Groupe Guisnel

What Groupe Guisnel does

Groupe Guisnel is a privately-held, family-owned French transportation, logistics, and vehicle-services group founded in 1957 in Pleugueneuc, Brittany, and headquartered in Dol-de-Bretagne. The company operates three integrated subsidiaries: Guisnel Distribution (furniture and kitchen transport, assembly, and installation for both B2B retailers/real-estate programs and B2C individuals, with coverage extending across France and selected European countries), Guisnel Location (rental of customized industrial vehicles — cranes, platforms, lifting arms, on-board forklifts, machine carriers, dumpers — to construction, public-works and industrial clients on short-, medium- and long-term contracts, with or without drivers), and Guisnel Services (in-house heavy-vehicle and hydraulic-equipment maintenance across a fleet of 1,000+ vehicles, including mobile technicians). Sub-brand TransporterMonMeuble.fr handles consumer-to-consumer furniture moves.

The group monetizes primarily through fee-for-service transport and installation work, subscription-style industrial vehicle rental, and project-based maintenance contracts; pricing is quoted per engagement rather than published. Its underlying technology stack comprises proprietary route-optimization software, a centralized route-creation center (established 2020) enabling direct home delivery nationwide, a real-time delivery tracking portal with proof-of-delivery capture, EDI integration with retailer order systems, and a renewed driving simulator with eye-tracking for eco-driving training. Operations are conducted entirely with 100% Guisnel-owned teams, vehicles and workshops, and four internal training schools have produced qualified drivers, crane operators, kitchen installers and mechanics for over 35 years.

Go-to-market is sales-led through a physical network of 7 Distribution agencies in France, 1 in Portugal, 8 Location branches, plus the self-service Accès Pro portal for professional clients and the TransporterMonMeuble.fr e-commerce site for consumers. Since the 2004 takeover by Yann Guisnel, the company has expanded internationally (Portugal, Belgium, services into 8+ European countries), launched B2C home delivery (2019), centralized national routing (2020), begun deploying 19-ton electric trucks (2023) and renewed its driving simulator (2024), positioning itself as a vertically integrated European specialist in furniture logistics.

Name

Groupe Guisnel

Legal name

Groupe Guisnel

Website

https://guisnel.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Groupe Guisnel is a family-owned French transportation group operating three subsidiaries — furniture and kitchen transport (Guisnel Distribution), industrial vehicle rental (Guisnel Location), and heavy-vehicle maintenance (Guisnel Services) — serving B2B retailers, construction clients, and B2C consumers across France and Europe with a fleet of 1,000+ vehicles.

Ownership category

akta.pro rank

Product category

Furniture Transportation & Logistics Services

SIC

Services-Equipment Rental & Leasing, Nec (7359), Transportation Services (4700), General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Equipment & Tool Leasing (Consumer) (FSAKANAF)

Keywords

• Furniture transport services
• Kitchen installation services
• Industrial vehicle rental
• Logistics and storage
• Heavy vehicle maintenance

Headquarters

HQ city

Dol-de-bretagne

HQ country

France

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Furniture and Kitchen Transport & Assembly: Core revenue stream involving pickup and delivery of furniture and kitchens for traders in France and Europe, transport for import/export to private individuals, furniture assembly, and kitchen/bathroom installation services
2. Industrial Vehicle Rental: Rental of specialized vehicles (crane, platform, lifting arm, on-board forklift, machine carrier, dumper) with or without driver. Short, medium, or long-term contracts flexible to client needs
3. Fleet Maintenance Services: Maintenance and repair services for heavy-duty vehicles and hydraulic equipment through in-house workshops and mobile technicians. Ensures safety and reliability of vehicle fleet
4. Logistics and Storage: Reception, storage, preparation and delivery services. Warehousing capabilities for furniture and goods
5. C2C Furniture Transport: Consumer-to-consumer furniture transport service through TransporterMonMeuble.fr platform

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Groupe Guisnel is a French transportation and logistics company specializing in furniture and kitchen transport, delivery, and installation for both B2B professionals and B2C individuals across Europe. The group operates three core divisions—Guisnel Distribution (furniture/kitchen transport and assembly), Guisnel Location (industrial vehicle rental with or without drivers), and Guisnel Services (heavy vehicle maintenance)—managing a fleet of over 1,000 specialized vehicles through in-house workshops and four internal training schools.

Product overview

Groupe Guisnel operates as a diversified transportation and logistics group comprising three core divisions: Guisnel Distribution (furniture/kitchen transport and installation), Guisnel Location (industrial vehicle rental with/without drivers), and Guisnel Services (heavy vehicle maintenance). The group also operates TransporterMonMeuble.fr for C2C furniture transport. The group leverages digitalization, route optimization, and AI technologies across its operations, serving both B2B and B2C customers across France and Europe with a fleet of over 1,000 vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• TransporterMonMeuble.fr: C to C furniture transport service for individual to individual furniture moving

Products and services

• Guisnel Distribution European leader in transport and assembly of furniture and kitchens, offering logistics, delivery to room of choice, furniture assembly, kitchen/bathroom installation, packaging removal, and real-time delivery tracking for professionals (traders, retailers) and private individuals across France and Europe.
• Guisnel Location Industrial vehicle rental service offering customized trucks equipped with cranes, platforms, lifting arms, on-board forklifts, machine carriers, and dumpers. Available with or without drivers under short, medium, or long-term contracts for construction, public works, and industrial needs.
• Guisnel Services Heavy-duty vehicle mechanics and maintenance services including regulatory compliance maintenance, preventive maintenance, troubleshooting, fleet maintenance, and hydraulic crane repairs. Operates in-house workshops and mobile technician teams managing a fleet of over 1,000 vehicles.
• TransporterMonMeuble.fr Consumer-to-consumer (C2C) furniture transport platform enabling individuals to arrange furniture transport between private parties for personal moves.

Quantifiable outcome

• Optimized kilometers traveled reducing carbon footprint
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Scale indicators6 records

Recent moves22 records

Expansion highlights5 records

Direct peers

• Geodis: French-headquartered global logistics and transport group (private, SNCF-owned). Comparable as a French transport and contract logistics operator serving B2B customers across Europe, with similar end-market exposure to construction, retail and industrial clients and a much larger network scale.
• Heppner: Privately-held French transport and logistics group with national agency network, multimodal capabilities and B2B focus. Directly comparable to Guisnel Distribution in serving French SMEs and large enterprises with road freight and logistics, including specialized handling needs.
• Fraikin: European leader in industrial and commercial vehicle rental headquartered in France. Closely comparable to Guisnel Location's industrial vehicle rental business (cranes, platforms, lifting equipment), with multi-country agency coverage and similar customer segments in construction and public works.
• Petit Forestier: France-based specialist in refrigerated and industrial truck rental with European footprint. Comparable to Guisnel Location for industrial vehicle and equipment rental, with similar flexible contract structures and overlap on customers needing specialized vehicles with or without drivers.
• Loxam: France-based European leader in equipment and vehicle rental serving construction, industry and public works. Comparable to Guisnel Location for industrial vehicle rental with operator options and similar B2B customer base across French agencies.

Broad incumbents

• DACHSER: German family-owned European logistics group with integrated road, warehouse and home delivery capabilities, including a 2-man-handling service line for bulky goods. Closest broad incumbent comparable to Guisnel Distribution for European furniture and bulky-item delivery to retailers and consumers.
• XPO Logistics: Large publicly-listed US/European transport and contract logistics group with significant European LTL and last-mile operations. Broad incumbent offering overlapping services with Guisnel Distribution for furniture and bulky goods delivery but at considerably larger scale and broader geographic coverage.
• DB Schenker: European-headquartered land transport, air and ocean logistics provider with strong road network across Germany, France and Western Europe. Comparable broad incumbent for European road freight and contract logistics serving B2B customers.
• Kuehne+Nagel: Global Swiss-headquartered freight forwarding and contract logistics provider with a large European road transport and contract logistics footprint. Operates in adjacent B2B furniture, retail and industrial verticals, making it a broad incumbent benchmark for European road capacity.

Regional players

• GLS (General Logistics Systems): European parcel and logistics network owned by Royal Mail/IDS, with strong French and pan-European coverage. Adjacent comparable for parcel and bulky goods delivery across European geographies served by Guisnel Distribution, though operating at a smaller-item scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@groupeguisnel2540
• Facebookfacebook.com/GroupeGuisnel
• LinkedInlinkedin.com/company/groupe-guisnel
• Instagraminstagram.com/guisnelgroupe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Guisnel