AVIE

What AVIE does

AVIE GmbH is a Germany-based pharmacy cooperation (Apothekenkooperation) headquartered in Merzig, Saarland, and a subsidiary of the family-owned KOHL MEDICAL AG group. The company markets itself as an independent alternative to pharmacy chains, serving owner-operated local pharmacies across Germany through an integrated system of service modules rather than corporate ownership. As of July 2025, AVIE has grown to over 300 partner-pharmacy locations nationwide.

The AVIE System bundles multiple service modules into one cooperation offer: purchasing optimization (wholesale invoice verification and conditions analysis), category management, a Pricing Tool fed by pricing data from over 6,000 pharmacies, store layout and interior design (delivered with implementation partner Rolf Rissel GmbH), analog and digital marketing (monthly Kompetenzflyer, per-location SEO websites, Google Ads, Google My Business, and reputation marketing), pharmacist relief/administrative support, team development with the TOB program, and a dedicated Systemberater who personally visits each partner every 1-2 months. Distribution is handled by a field sales organization plus an inside-sales (Innendienst) team, backed by the PartnerNet portal; integration with wholesale partners (Großhandelspartner) and industry partners (Industriepartner) underpins the purchasing and assortment benefits.

AVIE generates revenue primarily through recurring cooperation/membership fees from partner pharmacies, supplemented by revenue from store layout projects and shared economics with wholesale and industry partners. Pricing is not publicly disclosed and is offered as a package with a bonus model that rewards implementation of AVIE's service modules. The company has no disclosed AI/ML capabilities, no external funding, no subsidiaries, no patents, and no publicly recognized certifications; all growth to date has been organic within Germany.

Name

AVIE

Legal name

AVIE GmbH

Website

https://avie.de

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

AVIE GmbH is a German pharmacy cooperation that supports owner-operated pharmacies across Germany through an integrated system of purchasing optimization, pricing, category management, store layout, marketing, and field consulting, serving over 300 partner locations nationwide.

Ownership category

akta.pro rank

Product category

Pharmacy Cooperation Services

NAICS

Management of Companies and Enterprises (551)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industry

Health & Pharmacy Omnichannel (CRAFAEAK)

Keywords

• Pharmacy cooperation
• Pharmacy retail support
• Pharmacy purchasing optimization
• Pharmacy marketing services
• Store layout consulting

Headquarters

HQ city

Merzig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Cooperation/Membership Fees: AVIE generates revenue through a partnership/cooperation model with independent pharmacies, offering systematic support modules including purchasing optimization, marketing, store layout, and consulting services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

AVIE operates a pharmacy cooperation system ("AVIE System") that bundles purchasing optimization, category management, a proprietary pricing tool, store layout design, marketing, personal consulting, and team development modules into an integrated offering. Independent, owner-operated pharmacies in Germany join the cooperation as members and gain access to systematic support that targets increased revenue and operational relief. The company sells directly to pharmacy owners through a field-sales motion of dedicated system consultants, supplemented by an inside sales team at headquarters.

Product overview

AVIE is a pharmacy cooperation offering an integrated system of services designed to strengthen independent local pharmacies. The core AVIE System combines a systematic approach with multiple interconnected modules: Apotheken-Einkauf (purchasing optimization), Category Management, a Pricing Tool, Marketing & Werbung (both analog and digital), Apothekeneinrichtung (store layout), Persönliche Betreuung (personal consulting), Teamentwicklung (team development), and Apotheker-Entlastung (pharmacist relief). The system aims to increase pharmacy revenue through coordinated measures across purchasing, retail optimization, marketing, and operational support.

Differentiator

Problem solved

Functional benefit

Brands

• PartnerNet: Online platform for AVIE partner pharmacies to access services and ordering
• AVIE Ladenbau
• AVIE Apothekeneinkauf
• TOB Programm (Team Offered Benefits)
• AVIE Kompetenzflyer
• AVIE Beauftragte (bea)

Products and services

• AVIE System The central cooperation concept providing a systematic approach to strengthening independent pharmacies, combining purchasing optimization, category management, marketing, store layout, pricing tools, and team development into an integrated system designed to increase pharmacy revenue for member pharmacies.
• Apotheken-Einkauf (Pharmacy Purchasing) Purchasing optimization service including wholesale invoice verification, conditions analysis, and assortment optimization to help member pharmacies achieve better wholesale conditions and increase profit margins.
• Category Management Retail optimization approach based on impulse-buying maximization in visible and freiwahl areas, combining market-relevant and high-margin OTC preparations with products of overarching market importance for partner pharmacies.
• Pricing Tool Pricing optimization tool that analyzes prices for OTC and freiwahl preparations from over 6,000 pharmacies and determines the ideal price for each individual location, considering regional sales prices and price elasticity of each product.
• Marketing & Werbung (Analog & Online) Marketing services package covering monthly AVIE competence flyers, pre-packaged marketing campaigns for various occasions, individual SEO-optimized pharmacy websites, Google My Business management, reputation marketing, and Google Ads for partner pharmacies.
• Apothekeneinrichtung (Pharmacy Store Layout) Store design and layout service offering complete interior concepts with 360-degree views, modern design, digital elements, optimized space planning, and functionality considerations, implemented in partnership with Rolf Rissel GmbH.
• Persönliche Betreuung (Personal Support) Personal consulting service with regular visits every 1-2 months from a dedicated system consultant who provides economic and organizational support including purchasing analysis, marketing planning, and team integration for partner pharmacies.
• Teamentwicklung (Team Development) Team development services including specialized training, and the Team Offered Benefits (TOB) program with various benefits and services to support team development and employee retention in partner pharmacies.
• Apotheker-Entlastung (Pharmacist Relief) Administrative and organizational support services including wholesale invoice checking, assortment optimization, seasonal planograms for visual selection and freiwahl areas, and training to ease daily operations for partner pharmacies.
• Mehr Kunden & Kontakte (Customer Acquisition) Customer acquisition services including location analysis, targeted marketing, monthly competence flyers, and digital marketing designed to help partner pharmacies become the best-known pharmacy in their area.

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Rolf Rissel GmbHminorImplementation/ SI/ Consulting PartnerRolf Rissel GmbH serves as the implementation partner for AVIE store layout and renovation projects. They handle consultation, planning, manufacturing, coordination of all trades, assembly and service for pharmacy interior design projects.
• Wholesale Partners (Großhandelspartner)coreChannel Partner/ Reseller/ DistributorAVIE has established relationships with wholesale partners (Großhandelspartner) who offer attractive conditions. Partner pharmacies can choose their preferred wholesale partner while benefiting from group conditions through the AVIE cooperation.
• Industry Partners (Industriepartner)coreStrategic or Co-development PartnerPortfolio of industry partners covering all market-relevant brands in the German pharmaceutical market. Partners provide purchasing and training opportunities, assortment analyses, and stocking possibilities.
• KOHL MEDICAL AGcoreOthersAVIE GmbH is part of KOHL MEDICAL AG, both based in Saarland. This family-owned parent company has been successfully advocating for owner-operated local pharmacies for over 40 years.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• mea® meine apotheke: Cooperation of independent owner-operated pharmacies in Germany offering integrated support modules comparable to AVIE's system across marketing, purchasing and category management.
• gesund leben Pharma GmbH: Pharmacy cooperation concept offering partner pharmacies marketing, category management and purchasing support — directly overlapping with AVIE's proposition for owner-operated apotheken.
• easyApotheke: Pharmacy network/cooperation in Germany combining an own-brand retail concept with services for independent partners; comparable cooperation/co-branding model to AVIE.
• LINDA Apotheken: Germany's largest independent pharmacy cooperation, with 1,000+ partner pharmacies and a similar integrated service offer (purchasing, marketing, category management, store design). Closest direct competitor to AVIE.
• Vivesco Apothekenkooperation: German pharmacy cooperation with comparable integrated support modules for independents; operates in the same purchasing/marketing/wholesale-conditions adjacency as AVIE.

Broad incumbents

• Noweda eG: Largest German pharmacy wholesale cooperative, offering purchasing conditions and increasingly pharmacist services; an established counterpart to AVIE's smaller-scale cooperation offering.
• Shop Apotheke Europe: Major online pharmacy operator in Germany and Europe; broad incumbent competing for AVIE partner pharmacies' OTC/self-selection revenue.
• PHOENIX Group: Pan-European pharmaceutical wholesale and pharmacy services group; competes with AVIE at the wholesaler/services layer and serves similar pharmacy customers.
• DocMorris (Zur Rose Group): Leading European online pharmacy competing for the same end customers as AVIE partner pharmacies, pressuring footfall and OTC pricing that AVIE's tools optimize.
• Alliance Healthcare Germany: Major pharmaceutical wholesaler and pharmacy services provider in Germany, overlapping with AVIE's wholesale-conditions and pharmacy-services offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/avie-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVIE