Daniel Achondo

Name

Daniel Achondo

Legal name

Automotriz Daniel Achondo S.A.

Website

https://danielachondo.cl

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sale of new vehicles from multiple automotive brands including Volkswagen, Maxus, Jetour, Kaiyi, and Soueast. The company operates as official dealer for these brands in Chile, selling cars at various price points ranging from approximately $11.9 million to $56 million CLP.
2. Used Vehicle Sales: Sale of pre-owned vehicles through dedicated used car platform at usados.danielachondo.cl
3. Technical Service and Maintenance: Official technical service for all represented brands including scheduled maintenance, repairs, and parts replacement. Offers specialized services for dent removal and painting (Desabolladura y Pintura).
4. Club DA Loyalty Program Benefits: Customer loyalty program offering 5% discount on technical service to members. Automatic membership for customers who purchased vehicles at Daniel Achondo or used technical services since 2022.
5. Financing Intermediation: Partnering with Volkswagen Financial Services (operated by Porsche Volkswagen Servicios Financieros Chile Spa) to provide financing options with promotional bonuses ranging from $1.3 million to $10.1 million CLP.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Automotriz Daniel Achondo S.A. is an official authorized automotive dealership (concesionario oficial) in Chile representing five brands: Volkswagen, Maxus, Jetour, Kaiyi, and Soueast. The company sells new vehicles across multiple segments (sedans, SUVs, pickups, commercial vans), pre-owned certified vehicles, and provides official technical maintenance, dent repair and painting, insurance claim handling, and vehicle financing intermediation through Volkswagen Financial Services.

Product overview

Automotriz Daniel Achondo S.A. is an official dealer (concesionario oficial) in Chile representing five automotive brands: Volkswagen, Maxus, Jetour, Kaiyi, and Soueast. The company operates as a multi-brand automotive dealership offering new vehicle sales, used car sales, official technical service, insurance and body repair services. The product portfolio spans multiple vehicle segments including sedans (Volkswagen Polo, Virtus, Jetta), SUVs (Volkswagen T-Cross/Taos/Tiguan/Atlas, Maxus D60/D90, Jetour X50/X70/X90, Kaiyi KYX3/KYX7), pickups (Volkswagen Saveiro/Amarok, Maxus T60/T90), and commercial vehicles (Volkswagen Transporter/Caravelle, Maxus G10/G90/Deliver 9/C35). The company also offers electric vehicles through the Maxus electromovilidad lineup (T90 EV, Euniq 6, Mifa 9, eDeliver series) and Volkswagen ID.4. Complementary services include technical service, dent repair and painting, insurance claims handling, and the Club DA loyalty program. The company operates multiple showrooms and service centers in Santiago, Chile.

Differentiator

Problem solved

Functional benefit

Brands

• Volkswagen: Official Volkswagen dealership offering sales of new vehicles, used cars, and official technical service. Winner of Volkswagen's best integral dealership award.
• Maxus
• Kaiyi
• Jetour
• Soueast

Products and services

• Volkswagen Vehicles Complete lineup of new Volkswagen vehicles including sedans, SUVs, pickups, and commercial vehicles for individual consumers and businesses in Chile.
• Maxus Vehicles Official Maxus brand vehicles including SUVs, pickups, cargo vehicles, and electric vehicles for commercial and passenger use.
• Jetour Vehicles Official Jetour brand SUVs including compact, mid-size, and plug-in hybrid models targeting value-conscious consumers.
• Kaiyi Vehicles Official Kaiyi brand connected vehicles including SUVs and sedans equipped with modern infotainment and driver assistance features.
• Soueast Vehicles Official Soueast brand vehicles sold through the dealership group in Chile.
• Used Cars (Autos Usados) Certified pre-owned vehicle sales program with financing options for individual and business buyers.
• Technical Service (Servicio Técnico) Official brand-certified maintenance, repair, and parts replacement services for all five represented automotive brands.
• Insurance, Dent Repair and Painting (Seguros, Desabolladura y Pintura) Body shop services including insurance claims processing, dent removal, and professional painting for all vehicle brands.
• Club DA Loyalty Program Customer loyalty program offering 5% discount on technical service, exclusive trade-in bonus, and member events for Volkswagen customers.
• Maxus Electromovilidad (Electric Vehicles) Dedicated electric vehicle lineup including electric pickup, SUV, minivan, and cargo vans for consumer and commercial buyers.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Volkswagen ChilecoreChannel Partner/ Reseller/ DistributorDaniel Achondo operates as an official authorized dealer (Concesionario Oficial) for Volkswagen in Chile, selling new Volkswagen vehicles and providing official technical service. This is the company's flagship brand partnership representing the premium European automotive segment with models ranging from Polo to Amarok.
• Maxus ChilecoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer for Maxus vehicles in Chile, representing the commercial and electric vehicle segment including pickups, vans, minibuses, and electric models like T90 EV and Mifa 9. Awarded as Best Maxus Dealer 2024.
• Jetour (Chery subsidiary)coreChannel Partner/ Reseller/ DistributorOfficial dealer for Jetour brand in Chile, representing Chinese SUV lineup including X50, X70, X90 Plus, Dashing, and plug-in hybrid models (T1 PHEV, T2 PHEV). Targets value-conscious consumers seeking feature-rich vehicles at competitive prices.
• KaiyicoreChannel Partner/ Reseller/ DistributorOfficial representative for Kaiyi brand in Chile, selling Chinese vehicles including KYX3, KYX3 Pro, KYE5 sedans, and KYX7 SUV. Kaiyi vehicles are positioned as intelligent, connected vehicles targeting young consumers with modern technology features.
• SoueastcoreChannel Partner/ Reseller/ DistributorOfficial dealer for Soueast vehicles in Chile, representing the brand alongside other Chinese automotive manufacturers in the company's portfolio.
• Club DA MembersminorOthersCustomer loyalty program with exclusive member benefits including 5% discount on technical service, $500,000 retoma bonus, exclusive events, and monthly gifts. Members automatically enrolled when purchasing a VW at Daniel Achondo or using technical services since 2022.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Kaufmann: Kaufmann is a long-established Chilean automotive group representing multiple premium and volume brands with full sales, service, and parts operations. Highly comparable to Daniel Achondo's multi-brand authorized dealer model in Santiago.
• Inchcape Chile: Inchcape operates a multi-brand automotive distribution and retail platform in Chile under the global Inchcape group. Comparable to Daniel Achondo as a multi-brand authorized dealer combining new vehicle sales with aftersales service in the Chilean market.
• Salfa: Salfa operates automotive-related distribution and dealer businesses in Chile alongside its core commercial operations. Comparable to Daniel Achondo as a Santiago-based multi-line automotive retail and service operator.
• Ditec Automotores: Ditec Automotores is a Chilean multi-brand automotive group with dealerships and service centers across Santiago. Closely comparable to Daniel Achondo in business model: multi-brand authorized dealer with new vehicle sales and technical service.
• Derco: Derco is one of the largest multi-brand automotive groups in Chile, representing several OEM franchises across passenger and commercial vehicles. Directly comparable to Daniel Achondo as a multi-brand authorized dealer serving the Santiago market with new vehicles, service, and parts.
• Rosselot: Rosselot is a Chilean automotive dealer group with multi-brand representation and full-service operations in Santiago. Directly comparable to Daniel Achondo's authorized multi-brand dealership model with new vehicle sales and aftersales.
• SKBergé Chile: SKBergé is a Chilean automotive distributor representing several international brands with retail and service operations. Comparable to Daniel Achondo as a multi-brand authorized dealer serving Santiago-area customers with new vehicles and aftersales.

Broad incumbents

• Lithia Motors: Lithia Motors is a large U.S. public automotive retailer with global operations and a portfolio of OEM franchises plus digital retail. Comparable to Daniel Achondo's multi-brand dealership model but operating at vastly greater scale and geographic breadth.
• Group 1 Automotive: Group 1 Automotive is a major U.S. and U.K. automotive retailer with multi-brand franchised dealerships, finance, and service operations. Comparable to Daniel Achondo as a multi-brand authorized dealer, but serving different geographies at significantly larger scale.
• AutoNation: AutoNation is the largest automotive retailer in the United States, operating hundreds of franchised stores across many OEM brands. A broad incumbent in the same business model as Daniel Achondo (multi-brand authorized dealer with new, used, and service revenue), though at much greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@automotrizdanielachondo
• Facebookfacebook.com/danielachondocl
• LinkedInlinkedin.com/company/automotriz-daniel-achondo-s-a
• Instagraminstagram.com/danielachondocl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daniel Achondo