What Raha24 does

Raha24 is an Estonian direct-to-consumer consumer lending platform operated by BB Finance OÜ under Financial Supervision Authority license No. 4.1-1/62. Founded in 2006, the platform offers unsecured personal loans ranging from €100 to €10,000 over terms of 6 to 120 months, with personalized interest rates starting at 1.33% per month and credit cost rates between 27.58% and 44.90%. Its product portfolio spans a core Väikelaen (small loan) plus purpose-built variants for renovation, auto, travel, wedding, and health/beauty use cases, alongside an open-ended Krediidikonto (credit account) and a payment-holiday feature of up to six months. Business lending is operated through the sibling HyBa brand (BB Finance OÜ), offering SME loans up to €500,000 and real estate-backed credit, while Raha24 refers business inquiries to HyBa.

The technology stack centers on a fully digital, 24/7 self-service web platform with automated credit decisioning. Customer onboarding uses Veriff for facial-recognition identity verification and Dokobit for Smart-ID/Mobile-ID/ID-card digital signatures, while underwriting pulls from Creditinfo and Krediidiregister payment-default registries and SMIT population-register queries, with sanctions screening via LexisNexis. Loan disbursement and collections are processed through bank-link integrations with LHV and SEB. There is no mobile app, no public API, and no disclosed proprietary AI model — speed of decision is delivered through process automation and third-party integrations rather than in-house machine learning.

Raha24 makes money almost entirely through interest and fees on its consumer loan book (interest income plus contract fees of 2.5–10%, late-payment penalties, early-repayment compensation, and ancillary service fees). The 125,000+ registered customer base is served via multi-channel digital marketing (Rahablogi content, radio partnerships across Sky Plus, Retro FM, Rock FM, and Star FM, Facebook, and BC Kalev/Cramo sports sponsorship) with no physical branches. Customer eligibility requires Estonian residency, age 18+, minimum €600/month net income, and no existing payment defaults, defining a horizontal mass-retail segment.

Name

Raha24

Legal name

BB Finance OÜ

Website

https://raha24.ee

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Raha24, operated by Estonian BB Finance OÜ, is a direct-to-consumer online lender offering unsecured personal loans of €100–€10,000 to Estonian residents, with automated decisioning, digital identity verification, and a 125,000+ customer base.

Ownership category

akta.pro rank

Product category

Consumer Lending

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Home Improvement Personal Loans (Unsecured Installment) (FSAKAAAE)

Keywords

• Consumer lending
• Unsecured personal loans
• Online lending platform
• Credit accounts
• Estonian consumer credit

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Consumer Loan Interest: Raha24 generates revenue primarily through interest charged on unsecured consumer loans. Interest rates are personalized based on customer creditworthiness, starting from 1.33% per month (approximately 16% annual). The company offers loans ranging from 100 to 10,000 EUR with terms of 6 to 120 months.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Raha24 is an Estonian online consumer lending platform operated by BB Finance OÜ under Financial Supervision Authority license 4.1-1/62, offering unsecured personal loans from €100 to €10,000 with terms of 6 to 120 months. Loan applications, approval decisions, digital signing, and repayment administration are handled end-to-end through a 24/7 self-service web portal, with automated credit decisioning, Veriff identity verification, and same-day bank disbursement.

Product overview

Raha24 is an Estonian consumer lending platform operated by BB Finance OÜ (license 4.1-1/62), offering unsecured personal loans ranging from €100 to €10,000. The core product portfolio consists of the Väikelaen (small loan) as the main offering, complemented by specialized purpose-built loans including Remondilaen (renovation), Autolaen (car), Reisilaen (travel), Kiirlaen (quick loan), Pulmalaen (wedding), Terviselaen (health and beauty), and Tarbimislaen (general consumer loan). The Krediidikonto (credit account) provides a flexible open-ended credit line, distinct from the fixed-term loans. Additional features include a Payment Holiday (Maksepuhkus) of up to 6 months and refinancing options. Business lending is handled through the sister brand HyBa, which offers the HyBa CREDIT virtual credit account, HyBa BUSINESS Ärilaen (business loans up to €500,000), and real estate-backed business loans. All products share a common self-service platform with identity verification via Veriff and digital signing via Dokobit, with loan decisions processed through automated information queries.

Differentiator

Problem solved

Functional benefit

Brands

• HyBa: Business lending brand under BB Finance OÜ offering business loans, credit lines, and real estate loans for companies up to 500,000€.

Products and services

• Väikelaen (Small Loan) Unsecured consumer loan from €100 to €10,000 with repayment periods of 6–120 months, fixed interest rates starting at 1.33% per month, no management fees, targeted at Estonian residents for personal expenses such as appliances or home purchases.
• Krediidikonto (Credit Account) Open-ended credit line with a limit up to €10,000 where interest is charged only on the used portion, allowing customers to draw and repay flexibly at any time.
• Remondilaen (Renovation Loan) Unsecured loan from €500 to €10,000 for home renovation and furnishing expenses, with repayment up to 120 months and no restrictions on use of funds.
• Autolaen (Car Loan) Unsecured loan up to €10,000 designed for vehicle purchase but without usage restrictions, usable for the vehicle, leasing down payment, tires, or unexpected repairs.
• Reisilaen (Travel Loan) Unsecured loan for travel expenses up to €10,000 designed to help customers keep budgets balanced when planning trips or vacations.
• Kiirlaen (Quick Loan) Unsecured consumer loan up to €2,000 for urgent expenses, processed rapidly with funds transferred within minutes of approval and available 24/7 with instant decisioning.
• Tarbimislaen (Consumer Loan) General-purpose unsecured consumer loan for miscellaneous expenses with no collateral or guarantors required and flexible use of funds.
• Pulmalaen (Wedding Loan) Unsecured loan up to €10,000 for wedding-related expenses including rings, catering, photography, or honeymoon, with funds available quickly after approval.
• Terviselaen (Health and Beauty Loan) Unsecured loan up to €10,000 for health and beauty procedures such as plastic surgery, dental work, mental health services, or wellness products, with no receipt documentation required.

Quantifiable outcome

• Customer satisfaction rating of 4.4 out of 5 points
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Veriff OÜcoreTechnology or IntegrationIdentity verification provider using facial recognition technology. Raha24 uses Veriff for identity verification during loan application process, requiring customers to photograph themselves and both sides of identity documents.
• LHV Pank AScoreTechnology or IntegrationEstonian bank providing payment mediation services. LHV processes loan disbursements and payment collections for Raha24 customers.
• SEB Pank AScoreTechnology or IntegrationEstonian bank providing payment mediation services. SEB processes loan disbursements and payment collections for Raha24 customers.
• Dokobit UABcoreTechnology or IntegrationDigital signature and authentication service provider enabling customers to sign loan documents electronically using Smart-ID, Mobile-ID, or ID-card.
• Creditinfo Eesti AScoreTechnology or IntegrationCredit bureau providing payment default data. Raha24 checks applicants for existing payment defaults before approving loans.
• Krediidiregister OÜ (Taust)coreTechnology or IntegrationPayment default registry providing data on applicant credit history and existing financial obligations.
• Julianus Inkasso OÜminorOthersDebt collection agency handling overdue loan repayments and debt purchases for Raha24.
• B2 Impact OÜminorOthersDebt collection agency handling overdue loan repayments and debt purchases for Raha24.
• HyBa (BB Finance OÜ)coreStrategic or Co-development PartnerRelated brand under same parent company BB Finance OÜ. HyBa offers business loans and credit accounts for legal entities, extending BB Finance's services to business customers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BigBank AS: Estonian-headquartered consumer and SME lender offering unsecured personal loans and SME credit across the Baltics. Directly comparable to Raha24 on product, target customer (Estonian retail borrowers), online origination channel and Baltic regulatory framework.
• Mintos (AS Mintos Marketplace): Latvian-headquartered marketplace lending platform originating and distributing consumer and SME credit originated from multiple lenders. Comparable to Raha24 in Baltic consumer-lending origination and credit risk underwriting focus, though distributed via marketplace rather than Raha24's direct-to-consumer model.
• Inbank AS: Estonian-headquartered consumer and BNPL lender with operations across the Baltics. Directly comparable to Raha24 on Estonian consumer installment credit, online origination, and Finantsinspektsioon-style regulatory framework.
• Bondora AS: Estonian-founded online consumer lending platform offering unsecured personal loans to European and Estonian borrowers. Comparable to Raha24 on automated digital origination, Estonia-based operations, and consumer installment product positioning.
• ESTO AS: Estonian fintech offering installment and BNPL credit solutions to retail consumers and SMBs in the Baltic region. Overlaps with Raha24 on Estonian consumer credit origination, digital self-service model and BNPL/installment products.
• Laenukeskus OÜ: Estonian online consumer lender offering small-ticket unsecured personal loans to Estonian residents. Directly comparable on small-loan ticket size, Estonian consumer target market and online direct-to-consumer origination model.
• Svea Bank AS (Estonia): Nordic-Baltic financial group offering consumer installment loans and SMB credit in Estonia. Comparable to Raha24 on Estonian consumer credit product suite, online origination, and pan-Baltic operating footprint.
• 4Finance AS: European online consumer lending group operating digital installment and short-term loan brands across multiple European jurisdictions. Comparable to Raha24 in unsecured online consumer credit, automated decisioning and European regulatory environment.

Broad incumbents

• Klarna Bank AB: Swedish-headquartered global BNPL and consumer credit provider with operations across Europe including the Baltics. Overlaps with Raha24 on consumer installment lending and instant digital origination but is materially larger and serves a broader product/market footprint.
• Coop Pank AS: Estonian retail bank offering consumer loans, SME lending and deposits to Estonian retail and SMB customers. Competes with Raha24 for the same Estonian borrower segment but operates as a full-service depository institution rather than a pure-play online lender.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Raha24Eesti
• LinkedInlinkedin.com/company/raha24-o-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raha24