Dive And Cruise
- Company typePrivate
- Founded2009
- HeadquartersBan Nong Kong Chak, Thailand
- Headcount—
- GTM typeB2C
- OfferingServices
Dive And Cruise firmographics
Firmographics- Name
- Dive And Cruise
- Legal name
- Dive and Cruise
- Website
- https://diveandcruise.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Ownership category
- akta.pro rank
Dive And Cruise industry classification
Industry- Product category
- Liveaboard Diving Travel Booking
- NAICS
- Scenic and Sightseeing Transportation, Water (48721), Tour Operators (561520), Deep Sea Passenger Transportation (483112)
- SIC
- Services-Amusement & Recreation Services (7900), Water Transportation (4400)
- akta.pro primary industry
- Cruise Booking Platforms (THALAFAG)
- akta.pro secondary industries
- Ocean Cruise Specialists (Mainstream/Contemporary) (THAKAKAG), Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA), Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD), Specialty-Themed Private Cruises (Wellness, Diving, Culinary, etc.) (THAEAEAG)
Keywords
Where Dive And Cruise is headquartered
LocationHeadquarters
- HQ city
- Ban Nong Kong Chak
- HQ country
- Thailand
- HQ region
- Asia
Markets served
Dive And Cruise business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Liveaboard Package Sales: The company acts as a booking agent for liveaboard diving trips worldwide, earning commissions on bookings. They offer package deals from various boat operators across 400+ boats and 20,000+ packages globally. Revenue is generated through transaction fees and markups on the base prices offered by boat operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget Standard Liveaboards |
| Unit Pricing | Pay-as-you-go | Comfort/Deluxe Standard Liveaboards |
| Unit Pricing | Pay-as-you-go | High-End/Luxury Liveaboards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Dive And Cruise product offering
Product offeringCore offering
Dive and Cruise operates an online booking platform that aggregates and sells liveaboard scuba diving holiday packages from a network of approximately 400 vessel operators across 50+ countries. Customers browse packages by destination, date, and vessel facilities, then book directly through the website or via personal consultation channels, while the company earns commissions and markups on each booking. The platform supports multi-currency pricing in 12 currencies and multi-language customer support in English, Chinese, and French.
Product overview
Dive and Cruise operates as a liveaboard scuba diving holiday booking platform, connecting divers with approximately 400 vessel operators across global destinations. The platform aggregates liveaboard vessels and packages into a searchable catalog, offering promotional deals and destination guides. The ecosystem includes package booking, vessel directory browsing, informational destination content, and multi-channel customer support services. The company positions itself as a booking intermediary with over 15 years of industry expertise since 2009, providing multi-language and multi-currency support for international customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Liveaboard Diving Holiday Packages
Companies that use Dive And Cruise
Customer profileSegments4 records
Ideal customer profiles4 records
Dive And Cruise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dive And Cruise partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Master FleetcoreMaster Fleet is a major liveaboard operator with vessels like Maldives Master, Thailand Master, Solomons Master, and Philippines Siren. Dive and Cruise serves as a booking channel for Master Fleet boats across multiple destinations including Maldives, Thailand, Philippines, and Solomon Islands.
- Mermaid FleetcoreMermaid Fleet operates the Mermaid II and White Manta vessels serving Indonesia (Komodo, Raja Ampat, Banda Sea) and Maldives. Dive and Cruise offers bookings for Mermaid vessels.
- Aggressor FleetcoreAggressor Fleet is a worldwide liveaboard operator with vessels including Philippines Aggressor, Bahamas Aggressor II, and Nile Queen (cultural cruises). Dive and Cruise distributes Aggressor packages globally.
- Oceanwide ExpeditionscoreOceanwide Expeditions operates polar vessels (Hondius, Plancius, Ortelius, Janssonius) for Antarctica and Arctic expeditions including scuba diving. Dive and Cruise offers these polar diving experiences.
- EcoPro DiversminorEcoPro Divers operates the EcoPro Seascape vessel serving Maldives. Dive and Cruise distributes their eco-focused diving packages.
- Siren FleetminorSiren Fleet operates phinisi-style liveaboards including the Philippines Siren and Thailand itineraries. Dive and Cruise offers Siren Fleet packages.
- Emperor FleetminorEmperor Fleet operates vessels like Emperor Voyager and Emperor Explorer in the Maldives. Dive and Cruise distributes Emperor packages.
- EV FleetminorEV Fleet operates the Humboldt Explorer in Galapagos. Dive and Cruise offers EV Fleet Galapagos packages.
- DUNE LiveaboardsminorDUNE Liveaboards operates the Black Manta vessel in the Maldives. Dive and Cruise distributes DUNE packages.
- Big Blue FijiminorBig Blue Fiji operates the Aparima catamaran in Fiji. Dive and Cruise offers Fiji diving packages through this partnership.
- All Star FleetminorAll Star Fleet operates vessels like All Star Red Sea (Egypt) and Aqua Cat (Bahamas). Dive and Cruise distributes All Star packages.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
Dive And Cruise competitors and assessment
Company assessmentBroad incumbents
- PADI Travel: Dive travel booking platform operated by PADI, the world's largest scuba certification body; bundles certification with dive resort and liveaboard bookings across a massive global customer base.
- Aggressor Adventures: Major liveaboard operator with its own fleet (Caribbean, Pacific, Red Sea, etc.) and direct booking capabilities; competes with Dive and Cruise both as a supplier partner and increasingly as a DTC alternative.
- Booking.com: Global incumbent OTA with broad travel inventory and dominant SEO presence; increasingly lists liveaboard and dive experiences, representing a long-tail competitive threat for top-of-funnel search demand.
Direct peers
- Liveaboard.com: Closest direct competitor: an online booking platform dedicated to scuba diving liveaboards worldwide, offering a similar global catalog and comparison-shopping model targeting certified divers.
- Bluewater Travel: Dive-focused online travel agency specializing in liveaboard and resort dive packages globally, with a similar destination-led, content-rich booking model.
- Worldwide Dive and Travel: Specialty dive travel agency offering liveaboard and resort packages worldwide; similar target customer and product mix of recreational scuba divers seeking curated itineraries.
Regional players
- Scuba Travel: UK-based dive travel agency focused on liveaboard and dive resort bookings, primarily serving European customers; highly comparable business model though regionally concentrated.
Emerging players
- Master Liveaboards (Master Fleet): Liveaboard operator (Maldives Master, Thailand Master, Philippines Siren, etc.) that operates directly alongside Dive and Cruise as both a key supplier and a competing booking channel.
- Oceanwide Expeditions: Polar expedition operator running vessels to Antarctica and the Arctic, including dive-focused departures; overlaps with Dive and Cruise in polar and adventure travel segments.
Others
- Liveaboard Fleet Operators (e.g., Mermaid Fleet, Emperor Fleet): Independent liveaboard operators in Indonesia, Maldives, and Red Sea that act as both supplier partners and direct booking competitors to niche diving OTAs like Dive and Cruise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Dive And Cruise social profiles
Digital presenceDive And Cruise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dive And Cruise leadership team
Management profileNumber of profiles
Dive And Cruise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dive And Cruise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dive And Cruise
What does Dive And Cruise do?
Dive and Cruise operates an online booking platform that aggregates and sells liveaboard scuba diving holiday packages from a network of approximately 400 vessel operators across 50+ countries. Customers browse packages by destination, date, and vessel facilities, then book directly through the website or via personal consultation channels, while the company earns commissions and markups on each booking. The platform supports multi-currency pricing in 12 currencies and multi-language customer support in English, Chinese, and French.
Is Dive And Cruise a public or private company?
Dive And Cruise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dive And Cruise founded?
Dive And Cruise was founded in 2009.
Where is Dive And Cruise based?
Dive And Cruise is headquartered in Ban Nong Kong Chak, Thailand, in the Asia region.
How does Dive And Cruise make money?
One revenue line is on record: liveaboard Package Sales.
Who are Dive And Cruise's main competitors?
Broad incumbents on record are PADI Travel, Aggressor Adventures and Booking.com. Direct peers are Liveaboard.com, Bluewater Travel and Worldwide Dive and Travel. Scuba Travel is listed as a regional player. Emerging players are Master Liveaboards (Master Fleet) and Oceanwide Expeditions. Liveaboard Fleet Operators (e.g., Mermaid Fleet, Emperor Fleet) is listed as an others.
Does Dive And Cruise have an API?
No public API is recorded for Dive And Cruise.
What industry is Dive And Cruise in?
Dive And Cruise's product category is Liveaboard Diving Travel Booking. Its primary akta.pro industry code is THALAFAG, Cruise Booking Platforms, with a secondary code of THAKAKAG, Ocean Cruise Specialists (Mainstream/Contemporary). Its NAICS code is 48721 and its SIC code is 7900.