Solaris shopping center

What Solaris shopping center does

Solaris Keskus AS (operating as Solaris) is a privately-held Estonian shopping and lifestyle center located at Estonia pst. 9 in central Tallinn, immediately adjacent to the historic Old Town and within walking distance of major government, education, and transit nodes. The center operates a 43,000 m² mixed-use complex comprising 10,000 m² of retail, 4,000 m² of restaurants and cafés, 13,500 m² of culture and entertainment space (including the 1,829-seat Alexela Kontserdimaja concert hall, a 7-screen Apollo Kino multiplex, and the 2-screen Kino Artis art-house cinema), 2,300 m² of office space, a Solaris Galerii exhibition space, and a Delice Solaris grocery anchor on the ground floor. Management expects approximately 8 million visitors annually, supported by an underground parking facility of 237 spaces equipped with nine 22 kW semi-fast and four 150 kW fast EV chargers operated via Alexela.

The business model is primarily landlord-based: Solaris leases commercial space to ~43 retail, F&B, entertainment, and office tenants (named office tenants include Manpower, EuroPark, META Advisory, Digital Nation, Refleks Design Agency, Tallinnfilm, Trisector, and Eesti Diplomaatide Kool). Secondary revenue streams include parking fees (2 EUR per 30 minutes, 1 EUR with tenant validation), Solaris-branded gift cards loadable from 10-300 EUR and accepted across all in-center stores, restaurants, and cinemas, on-site advertising operated by Digiposter OÜ, and conference/event services hosted at the Alexela concert hall. The center is run by a 5-person executive leadership team (Anna-Liisa Vares, Rain Luks, Gerli Toomela, Kristin Lepikson, Andres Paomees II), implying a lean asset-management operating model with no disclosed total headcount beyond leadership.

Operationally, Solaris invests in light technology infrastructure rather than core technology IP: anonymous Wi-Fi-signal analytics track visitor movement via mobile device detection, and entrance cameras generate anonymous statistical data (with immediate deletion of source video). The center differentiates through cultural programming — hosting UKUfest, Design Night, ERKI Moeshow, PÖFF festival screenings, Tallinn Fashion Week collaborations, and partnerships with the Estonian Ministry of Culture, the City of Tallinn, and the Estonian Designers Union — positioning the asset as a hybrid retail and cultural venue in Tallinn's city core.

Name

Solaris shopping center

Legal name

Solaris Keskus AS

Website

https://solaris.ee

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Solaris Keskus AS is a privately-held Estonian shopping and lifestyle center in central Tallinn, operating a 43,000 m² mixed-use complex of retail, restaurants, cinemas, a 1,829-seat concert hall, offices, and EV-equipped parking serving ~8 million annual visitors and ~43 tenants.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail and Office Rental: Primary revenue from leasing commercial spaces to retailers, restaurants, cafes, entertainment venues (cinemas, concert hall), and office tenants. Total area includes 10,000 m2 of shops, 4,000 m2 of restaurants and cafes, 13,500 m2 of culture and entertainment, and 2,300 m2 of office spaces.
2. Gift Card Sales: Sale of gift cards valid for one year from issue date. Cards can be loaded with amounts from 10-300 EUR and used at all Solaris center stores, restaurants, and cinemas.
3. Parking Fees: Revenue from underground parking facility. Current pricing: 2 EUR per 30 minutes, 1 EUR with validation. Parking is open 24/7 with 237 spaces.
4. Advertising Space: Advertising opportunities within the center operated by Digiposter OÜ. Digital and physical advertising surfaces available for business clients.
5. Conference Services: Conference services available through the Alexela Kontserdimaja (concert hall) with 1,829 seats.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Solaris shopping center is a mixed-use retail, dining, entertainment, and lifestyle complex in Tallinn city center housing retail stores (10,000 m²), restaurants and cafés (4,000 m²), entertainment venues (13,500 m² including Apollo Kino multiplex, Kino Artis art cinema, and Alexela Kontserdimaja concert hall), and office spaces (2,300 m²) across 43,000 m². The center earns revenue primarily by leasing commercial and office spaces to tenants, supplemented by parking fees, gift card sales, advertising space, and conference/event services at the concert hall.

Product overview

Solaris shopping center is a mixed-use retail and lifestyle complex in Tallinn's city center with total area of 43,000 m². The center combines retail stores (10,000 m²), restaurants and cafés (4,000 m²), entertainment venues including Apollo Kino (7-screen multiplex), Kino Artis (2-screen art house cinema), and Alexela Kontserdimaja (1,829-seat concert hall), office spaces (2,300 m²), a gallery, and underground parking with 237 spaces and EV charging. Core offerings include the Solaris Gift Card for unified payments across all tenants, while cultural offerings span galleries, exhibitions, and events. The center positions itself as a cultural hub hosting design-focused programming through its Design Street.

Differentiator

Problem solved

Functional benefit

Products and services

• Solaris Gift Card Gift card valid for one year that can be loaded with 10-300 EUR and used at all Solaris shopping center stores, restaurants, and cinemas as a unified payment instrument. Purchasable at the Delice Solaris info desk and available for corporate bulk orders.
• Apollo Kino Seven-screen multiplex cinema located on the 2nd floor of Solaris, offering daily film screenings from morning to late night with comfortable seating and quality sound.
• Kino Artis Two-screen art house cinema operated by Tallinnfilm OÜ on the 3rd floor of Solaris, showing European cinema, documentaries, and animated films.
• Alexela Kontserdimaja Concert hall with 1,829 seats across four floors, operated by Tallinna Kontserdimaja AS, hosting concerts, conferences, exhibitions, and film screenings.
• Underground Parking Underground parking facility with 237 spaces operated by EuroPark, open 24/7 with a 2.1m height limit. Includes nine 22 kW semi-fast EV chargers and four 150 kW fast chargers via Alexela.
• Office Spaces Commercial office space totaling 2,300 m² in Tallinn city center, leased to enterprise tenants including Manpower Estonia, EuroPark Estonia, META Advisory, Digital Nation, Refleks Design Agency, Tallinnfilm, Trisector, and Eesti Diplomaatide Kool.
• Solaris Galerii Gallery space located in the Solaris glass house, hosting art exhibitions and cultural events for visitors.
• Delice Solaris Grocery Store Supermarket on the 0th floor featuring a meat counter, prepared foods, salads, wraps, and an on-site kitchen. Also serves as the point of sale for Solaris Gift Cards.
• Retail Store Spaces Retail store leasing totaling 10,000 m² including design stores (Levi, Eesti Disaini Maja, Krunnipea, WatchWear), bookstores, fashion stores, and specialty shops.
• Restaurant and Café Spaces Dining venues totaling 4,000 m² including Vapiano, DaVinci Rooftop, Gustavi café, Lido, and various other restaurants and cafés.
• Lost and Found Service Lost and found service operated by Solaris for items found within the shopping center, with found items stored for one month.

Quantifiable outcome

• 8 million expected annual visitors
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Eesti Kultuuriministeerium (Estonian Ministry of Culture)coreStrategic or Co-development Partner · 9 May 2026Co-organizer of UKUfest Estonian-Ukrainian cultural festival running May 9-28, 2026. Festival focuses on contemporary Ukrainian fashion and culture.
• Tallinna linn (City of Tallinn)coreStrategic or Co-development Partner · 9 May 2026Co-organizer of UKUfest cultural festival. Supports cultural programming at Solaris center.
• Ukraina saatkond EestiscoreStrategic or Co-development Partner · 9 May 2026Partner in UKUfest festival supporting Ukrainian cultural representation and cultural exchange.
• Euroopa KomisjoncoreStrategic or Co-development Partner · 9 May 2026Supporting partner of UKUfest Estonian-Ukrainian cultural festival promoting cultural ties.
• Taevas OgilvyminorStrategic or Co-development Partner · 9 May 2026Creative agency partner in UKUfest cultural festival organization.
• Global ProductionminorStrategic or Co-development Partner · 9 May 2026Production partner for UKUfest cultural festival.
• Prantsuse-Eesti Kaubandus- ja TööstuskodaminorStrategic or Co-development Partner · 9 May 2026Partner in UKUfest cultural festival supporting cross-cultural exchange.
• Austria saatkond ja VälisministeeriumminorStrategic or Co-development Partner · 9 May 2026Partner in UKUfest festival representing Austrian cultural ties.
• Eesti KunstiakadeemiacoreStrategic or Co-development Partner · 9 May 2026Partner for ERKI Moeshow fashion show exhibitions and Arhitektuurikooli (Architecture School) model exhibitions at Solaris.
• Victoria Olt GallerycoreStrategic or Co-development Partner · 9 November 2024International art gallery opened new location at Rävala pst 12 in Solaris (next to Alexela Concert Hall). Hosts exhibitions including 'Your First Art Collection' group show.
• Varjupaikade MTÜminorStrategic or Co-development Partner · 4 November 2024Animal shelter organization partnered with Solaris for PÖFF festival campaign to raise awareness for shelter dogs seeking homes. Included special dog-friendly cinema screening.
• ArhitektuurikooliminorStrategic or Co-development Partner · 10 May 2024Architecture school for children/youth partnered for 'Our Spaces' model exhibition at Solaris Design Street (May-June 2024).
• Eesti RahvusraamatukoguminorStrategic or Co-development Partner · 10 April 2023Partner for children's poetry competition 'My Christmas Poem 2024' and family morning events at Apollo cinema.
• Pimedate Ööde Filmifestival (PÖFF)coreStrategic or Co-development Partner · 10 April 2023Long-standing partner as 'home of film wolves.' Hosts PÖFF screenings and events. Collaboration for dog-friendly cinema screenings during festival.
• Digiposter OÜcoreGTM or Marketing PartnerOperates advertising spaces within Solaris center. Manages digital and physical advertising surfaces for business clients.
• Alexela KontserdimajacoreStrategic or Co-development PartnerConcert hall with 1,829 seats located within Solaris. Used for concerts, conferences, exhibitions, and cultural events. Part of Tallinna Kontserdimaja AS.
• Apollo KinocoreStrategic or Co-development Partner7-screen multiplex cinema with comfortable seating, quality sound, and snacks/beverages. Open daily with screenings from morning to late night.
• Tallinnfilm / Kino ArtiscoreStrategic or Co-development PartnerArt cinema operator in Solaris with two screens and popcorn-free café. Focuses on European cinema, documentaries, and animated films.
• Eesti Disainerite LiitcoreStrategic or Co-development PartnerEstonian Designers Union partnership for Estonian Design Day celebrations and Design Night events at Solaris.
• Disainiöö (Design Night)coreStrategic or Co-development PartnerAnnual design festival partner. Solaris hosts Design Street with Estonian design stores and exhibitions including ERKI Moeshow.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Pärnu Keskus: Major shopping and entertainment center in Pärnu, Estonia. Comparable mixed-use concept but serves a different Estonian city and does not directly compete with Solaris in the Tallinn catchment.
• Akropolis Group: Leading shopping and entertainment center operator in Lithuania with locations in Vilnius, Klaipeda, and Šiauliai. Comparable Baltic retail property operator, but serves a different geography.
• Galerija Centrs: Premier shopping and entertainment center in Riga, Latvia, anchored by Stockmann. Comparable scale and mixed-use concept in a different Baltic market; serves as a regional benchmark rather than a direct competitor.

Direct peers

• Viru Keskus: Largest shopping center in Tallinn, Estonia, located centrally with a similar mixed-use retail, dining, and entertainment format. Direct competitor for Solaris's retail tenants, shoppers, and entertainment partnerships in the same Tallinn city-center catchment.
• Kristiine Keskus: Large shopping center in western Tallinn with retail stores, restaurants, and entertainment. Direct competitor to Solaris for Tallinn shoppers and tenant brands, with overlapping mid-market positioning.
• Ülemiste Keskus: Major shopping and entertainment center in Tallinn near the airport and Ülemiste Lake. Comparable in scale and mixed-use concept with retail, dining, and entertainment anchors; competes for the same Tallinn shoppers and tenant brands.
• Rocca al Mare Keskus: Major Tallinn shopping center with retail, dining, and entertainment focus near the coast. Competes with Solaris in the same Tallinn catchment area for similar retail and entertainment tenants.
• Stockmann Tallinn: Department store chain with a major Tallinn city-center location. Competes for premium retail tenants and shoppers in Tallinn, overlapping with Solaris's central retail positioning.

Others

• Tallinna Kaubamaja Group: Estonian retail group operating department stores and shopping centers including the Kaubamaja building in Tallinn. Adjacent retail real estate operator with overlapping Tallinn tenant and customer base.
• Forum Cinemas: Major cinema chain operating across the Baltic states. Comparable to Solaris's Apollo Kino and Kino Artis cinema operations in theatrical exhibition, but operates as a cinema chain rather than a venue host.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/solariskeskus
• Facebookfacebook.com/solariskeskus
• LinkedInlinkedin.com/company/solaris-keskus-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solaris shopping center