Rock 102

Radio Broadcastingrock102.com

Company typePrivate
Founded-
HeadquartersLongmeadow, United States
Headcount1–10
GTM typeB2C
OfferingServices

Rock 102 firmographics

Firmographics

Name: Rock 102
Legal name: WAQY
Website: https://rock102.com
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

Rock 102 industry classification

Industry

Product category: Radio Broadcasting
NAICS: Radio Broadcasting Stations (51611)
SIC: Radio Broadcasting Stations (4832)
akta.pro industry: PRIMARYMPAIAEAA
Commercial Terrestrial Radio Broadcasting (AM/FM)
Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Radio & Audio Broadcasting (Terrestrial, Satellite, Digital Radio)
SECONDARYMPAIADAJ
Radio Streaming & Catch-Up Audio Platforms
Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Audio Streaming & Podcast Platforms
SECONDARYMPAIAEAL
Radio Content Production & Studios (On-air Production, Imaging, Jingles)
Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Radio & Audio Broadcasting (Terrestrial, Satellite, Digital Radio)

Keywords

Classic rock radio
FM radio broadcasting
Radio advertising sales
Music programming
Digital radio streaming

Where Rock 102 is headquartered

Location

Headquarters

HQ city: Longmeadow
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Rock 102 business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Radio Advertising: Rock 102 generates revenue through the sale of radio advertising spots to local and national businesses. Advertisers include automotive dealerships, restaurants, breweries, food establishments, and local retailers. The station also offers event sponsorships and promotional opportunities.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Custom advertising packages based on reach and frequency goals

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Rock 102 product offering

Product offering

Core offering

Rock 102 (WAQY) operates a classic rock formatted FM radio station broadcasting on 102.1 from Springfield, Massachusetts. The station delivers continuous music programming, local news, sports, lifestyle content, morning show personality programming, podcasts, and live concert broadcasts to listeners across the Springfield metro and Pioneer Valley. Its core commercial offering is the sale of on-air radio advertising, event sponsorships, and promotional mentions to local and national businesses seeking to reach the Springfield-area listening audience.

Product overview

Rock 102 WAQY is a classic rock radio station based in Springfield, Massachusetts, owned by Saga Communications. The station offers a unified product centered on its broadcast radio programming with complementary digital sub-products including the Bax & Nagle morning show, Baxie's Musical Podcast, live concert events, the Rock 102 Workforce email subscription service, and specialty programming like the Grateful Dead Hour. The station is accessible via live streaming on its website and mobile applications.

Differentiator

Problem solved

Functional benefit

Products and services

Rock 102 WAQY Classic Rock Radio Station

Companies that use Rock 102

Customer profile

Segments1 record

Ideal customer profiles2 records

Rock 102 technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Rock 102 partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Rock 102 competitors and assessment

Company assessment

Direct peers

WBLM 102.9 FM: Long-running classic rock formatted FM station in the Portland, Maine market; directly comparable to Rock 102 as a heritage classic-rock outlet monetizing via local SMB advertising and similar digital extensions.
WHJY 94.1 FM: Classic rock station serving Providence, Rhode Island — same format, similar mid-sized New England market profile, comparable SMB-advertising-driven revenue model.
Saga Communications, Inc. Parent company and direct operating peer — operates a portfolio of similar heritage format radio stations across multiple US markets, sharing back-office, content syndication, and revenue structures that mirror Rock 102.

Others

TuneIn: Internet radio aggregator that distributes Rock 102 alongside thousands of stations globally — both an enabling distribution partner and a competitive aggregator shaping listener discovery of content.

Broad incumbents

SiriusXM: Satellite and streaming audio platform operating dedicated classic rock channels (e.g., Classic Rewind) that compete for the same listener hours and a portion of the same advertiser budgets as heritage terrestrial stations.
Townsquare Media: Mid-market focused US radio operator with classic rock and heritage format stations; closely comparable business model — SMB-driven local advertising in secondary/tertiary markets.
Audacy, Inc. Major US radio broadcaster (formerly Entercom/CBS Radio) with deep multi-market station rosters and a streaming platform competing for both listener attention and ad budgets in the broader audio advertising marketplace.
Cumulus Media: Large-scale US radio operator with a portfolio of music, news, and talk formats across mid and large markets — directly comparable group-level operating structure to Saga Communications.
iHeartMedia, Inc. The largest US terrestrial radio operator, owner of numerous classic rock stations (including WZLX and WHJY) and a national digital ad platform (iHeartRadio); a key competitive incumbent setting CPM benchmarks Rock 102 must match for Springfield SMB ad spend.

Regional players

WZLX 100.7 FM: Classic rock formatted FM station serving the larger Boston market; same heritage format and regional New England audience characteristics, but operates from a top-10 market with substantially larger reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Rock 102 financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Rock 102 leadership team

Management profile

Number of profiles

Rock 102 funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Rock 102 M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rock 102

What does Rock 102 do?

Is Rock 102 a public or private company?

Rock 102 is a private company. It is classified as corporate owned and is currently operating.

When was Rock 102 founded?

Rock 102 was founded in -1. It employs 1 to 10 people.

Where is Rock 102 based?

Rock 102 is headquartered in Longmeadow, United States, in the North America region.

How does Rock 102 make money?

One revenue line is on record: radio Advertising.

Who are Rock 102's main competitors?

Direct peers on record are WBLM 102.9 FM, WHJY 94.1 FM and Saga Communications, Inc.. TuneIn is listed as an others. Broad incumbents are SiriusXM, Townsquare Media, Audacy, Inc., Cumulus Media and iHeartMedia, Inc.. WZLX 100.7 FM is listed as a regional player.

Does Rock 102 have an API?

No public API is recorded for Rock 102.

What industry is Rock 102 in?

Rock 102's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms. Its NAICS code is 51611 and its SIC code is 4832.