Boas Swiss Hotels

What Boas Swiss Hotels does

Boas Swiss Hotels (Groupe BOAS / Boas-Yakhin Holding SA) is a privately held Swiss hospitality group founded in 1989, headquartered in Lausanne, that operates 6 hotels with over 600 rooms across French-speaking Switzerland (Vaud, Valais, Genève, Neuchâtel). The portfolio comprises Aquatis Hôtel (Lausanne), Les Bains de Saillon, Grand Hôtel & Centre Thermal Yverdon-les-Bains, Grand Hôtel des Rasses & Wellness (a Swiss Historic Hotel), Lake Geneva Hotel (Versoix/Geneva), Hôtel Nendaz 4 Vallées & Spa, plus Twannberg Camps. Supporting these are 31 conference and seminar rooms, multiple restaurants, three thermal spa centers, and AQUATIS Aquarium-Vivarium — Switzerland's largest freshwater aquarium-vivarium featuring five continental ecosystems.

The company monetizes across five primary streams: hotel accommodations (rooms and suites with tiered pricing — Early Bird 15–20%, Long Stay up to 25%, family rates up to 50% off), food and beverage across in-house restaurants, thermal spa and wellness day passes and packages (CHF 78–239 per person), MICE/corporate event hosting with custom quotes for 5–300 persons, and gift vouchers. Distribution is hybrid: direct website and phone reservations are primary, supplemented by TravelClick and iHotelier booking engines, ZenChef for restaurants, and B2B sales ([email protected]). Marketing relies on the group website, Mailchimp email newsletter, Facebook and Instagram organic social, Google AdWords remarketing, and Google Analytics/Microsoft Clarity for web optimization.

Technology is standard hospitality infrastructure — proprietary online booking engines integrated with TravelClick and iHotelier, plus Infomaniak hosting on Swiss servers. The group has differentiated via ESG positioning, with all seven establishments certified Swisstainable Level 2 'Engaged' by Suisse Tourisme, alongside EcoCook, Fait Maison, Swiss Wine, and Clean & Safe certifications. Customer segments span individual leisure and family travelers (primary), corporate and MICE clients (primary), seniors, wellness seekers, and eco-tourism buyers, with packages tailored to each. The business model is asset-heavy, multi-site, and reliant on regional Swiss tourism demand.

Name

Boas Swiss Hotels

Legal name

Boas-Yakhin Holding SA

Website

https://boas-swiss-hotels.ch

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Boas Swiss Hotels is a privately held Swiss hospitality group operating 6 hotels with 600+ rooms, three thermal spas, and AQUATIS Aquarium-Vivarium across French-speaking Switzerland, serving leisure travelers, families, corporate MICE clients, and wellness and eco-tourism segments since 1989.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodations
• Wellness resorts
• Conference venues
• Thermal spa services
• Hospitality services

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Hotel Accommodations: Room rental across 6 hotels with over 600 rooms, including standard rooms, suites, and family rooms. Revenue generated through nightly rates with various pricing tiers (Early Bird, Long Stay discounts, family rates up to 50% off children's rooms).
2. Food and Beverage: Multiple restaurants across properties offering diverse dining experiences from gourmet cuisine to casual dining, including room service, brunch offerings, and half-board packages.
3. Thermal Spa and Wellness Services: Thermal bathing access, spa treatments, massages, and wellness experiences at multiple thermal centers. Day passes and package deals available (Brunch and Bains, Swim & Lunch, etc.).
4. Conference and Event Hosting: Corporate event venues, seminar rooms, teambuilding activities, and year-end celebration packages for businesses. Custom quotes provided for corporate events accommodating 5 to 300 persons.
5. Gift Vouchers: Gift voucher program for hotel stays, restaurant dining, spa experiences, and AQUATIS visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Boas Swiss Hotels operates six hotels with more than 600 rooms across French-speaking Switzerland (Lausanne, Saillon, Yverdon-les-Bains, Les Rassignes, Versoix, Nendaz, Twann), complemented by AQUATIS Aquarium-Vivarium (Switzerland's largest freshwater aquarium), multiple thermal spa and wellness centers, several restaurants, and 31 conference rooms hosting 4 to 300 persons. The group sells room nights, spa and wellness access, aquarium admissions, food and beverage, and corporate event hosting as bundled hospitality products to leisure travelers, families, seniors, and business clients.

Product overview

BOAS Swiss Hotels is a Swiss hospitality group founded in 1989 operating 6 hotels with over 600 rooms across French-speaking Switzerland. The portfolio includes Aquatis Hotel (Lausanne), Les Bains de Saillon, Grand Hôtel & Centre Thermal Yverdon-les-Bains, Grand Hôtel des Rasses & Wellness, Lake Geneva Hotel (Geneva area), and Hôtel Nendaz 4 Vallées & Spa. Supporting the hotel portfolio are leisure facilities including AQUATIS Aquarium-Vivarium (Switzerland's largest freshwater aquarium), multiple thermal bath and spa centers, 31 seminar/conference rooms accommodating up to 300 persons, and diverse restaurant offerings. The group also provides gift vouchers, sustainable tourism packages, family packages, senior packages, and corporate event services.

Differentiator

Problem solved

Functional benefit

Brands

• AQUATIS: Switzerland's largest freshwater aquarium-vivarium, offering immersive experiences and overnight stays
• BOAS Experience
• BOAS Group

Products and services

• Hotel Accommodations

Quantifiable outcome

• Swisstainable Level 2 certification achieved across all 7 establishments
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, supporting and minor.

• Suisse Tourisme - Swisstainable ProgramcoreStrategic or Co-development PartnerActive participation in the Swisstainable sustainability program managed by Suisse Tourisme, covering three levels of sustainable tourism certification. All BOAS establishments have achieved Level 2 'Engaged' status.
• Google (Google Analytics, AdWords, Tag Manager)supportingTechnology or IntegrationWeb analytics, remarketing, and tag management services used to understand user behavior, optimize the website, and deliver targeted advertising based on user browsing patterns.
• Microsoft (Clarity, Advertising)supportingTechnology or IntegrationMicrosoft Clarity used for heatmaps, session recordings, and behavioral analytics to understand how visitors interact with the website and improve user experience.
• InfomaniaksupportingTechnology or IntegrationSwiss web hosting provider for boas-swiss-hotels.ch websites, with servers located in Switzerland for data hosting purposes.
• MailchimpsupportingTechnology or IntegrationEmail marketing platform used for newsletter distribution, subscriber tracking (via web beacons/pixels), and campaign optimization.
• Facebook/Instagram (Meta)supportingGTM or Marketing PartnerSocial media platforms used for brand presence, community engagement, and social sharing plugins on the website.
• SapoCycleminorStrategic or Co-development PartnerSustainability initiative at Lake Geneva Hotel where soap is collected, recycled, and redistributed in Europe and worldwide, reducing environmental waste.
• Swiss Federal Railways (SBB/CFF)supportingGTM or Marketing PartnerPartnership providing free local public transport in Lausanne and Geneva areas for guests during their stay, promoting sustainable tourism.
• Geneva Lake Navigation (CGN)minorGTM or Marketing PartnerPartnership offering boat access to Lake Geneva Hotel via CGN boats to Versoix port, providing scenic arrival options for guests.
• Teambuilding Activity ProviderssupportingChannel Partner/ Reseller/ DistributorLocal partners for creative activities (painting, Aikoo workshop), collaborative activities (Escape Game, Kapla Challenge, Stratagame), and outdoor activities (mountain biking, hiking, treasure hunts) used for corporate teambuilding events.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Relais & Châteaux: Global association of more than 580 luxury hotels and restaurants including multiple Swiss member properties with thermal spa, fine-dining, and event hosting. Comparable as an umbrella for differentiated, often historic and independently operated European hotels in heritage settings.
• Therme Group: European developer and operator of large-scale thermal wellness destinations (Therme Bucharest, Therme Erding, planned UK and US sites). Comparable as a thermal/wellness-focused operator scaling destination-style wellness experiences — relevant for understanding the trajectory of BOAS's thermal portfolio.
• Leading Hotels of the World: Global luxury hotel collection of 400+ independent properties across 80+ countries, including multiple Swiss heritage hotels. Comparable as a curated luxury umbrella over independent, often historic hotels with F&B, spa, and event capabilities.
• Swissôtel Hotels & Resorts: Swiss-origin full-service hotel brand (now owned by Accor) operating urban and resort properties worldwide. Comparable as a Swiss-branded full-service operator with strong MICE infrastructure, but with significantly broader geographic and scale reach than BOAS.

Direct peers

• Best Western Hotels & Resorts: Global hotel network with strong Swiss presence including 3- and 4-star properties across Swiss Romande. Comparable as a multi-tiered, mostly independent-operator hotel network competing for the same family, leisure, and small-meeting demand in the same geographies.
• Les Collectionneurs: French-led collection of independent boutique hotels and restaurants emphasizing authenticity, gastronomy, and regional character. Comparable as a curated network of independently operated European hotels with dining and event capabilities, including Swiss member properties.
• Mövenpick Hotels & Resorts: Swiss-heritage hotel group operating full-service and resort properties across Europe, the Middle East, and Africa, with conference and spa facilities. Most directly comparable as a Swiss-rooted multi-property operator with MICE and wellness offerings of similar scale and category positioning.
• Chaîne Thermale du Soleil: France's leading thermal spa hotel operator running 20+ thermal cure establishments across France. Highly comparable thermal/wellness-led hospitality model serving French-speaking wellness seekers — directly intersecting BOAS's thermal spa and senior segment focus.
• Hôtels Barrière: French luxury hotel group operating resort and urban hotels with leading spas, casinos, and event facilities. Highly comparable business model: multi-property full-service operator with strong thermal/wellness positioning and event hosting — operating in the adjacent French-speaking market BOAS also serves.
• Hapimag: Swiss-headquartered vacation and holiday accommodation company operating resorts across Switzerland and Europe. Comparable as a multi-property Swiss-rooted hospitality operator targeting leisure families and seniors with resort-style stays in Alpine and lakeside settings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BOAS.Swiss.Hotels
• LinkedInlinkedin.com/company/boas-swiss-hotels

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boas Swiss Hotels