BASF INOAC Polyurethanes
BASF INOAC Polyurethanes is a 1965-founded 50/50 joint venture between BASF Japan and INOAC Corporation that manufactures polyurethane raw materials (LUPRANATE), rigid foam systems (FOAMLITE), and elastomer products (CELLASTO, LOGLLAN) for Japanese automotive OEMs, building materials companies, and industrial customers.
- Company typePrivate
- Founded1965
- HeadquartersShinshiro, Japan
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What BASF INOAC Polyurethanes does
BASF INOAC Polyurethanes (BASF INOAC ポリウレタン株式会社) is a 50/50 joint venture between BASF Japan and INOAC Corporation, founded in 1965 and headquartered in Shinshiro, Aichi Prefecture, Japan. The company develops, manufactures, and sells polyurethane raw materials, formulation systems, molded elastomer products, and related manufacturing equipment through three business divisions: Form Systems (FS), Elastomer (EL), and Basic Materials (BM). Its registered capital is JPY 495,092,000, and it operates additional sales offices in Shinagawa (Tokyo), Nagoya, and Higashimatsushima (Tohoku), serving customers across Japan.
The product portfolio is anchored on four branded lines: FOAMLITE® (rigid polyurethane foam systems for construction insulation, transportation, consumer products, and infrastructure), CELLASTO® (micro-cellular polyurethane elastomers for automotive suspensions, including bump stoppers), LOGLLAN® (thermoplastic polyurethane elastomers for industrial applications), and LUPRANATE® (MDI and TDI isocyanate raw materials). The company supplies major Japanese automotive OEMs for interior and suspension components, and has secured specification placements in residential housing catalogs of LIXIL and YKK AP, alongside a co-developed combined seismic-plus-insulation solution with Ideal Brain Co., Ltd.
Commercially, BASF INOAC Polyurethanes operates a direct enterprise field sales model with proposal-based selling supported by in-house technical teams providing on-site guidance and customization. Revenue is generated through one-time sales of raw materials, formulation systems, and molded products, supplemented by technical services and equipment sales. The company holds ISO 9001 (since 1999) and ISO 14001 (since 2002) certifications, has targeted a 38% Scope 1 & 2 CO2 emissions reduction by 2030 versus a 2013 baseline, and pursues carbon neutrality by 2050. A new manufacturing facility (Building No. 8) was completed at the Shinshiro factory in March 2022 to support growth across all three divisions.
BASF INOAC Polyurethanes firmographics
Firmographics- Name
- BASF INOAC Polyurethanes
- Legal name
- BASF INOAC Polyurethanes Ltd.
- Website
- https://bip-jp.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Short description
- BASF INOAC Polyurethanes is a 1965-founded 50/50 joint venture between BASF Japan and INOAC Corporation that manufactures polyurethane raw materials (LUPRANATE), rigid foam systems (FOAMLITE), and elastomer products (CELLASTO, LOGLLAN) for Japanese automotive OEMs, building materials companies, and industrial customers.
- Ownership category
- akta.pro rank
BASF INOAC Polyurethanes industry classification
Industry- Product category
- Polyurethane Foam Systems
- NAICS
- Urethane and Other Foam Product (except Polystyrene) Manufacturing (32615), Plastics Material and Resin Manufacturing (325211), Resin and Synthetic Rubber Manufacturing (32521)
- SIC
- Plastics Foam Products (3086), Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821), Industrial Organic Chemicals (2860)
- akta.pro primary industry
- Polyurethanes (MDI/TDI, Polyols, PU Systems) (IMAEADAH)
- akta.pro secondary industries
- Polyurethane (PU) Rigid Foam Manufacturing (IMANAIAD), Spray Polyurethane Foam (SPF) Systems Manufacturing (IMANAIAL), Construction Foams & Gap Fillers (PU Foams, Low-Expansion) (IMADAOAM), Polymer Foams & Cellular Materials (PU Foams, EPS/XPS, Structural Foams) (IMAEANAL)
Keywords
Where BASF INOAC Polyurethanes is headquartered
LocationHeadquarters
- HQ city
- Shinshiro
- HQ country
- Japan
- HQ region
- Asia
Offices4 records
Markets served
BASF INOAC Polyurethanes business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Polyurethane Raw Material Sales: Sale of polyurethane raw materials (MDI, TDI, polyols) to manufacturers and processors. Includes polymeric MDI, monomeric MDI, modified MDI, and TDI products under the LUPRANATE brand.
- Polyurethane Formulation Systems: Sale of complete polyurethane foam formulation systems (フォームライト) for construction, automotive, consumer products, and infrastructure applications. Includes technical services and on-site support.
- Molded Elastomer Products: Manufacture and sale of molded polyurethane elastomer products including CELLASTO (micro-cellular polyurethane elastomer) for automotive suspensions and LOGLLAN (thermoplastic polyurethane elastomer) for various industrial applications.
- Manufacturing Equipment Sales: Sale of polyurethane production equipment including foam molding systems, mixing equipment, and processing machinery. Includes specification consultation, manufacturer coordination, production setup, and maintenance services.
- Technical Services: Technical support, on-site guidance, application data collection, and collaborative product development with customers. Part of the integrated system offering for polyurethane solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Sales positions: JPY 5,000,000 - 6,500,000 annual salary |
| Other | Annual | Technical positions: JPY 3,900,000 - 6,000,000 annual salary |
| Other | Annual | Indirect department positions: JPY 3,900,000 - 6,000,000 annual salary (Finance), JPY 4,000,000 - 6,000,000 (IT) |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
BASF INOAC Polyurethanes product offering
Product offeringCore offering
BASF INOAC Polyurethanes develops and manufactures polyurethane foam systems and related polyurethane materials through three business divisions: Form Systems (FS) serving construction and insulation applications, Elastomer (EL) producing polyurethane elastomer components, and Basic Materials (BM) supplying isocyanate raw materials. The company offers branded products such as FOAMLITE, CELLASTO, LOGLLAN, and LUPRANATE to industrial customers.
Product overview
BASF INOAC Polyurethanes operates as a joint venture between BASF Japan and INOAC Corporation, organized into three divisions: Form Systems (FS), Elastomer (EL), and Basic Materials (BM). The company's product portfolio centers on four core polyurethane product lines: FOAMLITE® for rigid foam systems serving construction insulation, transportation, and infrastructure applications; CELLASTO® for foamed elastomer products primarily in automotive suspension; LOGLLAN® for thermoplastic polyurethane elastomers; and LUPRANATE® for MDI and TDI isocyanate raw materials. This integrated structure enables the company to supply raw materials, formulation systems, and finished molded parts across automotive, construction, and industrial sectors.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- CO2 emissions reduction target of 38% by 2030 (vs 2013 baseline)
- +2 more outcomes
Companies that use BASF INOAC Polyurethanes
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
BASF INOAC Polyurethanes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
BASF INOAC Polyurethanes partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Sekiya Brewing Co., Ltd. (関谷醸造株式会社)minorCollaboration to produce special 60th anniversary sake as a commemorative project expressing gratitude to customers and partners who have supported the company's growth.関谷醸造 is a long-established local sake brewery in Shita-cho, Shitara, Aichi Prefecture.
- Ideal Brain Co., Ltd. (アイディールブレーン株式会社)coreStrategic collaboration to develop combined thermal insulation and seismic protection solutions. Joint development of full-scale performance verification testing combining Form Light SL-100 spray polyurethane insulation with Muedam seismic dampers. Testing confirmed compatibility of thermal insulation retention with seismic performance in actual-scale testing.
- BASF Japan Corporation (BASFジャパン株式会社)core50% joint venture partner providing global polyurethane technology, research and development capabilities, and international market access. BASF is headquartered in Ludwigshafen, Germany, with approximately 110,000 employees worldwide.
- INOAC Corporation (株式会社イノアックコーポレーション)core50% joint venture partner and Japan's first polyurethane foam producer (since 1954). Provides local Japanese market expertise, customer relationships, and domestic manufacturing capabilities. Headquartered in Nagoya with 100 group companies worldwide.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
BASF INOAC Polyurethanes competitors and assessment
Company assessmentBroad incumbents
- BASF SE: Parent company of BIP (via BASF Japan, 50% owner) and one of the world's largest chemical companies with a global polyurethanes business. Directly comparable in MDI/TDI/polyol production and PU systems, though BIP focuses exclusively on the Japanese market.
- INOAC Corporation: Parent company of BIP (50% owner) and a broader Japanese polyurethane products group (since 1954) with a much wider product range across foams, elastomers, and rubber goods. Comparable as a Japanese PU incumbent with overlapping customers and technology base.
Direct peers
- Covestro AG: Global polyurethane raw materials and systems producer (MDI, TDI, polyols) and a direct competitor to BIP's BM and FS divisions. Comparable in serving automotive and construction PU end-markets with overlapping product portfolios.
- Wanhua Chemical: World's largest MDI producer and a major force in TDI and polyols. Competes directly with BIP in polyurethane raw materials and increasingly in downstream PU systems for construction and automotive.
- Huntsman Corporation: Major producer of MDI, TDI, polyols and polyurethane systems globally. Direct competitor to BIP's raw materials and formulation businesses, particularly in automotive elastomers and rigid foam insulation.
- Mitsui Chemicals: Japanese chemical manufacturer producing polyurethane raw materials and specialty foams. A direct domestic competitor in MDI/TDI and PU systems for automotive, construction, and industrial applications in Japan.
- Stepan Company: North American producer of polyurethane polyols and specialty chemicals, including rigid foam systems. Comparable to BIP's BM division in supplying polyols and other PU raw materials to downstream foam manufacturers.
- Kaneka Corporation: Japanese chemical company producing polyurethane raw materials, foams, and elastomers. Overlaps with BIP across rigid PU foam insulation, automotive interior foams, and specialty polyurethane elastomers.
- JSP Corporation: Japanese manufacturer of expanded polystyrene (EPS) and other foam products, including some PU foam offerings. Comparable as a Japanese foam specialist serving automotive, construction, and packaging markets.
Regional players
- Recticel NV: European polyurethane foam specialist serving automotive, construction, and bedding markets. Comparable in PU foam product portfolio and end-market focus but does not directly compete in Japan, making it a regional rather than direct peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
BASF INOAC Polyurethanes compliance and trust
Trust signalCompliance2 records
BASF INOAC Polyurethanes financial estimates
Financial estimateRevenue estimate
Valuation estimate
BASF INOAC Polyurethanes leadership team
Management profileNumber of profiles
Profiles1 record
BASF INOAC Polyurethanes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BASF INOAC Polyurethanes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BASF INOAC Polyurethanes
What does BASF INOAC Polyurethanes do?
BASF INOAC Polyurethanes develops and manufactures polyurethane foam systems and related polyurethane materials through three business divisions: Form Systems (FS) serving construction and insulation applications, Elastomer (EL) producing polyurethane elastomer components, and Basic Materials (BM) supplying isocyanate raw materials. The company offers branded products such as FOAMLITE, CELLASTO, LOGLLAN, and LUPRANATE to industrial customers.
Is BASF INOAC Polyurethanes a public or private company?
BASF INOAC Polyurethanes is a private company. It is classified as corporate owned and is currently operating.
When was BASF INOAC Polyurethanes founded?
BASF INOAC Polyurethanes was founded in 1965.
Where is BASF INOAC Polyurethanes based?
BASF INOAC Polyurethanes is headquartered in Shinshiro, Japan, in the Asia region.
How does BASF INOAC Polyurethanes make money?
Five revenue lines are on record. Polyurethane Raw Material Sales are the primary driver. The others are polyurethane Formulation Systems, molded Elastomer Products, manufacturing Equipment Sales and technical Services.
Who are BASF INOAC Polyurethanes's main competitors?
Broad incumbents on record are BASF SE and INOAC Corporation. Direct peers are Covestro AG, Wanhua Chemical, Huntsman Corporation, Mitsui Chemicals, Stepan Company, Kaneka Corporation and JSP Corporation. Recticel NV is listed as a regional player.
Does BASF INOAC Polyurethanes have an API?
No public API is recorded for BASF INOAC Polyurethanes.
What industry is BASF INOAC Polyurethanes in?
BASF INOAC Polyurethanes's product category is Polyurethane Foam Systems. Its primary akta.pro industry code is IMAEADAH, Polyurethanes (MDI/TDI, Polyols, PU Systems), with a secondary code of IMANAIAD, Polyurethane (PU) Rigid Foam Manufacturing. Its NAICS code is 32615 and its SIC code is 3086.