Ameritania Hotel at Times Square

What Ameritania Hotel at Times Square does

Ameritania at Times Square is a privately operated boutique hotel located at 230 West 54th Street in Midtown Manhattan, at the corner of Broadway and adjacent to the Ed Sullivan Theatre. The property is housed in a historic Beaux-Arts building and operates as a self-described retro-inspired urban retreat within walking distance of Times Square, the Broadway Theater District, Central Park, Rockefeller Center, and Carnegie Hall. The hotel's core product is guest accommodations across multiple room categories (Standard Double, Queen, King Deluxe, 2 Double Beds Deluxe, Junior Suite, and ADA-accessible variants), supplemented by on-site amenities including Bar Ameritania lobby lounge, a 24/7 fitness center, and a complimentary nightly Wine Hour. Owned/operated under Blueberry Hospitality (per careers email), the property markets itself to leisure tourists, business travelers, group bookings, LGBTQ+ travelers, and pet owners.

The hotel's business model is built on room rental revenue augmented by ancillary streams: a $19.95 per night residence fee, $50 per night pet fee, $20 per night additional adult fee, Bar Ameritania food and beverage sales, and a layered packaging strategy (Book Direct 10% off, Prepay & Save 15% off, Stay Longer Save More 20% off for 5+ nights, Park and Stay, Broadway Breakfast, Paws in the City, AAA/AARP rates). Distribution is direct-to-consumer via the official website (ameritanianyc.com) powered by Milestone Inc., phone reservations (+1-212-247-5000), and third-party OTAs via the SynXis booking engine, with a dedicated group/events booking channel for corporate and wedding RFPs. Marketing is concentrated on the website, email newsletter, and organic social (Facebook, Instagram, X), supplemented by TripAdvisor reputation management. The technology stack is conventional hospitality infrastructure: SynXis for reservations, Google Analytics for traffic analysis, CartStack for cart abandonment recovery, and Benchmark Email for email marketing. The property has invested in sustainability (44% renewable energy, LED lighting, water-efficient fixtures) and achieved WCAG 2.2 Level AA website conformance, and is a 2026 TripAdvisor Travelers Choice Award and Diamond Award recipient.

Name

Ameritania Hotel at Times Square

Legal name

Ameritania Hotel

Website

https://ameritanianyc.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Ameritania at Times Square is a privately operated boutique hotel at 230 West 54th Street in Midtown Manhattan, serving leisure tourists, business travelers, and groups with modern rooms, Bar Ameritania, and a 24/7 fitness center.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGADAD

Heritage & Historic Boutique Hotels

Travel & Hospitality/Lodging & Accommodation/Boutique & Lifestyle Hotels

Keywords

• Boutique hotel accommodations
• Times square lodging
• Midtown manhattan hospitality
• Hotel room rentals
• Nyc tourist lodging

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hotel Room Rentals: Core revenue from guest room rentals across various room types including Deluxe King, Deluxe Double, Superior Queen, and Junior Suite. Includes standard check-in/check-out policies, cancellation terms, and residence fee.
2. Food & Beverage: Bar Ameritania lobby bar generates revenue from drinks, light fare, and signature cocktails. Complimentary Wine Hour offered nightly to guests.
3. Special Packages & Promotions: Bundled offers including Prepay and Save (15% off), In the Heart of It All (15% off), Stay Longer Save More (20% for 5+ nights), Park and Stay packages, and group booking rates.
4. Hotel Services & Fees: Residence fee of $19.95 + tax per night includes amenities. Additional revenue from pet fees ($50/night), extra adult fees ($20/night), early departure fees, and late cancellation charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Ameritania Hotel at Times Square is a historic Beaux-Arts boutique hotel offering guest room accommodations in Midtown Manhattan with multiple room types (Double, Queen, Deluxe King, Deluxe Double, Junior Suite, and ADA-accessible variants). The hotel provides on-site amenities including Bar Ameritania lobby lounge, a 24/7 fitness center, complimentary wine hour, and curated stay packages such as prepay discounts, extended-stay rates, Broadway breakfast, and pet-friendly packages.

Product overview

Ameritania at Times Square is a boutique hotel offering a unified hospitality product centered on guest accommodations with multiple room types (from standard Double/Queen rooms to Deluxe King rooms and Junior Suites), enhanced by on-site amenities including Bar Ameritania lobby lounge, a 24/7 fitness center, and various special offers and packages. The hotel operates through an integrated booking system and provides additional services such as group bookings, local event calendars, pet-friendly options, and accessibility-compliant rooms. Room rates are complemented by optional add-on packages including prepay discounts, extended stay savings, Broadway packages, and parking packages, all supported by a digital platform powered by Milestone Inc. with booking via SynXis.

Differentiator

Problem solved

Functional benefit

Brands

• Bar Ameritania: Lobby bar and lounge located in the hotel, featuring fireside seating and happy hour specials.

Products and services

• Guest Rooms at Ameritania Hotel
• Deluxe King Room
• Deluxe Double - Double Room
• Junior King Studio Suite
• Superior Queen Room
• ADA Accessible Rooms
• Bar Ameritania
• 24/7 Fitness Center
• Group Bookings and Special Events
• Events Calendar

Quantifiable outcome

• TripAdvisor Travelers Choice Award recipient
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Serafina RestaurantminorGTM or Marketing PartnerSerafina, an Italian restaurant located at 210 W 55th St directly across from the hotel, offers Ameritania guests exclusive dining privileges including $15 continental breakfast buffet and 15% discount on a la carte breakfast. Partnership provides added value for hotel guests seeking dining options near the property.
• Dear Irving Rooftop BarminorGTM or Marketing PartnerDear Irving Rooftop Bar at 1717C Broadway offers stunning city views and handcrafted cocktails. Hotel recommends this nearby venue as part of local nightlife options for guests.
• Unlimited BikingminorGTM or Marketing PartnerPremium bicycle rental and tour company located at 56 W 56th St (0.4 miles from hotel). Offers bike rentals, guided tours, e-bikes, and group packages. Hotel promotes as activity option for guests exploring Central Park and Manhattan.
• char-CUTE-rieminorGTM or Marketing PartnerSpecialty charcuterie and picnic shop at 200 Central Park S (0.2 miles from hotel). Offers build-your-own charcuterie boxes, sandwiches, and catering services. Hotel promotes for picnic experiences near Central Park.
• Milestone Inc.coreTechnology or IntegrationDigital marketing and website platform provider powering the hotel's online presence, booking engine, and digital operations. Handles website hosting, SEO, content management, and digital infrastructure.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• citizenM New York Times Square: Boutique/lifestyle hotel brand directly on Times Square, competing for the same tech-savvy leisure and business traveler with a modern design-led product; comparable in distribution mix and direct-booking emphasis.
• Sanctuary Hotel New York: Boutique hotel on West 47th Street, mid-block from Times Square, with a comparable room count, on-site bar/lounge, and similar leisure/business traveler mix; directly comparable independent boutique in the same demand zone.
• Hotel Mela Times Square: Independent boutique hotel within a few blocks of Ameritania on West 44th Street, serving the same Times Square leisure/business mix with a similar room count and full-service amenity set; the closest direct competitor in micro-market and positioning.
• The Algonquin Hotel Times Square: Historic boutique property with literary heritage a few blocks from Ameritania, offering similar Times Square Theater District positioning, comparable room scale, and overlapping leisure/business customer segments.
• The Knickerbocker Hotel: Historic luxury boutique hotel on West 42nd Street and Broadway, repurposing a heritage Beaux-Arts/early-20th-century building into a lifestyle property with rooftop bar and on-site dining; competes with Ameritania for high-rate Times Square leisure demand.
• The Muse Hotel New York: Boutique hotel a short walk from Times Square serving Broadway Theater District visitors with a similar full-service amenity profile and comparable room count; competes directly for leisure and group bookings.

Broad incumbents

• Hilton Times Square: Large full-service chain hotel directly on West 42nd Street with on-site restaurant, bar, fitness center, and meeting facilities; broader incumbent capturing both leisure and corporate demand Ameritania targets.
• Hyatt Centric Times Square New York: Full-service lifestyle-flag hotel on West 45th Street with rooftop bar, restaurant, and meeting space; broader incumbent that competes with Ameritania for the same Times Square leisure and business mix while offering chain loyalty and group infrastructure.
• InterContinental New York Times Square: Large flagship full-service hotel directly on West 44th Street with extensive meeting space, multiple F&B outlets, and a global IHG loyalty program; broader incumbent competing for the same Times Square leisure and corporate demand with much greater scale.

Emerging players

• Pod Hotels Times Square: Compact, design-led micro-lifestyle hotel brand a short walk from Ameritania targeting price-sensitive but design-conscious leisure travelers; competes for the same Times Square demand at a lower ADR point.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ameritaniahotel
• Facebookfacebook.com/AmeritaniaHotel
• Instagraminstagram.com/ameritaniahotelnyc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ameritania Hotel at Times Square