Mag-Torch

What Mag-Torch does

Mag-Torch is a Cleveland, Ohio-based manufacturer of hand-held torches, torch kits, and related fuel and accessories, operating as a subsidiary brand of Worthington Enterprises since its 2019 acquisition. The company was founded in 1982 by Larry Whited, evolving from an earlier 1970s propane heater product into a portfolio of propane-, butane-, and MAP-Pro-fueled torches spanning consumer DIY, professional trades, makers/crafts, and outdoor use cases. The product line includes 24+ SKUs organized into three tiers: individual hand torches (e.g., MagCommander MT545C, DuraCast MT575C, MagFlame 360 Ultra MT579C, Detail Pen MT790, Outdoor Blaze MT455C), bundled torch kits pairing torch heads with fuel cylinders and soldering accessories, and consumables (butane fuel cylinders, extension hoses, spark lighters).

Core technology centers on precision flame control via pressure-regulated fuel systems that reduce pulsating or yellow flames when inverted, enabling overhead and extended-reach work. Notable engineering features include the 360-degree swivel burn tube (MagFlame series), ErgoTech ergonomic handle, 3-in-1 interchangeable tip systems on detail torches, and dual-fuel MAP-Pro/Oxygen brazing in the MT585OX kit. All hand torches are tested to 30,000 ignitions, claimed as the highest in the industry.

Mag-Torch generates revenue through wholesale hardware sales to retail partners, with the company explicitly directing consumers to authorized retailers rather than selling direct. Pricing is set at the retailer level; the company offers no disclosed direct-to-consumer e-commerce. Distribution covers major U.S. home improvement (Menards, Tractor Supply, FredMeyer), auto parts (AutoZone, O'Reilly, Advance Auto Parts, CARQUEST, Pep Boys), big-box (Meijer), online (Amazon), and Canadian (Canadian Tire, BMR, Peavey Mart) retailers. The revenue model is purely transactional hardware sales with recurring revenue from consumable fuel cylinder repurchases. The firm employs 51-100 people and operates across U.S. and Canadian markets.

Name

Mag-Torch

Legal name

Mag-Torch (Worthington Enterprises)

Website

https://magtorch.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Mag-Torch manufactures hand-held propane, butane, and MAP-Pro torches, kits, and fuel accessories for DIYers, professional tradesmen, makers, and outdoor users, distributing through major U.S. and Canadian retail chains as a Worthington Enterprises subsidiary brand.

Ownership category

akta.pro rank

Product category

Hand-held Torches & Fuel Equipment

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Propane hand torches
• Butane fuel cylinders
• Brazing torch kits
• Plumbing soldering torches
• Outdoor weed torches

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hand Torch Sales: Sale of hand-held torches in various models including basic brass torches, all-purpose torches, utility torches, specialty torches (MagFlame 360 series, Detail torches, Micro torches), and outdoor torches. Revenue generated from one-time product sales of torch hardware.
2. Torch Kit Sales: Sale of torch kits that bundle torch heads with fuel cylinders (propane, MAP-Pro, butane) and accessories (solder, flux, interchangeable tips). Higher revenue per unit compared to standalone torches due to bundled components.
3. Fuel Cylinder Sales: Sale of fuel cylinders including 1.5oz and 5.6oz butane cylinders, 14.1oz propane and MAP-Pro cylinders. Consumables provide recurring revenue as customers repurchase fuel for their torches.
4. Accessory Sales: Sale of torch accessories including extension hoses (MT48EXT 56-inch reinforced hose), spark lighters, and replacement components. Accessories complement torch purchases and provide additional revenue opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels2 records

Core offering

Mag-Torch designs, manufactures, and distributes hand-held propane, butane, and MAP-Pro torches, bundled torch kits (pairing torch heads with fuel cylinders and plumbing/soldering accessories), consumable butane fuel cylinders, and torch accessories such as extension hoses and spark lighters. The products target DIY homeowners, professional tradesmen, makers/craftspeople, and outdoor enthusiasts for soldering, brazing, thawing, weed burning, lighting grills/firepits, jewelry making, and culinary applications. Distribution is through major U.S. and Canadian retail chains and online marketplaces under the Worthington Enterprises portfolio.

Product overview

Mag-Torch is a manufacturer of hand-held torches, torch kits, and accessories under the Worthington Enterprises portfolio. The product portfolio spans three tiers: (1) core hand torches — individual torch units in brass, cast, and composite body constructions, including the MagCommander™ (MT545C), DuraCast® 575 (MT575C), Classic Brass (MT200C/MT245C), Self-Lighting (MT301C), All-Purpose (MT531C), Utility (MT535C), Agility (MT560C), MagFlame® 360 (MT565C), MagFlame® 360 Ultra (MT579C), Detail (MT780), Detail Pen (MT790), Micro (MT747C), Outdoor Backyard (MT450C), Outdoor Blaze (MT455C), and Pocket (MT16) models; (2) torch kits — bundled offerings that pair a torch head with fuel cylinders and/or soldering/plumbing accessories (e.g., MagCommander™ Kit MT545, DuraCast Kit, Classic Brass Kit MT200, Self-Lighting Kits MT301/MT525, All-Purpose Plumbing Kit MT531PK, Utility Kit MT535, Rotating Torch Plumbing Kit MT555PK, MagFlame® 360 Kit MT565, MagFlame® 360 Ultra Kit MT579PRO, Brazing Kit MT585OX, Detail Pen Torch Kit MT790K); and (3) fuel and accessories — butane fuel cylinders (MT42B 1.5oz, MT150B 5.6oz), an extension hose (MT48EXT), and a spark lighter (MT100). Torch ignition methods span trigger-start, instant on/off, self-lighting, and manual spark lighter. Fuels used include Butane, Propane, MAP-Pro®, and MAP-Pro® combined with Oxygen for brazing applications. The brand targets tradesmen, DIYers, makers, and outdoor enthusiasts. Founded in 1982 and acquired by Worthington Enterprises in 2019.

Differentiator

Problem solved

Functional benefit

Products and services

• MT545C MagCommander Torch A compact, ergonomically designed hand torch with a lightweight body, enhanced 3/4 turn control knob, and adjustable webbed flame. Pressure-regulated to reduce pulsating or yellow flames when inverted, designed for use at any angle. Compatible with 14.1 oz or 16 oz propane fuel (sold separately).
• MT545 MagCommander Torch Kit Torch kit bundling the MagCommander torch head with a 14.1 oz propane cylinder. Features enhanced 3/4 turn flame control knob, adjustable webbed flame, pressure-regulated design for inverted use, and ergonomic comfort grip.
• MT575C DuraCast 575 Torch High-performance hand torch with adjustable swirl flame, instant on/off ignition, and durable cast body construction. Pressure-regulated for consistent performance at any angle or when inverted. Compatible with MAP-Pro and propane fuel (sold separately). Backed by a limited lifetime warranty.
• MT200C Classic Brass Torch Brass-constructed hand torch with a pencil flame profile and adjustable flame control. Designed for basic projects including small-diameter soldering and thawing frozen locks and pipes. Compatible with propane fuel (sold separately).
• MT200 Classic Brass Torch Kit Torch kit bundling the Classic Brass Torch with a 14.1 oz propane cylinder. Features a pencil flame profile, durable brass construction, and adjustable flame control for small-diameter soldering and thawing frozen locks and pipes.
• MT245C Wide Flame Brass Torch Brass-constructed hand torch with an adjustable wide pencil flame. Compatible with propane fuel (sold separately). Best suited for soldering and thawing frozen locks and pipes.
• MT301C Self-Lighting Torch Self-lighting hand torch with adjustable, high-intensity webbed flame and trigger-start ignition. Suited for basic DIY repairs, light soldering, or lighting grills.
• MT301 Self-Lighting Torch Kit Torch kit bundling the MT301C Self-Lighting Torch head. Offers an adjustable, high-intensity webbed flame and trigger-start ignition for basic DIY repairs, light soldering, or lighting grills.
• MT531C All-Purpose Torch Versatile all-purpose hand torch with an adjustable heavy-duty pencil flame, trigger-start ignition, and straight stainless steel burn tube for accessing tight spaces. Suited for basic household projects, lighting grills, thawing frozen locks, and plumbing soldering.
• MT531PK All-Purpose Torch Plumbing Kit Torch kit bundling the MT531C All-Purpose Torch head, a 14.1 oz propane cylinder, and plumbing/soldering essentials (solid wire solder, water-soluble flux, and flux brush). Features an adjustable heavy-duty pencil flame and straight burn tube for tight spaces.
• MT535C Utility Torch Utility hand torch with adjustable webbed flame, ergonomic grip, and trigger-start ignition. Pressure-regulated for tilted use. Suited for basic household repairs, plumbing/soldering, and lighting grills. Compatible with propane fuel (sold separately).
• MT535 Utility Torch Kit Torch kit bundling the MT535C Utility Torch head with a 14.1 oz propane cylinder. Features adjustable webbed flame, ergonomic grip, trigger-start ignition, and pressure regulation for tilted use.
• MT555PK Rotating Torch Plumbing Kit Torch kit featuring a rotating torch head with 360-degree swivel, adjustable swirl flame, and trigger-start ignition. Pressure-regulated for inverted use. Includes a 14.1 oz MAP-Pro cylinder and plumbing/soldering essentials.
• MT560C Agility Torch Hand torch with adjustable swirl flame, flexible 4-foot hose, and fuel holster designed for overhead and extended-reach work. Pressure-regulated for use at any angle. Compatible with MAP-Pro and propane fuels. Best for large-diameter soldering, metal working, and light brazing.
• MT565C MagFlame 360 Torch High-performance hand torch with swirl flame, instant on/off ignition, and flame lock for continuous use. Features a 360-degree swivel burn tube and pressure-regulated design for consistent performance when inverted or at any angle. Compatible with MAP-Pro and propane fuels.
• MT565 MagFlame 360 Torch Kit Torch kit bundling the MT565C MagFlame 360 Torch head with a 14.1 oz MAP-Pro cylinder. Features swirl flame, instant on/off ignition, flame lock, 360-degree swivel burn tube, and pressure-regulated design for inverted use.
• MT579C MagFlame 360 Ultra Torch High-performance hand torch with adjustable ultra-swirl flame for maximum heat output. Features instant on/off ignition, flame lock, 360-degree rotational burn tube, and pressure-regulated design for consistent performance when inverted or at any angle. Compatible with MAP-Pro and propane fuels (sold separately).
• MT579PRO MagFlame 360 Ultra Torch Kit High-performance torch kit bundling the MT579C MagFlame 360 Ultra Torch head with a 14.1 oz MAP-Pro cylinder. Features adjustable ultra-swirl flame, instant on/off ignition, flame lock, 360-degree rotational burn tube, and pressure-regulated design for inverted use. Designed for large-diameter soldering, light brazing, and woodworking.
• MT585OX Brazing Torch Kit Professional brazing torch kit combining MAP-Pro and oxygen fuel for superior heat output, hot enough for light welding and cutting thin metal. Pressure-regulated to reduce pulsating or yellow flames when inverted. Includes brazing torch wand, 14.1 oz MAP-Pro cylinder, 1.4 oz oxygen cylinder, stand, brazing rods (NS-3, PC-3, WB-5), and spark lighter.
• MT780 Detail Torch Precision micro torch with adjustable precision flame, pistol grip, and trigger-start ignition. Includes three interchangeable tips: micro torch, fine soldering tip, and hot blower. Compatible with butane fuel (sold separately). Best for cooking, fine soldering, heat shrinking, and detailed work on metal, wood, foam, and other materials.
• MT790 Detail Pen Torch Precision micro torch with adjustable precision flame, pen-style grip, and trigger-start ignition. Includes a 3-in-1 versatile tip: micro torch, fine soldering tip, and hot blower. Compatible with butane fuel (sold separately). Best for electrical soldering, jewelry repairs, heat shrinking, and detailed work on metal, wood, foam, and other materials.
• MT790K Detail Pen Torch Kit Detailed torch kit with pen-style grip and trigger-start ignition. Includes storage case, cordless detail torch, and seven interchangeable tips: pinpoint flame micro torch, hot air blower, fine solder (2), chisel point, large solder and heat shrink, and rosin core electrical solder. Compatible with butane fuel (sold separately).
• MT747C Micro Torch Precision butane torch with adjustable flame and trigger-start ignition. Designed for crafts, hobbies, and DIY tasks. Compatible with butane fuel (sold separately).
• MT450C Outdoor Backyard Torch Outdoor torch with adjustable wide-brush flame, trigger-start ignition, and 36-inch reach for less bending or crouching. Compatible with 14.1 oz or 16 oz propane fuel (sold separately). Designed for driveway repairs, burning weeds or brush, and lighting fire pits or smokers.
• MT455C Outdoor Blaze Torch High-output outdoor torch delivering 500,000 BTU with an ultra-wide brush flame. Features 36-inch reach, ErgoTech handle, and manual start. Compatible with refillable 20 lb propane fuel tank (sold separately). Includes spark lighter and 61-inch hose. Designed for on-site jobs, farm and home improvement, asphalt repair, weed burning, and large brush removal.
• MT16 Pocket Torch Compact pocket torch with precision flame, trigger-start ignition, continuous flame lock, and flame nozzle cover. Includes key chain attachment. Compatible with butane fuel (sold separately). Ideal for everyday household use including lighting grills, pilot lights, and fireplaces.

Quantifiable outcome

• Tested to 30,000 ignitions - the most in the industry

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Worthington Enterprises: Worthington Enterprises is Mag-Torch's parent company and a diversified industrial manufacturer of pressure cylinders, hand torches, and related products. It is comparable because it sets Mag-Torch's strategic direction, manufacturing footprint, and resource allocation.

Direct peers

• Bernzomatic: Bernzomatic is the most direct competitor to Mag-Torch, manufacturing handheld propane, MAP-Pro, and butane torches sold through the same hardware, home improvement, and auto parts retail channels in North America.
• Mr. Heater: Mr. Heater designs and sells portable propane-fueled heating and torch products for outdoor, worksite, and DIY use, overlapping with Mag-Torch's outdoor blaze, weed-burning, and contractor-focused SKUs.
• Master Appliance: Master Appliance produces heat guns and butane-fueled precision tools used in crafts, soldering, and industrial finishing. It overlaps with Mag-Torch's micro/Detail and brazing torch lines sold to pros and makers.

Emerging players

• Dremel: Dremel makes precision rotary and butane-powered craft tools for makers, jewelry, and electronics work, competing with Mag-Torch's Detail/Micro torch line for the same makers-and-craftspeople customer segment.
• Flame King: Flame King specializes in propane tanks, regulators, and portable gas accessories. It overlaps with Mag-Torch on the fuel and accessory side of the equation, particularly refillable cylinders and hose/regulator add-ons.

Broad incumbents

• Coleman: Coleman is a broad outdoor lifestyle brand selling camping, grilling, and outdoor cooking equipment that overlaps with Mag-Torch's Outdoor Enthusiast use cases (lighting grills, fire pits, campfires) across overlapping retail channels.

Regional players

• Lenox: Lenox (a Stanley Black & Decker brand) makes plumbing and mechanical tools used by the same professional tradesmen that Mag-Torch targets, often co-merchandised in the same retail aisles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MagTorch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mag-Torch