of long-tenured institutional clients including the Politecnico di Milano, FAI (Fondo Ambiente Italiano), Fondazione Messina, Mundipharma, GL Pharma, Merz Aesthetics, Ospedale Niguarda, and the Istituto Nazionale dei Tumori. KOK is legally organized as a small Italian partnership (società in nome collettivo) and operates as a network of professional figures rather than a traditional agency, with a named core team of seven (co-founders Rosy Colombo and Gianluca Codeghini, plus ICT, architecture, music, sustainability, and junior design roles) supplemented by freelance collaborators.

The studio's offering is organized into four service pillars: PAPER (brand identity, catalogues, packaging, illustrations), DIGITAL (websites, apps, AR/VR, games, animation), MEDIA (event design, stands, installations, sound, video, social media), and EDU (educational programs on art, jazz, and sustainability). Notable digital products include the Archimapping mobile application for navigating Milan's modern architecture (developed with Politecnico di Milano and covered by La Repubblica in May 2023), the RED App for chronic pain patients and clinicians, and the AT-Per Atlante Periferico storytelling app for the SUPER festival. The underlying technology stack is conventional — web/app development, multimedia production, software architecture, and social media management — with no disclosed AI/ML, proprietary data assets, or API platform.

Revenue is generated entirely through project-based professional services commissions and retainers, with no public pricing, no subscription product, no external funding, and no parent company. Go-to-market is sales-led and driven by portfolio referrals, long-term client relationships, and institutional partnerships (academic, cultural, and healthcare). The geographic footprint is limited to Lombardy, Italy. Operationally, KOK is a stable, lifestyle-scale micro-studio rather than a venture-backed growth firm.

Name

kok

Legal name

KOK art&grafica snc

Website

https://kok.it

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

KOK art&grafica is a Milan-based creative communication studio founded in 1998 that delivers brand identity, digital products, media installations, and educational programs to clients across art, healthcare, education, business, and sustainability verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Creative Services (Paper / Digital / Media): Project-based professional services spanning brand identity, graphic design, web/app development, event design, multimedia installations, and educational content production. Revenue is generated through client commissions, project fees, and ongoing service retainers.
2. Educational Programs (EDU): Training and educational programs including Making Art, Making in Jazz (managerial training), and Making in Sustainability, delivered to corporate, educational, and institutional clients.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

KOK is a Milan-based creative communication studio that delivers integrated design, branding, digital, multimedia and educational programs for clients in art, business, education, healthcare and sustainability. It organizes its work into four service pillars—Paper (identity, catalogues, packaging), Digital (websites, apps, AR/VR, games, animation), Media (events, installations, sound, video, social media) and EDU (training on art, jazz and sustainability)—and produces targeted mobile applications such as Archimapping, RED and AT-Per Atlante Periferico for institutional partners.

Product overview

KOK is a communication studio (founded 1998) operating at the intersection of art, design, technology, and sustainability. The company offers a multi-disciplinary portfolio organized into four main service categories: PAPER (print and graphic identity), DIGITAL (apps, websites, AR/VR, games, animation), MEDIA (exhibitions, events, installations, sound, video), and EDU (educational programs). Notable digital products include Archimapping (a museum navigation app developed with Politecnico di Milano) and RED (a healthcare app for chronic pain patients). The studio also provides specialized services in healthcare communication, art exhibition design, and sustainability-focused educational programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Paper Services Communication and identity services on paper including advertising, brand identity, corporate identity, illustrations, catalogues, packaging and kits, delivered for cultural, healthcare, business and educational clients.
• Digital Services Digital services including websites, portals, e-commerce, web apps, mobile apps, augmented reality, virtual reality, games and animation, designed to be dynamic, interactive, participatory, innovative, responsive and secure.
• Media Services Event and installation services including stands, events, installations, sound design, video production, social media management and edutainment, transforming spaces into multimedia venues and interactive museums.
• EDU Educational Services Educational and training services including Making Art (contemporary art courses), Making in Jazz (managerial training through jazz metaphor) and Making in Sustainability (interdisciplinary workshops on human and environmental sustainability).
• Archimapping App Mobile and web application for navigating the diffuse museum of modern architecture in Milan, developed in collaboration with Politecnico di Milano to help users discover the historical evolution of the city and its architectural styles.
• RED Application Healthcare application designed to help patients with acute chronic pain find orientation, with a companion module for doctors and specialists to improve care coordination and simplify medical guidance.
• AT-Per Atlante Periferico App Storytelling mobile application documenting innovative practices and stories from peripheral urban areas, marking the city's past and tracing its future, created for the SUPER festival of peripheries.

Quantifiable outcome

• Archimapping app received press coverage in La Repubblica (May 6, 2023) for Milan's modern architecture museum initiative by Politecnico di Milano
• +1 more outcomes

Named customers26 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Politecnico di MilanocoreStrategic or Co-development Partner · 1 May 2023KOK collaborated with Politecnico di Milano to develop the Archimapping app — an orientation app for Milan's modern architecture. The project was presented at Fondazione di Comunità Milano with AIM and support from Fondazione Politecnico. The app received press coverage by La Repubblica on May 6, 2023.
• FAI Fondo Ambiente ItalianocoreStrategic or Co-development PartnerOngoing partnership with FAI for multiple educational projects: FAIrplay Family game at 7 FAI locations, Viva la Terra! interactive CD-ROM for schools, and didactic CD-ROM. KOK handles concept, illustrations, drawings, and all graphic coordination.
• Olgiati AllestimentiminorImplementation/ SI/ Consulting PartnerKOK collaborated with Olgiati Allestimenti on the Orientalia exhibition at Castello Sforzesco, Milan — producing exhibition imagery, graphic materials for publications and display.
• SUPER Festival delle PeriferieminorStrategic or Co-development PartnerKOK contributed to AT-Per Atlante Periferico, a storytelling project for the SUPER festival documenting urban spaces in peripheral areas. Curated by Nicla Dattomo and Gianmaria Sforza.
• Spazio Oberdan / CinemaminorStrategic or Co-development PartnerKOK has provided ongoing graphic identity and coordination for the Vedere la Scienza international festival of scientific video, film, and documentary, held annually at Spazio Oberdan, Milan.
• St. Louis School MilanominorStrategic or Co-development PartnerPartnership with St. Louis School Milano to create Microbooks — English language game books for elementary school children, in collaboration with Art Workshop and artist Paola Sala.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Mucho: Boutique, multi-disciplinary creative studio in Barcelona offering brand identity, editorial, digital, and exhibition design. Closely comparable to KOK in scale, multi-disciplinary scope (print, digital, installations), and cultural-sector focus, though serving primarily Spanish rather than Italian clients.

Broad incumbents

• Interbrand: Global brand consultancy delivering brand strategy, naming, visual identity, and brand experience. Comparable to KOK in brand-identity delivery for institutional and enterprise clients, but with global footprint and deeper strategic consulting capability.
• MetaDesign: International brand and design consultancy with offices across Europe, the US, and Asia. Comparable to KOK in delivering identity systems, digital experiences, and cultural-sector work, but with substantially broader geographic reach and larger team capacity.
• Landor & Fitch: Global branding and design consultancy combining brand strategy, identity, and experience design. Overlaps with KOK's brand-identity and graphic-design work, but serves primarily large multinational accounts with a much larger partner and staff base.
• Dragon Rouge: International brand and design agency offering brand strategy, identity, packaging, and spatial design. Comparable to KOK in cultural-sector and institutional brand work, but with European-wide presence and a larger creative staff.
• IDEO: Pioneering design and innovation consultancy spanning digital, product, brand, and organizational design. Comparable to KOK in offering multi-disciplinary creative services, but at much greater scale with global reach and a stronger focus on product/service innovation.
• Pentagram: Global, partner-led design consultancy offering branding, digital, editorial, and environmental design across multiple sectors. Operates at significantly larger scale than KOK with international offices, but competes for the same enterprise and cultural brand-identity mandates.

Emerging players

• Saffron Brand Consultants: Independent brand consultancy with offices in Europe, the Middle East, and the Americas focused on brand strategy and identity. Comparable to KOK in identity-led work but specializes more narrowly in brand strategy without KOK's exhibitions, apps, and educational programming depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kok

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about kok