Pelican Landing
- Company typePrivate
- Founded2019
- HeadquartersDetroit Lakes, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Pelican Landing does
Pelican Landing is a privately held assisted living and memory care community located at 1325 Pelican Lane in Detroit Lakes, Minnesota, serving adults aged 55 and older. The company operates a single physical community offering two core service lines: Assisted Living, which provides personalized care in private apartments with services adjusted as needs evolve under a Clinical Nursing Supervisor, and Woodland Memory Care, a secure neighborhood providing 24-hour nursing supervision for residents with Alzheimer's and other forms of dementia. Supporting programs include the Meaningful Days Program for dementia residents, on-site therapy services through a Progressive Care Therapy partnership, and the Functionally Fit group fitness program offered five days per week. The community is managed by Progressive Care (PCM), a senior living management company based in Grand Rapids, MN, which provides corporate oversight and coordinates care across its portfolio.
The business model is primarily subscription-based recurring revenue through monthly residency fees for assisted living and memory care units, with three RN-assessed service level care packages available in memory care. Pelican Landing accepts private pay, long-term care insurance, and the Minnesota Elderly Waiver (government assistance program) after a private pay spenddown period. Ancillary revenue is generated through public-access fitness classes at $7 per session or $60 for a 10-class punch card. The go-to-market approach is sales-led with a regional distribution focus, relying on in-person community tours, prospective resident inquiry forms, healthcare provider referrals, community events, and a Facebook presence to attract residents and their families.
The technology stack is standard for the senior living sector, comprising emergency response systems, cable TV, and WiFi. There is no proprietary technology platform, no AI/ML capabilities, no patents, and no app. The company's competitive positioning rests on its clinical staffing model (RN Care Managers, LPNs, certified therapists), its specialized memory care programming, and local brand recognition through regional awards including Best-of-the-Lakes 2024 and Best Assisted Living in Detroit Lakes from Assisted Living Magazine. The addressable market is regional, serving the Detroit Lakes area and surrounding Minnesota communities, with a single-site operational footprint that limits scalability absent further expansion.
Pelican Landing firmographics
Firmographics- Name
- Pelican Landing
- Legal name
- Pelican Landing
- Website
- https://pelicanlandingmn.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Pelican Landing industry classification
Industry- Product category
- Senior Living / Assisted Living
- NAICS
- Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- General Assisted Living Facilities (HLADABAA)
- akta.pro secondary industries
- Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Standalone Memory Care Communities (Purpose-Built) (HLADACAA), Memory Care Units within Assisted Living Communities (HLADACAB)
Keywords
Where Pelican Landing is headquartered
LocationHeadquarters
- HQ city
- Detroit Lakes
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Pelican Landing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Assisted Living Residency: Monthly residency fees for apartment living with supportive services. Services can be added as resident needs increase. Care is adjusted as needs evolve under Clinical Nursing Supervisor guidance.
- Memory Care Services: Monthly fees for 24-hour supervised memory care in dedicated neighborhood. Three RN-Assessed Service Level Care Packages available covering dressing, grooming, bathing, medication management, and other support services.
- Therapy and Fitness Classes: Public access to Functionally Fit fitness classes at $7 per session or $60 for 10-class punch card. Progressive Care Therapy provides on-site therapy services.
- Government Assistance Programs: Accepts Elderly Waiver (government assistance) after private pay spenddown, and long-term care insurance payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Functionally Fit Public Classes |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Pelican Landing product offering
Product offeringCore offering
Pelican Landing is a single-location assisted living and memory care community in Detroit Lakes, MN, serving adults 55 and older. It offers private apartment assisted living with clinical nursing oversight, a secure Woodland Memory Care neighborhood with 24/7 supervision, on-site therapy and group fitness programs (including the Functionally Fit program), and the Meaningful Days dementia program. Care is coordinated with residents' physicians, pharmacies, and therapy providers under Progressive Care management.
Product overview
Pelican Landing is an assisted living and memory care community that operates as a single unified service offering with multiple interconnected care options. The core products include Assisted Living for adults 55+ who need help with daily activities, and Woodland Memory Care providing 24/7 supervised care for dementia patients. Supporting programs include Therapy and Fitness (with the Functionally Fit component), and the Meaningful Days Program for memory care residents. The community offers various floor plans across both Assisted Living and Memory Care units to accommodate different needs and preferences.
Differentiator
Problem solved
Functional benefit
Brands
- Woodland Memory Care: Dedicated memory care neighborhood offering 24/7 compassionate care for individuals with Alzheimer's and other forms of dementia in a secure and structured environment.
Products and services
- Assisted Living Personalized assisted living care in private apartments for adults 55 and older who need help with daily activities. Supportive services are added as needs increase and are adjusted as needs evolve under the guidance of a Clinical Nursing Supervisor, with care coordinated alongside residents' physicians, pharmacies, and therapy providers.
- Woodland Memory Care A secure memory care neighborhood offering 24/7 compassionate care for individuals with Alzheimer's and other forms of dementia. Includes one-room suites with kitchenette, closet, and bathroom, plus dedicated dining and common areas, with care delivered by an MC RN Care Manager and structured programming such as the Meaningful Days program.
- Therapy and Fitness Programs On-site fitness center, group fitness classes, and rehabilitation therapy services (physical and occupational therapy) for residents to help maintain independence and safety during daily tasks. Therapy services are delivered by Progressive Care Therapy staff including a DPT and an OTD/OTR/L Health and Wellness Director.
- Meaningful Days Program A memory care support program within Woodland Memory Care that customizes residents' daily routines through therapeutic activities designed to be meaningful, purposeful, and promote a healthy balance of life skills and wellness dimensions for individuals with Alzheimer's and other forms of dementia.
- Functionally Fit Fitness Classes Group fitness classes offered 5 days per week focused on overall well-being, improving strength, reducing fall risk, improving balance, and increasing independence. Open to residents and the public (priced at $7 per class or $60 for a 10-class punch card), held Monday, Wednesday, Friday 9–9:45am and Tuesday, Thursday 11–11:30am.
Quantifiable outcome
- Improved quality of life through personalized care and 24/7 support for dementia residents
Companies that use Pelican Landing
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Pelican Landing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pelican Landing partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Progressive CarecoreProgressive Care (PCM) is the parent/management company that operates Pelican Landing. They provide corporate oversight, privacy policies, and coordinate care across their senior living communities. The community is proudly managed by Progressive Care.
- Progressive Care TherapycoreOn-site therapy services partnership bringing physical therapy, occupational therapy, and wellness programs directly to residents. Therapists including Trisa Hutchinson (Health & Wellness Director, OTD, OTR/L) and Madison Bowers (DPT) provide care at the community.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Pelican Landing competitors and assessment
Company assessmentDirect peers
- Vista Prairie Communities: Upper Midwest senior housing operator running assisted living and memory care in small-town Minnesota and Iowa. Closely comparable single-campus model in similar demographics.
- Walker Methodist: Twin Cities-area senior living provider offering assisted living and memory care across multiple Minnesota campuses. Comparable clinical-care model with nursing oversight and structured programming.
- Knute Nelson: Minnesota senior care organization operating assisted living, memory care, and therapy services in smaller communities. Directly comparable business model combining housing, personal care, and on-site therapy.
- Ecumen: Minnesota-based nonprofit senior living operator running multiple assisted living and memory care communities across the state, including rural markets. Closest geographic and product-line comparable to Pelican Landing.
Broad incumbents
- Brookdale Senior Living: Largest U.S. senior living operator offering assisted living and memory care nationwide, including Minnesota. Sets competitive benchmarks for programming, pricing, and scale, but serves a much broader footprint.
- Good Samaritan Society: Large nonprofit providing senior living, assisted living, and memory care across multiple states including Minnesota. Overlaps with Pelican Landing on service mix and rural Midwestern footprint.
- Atria Senior Living: National assisted living and memory care provider with multiple Minnesota communities. Comparable product offering, but with corporate-scale marketing and operations resources.
- Sunrise Senior Living: National senior living operator widely recognized for its specialized memory care programming (Reminiscence neighborhoods). Comparable care model with deeper investment in dementia-specific design and programming.
Regional players
- Edgewood Vista Senior Living: Senior living operator with communities across Minnesota, North Dakota, and surrounding states. Comparable small-market assisted living and memory care focus in similar geographies.
- Senior Star Living: Midwest-based senior living provider offering assisted living and memory care in smaller metropolitan and suburban markets. Operates at a similar size band as a single Pelican Landing campus but across multiple sites.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pelican Landing social profiles
Digital presencePelican Landing compliance and trust
Trust signalCompliance1 record
Pelican Landing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pelican Landing leadership team
Management profileNumber of profiles
Profiles12 records
Pelican Landing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pelican Landing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pelican Landing
What does Pelican Landing do?
Pelican Landing is a single-location assisted living and memory care community in Detroit Lakes, MN, serving adults 55 and older. It offers private apartment assisted living with clinical nursing oversight, a secure Woodland Memory Care neighborhood with 24/7 supervision, on-site therapy and group fitness programs (including the Functionally Fit program), and the Meaningful Days dementia program. Care is coordinated with residents' physicians, pharmacies, and therapy providers under Progressive Care management.
Is Pelican Landing a public or private company?
Pelican Landing is a private company. It is classified as corporate owned and is currently operating.
When was Pelican Landing founded?
Pelican Landing was founded in 2019. It employs 51 to 100 people.
Where is Pelican Landing based?
Pelican Landing is headquartered in Detroit Lakes, United States, in the North America region.
How does Pelican Landing make money?
Four revenue lines are on record. Assisted Living Residency is the primary driver. The others are memory Care Services, therapy and Fitness Classes and government Assistance Programs.
Who are Pelican Landing's main competitors?
Direct peers on record are Vista Prairie Communities, Walker Methodist, Knute Nelson and Ecumen. Broad incumbents are Brookdale Senior Living, Good Samaritan Society, Atria Senior Living and Sunrise Senior Living. Regional players are Edgewood Vista Senior Living and Senior Star Living.
Does Pelican Landing have an API?
No public API is recorded for Pelican Landing.
What industry is Pelican Landing in?
Pelican Landing's product category is Senior Living / Assisted Living. Its primary akta.pro industry code is HLADABAA, General Assisted Living Facilities, with a secondary code of HLADABAG, Large Campus / Multi-Building Assisted Living Communities. Its NAICS code is 623312 and its SIC code is 8050.