Pelican Landing

What Pelican Landing does

Pelican Landing is a privately held assisted living and memory care community located at 1325 Pelican Lane in Detroit Lakes, Minnesota, serving adults aged 55 and older. The company operates a single physical community offering two core service lines: Assisted Living, which provides personalized care in private apartments with services adjusted as needs evolve under a Clinical Nursing Supervisor, and Woodland Memory Care, a secure neighborhood providing 24-hour nursing supervision for residents with Alzheimer's and other forms of dementia. Supporting programs include the Meaningful Days Program for dementia residents, on-site therapy services through a Progressive Care Therapy partnership, and the Functionally Fit group fitness program offered five days per week. The community is managed by Progressive Care (PCM), a senior living management company based in Grand Rapids, MN, which provides corporate oversight and coordinates care across its portfolio.

The business model is primarily subscription-based recurring revenue through monthly residency fees for assisted living and memory care units, with three RN-assessed service level care packages available in memory care. Pelican Landing accepts private pay, long-term care insurance, and the Minnesota Elderly Waiver (government assistance program) after a private pay spenddown period. Ancillary revenue is generated through public-access fitness classes at $7 per session or $60 for a 10-class punch card. The go-to-market approach is sales-led with a regional distribution focus, relying on in-person community tours, prospective resident inquiry forms, healthcare provider referrals, community events, and a Facebook presence to attract residents and their families.

The technology stack is standard for the senior living sector, comprising emergency response systems, cable TV, and WiFi. There is no proprietary technology platform, no AI/ML capabilities, no patents, and no app. The company's competitive positioning rests on its clinical staffing model (RN Care Managers, LPNs, certified therapists), its specialized memory care programming, and local brand recognition through regional awards including Best-of-the-Lakes 2024 and Best Assisted Living in Detroit Lakes from Assisted Living Magazine. The addressable market is regional, serving the Detroit Lakes area and surrounding Minnesota communities, with a single-site operational footprint that limits scalability absent further expansion.

Name

Pelican Landing

Legal name

Pelican Landing

Website

https://pelicanlandingmn.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Senior Living / Assisted Living

NAICS

Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

General Assisted Living Facilities (HLADABAA)

akta.pro secondary industries

Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Standalone Memory Care Communities (Purpose-Built) (HLADACAA), Memory Care Units within Assisted Living Communities (HLADACAB)

Keywords

• Assisted living services
• Memory care services
• Senior living community
• Dementia care programs
• Residential care facility

Headquarters

HQ city

Detroit Lakes

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Assisted Living Residency: Monthly residency fees for apartment living with supportive services. Services can be added as resident needs increase. Care is adjusted as needs evolve under Clinical Nursing Supervisor guidance.
2. Memory Care Services: Monthly fees for 24-hour supervised memory care in dedicated neighborhood. Three RN-Assessed Service Level Care Packages available covering dressing, grooming, bathing, medication management, and other support services.
3. Therapy and Fitness Classes: Public access to Functionally Fit fitness classes at $7 per session or $60 for 10-class punch card. Progressive Care Therapy provides on-site therapy services.
4. Government Assistance Programs: Accepts Elderly Waiver (government assistance) after private pay spenddown, and long-term care insurance payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Pelican Landing is a single-location assisted living and memory care community in Detroit Lakes, MN, serving adults 55 and older. It offers private apartment assisted living with clinical nursing oversight, a secure Woodland Memory Care neighborhood with 24/7 supervision, on-site therapy and group fitness programs (including the Functionally Fit program), and the Meaningful Days dementia program. Care is coordinated with residents' physicians, pharmacies, and therapy providers under Progressive Care management.

Product overview

Pelican Landing is an assisted living and memory care community that operates as a single unified service offering with multiple interconnected care options. The core products include Assisted Living for adults 55+ who need help with daily activities, and Woodland Memory Care providing 24/7 supervised care for dementia patients. Supporting programs include Therapy and Fitness (with the Functionally Fit component), and the Meaningful Days Program for memory care residents. The community offers various floor plans across both Assisted Living and Memory Care units to accommodate different needs and preferences.

Differentiator

Problem solved

Functional benefit

Brands

• Woodland Memory Care: Dedicated memory care neighborhood offering 24/7 compassionate care for individuals with Alzheimer's and other forms of dementia in a secure and structured environment.

Products and services

• Assisted Living Personalized assisted living care in private apartments for adults 55 and older who need help with daily activities. Supportive services are added as needs increase and are adjusted as needs evolve under the guidance of a Clinical Nursing Supervisor, with care coordinated alongside residents' physicians, pharmacies, and therapy providers.
• Woodland Memory Care A secure memory care neighborhood offering 24/7 compassionate care for individuals with Alzheimer's and other forms of dementia. Includes one-room suites with kitchenette, closet, and bathroom, plus dedicated dining and common areas, with care delivered by an MC RN Care Manager and structured programming such as the Meaningful Days program.
• Therapy and Fitness Programs On-site fitness center, group fitness classes, and rehabilitation therapy services (physical and occupational therapy) for residents to help maintain independence and safety during daily tasks. Therapy services are delivered by Progressive Care Therapy staff including a DPT and an OTD/OTR/L Health and Wellness Director.
• Meaningful Days Program A memory care support program within Woodland Memory Care that customizes residents' daily routines through therapeutic activities designed to be meaningful, purposeful, and promote a healthy balance of life skills and wellness dimensions for individuals with Alzheimer's and other forms of dementia.
• Functionally Fit Fitness Classes Group fitness classes offered 5 days per week focused on overall well-being, improving strength, reducing fall risk, improving balance, and increasing independence. Open to residents and the public (priced at $7 per class or $60 for a 10-class punch card), held Monday, Wednesday, Friday 9–9:45am and Tuesday, Thursday 11–11:30am.

Quantifiable outcome

• Improved quality of life through personalized care and 24/7 support for dementia residents

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Progressive CarecoreStrategic or Co-development PartnerProgressive Care (PCM) is the parent/management company that operates Pelican Landing. They provide corporate oversight, privacy policies, and coordinate care across their senior living communities. The community is proudly managed by Progressive Care.
• Progressive Care TherapycoreStrategic or Co-development PartnerOn-site therapy services partnership bringing physical therapy, occupational therapy, and wellness programs directly to residents. Therapists including Trisa Hutchinson (Health & Wellness Director, OTD, OTR/L) and Madison Bowers (DPT) provide care at the community.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Vista Prairie Communities: Upper Midwest senior housing operator running assisted living and memory care in small-town Minnesota and Iowa. Closely comparable single-campus model in similar demographics.
• Walker Methodist: Twin Cities-area senior living provider offering assisted living and memory care across multiple Minnesota campuses. Comparable clinical-care model with nursing oversight and structured programming.
• Knute Nelson: Minnesota senior care organization operating assisted living, memory care, and therapy services in smaller communities. Directly comparable business model combining housing, personal care, and on-site therapy.
• Ecumen: Minnesota-based nonprofit senior living operator running multiple assisted living and memory care communities across the state, including rural markets. Closest geographic and product-line comparable to Pelican Landing.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator offering assisted living and memory care nationwide, including Minnesota. Sets competitive benchmarks for programming, pricing, and scale, but serves a much broader footprint.
• Good Samaritan Society: Large nonprofit providing senior living, assisted living, and memory care across multiple states including Minnesota. Overlaps with Pelican Landing on service mix and rural Midwestern footprint.
• Atria Senior Living: National assisted living and memory care provider with multiple Minnesota communities. Comparable product offering, but with corporate-scale marketing and operations resources.
• Sunrise Senior Living: National senior living operator widely recognized for its specialized memory care programming (Reminiscence neighborhoods). Comparable care model with deeper investment in dementia-specific design and programming.

Regional players

• Edgewood Vista Senior Living: Senior living operator with communities across Minnesota, North Dakota, and surrounding states. Comparable small-market assisted living and memory care focus in similar geographies.
• Senior Star Living: Midwest-based senior living provider offering assisted living and memory care in smaller metropolitan and suburban markets. Operates at a similar size band as a single Pelican Landing campus but across multiple sites.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pelicanlandingmn
• LinkedInlinkedin.com/company/pelican-landing-mn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pelican Landing