Are Media

What Are Media does

Are Media is a New Zealand-based magazine publishing and advertising company that operates a portfolio of seven legacy print magazine brands — New Zealand Woman's Weekly, Woman's Day, The Australian Women's Weekly, Your Home and Garden, Kia Ora (Air New Zealand inflight), and The New Zealand Listener — alongside four owned digital properties (Nowtolove.co.nz, Yourhomeandgarden.co.nz, NZWomansweeklyfood.co.nz, Listener.co.nz) and the Magshop subscription platform. The company reaches 1.9 million people annually and sells approximately 500,000 print magazines per month in New Zealand, generating an average 99 minutes of reader engagement per session according to Nielsen CMI Q2 25–Q1 26. Content production spans print, websites, video, social media, podcasts and immersive experiences, supported by third-party ad-tech (Google Ad Manager, Meta, LiveRamp) and audience-measurement (Ipsos/Dotmetrics, Adobe) integrations.

The business model is dual-sided: consumer revenue comes from single-copy and recurring subscription sales through Magshop and retail newsagents, while advertising revenue is generated by selling access to the company's engaged New Zealand audience across print and digital inventory via direct sales enquiries and a downloadable media kit. The New Zealand operating entity (Are Media Limited) is a wholly-owned subsidiary of the unlisted Australian parent Are Media Pty Limited; the company also operates Are Media Books as a publishing extension.

Core technology is a multi-platform content publishing system rather than a proprietary software product; no AI/ML capabilities, patents, or proprietary data flywheel are disclosed. Headcount sits at 51–100 employees, headquartered in Auckland, and the company complies with NZ Privacy Act 1993 and the NZ Media Council Statement of Principles. No funding rounds, M&A activity, or leadership changes are recorded in the source material.

Name

Are Media

Legal name

Are Media Limited

Website

https://aremedia.co.nz

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

51–100 employees

Short description

Are Media is a New Zealand magazine publisher operating seven legacy print titles plus digital platforms and Magshop subscriptions, reaching 1.9 million people annually and serving advertisers seeking premium access to New Zealand audiences. It is a subsidiary of Australian parent Are Media Pty Limited.

Ownership category

akta.pro rank

Product category

Magazine Publishing

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industries

Digital Newsstand & Aggregation Platforms (Magazine/News Apps, Bundles) (MPAJAKAE), Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD), News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Magazine publishing
• Digital advertising
• Consumer media
• Content marketing
• Subscription services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Magazine Sales and Subscriptions: Sale of print magazines and subscriptions through Magshop, with 500,000 magazines sold in New Zealand each month.
2. Digital and Print Advertising: Advertising revenue from digital platforms (websites, social media) and print magazines, serving brands seeking access to New Zealand audiences.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Are Media is New Zealand's leading premium content and experiences company, publishing a portfolio of iconic magazine brands across print and digital platforms. The company sells approximately 500,000 magazines per month in New Zealand, reaches 1.9 million people annually, and monetizes its audience through magazine subscriptions (via Magshop) and advertising sales across print, digital, video, social, podcasts and immersive experiences.

Product overview

Are Media is New Zealand's leading premium content and experiences company operating a multi-platform media portfolio. The company delivers content across print magazines (including New Zealand Woman's Weekly, Woman's Day, The Australian Women's Weekly, Your Home and Garden, Kia Ora, and The New Zealand Listener), websites (Nowtolove.co.nz, Yourhomeandgarden.co.nz, NZWomansweeklyfood.co.nz, Listener.co.nz), video, social media, customer review sites, podcasts and immersive experiences. The portfolio reaches over 1.9 million people annually with approximately 500,000 magazines sold monthly. The company's digital platforms aggregate and distribute content from its print publications, while Magshop provides subscription services for magazine purchases.

Differentiator

Problem solved

Functional benefit

Brands

• New Zealand Woman's Weekly: Country's best-read and most beloved magazine featuring celebrity interviews, royal exclusives, real-life reads, quality recipes, lifestyle inspiration and timeless homegrown charm
• Woman's Day
• The Australian Women's Weekly
• Your Home and Garden
• Kia Ora
• The New Zealand Listener
• Nowtolove.co.nz
• Yourhomeandgarden.co.nz
• NZWomansweeklyfood.co.nz
• Listener.co.nz

Quantifiable outcome

• 1.9 million people engage with Are Media magazines annually
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• NZME: New Zealand's largest media company operating radio, digital and print platforms including NZ Herald. Competes for NZ advertising dollars and audience attention across similar content verticals (news, lifestyle, entertainment).
• Pacific Magazines: Australian magazine publisher (owned by Seven West Media) operating lifestyle, fashion, home, and food titles. Direct comparable in product offering, audience demographic, and advertising-driven business model.
• Stuff (Stuff Ltd): Major NZ digital and print news publisher. Direct competitor for NZ advertising spend and reader attention, particularly in current affairs and lifestyle categories where Are Media's Listener brand operates.
• Magshop Australia: Australian sister subscription platform also operated by Are Media. Direct comparable as a magazine subscription commerce platform with overlapping back-end infrastructure and similar publisher relationships.

Broad incumbents

• Condé Nast: Global premium magazine and digital publisher (Vogue, GQ, Vanity Fair). Comparable business model in lifestyle/women's publishing with multi-platform monetization and premium advertising positioning.
• TVNZ: New Zealand's state-owned broadcaster offering news, lifestyle, and entertainment across TV and digital. Competes for the same broad NZ audience and advertiser budgets as Are Media, though through a broadcast/digital model rather than print-first.
• Are Media Pty Limited (Bauer Media Australia): Australian parent company and broader portfolio operator across Australia and NZ. Directly comparable as the largest magazine publisher in Australasia with overlapping brands and shared content, advertising, and operational infrastructure with Are Media NZ.
• News Corp Australia: Australia's largest news and magazine publisher (Vogue, GQ, Women's Health, etc.). Competes in the Australasian magazine and digital media space and overlaps with Are Media's premium lifestyle audience.
• MediaWorks NZ: NZ commercial broadcaster and digital publisher. Competes for NZ advertising spend and audience engagement across radio, TV, and digital lifestyle/news properties.

Emerging players

• Dotdash Meredith: US-based digital content publisher referenced explicitly in Are Media's advertising navigation. Comparable as a digital content and advertising monetization partner competing for branded content and performance marketing dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nzlistener
• LinkedInlinkedin.com/company/bauer-media-nz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Are Media