Gran Moraine Winery

What Gran Moraine Winery does

Gran Moraine Winery is a boutique Oregon winery founded in 2013 and operated as a brand within the Jackson Family Wines, Inc. portfolio, specializing in estate-grown Pinot Noir and Chardonnay from the Yamhill-Carlton AVA on the western edge of the Willamette Valley. The winery produces a tiered Pinot Noir lineup (Yamhill-Carlton, Upland, Cascade, Dropstone, Telluric), Chardonnay (Yamhill-Carlton, Upland, Dropstone), sparkling wines made via méthode champenoise (Blanc de Blancs, Brut Rosé, Extended Tirage Brut Rosé), rosé of Pinot Noir, and an experimental Flavorscape sub-line featuring minimal-intervention Gamay Noir, Pinot Blanc, and a Low Alcohol Sparkling Orange Wine (LASOW). Winemaking is led by Shane Moore (named Winemaker in 2016) with Director of Farming Leti Catoira overseeing viticulture; the open-air winery facility ferments and ages wine breathing Pacific Northwest air using precise early-harvest protocols, extended native fermentations, and single-vineyard block sourcing (Blocks 409, 410, 412). Bottles retail at $25 to $100+ and the winery is LIVE and Salmon Safe certified.

The business operates exclusively through direct-to-consumer channels: a granmoraine.com e-commerce store (shipping to most U.S. states with volume limits), an estate tasting room in Yamhill open daily 11am-5pm with concierge trip-planning, the three-tier Moraine Society wine club (4-, 6-, and 12-bottle shipments three times per year at $320-$1,000 per shipment), and event-driven tourism including Flavorscape Nights, Sparkling Brunch, and participation in regional tastings. The winery does not pursue wholesale, restaurant, or export channels, and shipping is restricted in nine states. Customer concentration is on a single persona — Premium Wine Enthusiasts seeking terroir-driven, restrained Oregon wines — with the wine club providing recurring annual revenue and critic scores from Decanter (97 pts), Robert Parker Wine Advocate (95 pts), Wine Spectator (94-97 pts), and JebDunnuck.com (97 pts) serving as the primary marketing mechanism.

Name

Gran Moraine Winery

Legal name

Jackson Family Wines, Inc.

Website

https://granmoraine.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Gran Moraine Winery is a boutique Oregon estate winery in the Yamhill-Carlton AVA producing premium Pinot Noir, Chardonnay, sparkling, and experimental wines, sold direct-to-consumer through its tasting room, wine club, and e-commerce site to Premium Wine Enthusiasts.

Ownership category

akta.pro rank

Product category

Premium Estate Winery (Oregon Pinot Noir and Chardonnay)

NAICS

Wineries (31213), Wineries (312130), Grape Vineyards (111332)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ)

Keywords

• Oregon Pinot Noir
• Chardonnay estate wines
• Sparkling wine production
• Wine club membership
• Wine tourism tastings

Headquarters

HQ city

Yamhill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer Wine Sales: Primary revenue stream through e-commerce sales of still wines (Pinot Noir, Chardonnay), sparkling wines (Blanc de Blancs, Brut Rosé, Extended Tirage Brut Rosé), rosés, and experimental varieties. Wines sold in 750ml and 1.5L formats with prices ranging from $25 to $100 per bottle.
2. Moraine Society Wine Club: Three annual shipments with tiered membership: 4-bottle ($320-$380/shipment), 6-bottle ($420-$510/shipment), 12-bottle ($980-$1000/shipment). Benefits include preferred pricing on wine purchases (10-20% savings), complimentary tastings, and free/flat-rate shipping.
3. Wine Tourism & Events: Revenue from wine tasting experiences including walk-in tastings, Subterranean Tastings, and special events. Walk-in guests welcome daily 11am-5pm with reservations recommended. Events include Flavorscape Nights ($20 for non-members), Sparkling Brunch ($59/person), and private bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Gran Moraine Winery is an Oregon estate winery that produces and sells premium estate-grown Pinot Noir, Chardonnay, sparkling wines (Méthode Champenoise), rosés, and experimental varieties from the Yamhill-Carlton AVA. The winery sells directly to consumers through its e-commerce website, estate tasting room, and the Moraine Society wine club, and also delivers wine tourism experiences including tastings, concierge trip planning, and seasonal events.

Product overview

Gran Moraine Winery is a boutique Oregon winery specializing in premium Pinot Noir and Chardonnay wines from their estate vineyard in the Yamhill-Carlton AVA. Their portfolio includes multiple Pinot Noir expressions (Cascade, Upland, Dropstone, Telluric, Yamhill-Carlton), Chardonnay wines (Dropstone, Upland, Yamhill-Carlton), sparkling wines (Blanc de Blancs, Brut Rosé, Extended Tirage Brut Rosé), and experimental wines under the Flavorscape line (Gamay Noir, Pinot Blanc, LASOW sparkling orange wine). The winery also operates a wine club (Moraine Society), offers wine tasting experiences at their tasting room, provides concierge services for trip planning, and hosts seasonal events. The wines are characterized by their elegance, restraint, fresh acidity, and the distinctive terroir of the Yamhill-Carlton region on the western edge of the Willamette Valley.

Differentiator

Problem solved

Functional benefit

Brands

• Moraine Society: The winery's wine club offering three shipments per year with member benefits including preferred pricing, complimentary tastings, and priority access to wines.
• Flavorscape
• LASOW

Products and services

• Cascade Pinot Noir Pinot Noir sourced from Gran Moraine Vineyard's most muscular hillside blocks (409, 410, and 412), hand sorted and 100% fermented in 228L French oak barrels, named for the Cascade Mountain range.
• Upland Pinot Noir Pinot Noir from the upper blocks of Gran Moraine Vineyard, where vines bask in sunshine building layers of fruit while pulling herbal and woodsy notes from deep earth.
• Dropstone Pinot Noir Pinot Noir representing the closest iteration of the winery's goals using fruit from two estate vineyards in the Yamhill-Carlton sub-AVA, offering notable intensity, poise, and complexity with tenacity.
• Telluric Pinot Noir Pinot Noir from the far western edge of Yamhill-Carlton AVA, sourced from a windswept marine-sedimentary vineyard in the Coastal Range foothills, expressing the site's natural tension and lift.
• Yamhill-Carlton Pinot Noir Classic Pinot Noir from Gran Moraine Vineyard, tucked into the foothills of the Coastal Range in the Yamhill-Carlton AVA, delivering fresh pure red fruit, fine tannins, and chalky acidity.
• Dropstone Chardonnay Chardonnay sourced from two prized blocks of Gran Moraine Vineyard, straddling new world and old world styles with intense confidence.
• Upland Chardonnay Broad and expansive Chardonnay displaying notable richness and captivating dissonance with gravely texture and slackline tension.
• Yamhill-Carlton Chardonnay Chardonnay aged in French oak with balanced acidity and rich creamy texture, featuring aromas of Gravenstein apple and buttermilk biscuits.
• Blanc de Blancs Estate-grown sparkling wine sourced from three treasured blocks of Chardonnay, single-vineyard Blanc de Blancs with perfectly translucent tiny bubbles and sultry umami-driven finish.
• Yamhill-Carlton Brut Rosé Sparkling rosé blend of multiple vintages made using traditional méthode champenoise, composed of 52% Pinot Noir, 44% Chardonnay, and 4% Pinot Meunier.
• Extended Tirage Brut Rosé Single Vineyard Estate sparkling rosé showcasing tension, energy, and verve, with complexity and layers of richness and acidity; described as the newest addition to the portfolio.
• Yamhill-Carlton Rosé of Pinot Noir 100% Pinot Noir rosé with white peach, ripe honeydew, and strawberries-and-cream aromas, aged in neutral oak and stainless steel for pleasing mid-palate weight.
• Grenache Warm-climate analog to Pinot Noir from Walla Walla Valley, lighter in color and tannins, expressing the rocks and funk of its terroir with a light Pinot Noir winemaker's touch.
• Flavorscape Gamay Noir Minimal-intervention Gamay Noir produced from destemmed fruit placed in a small tank with a pressure release lid for 19 days, then aged in 10-year-old or older 228L French oak barrels.
• Flavorscape Pinot Blanc Orange wine produced via carbonic maceration on white wines and SO2-free production, with bountiful acidity and slight tannins.
• LASOW (Low Alcohol Sparkling Orange Wine) Low-alcohol sparkling orange wine produced from skin contact of aromatic white picked early for acidity, passed through traditional méthode sparkling production for fatness, richness, and texture, and finished with over a year of tirage time.
• Moraine Society Wine Club Subscription wine club offering three annual shipments in tiers of four, six, or twelve bottles per shipment, with benefits including 10-20% savings on wine purchases, complimentary tastings for up to six guests, priority access to wines, and flat-rate or free shipping on club releases.
• Wine Tasting Experience In-person wine tasting experience at the estate adjoining the open-air winery, open daily 11 AM – 5 PM with walk-ins welcome and reservations recommended.
• Concierge Service Complimentary trip-planning assistance for visitors to Willamette Valley, including itinerary design, restaurant recommendations, hotel reservations, transportation, and private event booking.
• Seasonal Events (Flavorscape Nights, Sparkling Brunch, Blood of Gods Merrymaking) Seasonal hosted events including Flavorscape Nights (outdoor summer evening events), Sparkling Brunch (family-friendly wine-paired brunch), and the Blood of Gods Annual Merrymaking in Walla Walla.

Quantifiable outcome

• 97 points from Decanter for 2022 Dropstone Chardonnay; 97 points from JebDunnuck.com for same vintage; 95 points from Robert Parker Wine Advocate
• +2 more outcomes

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/granmoraine
• Facebookfacebook.com/GranMoraine
• Instagraminstagram.com/granmoraine
• LinkedInlinkedin.com/company/gran-moraine

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gran Moraine Winery