Retirement Planners

What Retirement Planners does

Retirement Planners is an independent, privately-held financial advisory firm headquartered at 1241 Prairie Parkway in West Fargo, North Dakota, that specializes in retirement savings plans, investment planning, risk analysis, portfolio management, and broader advisory services for individuals and families. The practice is operated by a two-advisor team — Jake Lauritsen, a second-generation financial advisor, and Stephanie Lauritsen, who holds the CFP and CDFA designations along with Series 66 and Series 7 licenses — and serves primarily pre-retirees, retirees, and surrounding families seeking accumulation strategies, Social Security optimization, tax-efficient withdrawal planning, estate considerations, and divorce-related financial analysis. The firm previously operated under the name Lauritsen Financial before rebranding to Retirement Planners, and Stephanie joined the practice in 2006, bringing additional credentials that expanded the service scope.

The firm's core product is a personalized retirement and investment planning advisory service delivered via direct client consultations, supplemented by a relationship-based content layer that includes the "All Things Finance" blog, online financial calculators, downloadable educational PDFs, and a monthly market commentary newsletter. Client account access is consolidated through multiple third-party custodial and broker-dealer platforms — Geneos Wealth Management (the primary FINRA/SIPC broker/dealer partner), MainAccount, Orion Portfolio, NetXInvestor, American Funds, Voya, CollegeSave, and TD Ameritrade — with first-time registration requiring direct contact with Jake or Stephanie.

On the business model, Retirement Planners is a sales-led professional services firm that monetizes through securities and advisory fees routed through its Geneos Wealth Management broker/dealer relationship; pricing is not publicly disclosed on its website. The firm has 1–10 employees, no external institutional ownership, no subsidiaries, no disclosed funding history, and no public ticker, operating entirely as a relationship-led local practice with a content-marketing top-of-funnel motion. Revenue, AUM, and client counts are not disclosed, and there are no AI/ML capabilities, patents, awards, regulatory actions, or M&A activity indicated.

Name

Retirement Planners

Legal name

Retirement Planners

Website

https://rplanners.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Retirement Planners is an independent, two-advisor financial advisory firm in West Fargo, North Dakota, offering personalized retirement planning, investment advisory, and divorce financial analysis to pre-retirees, retirees, and families through a Geneos Wealth Management broker-dealer relationship.

Ownership category

akta.pro rank

Product category

Retirement Planning & Investment Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Retirement & Pension Planning (401(k)/IRA) (FSAEAAAD)

akta.pro secondary industries

Retirement Income Planning & Decumulation Advisory (FSAEABAD), Retirement Plan Participant Advice & Managed Accounts (FSAEABAF), Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE), Comprehensive Financial Planning (FSAEAAAA)

Keywords

• Retirement planning services
• Financial advisory services
• Investment advisory services
• Wealth management services
• Personal financial planning

Headquarters

HQ city

West Fargo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory Services: Provides retirement planning and investment advisory services. Operates as an independent advisory firm offering securities and advisory services through a broker/dealer relationship.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Retirement Planners is an independent financial advisory firm that delivers personalized retirement planning and investment advisory services to individuals and families. The firm guides clients through goal clarification, portfolio analysis, risk tolerance assessment, and investment strategy design across both the asset accumulation phase and the retirement distribution phase. Services also encompass Social Security optimization, tax-efficient withdrawal strategies, insurance planning, estate planning considerations, and divorce financial analysis. Securities and advisory services are offered through a broker/dealer relationship with Geneos Wealth Management, Inc.

Product overview

Retirement Planners is an independent financial advisory firm offering a unified suite of retirement planning services. The core offering centers on personalized retirement planning and investment advisory services delivered by two advisors—Jake Lauritsen (Financial Advisor) and Stephanie Lauritsen (CFP, CDFA)—who provide comprehensive guidance from asset accumulation through retirement distribution. The firm supplements its advisory services with complementary digital resources including financial calculators, an educational blog (All Things Finance), and downloadable PDF guides on retirement-related topics. Services are delivered through the broker/dealer relationship with Geneos Wealth Management, with client account access available through multiple third-party platforms including MainAccount, Orion Portfolio Login, NetXinvestor, American Funds, Voya, CollegeSave, and TD Ameritrade.

Differentiator

Problem solved

Functional benefit

Products and services

• Retirement Planning Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Fisher Investments: Large independent investment advisory firm primarily serving high-net-worth and retirement-age individuals with portfolio management services. Comparable to Retirement Planners on the investment advisory and retirement-client focus, though at far greater scale and with a more centralized portfolio-construction approach.
• Edelman Financial Engines: Large independent RIA with deep focus on retirement plan participant advice and managed accounts, serving both workplace plan participants and individuals. Comparable to Retirement Planners on the retirement advisory service line, but at a vastly larger scale and with proprietary technology.
• Creative Planning: One of the largest independent RIAs in the U.S., offering comprehensive financial planning, retirement, and wealth management to individuals and families. Comparable to Retirement Planners in core services (retirement, investment, tax planning) but operates at vastly greater scale and with a national footprint.
• Charles Schwab Wealth Advisory: Schwab's in-house wealth advisory and retirement planning service for retail and mass-affluent clients, leveraging Schwab custody. Comparable to Retirement Planners in retirement advisory service line, but with massive scale, lower fees, and the backing of a major custodian.
• Carson Group: National network of independent financial advisors providing retirement, investment, and financial planning services through partner firms. Comparable in core service mix to Retirement Planners but operates as an RIA support organization serving hundreds of independent advisor firms.
• Commonwealth Financial Network: Independent broker-dealer and RIA support organization providing custody, technology, and practice management to thousands of independent financial advisors. Comparable to Retirement Planners at the advisor-firm level as a peer independent practice model, though Commonwealth operates as the umbrella firm.
• Mariner Wealth Advisors: National independent RIA providing retirement, investment, tax, and estate planning to high-net-worth individuals and families. Comparable to Retirement Planners in retirement-planning focus but at much greater scale and with a broader wealth-management suite.

Emerging players

• Facet Wealth: Digital-first, flat-fee financial planning firm offering retirement and comprehensive planning advice remotely. Comparable to Retirement Planners in core retirement-planning service, but represents the digital/hybrid model that competes for the same pre-retiree and retiree demographic.
• Personal Capital (Empower): Hybrid digital wealth management and retirement planning platform combining technology tools with human advisor access for mass-affluent clients. Comparable to Retirement Planners on retirement and investment advisory services, competing for the same pre-retiree segment through a lower-fee digital model.

Direct peers

• Buckingham Strategic Wealth: Independent, fee-only RIA focused on comprehensive financial planning and retirement advice for individuals and families. Closely comparable to Retirement Planners in service model, fee-only structure, and retirement-planning-centric offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retirement Planners