Hawico

What Hawico does

Hawico, legally The Hawick Cashmere Company Ltd and trading as Hawico Scotland, is a privately-held luxury cashmere brand founded in 1874 and headquartered at Trinity Mills, 11 Duke Street, Hawick, in the Scottish Borders. The company designs cashmere garments in Scotland and manufactures in Italy, operating an in-mill repair and restoration capability. Its product portfolio spans multiple collections: Ladies and Mens ready-to-wear knitwear and wraps; the Breeze Collection of lightweight woven cashmere scarves; Accessories, Kids, Lambswool, and Interiors (throws and blankets); a Golf performance line; and Gift Cards. The company also offers a Bespoke Cashmere service for made-to-order pieces and a Factory Redress & Repair Service plus Care Essentials for post-sale garment maintenance.

Hawico operates a pure direct-to-consumer model: a Shopify-powered e-commerce storefront as the primary sales channel, supplemented by company-operated physical stores. Distribution is global via a DHL Express partnership that provides complimentary worldwide shipping (2-3 business days UK, 5-7 days international). Pricing is premium unit-based with no subscription model — exemplified by the Brisk-Peony cashmere wrap at $685 USD — and bespoke pieces are quoted case-by-case. The customer base is long-tail: affluent individual consumers, gift buyers, and home interiors enthusiasts, with no disclosed wholesale, B2B, or anchor enterprise customers.

The company is privately held with no identified parent, no institutional investors, no funding rounds, and no disclosed management team beyond generic Client Services and digital contact channels. Headcount is reported at 1–10 employees. Marketing is concentrated on the website, an email newsletter, and organic search, with heritage and craftsmanship ("Made in Hawick Since 1874," "artisans boasting decades of experience") as the central brand narrative. No AI/ML capabilities, patents, regulatory actions, M&A activity, or leadership changes are disclosed in the available data.

Name

Hawico

Legal name

THE HAWICK CASHMERE COMPANY LTD

Website

https://hawico.com

Company type

Private

Founded year

1874

Operating status

Operating

Headcount range

1–10 employees

Short description

Hawico is a privately-held Scottish luxury cashmere brand founded in 1874, selling premium cashmere apparel, accessories, and home goods directly to individual consumers worldwide via its Shopify e-commerce storefront, physical stores, and a DHL Express global shipping partnership.

Ownership category

akta.pro rank

Product category

Luxury Cashmere Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Luxury & Designer Apparel Retail (CRAAABAI)

akta.pro secondary industries

Luxury Scarves, Gloves & Cold-Weather Accessories (CRAKAEAF), Multi-category Luxury Maisons (Jewelry/Watches/Leather/RTW) (CRAKAFAA), Silk, Cashmere & Luxury Fabric Care (HSAJAGAF)

Keywords

• Luxury cashmere clothing
• Scottish cashmere brand
• Cashmere knitwear
• Cashmere accessories
• Bespoke cashmere

Headquarters

HQ city

Scottish Borders

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hawico designs, produces, and sells luxury Scottish cashmere garments and accessories through direct-to-consumer channels. The portfolio spans ladieswear, menswear, kidswear, lambswool, home interiors, golf accessories, and lightweight scarves, complemented by a bespoke made-to-order service, a factory redress and repair service, and care essentials. Products are designed in Hawick, Scotland and manufactured in Italy, and are sold via a Shopify-powered e-commerce site and physical retail stores with complimentary worldwide shipping.

Product overview

Hawico is a luxury Scottish cashmere brand established in 1874, offering an extensive portfolio of cashmere products across multiple collections. The core offerings include Ladies and Mens ready-to-wear collections featuring knitwear, wraps, and garments; the Accessories collection with lightweight Breeze scarves; Kids and Lambswool collections; Interiors for home; and a Golf collection. The company differentiates through its Bespoke service enabling custom-made-to-order cashmere garments. Complementary services include a Factory Redress & Repair Service for garment restoration and Care Essentials for maintenance products. All products are designed in Scotland, with manufacturing in Italy, and ship worldwide with complimentary delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Ladies Collection
• Mens Collection
• Accessories Collection
• Breeze Collection
• Brisk - Peony Wrap A 100% cashmere lightweight wrap measuring 70 x 200 cm, designed in Scotland and made in Italy, retailed at $685 USD.
• Kids Collection
• Lambswool Collection
• Interiors Collection
• Golf Collection
• Gift Card
• Bespoke Cashmere Custom-made-to-order cashmere garments and accessories where customers can specify their own designs, colours, and dimensions, priced separately upon consultation.
• Factory Redress & Repair Service Professional cashmere repair and restoration service offered at Hawico's Hawick mill, including washing, pressing, pilling removal, and invisible repair of holes including moth damage.
• Care Essentials Curated selection of cashmere care products including specialist detergents, cashmere combs, and breathable storage solutions.

Quantifiable outcome

• Cashmere products designed to last a lifetime with proper care

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationHawico operates its e-commerce store on the Shopify platform, which enables the company to provide online retail services to customers. Shopify handles payment processing, website hosting, and e-commerce infrastructure.
• DHL ExpresscoreTechnology or IntegrationDHL Express handles all global shipping and delivery for Hawico orders. The company offers complimentary worldwide delivery via DHL Express, with delivery timeframes of 2-3 business days for UK and 5-7 business days internationally.
• Payment Providers (Visa, Mastercard, American Express, Apple Pay, Google Pay, etc.)coreTechnology or IntegrationMultiple payment options supported including American Express, Apple Pay, Bancontact, Diners Club, Discover, Google Pay, Maestro, Mastercard, Shop Pay, Union Pay, and Visa for customer convenience.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cable Co. (Cable & Co.): British cashmere and knitwear brand selling premium cashmere garments and accessories DTC. Closely comparable to Hawico on category, customer profile, and product mix.
• N. Peal: British luxury cashmere knitwear brand with a strong heritage positioning, offering cashmere jumpers, scarves, and accessories via DTC. Highly comparable to Hawico on target customer, price band, and product category.
• Eric Bompard: French luxury cashmere specialist offering cashmere knitwear, scarves, and accessories worldwide via DTC. Comparable to Hawico in product category, premium pricing, and direct-to-consumer focus.
• Johnstons of Elgin: Scottish cashmere heritage brand founded in 1797, also based in the Scottish Borders, producing luxury cashmere knitwear, accessories, and home goods with similar DTC and wholesale channels. Direct competitor to Hawico on provenance, raw material, and product mix.
• Brora: British luxury cashmere and knitwear brand selling women's, men's, and children's cashmere garments DTC. Comparable to Hawico in Scottish/British heritage positioning, premium pricing, and core product range.
• Pringle of Scotland: Iconic Scottish heritage knitwear brand with a long history of cashmere and lambswool garments. Direct competitor on provenance, raw material, and luxury knitwear category.
• Loro Piana: Italian luxury cashmere and fine fibre specialist owned by LVMH, recognised as a global benchmark for premium cashmere. Comparable to Hawico on raw material excellence, premium pricing, and luxury positioning.
• Corgi Hosiery: Welsh heritage maker of cashmere socks, knitwear, and accessories, including made-to-order and bespoke options. Comparable to Hawico on heritage, craftsmanship, and accessory-led cashmere offering.

Broad incumbents

• Burberry: Iconic British luxury heritage brand with a broad portfolio including cashmere scarves and knitwear. Comparable to Hawico on British heritage, luxury positioning, and gift-driven cashmere accessories, though Burberry operates at vastly greater scale.
• The White Company: UK-based premium lifestyle brand offering cashmere, home, and wardrobe essentials through DTC and physical stores. Comparable to Hawico on premium British positioning, DTC operations, and adjacent cashmere categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hawico_scotland
• Facebookfacebook.com/HawicoScotland
• LinkedInlinkedin.com/company/hawico

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawico