Baan Twente

What Baan Twente does

Baan Twente B.V. is a privately held, multi-brand automotive dealership group headquartered in Enschede and operating across the Twente region in the eastern Netherlands, with showrooms and service facilities in Hengelo, Rijssen, and Oldenzaal. The company is an authorized dealer for six passenger car and commercial vehicle brands — Mercedes-Benz (passenger cars, vans, and trucks), Ford (including the FordStore format), Smart (electric urban vehicles), Fuso (electric trucks such as the eCanter), Voyah (Chinese luxury EVs), and Dongfeng (Chinese EVs) — and also operates a Mercedes-Benz certified damage repair center (Erkend Schadeherstel). Baan Twente markets itself as a "mobility center" rather than a pure transactional dealer, bundling sales with service, parts, private and business leasing, vehicle financing, insurance, certified damage repair, mobile service, and a recently launched consulting offering called Mobility++ that helps corporate customers electrify their fleets and install charging infrastructure.

The core revenue mechanics combine transactional vehicle sales (new and used) with higher-margin recurring or repeat-customer streams including workshop service, parts, leasing origination fees, insurance commissions, and fleet management contracts. The customer base is split between individual consumers (B2C) and business/fleet customers (B2B), with named enterprise relationships including Brookhuis Groep (25 eVito Tourers plus 15 charging stations), Vennegoor Installatie (eCitan fleet), and Huuskes (Fuso eCanter with refrigeration unit). Sales are conducted through physical showrooms, online inventory browsing, and scheduled test drives, supported by brand-specific marketing on Facebook, Instagram, LinkedIn, and email newsletters. The company's technology stack is essentially OEM-supplied (e.g., Mercedes Me Charge, FordPass Pro, Ford Telematics) rather than proprietary; Baan Twente's "technology" is the integrated service platform and the Mobility++ fleet-electrification advisory layer rather than in-house software or AI. Note: firmographic data lists a founding year of 1966 while a separate company-history source indicates that Jan Tijhuis joined in 1981 and that formal Mercedes-Benz dealership operations began around that time; the company itself references "60 years in business" as of 2024.

Name

Baan Twente

Legal name

Baan Twente B.V.

Website

https://baantwente.nl

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Baan Twente is a privately held multi-brand automotive dealership group in the Dutch Twente region, retailing Mercedes-Benz, Ford, Smart, Fuso, Voyah, and Dongfeng passenger cars, vans, and trucks, and providing leasing, service, repair, and fleet-electrification services to both individual consumers and business fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Enschede

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sales of new and used vehicles across multiple brands including Mercedes-Benz, Ford, Smart, Fuso, Voyah, and Dongfeng. Both passenger cars and commercial vehicles (vans, trucks) are sold.
2. Service and Maintenance: Vehicle maintenance, repairs, and APK (vehicle inspection) services for all supported brands. Includes scheduled maintenance, repairs, and parts replacement.
3. Parts Sales: Sales of original vehicle parts and accessories for Mercedes-Benz, Ford, and other brands.
4. Leasing Services: Business (zakelijk) and private (privé) lease options for vehicles. Includes operational and financial leasing arrangements.
5. Financing: Vehicle financing solutions including installment payments, Ford Options, and other financial products.
6. Insurance: Vehicle insurance products offered in partnership with insurance providers for Mercedes-Benz, Ford, Smart, Fuso, Voyah, and other brands.
7. Damage Repair: Accident damage repair services for Mercedes-Benz and Ford vehicles. Certified damage repair with Mercedes-Benz recognition.
8. Mobility++ Services: New initiative offering sustainable mobility solutions, carsharing, and fleet electrification consulting to help businesses transition to electric vehicles.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Baan Twente is a multi-brand automotive dealership group operating showrooms and service centers in the Twente region of the Netherlands. It sells new and used passenger cars, vans, and trucks across six brands (Mercedes-Benz, Ford, Smart, Fuso, Voyah, Dongfeng) and delivers a full mobility ecosystem including maintenance, repair, certified damage repair, business and private leasing, financing, insurance, and fleet electrification consulting via its Mobility++ initiative.

Product overview

Baan Twente operates as a mobility center offering vehicles across six brands (Mercedes-Benz, Ford, Smart, Fuso, Voyah, Dongfeng) plus comprehensive mobility services. The core product portfolio consists of passenger cars, commercial vans, and trucks from these manufacturers. Services are delivered through a platform-plus-modules model where vehicle sales represent the primary offering, supported by integrated services including business and private leasing, financing, insurance, and certified maintenance/repair. Additional offerings include Mobility++ for sustainable mobility solutions, Mercedes Me Charge for EV charging, FordPass Pro and Ford Telematics for fleet connectivity, and damage repair services.

Differentiator

Problem solved

Functional benefit

Brands

• Mobility++: A new initiative from Baan Twente offering all means, knowledge and support to organize mobility in a new way. Through Mobility++, customers can make their mobility sustainable, save costs and work more flexibly.

Products and services

• Mercedes-Benz Vehicles
• Ford Vehicles
• Smart Electric Vehicles
• Fuso Trucks
• Voyah Electric Vehicles
• Dongfeng Electric Vehicles
• Mobility++
• Business and Private Leasing
• Vehicle Financing
• Vehicle Insurance
• Certified Damage Repair (Schadeherstel)
• Vehicle Maintenance and Service
• Original Parts and Accessories
• Mercedes-Benz Mobile Service

Quantifiable outcome

• 5 consecutive years as Best Van ProCenter of Netherlands
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Partnerships

Six partnerships are on record, tiered core.

• Mercedes-BenzcoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer for Mercedes-Benz passenger cars, vans, and trucks. Provides sales, service, maintenance, and parts for Mercedes-Benz vehicles. Operates certified Mercedes-Benz damage repair center and Van ProCenter.
• FordcoreChannel Partner/ Reseller/ DistributorOfficial Ford dealer for passenger cars and commercial vehicles (FordStore). Provides sales, service, maintenance, and parts for Ford vehicles.
• SmartcoreChannel Partner/ Reseller/ DistributorAuthorized Smart dealer offering electric urban mobility vehicles including smart #1, #3, and #5 models.
• Fuso (Mitsubishi Fuso Truck and Bus Corporation)coreChannel Partner/ Reseller/ DistributorAuthorized Fuso dealer for trucks and buses including the eCanter electric truck. Provides sales and service for Fuso commercial vehicles.
• VoyahcoreChannel Partner/ Reseller/ DistributorNew brand added to portfolio in 2024 - premium electric vehicle brand offering Dream, Passion, and Courage models. Voyah Free available from €64,990.
• DongfengcoreChannel Partner/ Reseller/ DistributorAuthorized Dongfeng dealer offering Chinese electric vehicles with focus on sustainable mobility solutions.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Ter Braak Automotive Group: Ter Braak is a mid-sized Dutch multi-brand automotive dealer group operating primarily in the eastern Netherlands, with sales and service for several mainstream and premium franchises. Closely matches Baan Twente on regional footprint and multi-brand mix while serving an adjacent geography.

Direct peers

• Stern Groep N.V. Stern Groep is a publicly listed multi-brand automotive dealer group in the Netherlands operating Renault, Peugeot, Mercedes-Benz and other franchise locations with retail, service and parts operations. Same franchise model and customer mix as Baan Twente; useful as a publicly traded benchmark for scale and margins.
• Hedin Automotive: Hedin Automotive is a large European multi-brand dealer group with significant operations in the Netherlands and Belgium, offering sales, aftersales, leasing and fleet services across passenger and commercial brands. Comparable franchise-and-services model to Baan Twente, with broader geographic reach.
• Wensink Automotive Group: Wensink Automotive is a large Dutch multi-brand dealer operating Mercedes-Benz, Ford and other franchises across the Netherlands, with passenger cars, commercial vehicles, and integrated aftersales. Closely aligned with Baan Twente in dual Mercedes + Ford franchise strategy and regional showroom model.
• Van Mossel Automotive Group: Van Mossel is the largest multi-brand automotive dealer group in the Netherlands and Belgium, with broad coverage across passenger cars, vans and trucks, plus leasing, financing and damage repair services. Directly comparable to Baan Twente in business model and product set, with national scale.
• Broekhuis Automotive: Broekhuis is a multi-brand automotive dealer in the Netherlands, including Mercedes-Benz and other franchises, with sales, service, financing and fleet capabilities. Operates the same franchised-retailer playbook as Baan Twente and is a relevant like-for-like on operations and revenue mix.

Broad incumbents

• Louwman Group: Louwman Group is a large privately-held Dutch automotive group combining Mercedes-Benz, Toyota, Lexus and other franchise dealerships with importer/distributor activities. Broader portfolio than Baan Twente but overlaps on Mercedes retail and aftersales; useful incumbent benchmark.
• Emil Frey Group: Emil Frey is a major European automotive dealer group active across multiple countries with manufacturer franchising, parts and aftersales. Provides a broader European benchmark for the franchise dealer business model that Baan Twente operates locally.
• Pon Holdings: Pon Holdings is a large Dutch family-owned conglomerate with automotive dealerships, importer/distributor operations (including Volkswagen Group brands) and large-scale fleet/leasing services. Overlaps with Baan Twente in commercial vehicle/fleet and aftersales, but operates at vastly greater scale and breadth.
• D'Ieteren: D'Ieteren is a Belgian-listed automotive group combining a European dealer network (across multiple brands and regions including the Netherlands) with vehicle distribution and aftersales. Overlaps with Baan Twente on multi-brand franchised retail but at much larger and more diversified scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/baantwenteford
• LinkedInlinkedin.com/company/baantwente
• Instagraminstagram.com/baantwentemercedes
• Xx.com/baantwente

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baan Twente