Rea & Associates

What Rea & Associates does

Rea & Associates LLP is a privately held, full-service CPA firm headquartered at 1937 Coffee Rd, Modesto, California, founded in 1988 as R. Lewis-W. Rea & Company by Bob Lewis and Walter Rea and reorganized under its current name in 2004 when Timothy D. Taylor became partner. The firm operates with a seven-person team (two partners plus administrative and technical staff) and provides integrated tax, bookkeeping, payroll, and advisory services to small businesses, individuals and families, and agricultural operations in California's Central Valley, with additional clients across multiple U.S. states and several foreign countries.

The firm's service portfolio spans individual and business tax planning and preparation, full-service bookkeeping and payroll processing, CFO-level business management advisory, retirement plan selection, entity-type analysis and business formation, and audit protection/IRS representation. Service delivery is organized around tiered Accounting Support packages (Basic, Standard, Complete). Underlying technology consists entirely of third-party platforms: Intuit QuickBooks (the firm employs QuickBooks Certified ProAdvisors), the NetClient CS secure client portal for 24/7 document and record access, Microsoft Teams for virtual client meetings, and Thomson Reuters tax research tools, with a practically paperless workflow and a high-tech media conference room supporting client training and planning sessions. There are no proprietary software products, APIs, or AI/ML capabilities disclosed; the CountingWorks PRO platform powers the firm's web presence and client portal infrastructure.

The revenue model is professional services fee-based, with engagements spanning seasonal tax work and recurring monthly/annual bookkeeping, payroll, and advisory retainers. Pricing is not publicly disclosed and is customized by engagement scope, with multi-year recurring contracts underpinning a stable base of small business and individual clients. There is no self-serve, product-led, or marketplace distribution channel; services are delivered directly by partners and staff through scheduled appointments (in-office or via Microsoft Teams), with the client portal supporting document exchange. Acquisition of clients occurs primarily through referrals, content marketing (active blog, eBooks, annual Tax Guides 2021-2026, social media presence across Facebook, LinkedIn, Instagram, Pinterest, and Yelp), and the firm's long-standing community reputation in the Central Valley.

Name

Rea & Associates

Legal name

Rea & Associates LLP

Website

https://reaassociates.co

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Rea & Associates LLP is a Modesto, California-based CPA firm providing tax, bookkeeping, payroll, and advisory services to small businesses, individuals, and agricultural clients in California's Central Valley and beyond.

Ownership category

akta.pro rank

Headquarters

HQ city

Modesto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tax Preparation and Planning Services: Year-round tax planning and return preparation for individuals, small businesses, partnerships, and estates. Services include individual tax, business tax, audit protection, and strategic tax planning. Delivered as ongoing professional services with recurring client engagements.
2. Bookkeeping Services: Full-service bookkeeping including daily transaction classification, expense tracking, payroll processing, bill payment, invoicing, and financial reporting. Offered at Basic, Standard, and Complete tiers. Generates recurring revenue through ongoing client engagements.
3. Payroll Processing Services: Complete payroll processing including scheduled payrolls, employee setup, salary changes, payroll filings, W-2 preparation, federal and state payroll tax deposits, and quarterly/annual payroll tax returns. Options include paper checks, electronic direct deposit, and employer self-service portal access. Recurring revenue per payroll cycle.
4. Business Management and Advisory Services: CFO-level financial guidance including budgeting, revenue analysis, expense analysis, payroll analysis, COGS analysis, cash flow analysis, and tax planning. Offered as regular meetings and ongoing advisory engagements.
5. Retirement Planning Services: Assistance with identifying, reviewing, and selecting the right retirement plan for small businesses and their employees.
6. Accounting System Setup and Optimization: Setup, cleanup, and optimization of client accounting systems to support maximum operational efficiency and real-time data access.
7. Entity Type Analysis and Business Formation: Advisory services helping clients select the right business entity structure (sole proprietorship, partnership, corporation, LLC) with tax and liability implications analysis, including federal and state form preparation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Rea & Associates is a CPA firm delivering tax preparation and planning, outsourced bookkeeping, payroll processing, and CFO-level business advisory services. The firm serves small businesses, individuals, families, and agricultural clients in California's Central Valley and beyond. Services are delivered directly by partners and staff through scheduled appointments, supported by a NetClient CS secure portal and QuickBooks Certified ProAdvisor expertise.

Product overview

Rea & Associates is a CPA firm offering a unified suite of accounting and financial services rather than a modular software platform. The core offerings include Tax Services (individual, business, audit protection), Bookkeeping, and Payroll as foundational services. These are complemented by Business Foundation Services (entity type analysis, accounting system setup, retirement planning), Business Management Services (CFO-level advisory), and QuickBooks Services (consulting by certified ProAdvisors). The firm also provides a Refund Tracker digital tool for clients. Services are delivered through secure online portals with tiered Accounting Support packages (Basic, Standard, Complete) for outsourced accounting needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Tax Services

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Intuit QuickBookscoreTechnology or IntegrationQuickBooks is prominently featured as a key technology partner. The firm employs QuickBooks Certified ProAdvisors, offers dedicated QuickBooks consulting services (setup, training, support, tune-up), and provides QuickBooks Online access through its Client Center. The firm also offers discounts on QuickBooks purchases (up to 20% off). This is a core part of the firm's service offering.
• NetClient CS (by Thomson Reuters / CountingWorks)coreTechnology or IntegrationNetClient CS is the firm's client portal platform providing secure 24/7 access to client records, documents, and reports. It is a core technology infrastructure for the firm's client service delivery and document management workflow. Operated by CountingWorks PRO as the underlying technology platform.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Bench: Tech-enabled outsourced bookkeeping service for small businesses, offering monthly financial statements, payroll integrations, and a dedicated team — directly competing with Rea & Associates' recurring bookkeeping and advisory offering for SMB clients.
• Pilot: Outsourced bookkeeping, tax, and CFO services primarily for startups and small businesses with dedicated bookkeepers and software tools — directly comparable to Rea & Associates' tiered bookkeeping and Business Management advisory services.
• Intuit QuickBooks Live: Bookkeeping and tax service staffed by QuickBooks-certified experts offered directly through Intuit — competes for the same QuickBooks-driven outsourced bookkeeping segment that Rea & Associates serves as Certified ProAdvisors.

Emerging players

• Botkeeper: AI-assisted bookkeeping service combining automation with human accountants for SMBs — competes for the same outsourced bookkeeping clients as Rea & Associates but with a heavier technology-led delivery model.
• TurboTax Live: Intuit's on-demand CPA/enrolled-agent assisted tax preparation product — competes for individual and small business tax clients who might otherwise use Rea & Associates, but with an on-demand rather than relationship-based delivery model.

Broad incumbents

• H&R Block: National tax preparation chain serving individual and small business clients with both DIY software and in-person CPA-led services — broadly comparable on individual/SMB tax services, but at much larger scale and with a less personalized relationship model.
• Wipfli LLP: Top-20 U.S. accounting firm providing tax, audit, advisory, and outsourced accounting to mid-market and SMB clients — broadly comparable to Rea & Associates on tax and outsourced bookkeeping services but operating across many U.S. offices.
• BDO USA: Major U.S. accounting and advisory firm serving SMB, private middle-market, and large clients with tax, audit, and consulting services — overlaps with Rea & Associates' tax and advisory services but at national scale and broader capability set.
• CliftonLarsonAllen (CLA): Top-10 U.S. accounting firm providing tax, audit, advisory, and wealth management to mid-market and SMB clients — comparable service breadth to Rea & Associates' full-service CPA offering but serving clients across multiple regions at significantly larger scale.
• Jackson Hewitt: National retail tax preparation franchise serving individuals and small businesses — competes with Rea & Associates on individual tax preparation and basic small business returns but lacks the deeper advisory and bookkeeping relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/ReaAssociates
• Facebookfacebook.com/reaassociates
• LinkedInlinkedin.com/company/rea-&-associates-llp/about
• Instagraminstagram.com/reaassociatesmodesto
• Pinterestpinterest.com/reaassociatesmodesto

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rea & Associates