Dokodemo

What Dokodemo does

Dokodemo (株式会社DOKODEMO) is a privately held Japanese company founded in October 2021 by Representative Director Haati Lien (ハーティリエン), headquartered in Nerima-ku, Tokyo with registered capital of ¥3,000,000. The company operates as a self-described bridge between Japan and Vietnam, running three distinct businesses from a single corporate base: NANA HOUSE vacation rental properties located in Sakaecho, Ekoda, and Nerima (distributed via Airbnb, Booking.com, and Tokyo Travel); a health food and cosmetics export business selling medically-vetted Japanese products primarily to Vietnamese and other overseas markets; and TOKUMA, a self-serve web-based matching platform (tokutei-gino.com) for Japan's Specified Skilled Worker (特定技能) visa program that connects Japanese employers with Vietnamese workers and provides access to visa support companies. The company also maintains a January 2022 medical partnership with Bell Beauty Clinic in Shibuya, Tokyo for regenerative and aesthetic medical services.

The underlying technology stack is modest and conventional: a corporate marketing and lead-capture website (dokodemo-j.co.jp), a self-serve job posting and matching platform for TOKUMA with mobile-responsive listings, and integration with third-party consumer rental marketplaces. No proprietary AI, APIs, SDKs, or patents are disclosed. Revenue is generated through three transaction- and advertising-based streams: nightly and monthly accommodation bookings on the NANA HOUSE side, product sales and trade intermediary fees on the health product export side, and advertising/consulting services tied to the TOKUMA matching platform (where core job postings are free under a freemium model). The go-to-market combines product-led self-serve (TOKUMA, NANA HOUSE listings), direct-to-consumer distribution via third-party marketplaces, and direct sales-led inquiry handling (phone and email) with a stated 2-business-day response commitment.

The company is founder-owned with no external investors, no subsidiaries, no reported headcount beyond the representative director, and no disclosed revenue. Customer segments span individual international tourists, overseas (predominantly Vietnamese) consumers of Japanese health products, Japanese SMB employers hiring foreign workers, and Vietnamese workers seeking employment in Japan. Strategic positioning rests on bilingual Japan-Vietnam execution capability and the niche, policy-driven nature of the Specified Skilled Worker labor market, rather than on proprietary technology or scale economies.

Name

Dokodemo

Legal name

株式会社DOKODEMO

Website

https://dokodemo-j.co.jp

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Dokodemo is a Tokyo-based private company founded in October 2021 that operates as a Japan-Vietnam bridge across three businesses: NANA HOUSE vacation rentals, health food and cosmetics exports to Vietnam, and the TOKUMA Specified Skilled Worker matching platform.

Ownership category

akta.pro rank

Product category

Cross-Border Japan-Vietnam Business Services

akta.pro primary industry

Global Contractor Engagement & Cross-Border Payments (BPACAGAI)

akta.pro secondary industry

Immigration Outsourcing & Managed Services (BPO/RPO for Immigration) (THACAKAM)

Keywords

• Vacation rental services
• Health food exports
• Skilled worker matching
• Japan-Vietnam trade
• Business support services

Headquarters

HQ city

Toshima

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Vacation Rental Operations (NANA HOUSE): Operating vacation rental properties in Tokyo, generating revenue through nightly and monthly accommodation bookings via Airbnb, Booking.com, and Tokyo Travel platforms.
2. Health Food and Cosmetics Export/Import Sales: Import and export of high-quality Japanese health foods and cosmetics to overseas markets, primarily Vietnam. Revenue generated through product sales and trade intermediary services.
3. TOKUMA Business Matching and Advertising Services: TOKUMA platform provides business matching between Japanese employers and Specified Skilled Workers, and advertising/promotion agency services for Japan-Vietnam business relations. The platform itself is free for job postings, generating revenue through associated advertising and consulting services.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels3 records

Core offering

Dokodemo operates three distinct business lines bridging Japan and Vietnam: (1) NANA HOUSE vacation rental operations in Tokyo listed on Airbnb, Booking.com, and Tokyo Travel; (2) export and sale of medically vetted Japanese health foods and cosmetics to overseas markets, primarily Vietnam; and (3) operation of TOKUMA, a free web-based matching platform connecting Japanese employers with Specified Skilled Worker (特定技能) candidates and support companies for visa procedures.

Product overview

Dokodemo operates a multi-service portfolio connecting Japan and Vietnam, consisting of three core business lines: (1) NANA HOUSE vacation rental properties in Tokyo, (2) health food and cosmetics export business to Vietnam and other overseas markets, and (3) TOKUMA specified skilled worker matching platform. Additionally, the company maintains a medical partnership with Belle Beauty Surgery Clinic for aesthetic services. The company serves as a bridge between Japan and Vietnam, providing trade, business support, and advertising services.

Differentiator

Problem solved

Functional benefit

Brands

• NANA HOUSE: Vacation rental facility operation providing comfortable accommodation experiences for tourists visiting Japan, located in Tokyo.
• TOKUMA

Products and services

• NANA HOUSE (NANA HOUSE Vacation Rental Operations) Vacation rental property management service operating properties in Tokyo (Sakaecho, Ekoda, and Nerima) that provides comfortable accommodation for international tourists and long-term visitors to Japan. Properties are listed on Airbnb, Booking.com, and Tokyo Travel.
• Health Food and Cosmetics Sales Business (健康食品・化粧品販売事業) Export business that sells high-quality Japanese health foods and cosmetics selected based on medical evidence and safety standards to overseas markets, primarily Vietnam. Dokodemo works with food and pharmaceutical manufacturers in Japan to source products focused on natural ingredients.
• TOKUMA (Specified Skilled Worker Matching Platform) Web-based matching platform at tokutei-gino.com that enables free job postings for Japanese companies seeking Specified Skilled Worker candidates, facilitates communication with applicants, and helps users connect with support companies for visa procedures. Mobile-responsive listings can be created in as little as 5 minutes without specialist knowledge.

Quantifiable outcome

• Response within 2 business days for all inquiries

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ベル美容外科クリニック (Bell Beauty Clinic)coreStrategic or Co-development Partner · 27 January 2022Dokodemo partnered with Bell Beauty Clinic (located at 渋谷区道玄坂1-18-3 プレミア道玄坂ビル4F, Shibuya, Tokyo) to support its Japan market operations. The clinic is co-represented by 株式会社エバー (Ever Co.) and offers regenerative medicine, skin care, cosmetic surgery, and aesthetic treatments. The partnership provides a medical support framework for Dokodemo's clients and staff in Japan, covering areas such as stem cell therapy, skin rejuvenation, GLP-1 dieting, and body contouring.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• GaijinPot: GaijinPot operates a bilingual jobs and housing platform serving foreigners living and working in Japan. Like TOKUMA, it targets foreigners seeking employment in Japan and provides employer-facing job listings, making it the closest direct peer in the foreign-worker matching space.

Broad incumbents

• Daijob: Daijob is a leading bilingual recruitment platform focused on English-Japanese professionals in Japan. While broader than TOKUMA's SSW niche, it competes for the same foreign-worker recruitment demand and offers similar employer job-posting functionality.
• Wantedly: Wantedly is a Japan-based recruitment and company-branding platform used by a wide range of employers, including those hiring foreign talent. It is a broad incumbent in the Japanese recruitment space and competes for employer-side recruitment spend that TOKUMA targets.
• Indeed Japan: Indeed is the largest global job search engine with a significant Japan presence. It serves as a broad incumbent competing for the same job-posting and recruitment advertising demand that TOKUMA addresses, though without TOKUMA's SSW specialization.
• BizReach: BizReach operates a Japan-focused recruitment and talent platform serving both regular and mid-career hiring. While positioned at a higher seniority tier, it competes for the same Japanese employer recruitment budgets and recruitment advertising inventory.
• Airbnb: Airbnb is the dominant global vacation rental platform on which NANA HOUSE properties are listed. As a broad incumbent in short-term accommodation, it sets the discovery, pricing, and trust framework that NANA HOUSE must compete within for Tokyo-bound travelers.
• Booking.com: Booking.com is a major global accommodation booking platform that also lists NANA HOUSE properties. As a broad incumbent, it competes for the same inbound Tokyo traveler demand and provides the comparison-shopping context against which NANA HOUSE must differentiate.
• DHC Corporation: DHC is a major Japanese manufacturer of health supplements and cosmetics with established cross-border distribution. As a broad incumbent in Japanese health/beauty exports, it competes for the same overseas (particularly Asian) consumer demand that Dokodemo's health food/cosmetics trade business targets.
• FANCL Corporation: FANCL is a leading Japanese health and cosmetics brand with international distribution. As a broad incumbent in medically-grounded Japanese health products, it competes for the same overseas consumer demand and brand-trust positioning that Dokodemo's export business relies upon.

Regional players

• Rakuten Travel: Rakuten Travel is a Japan-focused online travel agency with strong domestic travel demand and growing inbound tourism offerings. As a regional platform serving similar Tokyo accommodation demand, it represents an alternative discovery and booking channel competing with NANA HOUSE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dokodemo