What Evasion Communication does

Evasion Communication, legally operated by French SARL B2C Communication (registered capital €28,500, RCS Bourges 411 220 254), is a privately held event communication and marketing animation agency founded in 1996 and headquartered in Pigny, France. The company designs and executes commercial animations, artistic events, roadshows, product launches, sales promotions, and incentive programs for B2B clients, supplemented by equipment rental, ISO 12647-2 certified printing, and e-commerce logistics services. Its portfolio of officially licensed mascot characters spans over 50 properties from Disney, DreamWorks, Warner Bros, Marvel, and Universal, and it operates proprietary digital marketing tools including the EvaMail database (463,000+ contacts), EvaBox WiFi/Bluetooth captive portal, EvaPhone voice deposit, and Radio in Store custom broadcasting.

The company serves a diversified enterprise client base across retail (Carrefour, Auchan, E.Leclerc, Intermarché, Super U), entertainment and media (Disneyland Paris, TF1, Canal+), consumer brands (Adidas, Ferrero, Nestle, Haribo), sports organizations (OL, OM, PSG), and French municipalities and tourism boards. Distribution runs through 17 owned and franchised agencies across metropolitan France, Belgium, Luxembourg, and French overseas territories. Revenue mechanics are predominantly project-based and quote-driven, combining professional services fees (animation, roadshows, incentive programs), hardware-style equipment rentals, one-off printing contracts, and managed e-commerce logistics engagements. The firm has no external investors, is controlled by General Director Cédric Bastié, and executed the high-visibility Paris 2024 Olympic and Paralympic Les Phryges mascot roadshow (900+ events from October 2023 to February 2025) as a flagship engagement.

Name

Evasion Communication

Legal name

B2C COMMUNICATION

Website

https://evasion-communication.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Evasion Communication is a privately held French event communication and marketing animation agency operating 17 franchised agencies across France, Belgium, and Luxembourg, delivering mascot appearances, retail animations, roadshows, and promotional campaigns for enterprise retail, entertainment, brand, and public-sector clients.

Ownership category

akta.pro rank

Product category

Event Marketing Services

NAICS

Advertising Agencies (54181), Direct Mail Advertising (541860), Other Services Related to Advertising (54189)

SIC

Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Telemarketing & Telesales Services (Outbound/Inbound) (BPAFAKAC)

akta.pro secondary industry

Sweepstakes, Contests & Giveaway Administration (BPAFAMAD)

Keywords

• Event marketing services
• Commercial animation
• Sales promotion services
• Experiential marketing
• Promotional roadshow management

Headquarters

HQ city

Pigny

HQ country

France

HQ region

Europe

Offices18 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Event Animation Services: Core revenue from providing event animation services including commercial animation, artistic animation, roadshows, product launches, incentive programs, and sales promotion activities for B2B clients across retail, entertainment, and institutional sectors.
2. Equipment Rental: Rental of sound, lighting, video and reception furniture equipment for events. Services include sonorisation, video, lighting, stands, stages, barnums, inflatable structures, mobile studios, and reception furniture.
3. Printing and Publishing: Printing services for professional communication including flyers, brochures, catalogs, posters, signage, PLV materials, secured ticketing, and customized USB cards, with ISO 12647-2 certified printing process.
4. Logistics and Routing: E-commerce logistics solutions including warehousing, order preparation, shipping, inventory management, transportation chartering, and mailing services for e-commerce sites and pop-up stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Evasion Communication is a French event communication and commercial animation agency that designs, produces, and executes field marketing operations for retailers, brands, and public-sector clients. It offers a broad range of in-store, roadshow, and promotional services supported by proprietary digital tools (EvaMail, EvaBox, Eva'Phone) and a network of 17 regional agencies across France.

Product overview

Evasion Communication is an event communication agency offering a comprehensive portfolio of services organized around commercial animation, artistic entertainment, sales promotion, and experiential marketing. The core offerings include Animation Commerciale for retail performance, Edition for printed materials using ISO-certified processes, Animation Artistique for themed events, and Roadshow services for mobile brand activations. The company operates a substantial equipment rental division (Location de Matériel) providing sound, video, lighting, and staging infrastructure. Key specialized services include EvaMail' (targeted email marketing with 463,000+ segmented contacts), Eva'Phone (voice message delivery), EvaBox' (WiFi captive portal and Bluetooth marketing), Radio in Store (custom branded radio), and Personnages Mascottes featuring 50+ officially licensed characters. Supporting services span Force de Vente Supplétive, Boutiques Ephémères, Street Marketing, Routage et Logistique, 3D printing, quiz games, and ludo-pedagogical workshops. The company maintains 17 agency locations across France, Belgium, and Luxembourg and serves diverse sectors including retail, entertainment, tourism, sports, and local government.

Differentiator

Problem solved

Functional benefit

Brands

• EvaMail'®: Direct email marketing solution with database of over 463,000 targeted contacts
• EvaBox'
• Eva'Phone
• Dynamiseur de Ventes®
• Roue Multicadeaux©
• Communication Volumique
• Radio in Store

Products and services

• Commercial Animation (Animation Commerciale) In-store and field commercial animation services delivered by trained brand ambassadors for retailers and brands across France.
• Roadshow Management End-to-end planning and execution of touring promotional roadshow events for brands and retailers nationwide.
• Sales Promotion (Promotion des Ventes) Design and deployment of in-store promotional mechanics, sampling, and incentives to drive sell-out for brands and retailers.
• Equipment Rental (Location de Matériel) Rental of promotional and event equipment including stands, podiums, and demonstration materials.
• Mascot Characters (Personnages Mascottes) Licensed mascot character appearances for promotional events, store openings, and brand activations.
• Supplementary Sales Force (Force de Vente Supplétive) Provision of trained temporary sales staff to reinforce retailer or brand sales teams during campaigns and peak periods.
• Pop-up Store (Boutique Ephémère) Design, build, staffing, and operation of temporary retail boutiques for brands in high-traffic locations.
• Customer Loyalty Programs (Fidélisation Clients) Design and operational rollout of loyalty and customer retention programs for retailers and brands.
• Product Launch Events (Lancement de Produit) Full operational support for new product launches, including demonstration teams and on-site activation.
• Printing & Edition (Impression/Edition) Custom printing and edition services for promotional campaigns and field marketing collateral.
• 3D Printing (Impression 3D) Custom 3D printing services for promotional objects, POS displays, and brand activations.
• Routing & Logistics (Routage et Logistique) Operational logistics and routing services for distributing promotional materials and managing field campaigns.
• EvaMail Proprietary digital direct-mail / email campaign tool used by the agency for client operations and performance reporting.
• Eva'Phone Proprietary telephony-based field operations and reporting tool used for managing distributed field teams.
• EvaBox Proprietary digital asset / content distribution tool used by the agency for campaign execution.

Quantifiable outcome

• +8% average basket increase for stores using Dynamiseur de Ventes animations (based on 822 animated points of sale)
• +4 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Radius DesignminorStrategic or Co-development PartnerWeb design partner providing virtual character creation services (3D animated mascots, vector graphics, cartoon style logos) to complement Evasion's physical mascot fabrication capabilities.
• VeoliaminorOthersEnvironmental partner for optimized paper recycling in internal zero-paper objective initiatives.
• Dactyl BurominorOthersOffice equipment partner in Bourges providing printer cartridge recycling services and IT equipment recycling for environmental sustainability commitments.
• Franchise/Partner AgenciescoreChannel Partner/ Reseller/ DistributorIndependent franchised and partner agencies operating under the Evasion brand in Annecy, Bastia, Bruxelles, Fort de France, Luxembourg Ville, and Point a Pitre. These agencies provide local event and animation services while benefiting from the Evasion brand, methodology, and product offerings.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Materialise Marketing (Omnicom France): Omnicom-affiliated French experiential and field marketing agency handling brand activation and shopper marketing for major CPG and retail clients. Direct competitor for retail animation contracts in France.
• Sogeres Events / Sodexo Live!: Major French-rooted event catering and venue services group with broader hospitality focus. Adjacent rather than head-to-head, but competes for parts of large institutional and corporate event budgets.

Direct peers

• Hopscotch Groupe: Paris-headquartered event and experiential marketing agency serving French enterprise clients across retail, entertainment, and consumer brands. Directly comparable to Evasion's commercial animation, roadshow, and brand activation offerings, with a broader portfolio of digital and PR services.
• Auditoire: French corporate event and internal communication agency serving major French enterprise clients. Comparable in event production, incentive programs, and artistic animation; competes for the same French corporate and institutional budgets.
• MKG Group: French experiential and events agency with French and international reach, providing brand activations, field marketing, and event production. Overlaps with Evasion's commercial animation and roadshow services for retailers and entertainment clients.
• 14 Septembre: Paris-based event marketing and brand experience agency producing corporate events, product launches, and brand activations. Comparable event-driven service model and France-centric customer base.

Broad incumbents

• Havas Events (Havas Group): Global network with a French-rooted events and experiential marketing practice. Serves the same retail, entertainment, and consumer goods clients with larger budgets and broader geographic coverage.
• Publicis Events (Publicis Groupe): Global advertising and communications holding with a dedicated events/experiential practice across France and internationally. Reaches many of the same enterprise clients as Evasion but with a vastly broader service portfolio and geographic reach.
• High Co: Publicly traded French marketing services group offering digital marketing, trade marketing, promotional operations, and shopper activation. Competes in sales promotion/animations and offers deeper technology and data capabilities than Evasion.

Emerging players

• Be At One Experience: French boutique event and brand experience agency with digital and live event capabilities. Comparable in event production but smaller in geographic reach and proprietary content (mascot/data).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/EvasionCom
• Facebookfacebook.com/EvasionCommunication
• LinkedInlinkedin.com/company/evasion-communication

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evasion Communication