What MPS Group does

MPS Group SRL (legal name "MPS GROUP SRL", P.IVA 06824430968, REA 1918442) is an Italian private advertising and marketing agency headquartered at Via Raffaello Sanzio 4, 20016 Pero (Milano). Founded in 1999, the company positions itself as a market leader in Northern Italy, with a stated 20+ year track record and 5,000+ claimed satisfied clients across Lombardy and Piedmont.

The company operates as a 360-degree marketing services provider across an integrated portfolio that includes flyer and leaflet distribution (Distribuzione Volantinaggio), hostess and promoter staffing, graphic design and printing (Grafica e Stampa), web communication and digital marketing, customized promotional gadgets, eco-sustainable electric advertising bicycles (Biciclette Pubblicitarie, marketed under the Pubblicità Green sub-brand at pubblicitagreen.it), and the proprietary Human ADV wearable LED-backpack advertising system with a 540x330mm LED screen supporting MP4, MPG2, MPEG1, JPG, and AVI playback formats. A separate sub-brand, MPS LOGIKOS GROUP SRL, extends the business into self-storage and corporate logistics. The technology stack is conventional marketing-and-distribution tooling rather than an AI/software platform.

Commercially, MPS Group runs a sales-led, consultation-based GTM model: prospective clients request free quotes through the website or by phone/email, followed by in-person objective-setting, candidate/staff selection, briefing, service execution, and results delivery. Revenue is generated across project-based one-time engagements for distribution, design and printing, gadgets, bicycle rentals and Human ADV campaigns, and recurring or retainer-style arrangements for web communication and digital services. The sole transparent price point is €999 for 2 electric advertising bicycles for 2 days all-inclusive. The named customer base spans enterprise and institutional logos (MM Milano for the M4 metro line; Verisure; Aspira Harbour Club) layered over a broad SMB and mid-market core across Northern Italy.

Name

MPS Group

Legal name

MPS GROUP SRL

Website

https://mpsgroupsrl.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

MPS Group SRL is an Italian advertising and marketing agency based in Pero (Milano) offering flyer distribution, hostess and promoter staffing, graphic design, printing, web communication, advertising bicycles, and wearable LED backpack advertising to SMB and enterprise clients across Lombardy and Piedmont.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Direct Mail Advertising Services (7331), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Managed Print Services (MPS) & Fleet Support (Copiers/Printers, Supplies, Maintenance, Cost Control) (EDAEAJAJ)

akta.pro secondary industry

Event Hospitality & VIP Lounge Staff (HSACAEAH)

Keywords

• Flyer distribution services
• Promotional staffing
• Graphic design printing
• Advertising bicycles
• Web marketing services

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Flyer/Leaflet Distribution Services: Core distribution service for promotional materials including flyers, brochures, catalogues, coupons, samples, and gadgets. Sold as project-based or ongoing service.
2. Hostess & Promoter Staffing: Provides trained hostess and promoter personnel for advertising campaigns, events, fairs, and promotional activities. Billed per service or project.
3. Graphic Design and Printing: Brand identity, logo design, marketing materials creation, and printing services including digital, typographic, and screen printing. Sold as one-time projects or per item.
4. Web Marketing & Communication Services: Lead generation, website design, social media management, corporate image, and digital positioning services. May be sold as ongoing retainer or project-based.
5. Advertising Bicycle Rental: Eco-friendly electric advertising bicycle rental service. Electric bicycles can circulate in ZTL zones at any time. Price point example: 999 EUR for 2 bicycles for 2 days all-inclusive.
6. Human ADV Backpack Advertising: Innovative mobile advertising using wearable LED screen backpack with interchangeable posters. Includes video development, banner printing, promoter recruitment and training, advertising tax payment, flyer distribution, and logistics support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

MPS Group SRL is an Italian advertising and marketing agency that provides end-to-end promotional campaign services to businesses across Northern Italy, including flyer and leaflet distribution, hostess and promoter staffing for events and fairs, graphic design and printing (brand identity, brochures, business cards), eco-friendly advertising via electric bicycles, custom promotional gadgets, web marketing and social media management, and the proprietary Human ADV wearable LED-screen backpack for mobile video advertising. Services are sold individually or in integrated campaigns, with free quotes provided on request.

Product overview

MPS Group SRL is an Italian web marketing and distribution agency based in Milan, operating since 2004 with over 20 years of experience serving 5,000+ clients. The company offers an integrated portfolio of 20+ advertising and marketing services organized into a platform-plus-modules architecture. The core offerings include flyer distribution (Distribuzione Volantinaggio), Hostess & Promoter staffing, Graphic & Print design services, eco-sustainable bicycle advertising (Biciclette Pubblicitarie), customized promotional gadgets, the proprietary Human ADV video advertising backpack system, and Web Communication services including lead generation, social media management, and website design. The subsidiary MPS LOGIKOS GROUP SRL provides self-storage and logistics services. Services are complemented by partner brands including Pubblicità Green, Hostesse Promoter Milano, and regional flyer distribution sites.

Differentiator

Problem solved

Functional benefit

Brands

• Pubblicità Green: Eco-sustainable advertising service using electric bicycles
• Human ADV
• MPS LOGIKOS GROUP SRL

Products and services

• Distribuzione Volantinaggio (Flyer Distribution) Core physical distribution service for promotional materials including flyers, leaflets, coupons, brochures, catalogues, samples, and gadgets, delivered to consumers at street level. Targeted at businesses running local advertising campaigns in Northern Italy.
• Hostess & Promoter Recruitment, selection, and provision of trained hostess and promoter personnel for advertising campaigns, events, fairs, and promotional activities across Italy. Billed per service or project.
• Grafica e Stampa (Graphic & Print) Visual communication design and printing services including brand identity, logo design, brochures, flyers, business cards, catalogs, web design, and photo retouching, delivered via digital, typographic, and screen printing methods.
• Biciclette Pubblicitarie (Advertising Bicycles) Eco-sustainable electric bicycle advertising rental service that allows promotional messages to circulate freely within restricted traffic zones (ZTL) in Italian city centers at any time. Example price point: EUR 999 for 2 bicycles for 2 days all-inclusive.
• Personalizzazioni & Gadget (Customizations & Gadgets) Customized promotional items and corporate merchandise including business cards, brochures, apparel (t-shirts, sweaters, vests), phone covers, mugs, and other branded gadgets. Sold per item or as project packages.
• Human ADV Proprietary wearable video advertising backpack system with a 540x330mm LED screen and interchangeable PVC poster frame (825x575mm), supporting MP4, MPG2, MPEG1, JPG, and AVI formats. Includes 6-hour battery, ~8kg net weight, promoter recruitment and training, advertising tax payment, flyer distribution, and logistics support. Targeted at brands that need eye-catching mobile video promotion in high-traffic urban areas.
• Web Communication Digital marketing services including lead generation, distinctive brand positioning, corporate image management, website design and development, and social media management. Sold as ongoing retainer or project-based engagements.
• MPS LOGIKOS GROUP SRL (Self-Storage and Corporate Logistics) Sub-brand offering self-storage rental of personal storage spaces for individuals and corporate logistics storage solutions for businesses.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• MM MilanocoreChannel Partner/ Reseller/ DistributorMPS Group was awarded the contract for promoting and distributing flyers for the M4 metro line within Milan city walls. This is a significant public infrastructure project partnership that demonstrates the company's capability in large-scale municipal distribution campaigns.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Saatchi & Saatchi Italy: Italian arm of Saatchi & Saatchi (Publicis) network offering creative advertising and integrated marketing. Comparable as an established Italian agency with broader geographic reach and capabilities than MPS Group.
• Publicis Italy: Italian operations of Publicis Groupe, offering advertising, digital, and media services. Comparable as a full-service advertising services provider in the Italian market that competes with regional agencies for both SMB and enterprise clients.
• McCann Worldgroup Italy: Italian operations of McCann, a global advertising network offering creative campaigns, media, and brand strategy. Comparable as a large-scale full-service agency competing for the same brand and enterprise marketing budgets as MPS Group.
• TBWA\Italia: Italian arm of global TBWA network, providing full-service advertising including creative, media, and digital. Comparable as an Italian-based integrated advertising services competitor to MPS Group's 360° offering, though at significantly larger scale.
• DLV BBDO Italy: Italian BBDO affiliate offering creative, digital, and media services to national clients. Comparable as a long-established Italian advertising agency that competes for integrated campaign budgets across creative and digital channels.
• Leo Burnett Italy: Italian office of Leo Burnett network (Publicis Groupe), offering creative advertising and integrated marketing. Comparable as a network-affiliated Italian agency with broader capabilities than MPS Group but overlapping on creative and campaign execution.
• Ogilvy Italy: Italian office of WPP-owned Ogilvy network, providing creative advertising, PR, and digital. Comparable as an established integrated advertising competitor with strong brand and enterprise client relationships in Italy.

Direct peers

• Italia Brand Group: An Italian mid-sized integrated marketing and communications group serving regional and national clients. Comparable as a similarly-sized domestic Italian agency offering multi-disciplinary advertising and marketing services.
• Armando Testa: One of Italy's largest independent advertising agencies with deep roots in Turin and Northern Italy. Comparable as a domestic Italian creative/advertising agency serving regional and national clients across multiple service lines.

Emerging players

• MailUp (Growens): Italian-headquartered digital marketing technology company specializing in email, SMS, and marketing automation. Comparable as an Italian marketing services player whose digital focus overlaps with MPS Group's web marketing and lead generation offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MPS_GroupSrl
• YouTubeyoutube.com/channel/UCl9hRENyUVa4FdJkvSGkJxQ?view_as=subscriber
• Facebookfacebook.com/mpsgroupsrl
• LinkedInlinkedin.com/in/mps-group-agenzia-di-comunicazione-ba8023140
• Instagraminstagram.com/mpsgroupsrl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MPS Group