Teaching Tolerance

What Teaching Tolerance does

Teaching Tolerance, now operating as Learning for Justice, is an educational program of the Southern Poverty Law Center (SPLC), a 501(c)(3) civil rights nonprofit headquartered in Montgomery, Alabama. The program was established in 1991 to reduce prejudice and improve intergroup relations in school settings and was rebranded as Learning for Justice in 2021 to reflect an expanded mission covering anti-bias education, civil rights history, and democracy education.

The program delivers a free digital content platform targeting K-12 educators, students, families, and school districts. Its product portfolio includes the Learning Center hub, the Teaching Hard History podcast series, the Ella Baker Conversation Series, Film and Dialogue toolkits, Frameworks pedagogical guides, a quarterly magazine, Story Corner, One World Posters, Youth Learning for Justice, and topic-specific initiatives such as Education Justice, Resisting Hate in Education, and the Democracy for the 21st Century initiative. Distribution is exclusively free and digital, via the splcenter.org/learning-for-justice website, email newsletter, major podcast platforms, and social media channels (Facebook, Instagram, YouTube, TikTok).

The business model is non-commercial: Teaching Tolerance generates no revenue and offers all materials at no cost. The program is funded through charitable donations to SPLC and operates as an internal division rather than an independent legal entity. No funding rounds, M&A activity, partnerships, patents, certifications, or named customers are disclosed in the source data.

Name

Teaching Tolerance

Legal name

Southern Poverty Law Center

Website

https://tolerance.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Short description

Teaching Tolerance (now Learning for Justice) is a free educational program of the Southern Poverty Law Center that provides digital curricula, podcasts, and toolkits on civil rights, anti-bias, and democracy education to K-12 educators, students, families, and school districts.

Ownership category

akta.pro rank

Product category

K-12 Social Justice Education Resources

NAICS

Educational Services (611), Educational Support Services (611710), Educational Support Services (61171), Elementary and Secondary Schools (61111)

SIC

Services-Educational Services (8200), Miscellaneous Publishing (2741)

akta.pro primary industry

Physical Education & Health Instruction (EDAJAFAL)

akta.pro secondary industries

Inclusion Facilitation & Classroom Accommodation/Modification Support (EDAKABAD), Special Education (SPED) & Inclusive Curriculum Materials (EDAGAAAE), Equity, Inclusion & Civil Rights Reporting (Disparities, Access, Outcomes) (EDADAIAH), Special Needs & Inclusive Learning Trade (Dyslexia, ADHD, ASD Supports) (EDAGAIAL)

Keywords

• Anti-bias education
• Civil rights curriculum
• Social justice learning
• Diversity education resources
• Classroom equity resources

Headquarters

HQ city

Montgomery

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Nonprofit Educational Services: Teaching Tolerance is a program of the Southern Poverty Law Center, a 501(c)(3) nonprofit organization. As an educational nonprofit, the program does not generate revenue but is funded through charitable donations to the SPLC. All resources are provided free of charge to educators, schools, and communities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Teaching Tolerance (now Learning for Justice) is an educational program of the Southern Poverty Law Center that develops and distributes free digital resources for K-12 educators, students, and families. Its offerings include curriculum frameworks, podcast series (Teaching Hard History), film and dialogue toolkits, downloadable poster sets, classroom frameworks, and themed learning series covering civil rights history, anti-bias education, and democracy. All materials are provided at no cost as part of the SPLC's nonprofit civil rights mission.

Product overview

Learning for Justice (formerly Teaching Tolerance) is a free educational resource platform offering a comprehensive suite of programs and materials for educators to teach social justice, civil rights history, and democracy education. The portfolio includes core learning programs such as the Learning Center hub, Democracy for the 21st Century, Teaching Hard History Podcast Series, Youth Learning for Justice, and the Ella Baker Conversation Series. Additional offerings include Film and Dialogue resources, the Magazine publication, Frameworks teaching guides, Story Corner for younger audiences, One World Posters, and specialized toolkits like the Day of Action Toolkit and Reconstruction discussion resources. All materials are provided free of charge to educators.

Differentiator

Problem solved

Functional benefit

Products and services

• Learning Center

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Common Sense Education: The education arm of Common Sense Media providing digital citizenship, SEL, and social justice resources to schools. Comparable in providing free K-12 curriculum and professional development, but broader in scope covering media literacy, technology, and SEL beyond civil rights education.
• PBS Education: The educational division of PBS providing free curriculum-aligned videos, lesson plans, and resources for K-12 classrooms. Comparable in providing free multimedia educational content to teachers nationwide, but with significantly broader scope and substantially larger production and distribution scale.
• ASCD (Association for Supervision and Curriculum Development): A nonprofit education association providing professional development, publications, and resources for educators on curriculum and instruction broadly. Comparable in producing educational content and serving K-12 educators, but with a much broader scope beyond social justice topics.

Direct peers

• Rethinking Schools: A nonprofit publisher of social justice educational materials including books, magazines, and curriculum for K-12 educators. Comparable in producing free and paid teaching resources focused on equity, civil rights, and progressive education reform.
• Zinn Education Project: A nonprofit initiative promoting people's history and teaching outside the textbook for K-12 educators. Closely comparable in providing free civil rights and social justice curriculum with similar classroom materials, lessons, and educator community.
• ADL Education (Anti-Defamation League): The education division of ADL delivers anti-bias, bullying prevention, and Holocaust education curriculum to K-12 schools. Directly competes in the same space of anti-bias and civil rights education with similar free resources, professional development, and educator training programs.
• Facing History and Ourselves: A nonprofit providing educational resources and professional development focused on racism, antisemitism, and civic education. Directly comparable to Teaching Tolerance/Learning for Justice in mission, content type, and K-12 educator audience, with overlapping podcast, magazine, and curriculum offerings.
• Teaching for Change: A nonprofit providing social justice teaching materials and professional development for K-12 educators. Directly comparable in mission and target audience, focusing on equity, civil rights history, and building inclusive classroom communities.

Emerging players

• Learning for Love Project: An emerging nonprofit providing LGBTQ+ inclusive education resources and curriculum for K-12 schools. Tangentially comparable in the broader equity and inclusion education space, with similar free resource model and K-12 educator audience.

Others

• Southern Poverty Law Center (parent): The parent organization of Teaching Tolerance/Learning for Justice, providing broader civil rights advocacy and legal services. Relevant as the operating entity and funding source, though focused on legal advocacy rather than direct educational content delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SPLCenter
• Facebookfacebook.com/SPLCenter
• Instagraminstagram.com/splcenter
• TikToktiktok.com/@splcenter1971
• Xx.com/tolerance_org
• LinkedInlinkedin.com/company/teaching-tolerance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teaching Tolerance