Good Morning Films

What Good Morning Films does

Good Morning Films is a Mumbai-based commercial film production house founded in 2004, specializing in the creation of advertising films, television commercials, digital content, and branded entertainment for corporate clients. The company operates through a collective model in which six directors — Bob, Akanksha, Anvitaa, Kaushal, Hridaye, and House Reel — each maintain distinct creative portfolios covering different brand categories and creative styles. Its customer base spans 100+ brands including Fortune 500 and major Indian corporations across FMCG (Hindustan Unilever, Mondelez, Britannia, Nestlé), telecommunications (Airtel), consumer electronics (Samsung, Sony), automotive (Mahindra, Honda), e-commerce (Flipkart), streaming (Netflix), beverages (Coca-Cola, McDowell's), and others. The company has earned recognition at Cannes Lions and Spike Asia for select campaign work.

The business model is project-based: revenue is generated through one-time fees for each commercial, digital content piece, or branded film produced, with pricing determined per-project scope, duration, talent requirements, and production complexity. Good Morning Films works both directly with brand marketing teams and as a production partner to India's leading advertising agencies including Ogilvy, DDB Mudra, Lowe Lintas, Taproot India, Cheil India, Leo Burnett, BBDO, FCB Kinnect, and JWT, among others. The company is privately held, founder-led (Co-Founder & Executive Producer Vikram Kalra), and independently operated with no disclosed external funding, parent company, or institutional investment. It is headquartered at 7 Kitab Mahal, 132 Dr. D.N. Road, Fort, Mumbai, with a team of 11-50 employees.

The company's primary asset is its creative talent and an extensive portfolio body of work that functions as both proof-of-capability and primary marketing channel via goodmorningfilms.com. There is no proprietary technology platform, no mobile or web application, no disclosed API, and no artificial intelligence or machine learning capabilities. Operations remain centered on human-directed film production, concept development, and post-production services delivered through the multi-director collective.

Name

Good Morning Films

Legal name

Good Morning Films

Website

https://goodmorningfilms.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Good Morning Films is a Mumbai-based, private commercial film production house founded in 2004 that creates advertising films and digital content for 100+ enterprise brands across FMCG, tech, automotive, and entertainment, operating through a six-director collective model and project-based pricing.

Ownership category

akta.pro rank

Product category

Advertising Film Production

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industry

Live-Action Short-Form Production (Short Films, Web Series) (MPADABAE)

Keywords

• Advertising film production
• Television commercial production
• Branded content creation
• Digital ad films
• Commercial video production

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ad Film Production Services: Project-based production of television commercials, digital content, and branded films for corporate clients. Revenue is generated through one-time project fees per commercial or campaign.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Good Morning Films is a Mumbai-based advertising film production house that produces television commercials, digital ads, social media content, and branded entertainment for corporate clients. The company operates through a collective of six directors (Bob, Akanksha, Anvitaa, Kaushal, Hridaye, House Reel) who deliver creative direction, concept development, on-location shooting, and post-production services for major Indian and global brands across FMCG, automotive, technology, financial services, and entertainment sectors.

Product overview

Good Morning Films is a Mumbai-based film production company specializing in advertising and commercial film production. The company operates through a collective of directors (Bob, Akanksha, Anvitaa, Kaushal, Hridaye, and House Reel) who create ad films across diverse categories including FMCG, automotive, technology, financial services, entertainment, and lifestyle brands. The company produces content for major Indian and international brands including Airtel, Samsung, Amazon, Netflix, Google, Flipkart, Asian Paints, Hindustan Unilever, Coca-Cola, and many others. The product offering is a unified film production service delivered through individual director specialties, with each director maintaining their own portfolio of commercial work.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Film Production Services End-to-end production of advertising films and commercial content for brands, including television commercials, digital ads, social media content, and branded entertainment across sectors such as FMCG, automotive, technology, telecommunications, financial services, and entertainment. Delivered through a collective of six directors who handle creative direction, concept development, shooting, and post-production.

Named customers25 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core and minor.

• Cheil IndiacoreStrategic or Co-development PartnerAgency partner for Samsung CSR campaigns. Cheil India is a leading advertising agency that collaborates with Good Morning Films for production of commercial content.
• Ogilvy IndiacoreStrategic or Co-development PartnerLong-standing partnership with Ogilvy for multiple campaigns including Eveready, Thums Up, POND'S, and Aditya Birla Group brands.
• DDB MudracoreStrategic or Co-development PartnerAgency partner for Stayfree and Netflix Darlings campaigns.
• Lowe LintascoreStrategic or Co-development PartnerPartnership for Reliance Zivame campaign.
• Law & Kenneth Saatchi & SaatchicoreStrategic or Co-development PartnerAgency partner for McDowells Yaaron Vali Baat campaign.
• Taproot IndiacoreStrategic or Co-development PartnerPartnership for Airtel Khun Khun campaign.
• FCB KinnectcoreStrategic or Co-development PartnerDigital agency partner for Flipkart campaigns.
• BBDOcoreStrategic or Co-development PartnerAgency partner for P&G Ariel campaigns.
• Leo BurnettcoreStrategic or Co-development PartnerAgency partner for Gatorade campaigns.
• The WombcoreStrategic or Co-development PartnerCreative agency partner for Britannia Pure Magic campaign.
• JWTcoreStrategic or Co-development PartnerAgency partner for Nestle Munchification campaign.
• EnormouscoreStrategic or Co-development PartnerAgency partner for Jaquar campaigns.
• Contract IndiaminorStrategic or Co-development PartnerAgency partner for Halls Saans Le Udaan Le campaign.
• Havas Worldwide SingaporeminorStrategic or Co-development PartnerAgency partner for Eno Ganesh Chaturthi campaign.
• Havas MediaminorStrategic or Co-development PartnerAgency partner for Itel India campaigns.
• Soho SquareminorStrategic or Co-development PartnerAgency partner for Lenskart Vincent Chase campaigns.
• Lowe & PartnersminorStrategic or Co-development PartnerAgency partner for Hanes Dance campaign.
• FCB UlkaminorStrategic or Co-development PartnerAgency partner for ASUS Zenbook Pro Duo campaign.
• Dentsu OneminorStrategic or Co-development PartnerAgency partner for Honda Shine campaign.
• TILT Brand SolutionsminorStrategic or Co-development PartnerAgency partner for Meta Insta Story campaigns.
• SiritiminorStrategic or Co-development PartnerAgency partner for Hotstar Vivo IPL USA campaign.
• AtomminorStrategic or Co-development PartnerAgency partner for Vijaybhoomi University campaigns.
• Dentsu ImpactminorStrategic or Co-development PartnerAgency partner for Hindustan Times Motherhood campaign.
• WPPminorStrategic or Co-development PartnerAgency partner for Marico Parachute Kalpavriksha campaign.
• McCann EricksonminorStrategic or Co-development PartnerAgency partner for Aircel Internet campaign.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Park Pictures: US-based commercial film production company with a multi-office, director-driven model. Comparable in the director-collective production model and premium brand commercial work, but operates at a larger, multi-market scale.
• Anonymous Content: Global creative content company producing commercials alongside long-form film and TV. Broader incumbent that occupies a more global, scaled position in the ad film production space and is relevant for international production comparisons.
• Radical Media: Internationally established commercial and content production company. Broader incumbent in the ad film production industry that competes for premium global brand campaigns and provides scale/positioning benchmark.

Direct peers

• Pundalik Productions: Mumbai-headquartered production house specializing in advertising films, TVCs, and digital content. Similar boutique production model serving Indian advertisers and agencies.
• Chrome Pictures (Chrome Studio): Mumbai-based ad film production house with a similar multi-director model and roster of top Indian and global brands. Closest direct comparable in terms of scale, business model, and agency partnerships within the Indian ad film production landscape.
• Equinox Films: Mumbai-headquartered ad film production company with a long-standing reputation for high-end commercials across India and international markets. Comparable because it offers project-based ad film production services to similar brand and agency clients.
• Red Ice Films: Mumbai-based production house producing advertising films, digital content, and branded entertainment. Directly comparable in service offering, multi-platform ad content production, and brand-direct engagement.
• Andother Films: India-based ad film and content production collective with a director-driven structure. Highly comparable in business model — multi-director collective, project-based commercials, brand and agency clients.
• Nirvana Films: Mumbai-based commercial film production house producing TVCs and digital ads for major Indian brands. Directly comparable business model (project-based, agency-supplied briefs) and similar marquee FMCG, auto, and telecom client base.
• Toolroom Films: Indian ad film production company producing commercials and branded content for Indian and global advertisers. Comparable in operating model, agency-channel relationships, and creative-led brand work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/goodmorning_f
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/good-morning-films

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Morning Films