What Baptist News Global does

Baptist News Global (BNG) is an independent, reader-supported nonprofit news organization operating under the legal entity Associated Baptist Press Inc. (EIN 58-1930302), with a primary mailing address in Jacksonville, Florida, and a distributed virtual team across Jacksonville and Dallas. BNG was formed in 2013 through the merger of Associated Baptist Press (founded 1990) and The Religious Herald (founded 1828), inheriting one of the oldest Protestant journalism traditions in the United States.

BNG's core product is the baptistnews.com website, a WordPress-based digital-first news platform delivering original and curated news, analysis, opinion, and storytelling about Christianity, Baptist life, and American religious culture. It is complemented by a daily email newsletter ('The Daily'), six podcast series (Stuck in the Middle With You, Madang, Highest Power: Church + State, Non-Disclosure, Change-making Conversations, and Bible Divas), a Storytelling Projects initiative with thematic multi-part series (Faith & Justice, Welcoming the Stranger, Signature Ministries, Singing Our Faith, Resilient Rural America), a free Ministry Jobs Board, Transitions Listings, and a 'Conversations That Matter' webinar series. Distribution runs through the website, email, social channels (Facebook, Twitter/X, Instagram, LinkedIn, RSS), and podcast platforms (Podbean, Apple Podcasts).

BNG's revenue model is donations-based: individual reader contributions provide approximately two-thirds of the annual operating budget, the John and Eula Mae Baugh Foundation endowment managed by the Associated Baptist Press Foundation (via HighGround Advisors) provides roughly one-third, and additional support comes from Church Champions, foundation grants (CBF North Carolina, Prichard Family Foundation, Christ Is Our Salvation Foundation), planned giving, and modest advertising ($525 per website-plus-newsletter placement). BNG does not publicly disclose revenue figures.

Name

Baptist News Global

Legal name

Associated Baptist Press Inc. (operating as Baptist News Global)

Website

https://baptistnews.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Baptist News Global is a reader-supported, independent nonprofit digital news organization that publishes journalism, analysis, podcasts, and storytelling projects about Christianity and Baptist life for church leaders, faith communities, and the general public across the United States.

Ownership category

akta.pro rank

Product category

Religious news and faith-based journalism

NAICS

Newspaper Publishers (513110), Religious Organizations (81311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Denominational & Community Periodicals (Church Magazines, Diocesan/Temple Newsletters) (MPAJAHAI)

akta.pro secondary industries

Religious Nonfiction & Theology Publishing (Apologetics, Doctrine, Ethics) (MPAJAHAG), Religious News, Talk & Commentary Channels (MPABALAL)

Keywords

• Religious news journalism
• Faith-based reporting
• Baptist news coverage
• Christian news media
• Nonprofit news organization

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Reader Donations: Individual readers contribute donations which provide two-thirds of the annual operating budget. Donations come in various sizes from a few dollars to several thousand, with many giving monthly or quarterly.
2. Church Champions: Churches that serve as champion supporters of the organization, providing ongoing financial support beyond individual donations.
3. Foundation Grants: John and Eula Mae Baugh Foundation provides endowment income through Associated Baptist Press Foundation (managing an endowment that currently provides about one-third of annual income). Additional foundation support from CBF North Carolina and Prichard Family Foundation.
4. Associated Baptist Press Foundation Endowment: The Associated Baptist Press Foundation builds and manages an endowment through cash gifts and planned giving to provide ongoing financial support. Funds are managed by HighGround Advisors (formerly Baptist Foundation of Texas).
5. Advertising Revenue: BNG offers advertising packages including website ad placements (600x500 pixels, runs 30 days on site + 15 days in enews) at $525, reaching more than 4.5 million readers annually.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Baptist News Global is a reader-supported, independent nonprofit news organization that produces and distributes original and curated journalism covering Christianity, Baptist life, and American religion and culture. Its core offering is the baptistnews.com website delivering news, analysis, opinion, and curated content, supplemented by multiple podcast series, narrative Storytelling Projects, a daily email newsletter, free Ministry Jobs classifieds, and periodic webinars.

Product overview

Baptist News Global operates as a reader-supported, independent digital news organization offering a multi-platform content portfolio. The core product is the baptistnews.com website delivering original news, analysis, opinion, and curated content about faith, religion, and culture. This is complemented by podcast programming (including Stuck in the Middle With You, Madang, Highest Power, Bible Divas), the Storytelling Projects initiative featuring thematic multi-part series, a daily email newsletter (The Daily), a free Ministry Jobs Board for churches and religious organizations, and periodic webinar series under the 'Conversations That Matter' brand. The organization covers Christianity, Baptist life, and adjacent religious communities from a perspective that is Baptist in heritage but ecumenical in spirit.

Differentiator

Problem solved

Functional benefit

Brands

• BNG Daily: BNG's daily email service newsletter.
• BNG Sustainer Program
• Conversations That Matter

Products and services

• Baptist News Global Website (baptistnews.com)

Quantifiable outcome

• Reaches more than 4.5 million readers annually
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship and minor.

• The Religious HeraldflagshipStrategic or Co-development Partner · 1 January 2013The Religious Herald, one of the earliest Protestant newspapers in the United States (founded 1828), merged with Associated Baptist Press in 2013 to form Baptist News Global. This merger combined two significant Baptist journalism traditions.
• Cooperative Baptist Fellowship (CBF)minorStrategic or Co-development PartnerEstablished 18-year commitment to 20 poorest U.S. counties, with BNG covering stories of development through Resilient Rural America storytelling project. CBF uses asset-based community development focusing on education, health care, housing and social enterprise.
• Thinking Critically... Acting Faithfully (Bill Jones)minorChannel Partner/ Reseller/ DistributorCurated content partner providing content curation for BNG's Curated section, offering perspectives from external sources including The Conversation, National Catholic Reporter, Religion News Service, and Associated Press.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sojourners: Progressive Christian nonprofit magazine and online platform covering faith, politics, and culture. Comparable to BNG as a faith-rooted, mission-driven media organization producing opinion-driven journalism for an activist Christian audience.
• World Magazine (WORLD News Group): Christian newsweekly providing news, analysis, and opinion from an evangelical Christian worldview. Comparable as a faith-based periodical publisher competing for the same news-reading Christian audience.
• The Christian Post: Digital-first Christian news outlet producing daily news, opinion, and feature content across denominations. Comparable to BNG as a Christian news publisher competing for the same engaged Baptist/Protestant readership and advertiser pool.
• Religion News Service: Independent, nonprofit news organization covering religion and public life across faith traditions. Most directly comparable to BNG as a religion-focused news outlet serving clergy, scholars, and engaged lay readers with original reporting and opinion.
• National Catholic Reporter: Independent Catholic news organization publishing journalism, opinion, and analysis on faith and culture. Comparable to BNG as an independent, lay-led religious news outlet that operates independently of official denominational control.
• The Christian Century: Mainline Protestant magazine and digital publication covering theology, church life, and culture. Comparable to BNG as a periodical publisher serving an educated, progressive Protestant readership.

Broad incumbents

• Christianity Today: Largest evangelical Christian news and magazine publisher in the U.S., offering news, opinion, and feature journalism. Comparable as a faith-based news publisher with multi-channel content, though its evangelical orientation contrasts with BNG's more progressive Baptist and ecumenical voice.

Emerging players

• Relevant Magazine: Digital faith and culture publication targeting younger Christian readers with news, culture coverage, and podcasts. Comparable to BNG in multi-format Christian content strategy, with stronger emphasis on millennial/Gen Z audiences.

Others

• Associated Press (Religion & Faith desk): Major wire service whose religion coverage is syndicated into BNG's curated section. Comparable as a religious news content provider and a potential competitor/partner for religion-related news distribution.
• Public Religion Research Institute (PRRI): Nonpartisan research organization studying the intersection of religion, culture, and politics. Comparable to BNG as an adjacent faith-and-culture research/news entity frequently cited by the same audience of clergy and scholars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/baptist_news
• Facebookfacebook.com/BaptistNewsGlobal
• LinkedInlinkedin.com/company/baptist-news-global
• Instagraminstagram.com/baptistnews

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baptist News Global