Rock 102
- Company typePrivate
- Founded-
- HeadquartersLongmeadow, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Rock 102 firmographics
Firmographics- Name
- Rock 102
- Legal name
- WAQY
- Website
- https://rock102.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Rock 102 industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industries
- Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)
Keywords
Where Rock 102 is headquartered
LocationHeadquarters
- HQ city
- Longmeadow
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rock 102 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Radio Advertising: Rock 102 generates revenue through the sale of radio advertising spots to local and national businesses. Advertisers include automotive dealerships, restaurants, breweries, food establishments, and local retailers. The station also offers event sponsorships and promotional opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom advertising packages based on reach and frequency goals |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Rock 102 product offering
Product offeringCore offering
Rock 102 (WAQY) operates a classic rock formatted FM radio station broadcasting on 102.1 from Springfield, Massachusetts. The station delivers continuous music programming, local news, sports, lifestyle content, morning show personality programming, podcasts, and live concert broadcasts to listeners across the Springfield metro and Pioneer Valley. Its core commercial offering is the sale of on-air radio advertising, event sponsorships, and promotional mentions to local and national businesses seeking to reach the Springfield-area listening audience.
Product overview
Rock 102 WAQY is a classic rock radio station based in Springfield, Massachusetts, owned by Saga Communications. The station offers a unified product centered on its broadcast radio programming with complementary digital sub-products including the Bax & Nagle morning show, Baxie's Musical Podcast, live concert events, the Rock 102 Workforce email subscription service, and specialty programming like the Grateful Dead Hour. The station is accessible via live streaming on its website and mobile applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Rock 102 WAQY Classic Rock Radio Station
Companies that use Rock 102
Customer profileSegments1 record
Ideal customer profiles2 records
Rock 102 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Rock 102 partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Rock 102 competitors and assessment
Company assessmentDirect peers
- WBLM 102.9 FM: Long-running classic rock formatted FM station in the Portland, Maine market; directly comparable to Rock 102 as a heritage classic-rock outlet monetizing via local SMB advertising and similar digital extensions.
- WHJY 94.1 FM: Classic rock station serving Providence, Rhode Island — same format, similar mid-sized New England market profile, comparable SMB-advertising-driven revenue model.
- Saga Communications, Inc. Parent company and direct operating peer — operates a portfolio of similar heritage format radio stations across multiple US markets, sharing back-office, content syndication, and revenue structures that mirror Rock 102.
Others
- TuneIn: Internet radio aggregator that distributes Rock 102 alongside thousands of stations globally — both an enabling distribution partner and a competitive aggregator shaping listener discovery of content.
Broad incumbents
- SiriusXM: Satellite and streaming audio platform operating dedicated classic rock channels (e.g., Classic Rewind) that compete for the same listener hours and a portion of the same advertiser budgets as heritage terrestrial stations.
- Townsquare Media: Mid-market focused US radio operator with classic rock and heritage format stations; closely comparable business model — SMB-driven local advertising in secondary/tertiary markets.
- Audacy, Inc. Major US radio broadcaster (formerly Entercom/CBS Radio) with deep multi-market station rosters and a streaming platform competing for both listener attention and ad budgets in the broader audio advertising marketplace.
- Cumulus Media: Large-scale US radio operator with a portfolio of music, news, and talk formats across mid and large markets — directly comparable group-level operating structure to Saga Communications.
- iHeartMedia, Inc. The largest US terrestrial radio operator, owner of numerous classic rock stations (including WZLX and WHJY) and a national digital ad platform (iHeartRadio); a key competitive incumbent setting CPM benchmarks Rock 102 must match for Springfield SMB ad spend.
Regional players
- WZLX 100.7 FM: Classic rock formatted FM station serving the larger Boston market; same heritage format and regional New England audience characteristics, but operates from a top-10 market with substantially larger reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rock 102 social profiles
Digital presenceRock 102 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rock 102 leadership team
Management profileNumber of profiles
Rock 102 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rock 102 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rock 102
What does Rock 102 do?
Rock 102 (WAQY) operates a classic rock formatted FM radio station broadcasting on 102.1 from Springfield, Massachusetts. The station delivers continuous music programming, local news, sports, lifestyle content, morning show personality programming, podcasts, and live concert broadcasts to listeners across the Springfield metro and Pioneer Valley. Its core commercial offering is the sale of on-air radio advertising, event sponsorships, and promotional mentions to local and national businesses seeking to reach the Springfield-area listening audience.
Is Rock 102 a public or private company?
Rock 102 is a private company. It is classified as corporate owned and is currently operating.
When was Rock 102 founded?
Rock 102 was founded in -1. It employs 1 to 10 people.
Where is Rock 102 based?
Rock 102 is headquartered in Longmeadow, United States, in the North America region.
How does Rock 102 make money?
One revenue line is on record: radio Advertising.
Who are Rock 102's main competitors?
Direct peers on record are WBLM 102.9 FM, WHJY 94.1 FM and Saga Communications, Inc.. TuneIn is listed as an others. Broad incumbents are SiriusXM, Townsquare Media, Audacy, Inc., Cumulus Media and iHeartMedia, Inc.. WZLX 100.7 FM is listed as a regional player.
Does Rock 102 have an API?
No public API is recorded for Rock 102.
What industry is Rock 102 in?
Rock 102's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms. Its NAICS code is 51611 and its SIC code is 4832.