Alpine Country Club

What Alpine Country Club does

Alpine Country Club is a private, non-profit country club chartered in Utah in 1958 and opened in 1959, operating a single 18-hole championship golf course in Highland, Utah at the base of American Fork Canyon with views of the Wasatch Mountains. The club is professionally managed by Troon Privé, a specialty division of Troon focused on private club operations. Core facilities include the golf course designed originally by William Neff Sr. and stewarded by architect John Fought, a resort-style aquatics complex (lap pool, waterslide, wading pool) opened in 2012, a clubhouse completed in 1998, and multiple dining venues including Eagle's Nest (21+), main dining, and a poolside snack bar.

The club sells two primary membership tiers: Equity Membership (full access to golf, aquatics, dining, voting rights, and Troon Privé privileges across 75+ private clubs and 300+ facilities worldwide) and Social Membership (dining and event access only). Ancillary revenue is generated through guest golf fees ($90-$150 per round), PGA-led golf instruction ($90-$100/hour), swim team and lessons, weddings and event catering, and junior golf programming. Marketing and acquisition rely on member referrals, a website with inquiry forms, and organic social channels (Facebook, Instagram, YouTube).

Strategically, the club is executing a 2025-2027 golf course renovation designed by John Fought, which will expand the practice facility 3.5x and redesign key holes. There are no publicly disclosed financials, no external funding, no subsidiaries, and no M&A activity; ownership rests with the equity members.

Name

Alpine Country Club

Legal name

Alpine Country Club

Website

https://alpinecountryclub.org

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Alpine Country Club is a private, non-profit country club in Highland, Utah, offering an 18-hole championship golf course, aquatics complex, dining, and event services to equity and social members under Troon Privé management since 1958.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Private country club
• Membership golf course
• Swim aquatics program
• Wedding event venue
• Private club dining

Headquarters

HQ city

Utah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Equity Membership Dues: Full-access membership with initiation fee, monthly dues, and cart/range fees. Includes access to golf, practice facilities, aquatics, dining, and Troon Privé privileges worldwide.
2. Social Membership Dues: Membership providing exclusive access to private dining experience and event spaces, with one-time initiation fee and monthly dues. Does not include golf access.
3. Golf Guest Fees: Non-members can play up to 10 times per calendar year at $150 for 18 holes or $90 for 9 holes. Additional rounds beyond the limit cost $300.
4. Food and Beverage: Multiple dining venues including Eagle's Nest (21+), main dining, and pool-side snack bar. Revenue from menu sales, alcoholic beverages, and private event catering.
5. Aquatics and Swim Programs: Revenue from swim team registration, swim lessons, and pool guest fees ($10 per guest). Swim team fees range from $155-$210 for members.
6. Golf Instruction: Private lessons and group clinics offered by PGA professionals. Adult rates $90-$100/hour, junior rates $70-$90/hour depending on instructor.
7. Weddings and Events: Event venue rental, catering, and coordination services for weddings, banquets, and private functions. Managed by Event and Banquet Manager.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Alpine Country Club is a private, member-owned country club offering an 18-hole championship golf course, multiple dining venues, a resort-style aquatics complex, junior golf and swim programs, golf instruction through its Golf Academy, and full-service wedding and private event hosting. The club operates on a membership model with Equity (full-access) and Social (dining/events-only) tiers, professionally managed by Troon Privé. Revenue is generated through membership dues, golf guest fees, food and beverage sales, swim program registration, golf instruction, and event venue rentals.

Product overview

Alpine Country Club is a private country club offering a unified suite of recreational and social services. The core offerings center on an 18-hole championship golf course and aquatics complex, supported by multiple dining venues (Eagle's Nest restaurant, main dining, and Snack Bar), event and wedding services, and comprehensive fitness programming. The club provides two membership tiers: Equity Membership (full access including golf, dining, aquatics, and voting privileges) and Social Membership (dining and event access). Add-on programs include golf instruction through the Golf Academy, Junior Golf Program, Swim Lessons, Swim Team, and access to Troon Advantage and Troon Privé Privileges for booking golf at partner properties worldwide. The club is managed by Troon Privé.

Differentiator

Problem solved

Functional benefit

Products and services

• Equity Membership
• Social Membership
• 18-Hole Championship Golf Course
• Dining
• Aquatics Complex
• Golf Instruction / Golf Academy Professional golf instruction services including private lessons, on-course instruction, group clinics, and lesson packages taught by PGA-certified professionals including Travis Byron, Skylar Lambourne, and Maegen Nitta.
• Junior Golf Program Junior golf program offering private lessons, junior clinics, summer golf camp, weekly junior golf play, and Junior Club Championship for juniors of all skill levels.
• Swim Lessons Swim lesson program with four skill levels (Level 1-4) for ages 3-14+, offered in two summer sessions with 30-minute class times.
• Swim Team Alpine Swim Team with three groups (Elementary, Junior, and Senior), coached by Celeste Tiffany. Practices run June through July with group-specific fees for members and non-members.
• Weddings and Events Wedding and special event services including ceremony and reception coordination, culinary tastings, rehearsal dinners, vendor recommendations, and private event space rental with full-service catering.
• Troon Advantage and Troon Privé Privileges Reciprocal access programs providing Full Equity members special rates at select Troon daily-fee facilities and admission to 75+ Troon Privé-managed private clubs worldwide, including properties such as Maderas, Aviara, Monarch Beach, Indian Wells, Classic Club, Troon North, Quintero, and Kapalua.
• Clubhouse Private clubhouse facility providing event spaces, dining areas, locker rooms, and club storage for members.

Quantifiable outcome

• Eight Utah Men's State Amateur golf tournaments hosted since inception
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• John Fought Golf Course DesigncoreStrategic or Co-development Partner · 1 July 2025Renowned golf course architect John Fought is leading the 2025-2027 golf course renovation project. Fought previously redesigned holes 11, 12, and 13 in 2008 and revamped bunkers in 2018. He is a BYU graduate, former U.S. Amateur champion, and PGA Tour professional. His design work has earned national recognition, hosting over 90 championships since 1996.
• Troon Privé (Troon Golf)coreStrategic or Co-development PartnerAlpine Country Club is proudly managed by Troon Privé, a specialty division of Troon dedicated to delivering exceptional private club experiences. Troon provides accounting, human resources, marketing support, industry trends analysis, and operational expertise. Equity members receive access to 75+ Troon Privé-managed private clubs and preferred rates up to 50% off at 300+ Troon Golf-managed facilities worldwide through Troon Advantage and Troon Privé Privilege programs.
• Troon Advantage Partner CoursesminorGTM or Marketing PartnerA network of 300+ private and public golf courses operated by Troon that provide reciprocal playing privileges to Alpine equity members. Courses include Maderas, Aviara, Monarch Beach, Indian Wells Golf Resort, Classic Club, Troon North, Quintero, Kapalua, and Priceville Makai. Reservations can be made up to 60 days in advance.
• Utah Section PGAminorOthersProfessional golf association that recognized Alpine's Director of Agronomy Jake Ebner as Utah's Superintendent of the Year in 2021. The club has hosted 8 Utah Men's State Amateur tournaments and various UGA, PGA, and charitable events.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Glenmoor Country Club: Private country club in the Salt Lake City area with golf, dining, and event programming. Comparable membership model and family-focused amenity mix.
• Bonneville Golf Club: Historic Utah private golf club offering championship golf and club amenities. Comparable tier of private golf experience in the same regional market.
• Hidden Valley Country Club: Private member-owned country club in Sandy, UT offering golf, dining, pool, and social amenities. Competes with Alpine for Utah County/Salt Lake area private club membership.
• Talega Golf Club: Private member-owned golf and country club with similar family-focused amenity mix (golf, dining, pool, events). Useful benchmark for member dues and program structure.
• Park Meadows Country Club: Another premier private country club in Utah (Park City) offering 18-hole championship golf, dining, aquatics, and family programming. Highly comparable member-owned private club model in the same state.
• Riverside Country Club: Utah private country club where Alpine's current Head Golf Professional Travis Byron previously spent seven years. Directly comparable private club competitor for members and tournament hosting.

Broad incumbents

• Promontory Club: Large-scale luxury private club community in Park City, UT with multiple courses and amenities. Comparable in customer profile (affluent Utah families) but at a much larger scale and price point.
• Troon North Golf Club: Flagship Troon-managed daily-fee/public-access facility in Scottsdale, AZ. Sister property accessible via Troon Advantage; demonstrates the network breadth that anchors Alpine's value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC07Fq9B8rqi4rvrpv1TeUig
• Facebookfacebook.com/alpineccutah
• Instagraminstagram.com/alpineccutah
• LinkedInlinkedin.com/company/alpineccutah

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpine Country Club