Eletra
Eletra (Eletra Computadores) is a Belo Horizonte-based Brazilian IT hardware provider selling, renting, and maintaining notebooks, desktops, servers, network equipment, printers, and peripherals, plus IT consulting, for corporate clients nationwide across Brazil.
- Company typePrivate
- Founded1997
- HeadquartersBelo Horizonte, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Eletra does
Eletra (Eletra Computadores) is a Brazilian IT hardware provider headquartered in Belo Horizonte, Minas Gerais, with roughly 29 years of operating history (founded circa 1997). It sells, rents, and maintains corporate IT equipment — notebooks, desktops, servers, network gear, printers, and peripherals — and supplements hardware with technical-maintenance and IT-consulting services for business customers across Brazil.
Revenue mechanics blend three streams: one-time equipment sales (notebooks from R$900, desktops from R$800), recurring monthly rentals starting at R$100 per notebook, and project-based maintenance and consulting engagements. The company states a managed fleet of 500+ units, a customer base of 200+ companies, a 98% reported customer-satisfaction rate, and 24-hour technical-support coverage, with delivery and installation extended nationwide across Brazil.
The go-to-market is direct and contact-driven; the company's online store URL reportedly returns a 404, indicating no transactional e-commerce channel. Eletra is privately held with no disclosed funding rounds, partnerships, acquisitions, proprietary technology platform, or AI/ML capabilities in the available data. Competitive positioning is that of a long-tenured, regionally anchored Brazilian SMB-tier hardware reseller and rental operator rather than a technology platform.
Eletra firmographics
Firmographics- Name
- Eletra
- Legal name
- Eletra
- Website
- https://eletra.com.br
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Eletra (Eletra Computadores) is a Belo Horizonte-based Brazilian IT hardware provider selling, renting, and maintaining notebooks, desktops, servers, network equipment, printers, and peripherals, plus IT consulting, for corporate clients nationwide across Brazil.
- Ownership category
- akta.pro rank
Where Eletra is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Eletra business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Sales: One-time sales of computers, notebooks, servers, network equipment, printers, and peripherals from top brands with warranty and support.
- Equipment Rental: Flexible rental of equipment for days, months, or years. Ideal for events, projects, and temporary expansions. Recurring monthly billing.
- Technical Maintenance Services: Hardware and software maintenance services for desktops and notebooks, provided by specialized technical team.
- IT Consulting: Technology infrastructure analysis and planning to optimize business processes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Notebook Rental |
| One time/ perpetual license | Pay-as-you-go | Notebook Purchase |
| One time/ perpetual license | Pay-as-you-go | Desktop & Monitor Purchase |
| One time/ perpetual license | Pay-as-you-go | Printer & Peripherals Purchase |
| Unit Pricing | Pay-as-you-go | Server & Network Equipment |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Eletra product offering
Product offeringCore offering
Eletra sells and rents IT hardware — notebooks, desktops, servers, networking equipment, printers, and peripherals — sourced from top brands, with warranty and technical support included. The company complements hardware transactions with recurring flexible rentals (days to multi-year terms), hardware/software maintenance services, and IT infrastructure consulting for businesses of all sizes across Brazil. Pricing is quote-based, with notebooks available for rent from R$ 100/month and equipment sales starting from R$ 800–900.
Product overview
Eletra is an IT equipment sales and rental company offering a portfolio of hardware products and technical services. The core offering consists of equipment sales and flexible rental services for computers, notebooks, servers, network infrastructure, and peripherals. The product line includes Notebooks, Desktops & Monitores, Servidores & Rede, and Impressoras & Periféricos — each available for purchase or rental. These hardware products are complemented by supporting services including maintenance and technical support, and IT consulting for infrastructure planning. The company operates on a multi-brand approach, providing equipment from top brands with both purchase and rental options, targeting businesses of all sizes across Brazil.
Differentiator
Problem solved
Functional benefit
Products and services
- Notebooks Laptop computers from top brands available for purchase or rental, with configurations customizable to customer requirements. Aimed at Brazilian businesses needing mobile computing equipment for staff or projects.
- Desktops & Monitors Complete desktop workstation packages including monitors, available for sale. Targeted at offices and home office use by Brazilian businesses.
- Servers & Network Equipment Servers, switches, routers, and broader network infrastructure equipment available for purchase or rental. Serves enterprise networking, data center, and office connectivity needs.
- Printers & Peripherals Multifunction printers, scanners, projectors, and related accessories available for purchase or rental. Targeted at office equipment needs for Brazilian businesses.
- Equipment Sales (Venda de Equipamentos) One-time sale of new and semi-new computers, notebooks, servers, and peripherals from top brands, with warranty and technical support included. For Brazilian businesses of all sizes.
- Flexible Equipment Rental (Aluguel Flexível) Rental of IT equipment for days, months, or years with flexible contract terms. Designed for events, projects, and temporary expansions, allowing customers to avoid large capital outlays.
- Hardware & Software Maintenance and Support Hardware and software maintenance services for desktops and notebooks, delivered by a specialized technical team with 24h availability. For Brazilian business customers needing ongoing equipment upkeep.
- IT Consulting (Consultoria em TI) Analysis and planning of technological infrastructure to optimize business processes and reduce operational costs. Aimed at Brazilian businesses seeking strategic IT guidance.
Quantifiable outcome
- 98% customer satisfaction rate
- +2 more outcomes
Companies that use Eletra
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Eletra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eletra partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights4 records
Eletra competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
Eletra social profiles
Digital presenceEletra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eletra leadership team
Management profileNumber of profiles
Eletra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eletra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eletra
What does Eletra do?
Eletra sells and rents IT hardware — notebooks, desktops, servers, networking equipment, printers, and peripherals — sourced from top brands, with warranty and technical support included. The company complements hardware transactions with recurring flexible rentals (days to multi-year terms), hardware/software maintenance services, and IT infrastructure consulting for businesses of all sizes across Brazil. Pricing is quote-based, with notebooks available for rent from R$ 100/month and equipment sales starting from R$ 800–900.
Is Eletra a public or private company?
Eletra is a private company. It is classified as unknown and is currently operating.
When was Eletra founded?
Eletra was founded in 1997. It employs 1 to 10 people.
Where is Eletra based?
Eletra is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does Eletra make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rental, technical Maintenance Services and IT Consulting.
Does Eletra have an API?
No public API is recorded for Eletra.