Graziano Salvatelli

What Graziano Salvatelli does

Graziano Salvatelli is a family-owned Italian footwear manufacturer founded in 1972 by two partners who remain actively involved in the business. The company is headquartered at Via Turati 137 in Montegranaro, in the Marche footwear district — a globally recognized Italian hub for quality shoe production — and operates with 11-50 employees. It produces handcrafted women's footwear with elegant, young-style designs sold under the nuovaveregra primary brand and the Bottega Salvatelli artisan-workshop sub-brand.

The core technology is traditional Italian artisan shoemaking: production is carried out entirely in Italy, with techniques described as passed through generations and characterized by meticulous attention to detail. There is no proprietary software platform, no AI/ML component, and no app — the "technology" stack is craftsmanship-based. Products are sold via a contact-based DTC model: the company website features an inquiry form through which prospective customers request the full collection catalog rather than purchasing online directly. Physical distribution is limited to the Montegranaro headquarters showroom and a partner showroom operated by Love&All di Marzia Spagnolo in Porto Recanati.

The revenue model is direct-to-consumer footwear sales, with pricing not publicly disclosed. Customers are individual, fashion-conscious women seeking authentic Italian-made, elegant footwear. There is no indication of wholesale accounts, B2B contracts, licensing, or international distribution; the served market is domestic Italy with no operational geographies claimed beyond Europe in general terms. Marketing is limited to a website and an Instagram presence (@nuovaveregra), with no evidence of paid acquisition, content marketing beyond product imagery, or CRM infrastructure.

Name

Graziano Salvatelli

Legal name

Graziano Salvatelli

Website

https://grazianosalvatelli.it

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Graziano Salvatelli is a family-owned Italian women's footwear manufacturer founded in 1972 in Montegranaro, producing handcrafted shoes under the nuovaveregra and Bottega Salvatelli brands, sold direct-to-consumer via its website and two domestic showrooms.

Ownership category

akta.pro rank

Product category

Italian Footwear Manufacturing

NAICS

Footwear Manufacturing (3162)

SIC

Footwear, (No Rubber) (3140)

akta.pro primary industry

Casual & Lifestyle Footwear (CRAAACAB)

Keywords

• Italian footwear manufacturing
• Handcrafted women's shoes
• Made in italy footwear
• Artisan leather shoes
• Women's dress shoes

Headquarters

HQ city

Montegranaro

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Footwear Sales: Sale of Italian-made women's footwear through direct sales channels. The company produces elegant, young-style shoes entirely made in Italy, targeting fashion-conscious consumers seeking quality artisanal products.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Graziano Salvatelli designs, manufactures and sells handcrafted Italian women's footwear under its own brand, with a curated sub-line marketed as Bottega Salvatelli. Production is carried out in-house at its facility in Montegranaro, in the Marche footwear district, and the finished shoes are sold direct-to-consumer through the company's own website and a partner showroom in Porto Recanati.

Product overview

Graziano Salvatelli is an artisan footwear company established in 1972, located in the heart of the Marche footwear district in Montegranaro, Italy. The company operates as a family-owned business with two founding partners still actively involved. Its product portfolio centers on handcrafted Italian footwear, offered primarily under the nuovaveregra brand, with the Bottega Salvatelli sub-brand representing its artisan workshop heritage. The footwear is characterized by young, elegant lines and distinctive Italian style with meticulous craftsmanship and attention to detail. Products are distributed through a contact-based sales model where customers complete a form to receive the full collection.

Differentiator

Problem solved

Functional benefit

Products and services

• Graziano Salvatelli women's footwear collection Core line of handcrafted women's leather shoes designed and produced in-house by Graziano Salvatelli in Montegranaro, Italy, sold directly to individual female consumers through the brand's website and partner showroom.
• Bottega Salvatelli sub-brand Sub-line of women's footwear marketed under the Bottega Salvatelli label, manufactured by Graziano Salvatelli and sold direct-to-consumer alongside the main house collection.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Love&All di Marzia SpagnolominorChannel Partner/ Reseller/ DistributorLove&All di Marzia Spagnolo operates as a showroom partner for Graziano Salvatelli, displaying and selling products at their location in Porto Recanati, Mcerata province. This partnership extends the brand's physical retail presence beyond the main headquarters.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Church's: Heritage European footwear maker (now owned by Prada) with artisanal production traditions. Comparable heritage craftsmanship positioning, though Church's skews men's formal footwear versus Graziano Salvatelli's women's focus.
• Stuart Weitzman: Global women's footwear brand (Tapestry) with broad assortment of elegant and casual women's shoes. Comparable women's footwear category and DTC orientation, but at much larger scale and broader price tier.
• Tod's: Italian luxury footwear and leather goods group with roots in the Marche footwear district. Comparable geographic provenance and Italian craftsmanship narrative, but operates as a public, multi-brand global luxury group.
• Salvatore Ferragamo: Iconic Italian luxury house with a deep footwear heritage spanning women's, men's, and accessories. Comparable Made-in-Italy women's footwear positioning but operates at vastly larger scale with global retail and licensing.

Direct peers

• Sergio Rossi: Italian luxury women's footwear house, now part of Kering, focused on elegant, feminine shoes. Comparable on product category, elegant Italian women's positioning, and Made-in-Italy production — though at significantly larger scale.
• Santoni: Italian artisan footwear brand founded in the Marche region with handcrafted men's and women's shoes. Highly comparable on location (Marche district), craftsmanship-led manufacturing model, and multi-generational family ownership.
• Fratelli Rossetti: Long-established Italian artisan footwear house focused on women's elegant shoes with strong craftsmanship heritage. Closely comparable to Graziano Salvatelli in product category, customer segment (fashion-conscious women), and Made-in-Italy artisan positioning.
• René Caovilla: Italian luxury women's footwear maker known for ornate, elegant craftsmanship. Comparable artisan-driven women's footwear category and Italian heritage, with a higher luxury price positioning.
• Gianvito Rossi: Italian designer footwear brand specializing in elegant women's shoes with refined craftsmanship. Comparable in target customer, elegant-young product language, and Made-in-Italy production, though at a larger scale.
• Fabi: Italian artisan footwear manufacturer also based in the Marche region producing handcrafted men's and women's leather shoes. Highly comparable on Marche provenance, family ownership, and craftsmanship-led production model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/nuovaveregra
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/grazianosalvatelli

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graziano Salvatelli